Alexander Pluto, the man behind the musical project Vivere, has gained widespread fame through word-of-mouth and social media. His debut album "Your Washing Machine" is being hailed as one of the most exciting and energizing debut albums of the past decade. Pluto gained a large social media following well before the album release through cryptic announcements of rare, unbookable performances. He has been compared to artists such as David Bowie, Lou Reed, and The Pixies. Pluto also built a uniquely customized guitar with contributions from Mike Robinson, Lester William Polsfuss, Jimmy Page, and Matt Bellamy that may be the most valuable contemporary instrument in the world.

1. Joshua Millington Saturday 28th April 2012
Raw Article Draft
Under the scintillating glare of a full moon, the genius of Vivere weaves his spell over the world
of music. Alexander Pluto is taking his lavish brand of psych-noir to the UK and beyond. Your
Washing Machine', is already being talked of as the most exciting elegant energizing début albums
of the past decade. When Riff scheduled the first exclusive interview with Alexander Pluto, the man
behind Vivere, the head office did not know what to do – what do we ask this magician who has the
whole world under his spell? After a series of cancellations, however we have, as done any
publication, an interview with modern star man.
So how has this man, singly took over your play-lists in just a few weeks? Months, almost a year
before he released his self-titled début album, he had already sparked a colossal interest, through
social networking. His twitter account, @Vivere seems to gain 100 followers a week, most likely to
catch on his rare eccentric intimate gigs. You could never pre-book a Vivere gig, it would be
announced on the date of the event and details will be released throughout that day. Not direct clear
details, he would have left clues of the major city/town he would be playing at, and the dedicated
fans would always find their way there.
He has gained great fame through word-of-mouth and who people have compared him with.
Spotify's similar artists list: David Bowie, Cat Stevens, Lou Reed, Iggy Pop, Alice Cooper, Bob
Dylan, Rod Stewart and The Pixies. Last.FM's related acts: Duran Duran, Queen, The Kinks, Sonic
Youth, EELS, The Velvet Underground & Nico, The Cure, The Ramones and Neil Young. Just this
level of comparison is enough to launch any new artist into a world of fame. However this has
created great pressure for the artist and high expectations, which he has met – when it comes to
reviews.
We at Riff were especially intrigued at his customized guitar; we reckon that it could
be the most valuable contemporary instrument in the world! This unnamed
breakthrough in the world of guitars was built by Mike Robinson (Eastwood guitars),
Lester William Polsfuss (this was believed to be the last guitar the Les Paul creator
ever made), Jimmy Page (of Led Zeppelin), Matt Bellamy (of Muse) and of course;
himself. Bellamy and Page also feature on three tracks of 14 from the album.
When people look back at musical history, they'll say “Sgt. Pepper”, “Dark Side of
the Moon”, “A Night at the Opera”, “Thriller”, “Nevermind”, “OK Computer” and
then “Vivere”.