The document provides an in-depth analysis of the poster for the film "Mad Max: Fury Road". It examines various elements of the poster including the bold title, colorful background, positioning of characters, blood stains, and settings. The analysis explores the meanings, symbols, and genre conventions conveyed through the visual elements of the poster.

1. The location of the poster on a billboard shows that people can drive or
walk past and watch it. The reason why the title is bold is for it to be
eye catching for the audience and that’s why it also colorful.
The background of the poster shows a murky black and
blue colour that is over taking half of the poster. The
denotation the colours shows a merge of the of the
colours going from black but slowly into blue colour. The
connotation of the colours in the background represents
the bodies of the people getting hurt in the film. The black
and blue can represent their bruises and how a lot of
violence.
The iconography of the
chain shows that mad
people need to be
maintained and trapped
away from society. This
the ideology that mad
people are have to be
maintained in order for
society to be.
The title of the poster – ‘ mad
max fury road ‘ is yellow and
bold. The writing make's
everything stand out and it is
eye-catching.
The release date is on
there to tell the audience
when the film is being
released.
The positioning of Tom
Hardy compared to
the female as she
kneels as he can
protect her and she
can become his look
out in this case.
The colours of the poster is
bright and colourful so It catches
the audiences attention, it also
more appealing as well.
The character names
also stand out as they
are the main two
character's. that’s also
why they are the only
ones on the front
cover.
The connotation mad
means two different
meanings such as the
mentally ill insane which
represents the mad
people in the film. but it
could also represent Tom
as he is passionately
mad about trying to take
over.
On the poster it shows
that you have an
option to watch it in 2D
or 3D. Also it gives
credits to the makers
of the film or the
studios as well.
The blood stains on the tile can be
interpreted in two ways. The blood
could represent the blood of the
people and the violence occurring.
Also it could be said that the yellow
could represent the mad people.
Whilst the blood stains represent (
Tom hardy) waiting to takeover.
To add on to the positions of the characters they are over the man
standing up . The man is on the floor, this means he is the enemy and
he has been defeated. This matches the genre conventions.
The setting of the poster shows that the
film is set in a deserted place, as the sand
and dust is polluting on the poster. The
word ‘ fury’ also shows the passion that the
opposing teams have to fight each other.