Tim Bergling, better known by his stage name Avicii, is a Swedish electronic musician, DJ, and record producer. Some of his achievements include being ranked in the top 3 of DJ Mag's Top 100 DJs poll from 2011-2013, receiving two Grammy nominations, and becoming the first DJ to headline Radio City Music Hall in New York City in 2012. Avicii actively engages with his fans through social media like Twitter and Facebook, where he posts about upcoming concerts, shares fan photos, and holds contests. He has also released the album True in 2013 and has collaborated with artists such as David Guetta, Lenny Kravitz, and Madonna.

1. AVICII

2. BACKGROUND
Born: Tim Bergling
(09/08/89)
better known as AVICII
: Stockholm, Sweden
: Electronic
musician, DJ, record
producer, model

3. ACHIEVEMENTS
-2011 top 6 Top 100 Dj
poll
-2012 top 3 Top 100 Dj
poll
-2013 Top 3 top 100 dj
poll
-One Grammy
nomination 2012
-One Grammy
nomination 2013

4. AVICII ON TWITTER
- 2,326 Tweets
- Following 145
people
- 1.23 Million
Followers
- Uses Twitter to
connect with fans
- Tweets about
concerts and cities
he’s in

5. FUN FACT!
- The first DJ to
headline the world
famous Radio City
Music Hall in NYC
2012, two back to
back sold out shows

6. AVICII ON FACEBOOK
- 10.936.696 LIKE THIS
452,853 TALKING ABOUT
THIS
- Holds contests on his
Facebook so fan’s can
win tickets to up
coming shows
- Updates statuses to
connect with fans
- Posts pictures of events
- Shares fan photos and
song releases

7. ALBUMS
Albums: True
(2013)

8. COLLABORATIONS
- Has worked with
David Guetta, Leona
Lewis, Madonna and
Lenny Kravitz, Mike
Posner

9. CAREER MOMENTS
- 2014 marks the
start to AVICII’s first
ever world tour to
celebrate his album
True
- The tour is
performing over 35
shows

10. ENGAGMENT
Avicii engages with his fans mostly through Social Networking. He’s known to
retweet stuff fan’s tweet at him, especially pictures.
He constantly has ongoing contests to get his fans involved; for example to win
tickets to the Ultra Music Festival in Miami, he held a contest for fans to win
tickets if they made a short video saying why they should win.
During his weekly Podcasts available through iTunes, Avicii is constantly giving fan
shout outs and acknowledging the feed back his fans are giving him.

11. CONSISTENCY
AVICII IS ALWAYS IN THE NEWS
And MAKING HEADLINES

12. As if being in the top 3 for the best DJ in world wasn’t enough, Avicii joined
Ralph Lauren in a denium campaign. The international superstar is famous
for his plaid button up, so famous that RL created him his very own brand.
This guy is constantly keeping his fans on his feet. We truly never know what
to expect next.
Then, he went and “wowed” the crowd at the largest outdoor Electronic
Music Festival in Miami when he stepped outside of the norm and played an
upbeat country song. The crowd was shocked. But obviously, now the song is
number one all over the world.

13. Both the song and his Ralph Lauren career have taken over.
Link to an interview about his Ralph Lauren Collection:
http://fashionista.com/2013/10/dj-avicii-talks-his-unlikely-ralphlauren-collaboration/

14. AVICII IN THE NEWS
There’s a lot of stereotyping when it comes to DJ’s and the kind
of “concerts” they throw. There rock star lifestyles have them
surrounded by drugs, alcohol, girls and intensive travelling
accompanied by partying.
In 2013, Avicii did an interview with GQ magazine; the article
itself was very controversial. Avicii was very upset with the way
he was perceived in the article.
CHECK IT OUT:
http://www.gq.com/entertainment/music/201304/avicii-timbergling-profile-gq-april-2013

15. AVICII’S RESPONSE
After the article was published, Avicii then took to social media
to tell his fans the facts. He was extremely upset with the
article, and wanted to clarify a few things. Social Media is the
perfect place for people to hear what you have to say. Especially
when you are “friended” by millions.
LINK:
https://www.facebook.com/avicii/posts/10151406809626799

16. CONCLUSION
Despite DJ Mag’s rating, Avicii is the number one DJ in the world.
He is EDM. He has made electronic dance music popular and he
has taken risks to bring to the next level.
At still such a young age his career is just starting to sky rocket. I
can’t wait to see what Avicii has to bring next. This May will be
the 22nd time I’ve seen him in 5 years. Every show is different
and I still leave more and more in love with his music!