drake
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Drake has come a long way from his early days as an actor on Degrassi to becoming one of the top-selling artists today. He gained popularity through mixtapes released on his website and Myspace before signing with Young Money/Cash Money Records in 2009. Drake has a wide fan base and strong social media presence that he utilizes to promote his music, clothing line, and collaborations. Moving forward, Drake will continue expanding his OVO brand and attracting new fans through music festivals, ads, and working with influential artists. His target market is males and females aged 16-30 who are interested in streetwear and Drake's persona.
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Job roles of a record label
This document summarizes the key job roles within a typical record label. The CEO oversees the overall direction and strategy of the label. The Vice President implements the CEO's strategy by managing department heads and negotiating deals. Other roles include accounting, legal affairs, A&R to find and sign new artists, artist development, marketing, online promotion, art design, publicity, promotions, and sales distribution. Each department works together to develop, promote and manage the careers of the label's recording artists.
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The document discusses changes in the music industry over time as revenues have declined but music consumption has increased. It attributes the revenue decline to shifts in how people access and listen to music, from physical formats to digital. New services like Napster, iTunes, YouTube and Spotify provided convenient digital access to music for free or low cost, which impacted revenue streams. Streaming services in particular have grown rapidly and now drive most digital revenue, though artist royalties per stream are much lower than from other sources. Sustainable business models are needed that satisfy customers desire for easy, free access while also generating sufficient revenue to fairly compensate all industry stakeholders.
Drake
Drake is a Canadian rapper and actor born as Aubrey Drake Graham. He was discovered by Lil Wayne and is signed to Young Money Entertainment. Some of his most successful albums include Thank Me Later, Take Care, and Nothing Was the Same. He gained initial fame for his role on the TV show Degrassi: The Next Generation. Drake maintains a strong online presence through social media platforms like Twitter, Facebook, and Instagram, where he regularly engages with his large fan base and promotes his music.
Drake
Drake's brand story presentation summarizes his rise to fame from his early acting career to becoming one of the top selling artists. It outlines his strengths like a wide fan base and social media presence, as well as opportunities like expanding his OVO brand. A SWOT analysis identifies weaknesses like competing artists and threats such as streaming services. The presentation recommends ways for Drake to make more money, like using Snapchat to engage fans and expanding his fashion line. It proposes using #StartedFromTheBottom as a hashtag to promote his underdog story and reference his song.
Album release plan
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Kpop
Kpop is a genre of music originating from South Korea that incorporates elements of hip-hop, electronic, rock, and R&B music. It has grown in popularity among teenagers and young adults in Asia due to an interest in the fashion and styles of Korean music groups. Now, kpop fans can be found all over the world. Some key aspects of the kpop genre include the influence of Western pop music on Korean artists in the 1990s, the role of Korean television and radio in promoting kpop bands, and the increasing international fanbases for major Korean groups.
Music marketing plan executive summary
This business plan outlines how an artist can generate income from a successful musical single release through obtaining investment funds. It describes that the music industry generates billions in revenue annually through avenues like single distribution, music licensing, concerts, merchandise, and endorsements. It stresses that an artist must first establish platforms like copyright registration, publishers, an online presence, PR support, and distribution channels. Then an effective marketing strategy utilizing radio, media placements, collaborations, college marketing, and fan interaction is needed to promote the work and gain sufficient exposure for the artist to earn income.
E marketing - Deezer - William Belle
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CHAUMARD Mathieu
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International Marketing Student
http://www.linkedin.com/in/bellewilliam
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Job roles of a record label
This document summarizes the key job roles within a typical record label. The CEO oversees the overall direction and strategy of the label. The Vice President implements the CEO's strategy by managing department heads and negotiating deals. Other roles include accounting, legal affairs, A&R to find and sign new artists, artist development, marketing, online promotion, art design, publicity, promotions, and sales distribution. Each department works together to develop, promote and manage the careers of the label's recording artists.
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Drake is a Canadian rapper and actor born as Aubrey Drake Graham. He was discovered by Lil Wayne and is signed to Young Money Entertainment. Some of his most successful albums include Thank Me Later, Take Care, and Nothing Was the Same. He gained initial fame for his role on the TV show Degrassi: The Next Generation. Drake maintains a strong online presence through social media platforms like Twitter, Facebook, and Instagram, where he regularly engages with his large fan base and promotes his music.
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Drake's brand story presentation summarizes his rise to fame from his early acting career to becoming one of the top selling artists. It outlines his strengths like a wide fan base and social media presence, as well as opportunities like expanding his OVO brand. A SWOT analysis identifies weaknesses like competing artists and threats such as streaming services. The presentation recommends ways for Drake to make more money, like using Snapchat to engage fans and expanding his fashion line. It proposes using #StartedFromTheBottom as a hashtag to promote his underdog story and reference his song.
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The document outlines a release plan for the album of Latin dance artist Sinego. It includes planning stages like determining the audience and costs, awareness building through social media and events, engagement with fans over time, and sales projections for the release week. The plan estimates $40,389.99 in total profit from digital singles, albums, CDs, vinyl, merchandise and a fan club.
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This document provides a SWOT analysis of Sony Music Entertainment. It identifies strengths such as high market share and successful artists. Weaknesses include high production costs and copyright issues. Opportunities are growing global music markets and new legislation. Threats are piracy, decreasing physical sales, and privacy violations. A PESTEL analysis examines political, economic, social, technological, environmental and legal factors. Finally, a TOWS matrix proposes strategies like using streaming to reduce costs and collaborating with diverse artists.
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Elizabeth Woolridge Grant, known professionally as Lana Del Rey, is an American singer-songwriter. She began her career performing in clubs in New York City at age 18. She released her first digital album, Lana Del Ray a.k.a. Lizzy Grant, in 2010 through 5 Points Records but later bought herself out of that contract. In 2011, she signed with Interscope Records, Polydor, and Stranger Records.
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The document discusses how digitization has disrupted the music industry by changing the value chain and business models. It led to declining revenues as piracy increased and consumption shifted from physical to digital formats. Record labels adapted by pursuing new pricing strategies like a la carte downloading, subscriptions, and partnerships for streaming services. Overall, digitization transformed the industry from physical to digital and changed the role of record labels.
Music industry
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Hip hop music originated in the early 1970s among African American youth in the Bronx, New York. It draws from genres like rap, funk, and street sounds. Hip hop has four main elements - graffiti, breakdancing, DJing, and rap music. While it allows expression and draws attention to social issues, it is also criticized for sometimes promoting money, drugs, and degrading lyrics.
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Tupac presentation
This document discusses the origins and evolution of rap and hip hop culture. It begins by defining hip hop as an urban youth culture associated with rap music and African American fashion from inner cities. Rap is described as a genre of music from the 1980s-90s where rhyming lyrics are chanted to music. The document then breaks down elements of hip hop culture including music, art/aesthetics, dance. It provides details on key figures like Tupac Shakur and their influence on hip hop. The influence of regional styles like West Coast and East Coast rap is also summarized.
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Codes and conventions of indie and rock music videos
Codes and conventions of indie and rock music videos
Spotify Marketing Campaign for Marketing Theory & Practice
Spotify Marketing Campaign for Marketing Theory & Practice
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Similar to drake
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institutional context
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- Def Jam Recordings was founded in 1984 and has represented hip-hop music for almost 30 years, starting as an independent label inspired by New York City street culture and pioneers like LL Cool J.
- Def Jam is now a dominant label represented by superstar acts like Jay-Z, DMX, Ja Rule, and Kanye West, and its brand has grown globally with diverse stars across genres like Justin Bieber, Rihanna, and Logic.
The Music Industry
The music industry is now dominated by three major global recording labels - Warner Music, Universal, and Sony - which control around 95% of the worldwide music distribution. Independent labels also exist but have smaller audiences. Digital downloads and streaming on platforms like YouTube have largely replaced CDs, causing industry revenue from album sales to drop significantly from 2008-2010. Artists now rely heavily on social media like Twitter to promote their music directly to large fanbases. The industry combats illegal downloading by promoting legal platforms like Vevo, iTunes, and AmazonMP3 for high-quality, paid music access.
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Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
Target audience research
The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that pop is a mainstream genre that appeals to both male and female teenagers and young adults aged 15-34. Research of social media platforms, music charts, radio stations, and TV shows found that pop artists like Ariana Grande and Bastille have widespread popularity across different countries and genders.
Billboard research
Billboard is an American media brand owned by Prometheus Global Media that specializes in music-related news, videos, reviews, and charts. It is best known for its music charts like the Billboard Hot 100 and Billboard 200 that track the most popular singles and albums. Started in 1894 as a trade publication for billboard posters, it has since expanded into television, publishing, and hosting live events. As recording technology advanced, Billboard shifted its focus to cover the music industry, creating popular magazines, videos, TV shows, and charts centered around music artists and celebrities. Its print magazine includes sections about the Hot 100 chart, news, interviews, fashion, reviews, and information about charts and events. Billboard tends to target younger audiences
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The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the target demographic is primarily teenage females. Research from sources like YouTube, social media, and industry websites showed that most popular pop artists have a large mainstream female fan base between ages 13-34. While pop as a genre attracts both genders, female fans engage more with pop music and their favorite artists align with those mentioned in the document.
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This document provides an analysis of the independent artist Mickey Taelor for a university assignment. It identifies Taelor's target audience as African American, bi-racial, and Hispanic/Latino women ages 18-28 based on her chillwave/alternative R&B sound that is similar to Jhene Aiko. Details are given about the target audience's demographics, psychographics, and geographic locations. An analysis of Taelor's strengths, weaknesses, opportunities, and threats is also provided along with potential revenue sources to pursue.
Media as revision
Drake is a highly successful Canadian rapper, singer, songwriter and actor. He is signed to several labels including OVO Sound, Young Money Entertainment, and Cash Money Records. OVO Sound, his own label, is a subsidiary of Warner Bros. Records. Drake utilizes various promotion and distribution strategies. He promotes albums through radio shows, social media, and by previewing songs on tours. His music is available on most major streaming platforms. Drake has achieved significant commercial success, earning numerous awards and breaking sales records with hit albums and songs.
Lo4 pro forma(3)
This marketing presentation outlines a campaign to promote an up-and-coming indie/rock artist named Henry-Maitland-Clark. The objectives are to establish his image and target audience, and sell 2500-3000 albums for his first full release. The target audience is 20-25 year old fans of bands like Hozier, Imagine Dragons, and Kodaline. The campaign will use various social media platforms, radio play, TV appearances, and merchandise to build awareness and fans. The goal is to position Henry as a talented new artist and sell enough albums to kickstart his music career.
Lady gaga born this way
1. The genres are alternative rock (Nirvana), pop/dance (Lady Gaga), and alternative rock (Radiohead).
2. The audiences are male teens/young adults (Nirvana), mainstream pop fans (Lady Gaga), and alternative/indie fans (Radiohead).
3. The conventions are loud guitars and angst (Nirvana), danceable pop with flamboyant visuals (Lady Gaga), experimental rock/electronica (Radiohead).
4. The production models have changed
COMM 2F00 Module 6 Daft Punk
Daft Punk is a French electronic music duo formed in 1993 in Paris. They gained popularity in the late 1990s with songs like "Da Funk" and "Around the World." The group uses various social media platforms like Facebook, YouTube, and their website to engage with over 12 million fans, but they are missing out by not having official Twitter accounts. While they effectively promote concerts through traditional advertising, opening up more about themselves personally could strengthen their connection to fans.
The future of music
This document discusses the history of the music industry from the 19th century to today. It covers key developments and changes over time, including the invention of the phonograph in 1877, the rise of radio in the 1920s, the dominance of major record labels in the 1980s-90s, the growth of digital music in the late 1990s and 2000s, and the impact of YouTube and social media on music distribution and discovery in the 21st century. Case studies are provided on early YouTube stars like Justin Bieber and Boyce Avenue, as well as how MySpace helped unknown artists get discovered. The last sections discuss strategies for musicians to stay relevant today through social media engagement and maintaining communication with fans.
Def jam comeback
- Def Jam is an American hip hop record label founded in 1984 and currently owned by Universal Music Group
- They helped launch the careers of many iconic artists like Jay-Z and Kanye West but also focus on developing lesser known talent
- The document proposes strategies like a Central Park performance, club afterparties, contests, and mixtapes to help expose smaller Def Jam artists through collaborations with more established names and increase fan engagement.
Drake
Drake is a 27-year-old rapper from Toronto, Canada who first gained fame through his role on the television show Degrassi: The Next Generation. He began his music career in 2009 after collaborating with Lil Wayne, signing with his label Young Money Entertainment. Since then, Drake has released four successful albums and become one of the best-selling music artists worldwide through his ability to produce popular lyrics that connect with fans. He actively engages with his large social media following to promote his music and events, as well as show support for causes and people important to him.
Similar to drake (20)
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
drake
- 1. Drake’s Brand Story #StartedFromTheBottom A Presentation By: Andres Arcila, Daniel Brown, Denisee Edwards, Brittany Martins, Angelica Munoz, Kelly Nie, Koren Whisnant.
- 2. Who is Drake? #StartedFromTheBottom Born as Aubrey Drake Graham. Made his debut on the popular Canadian TV show Degrassi. His first mixtape was released solely through his website and through MySpace in 2006. In 2007, Come Back Season was released, his second mix tape, in which Drake’s popularity began to rise. Even before being signed to a label, Drake worked with big named artists like Lil Wayne, Jay-Z, Kanye West, Mary J. Blige, and Jamie Foxx. In 2009, Drake finally was signed to Young Money/Cash Money Records. Today, Drake has sold over 5.8 million records in the US alone.
- 3. SWOT Analysis STRENGTHS: Wide range of fan demographics. Introduction of new, popular artists under his label. Huge social media following/Accessible on almost every platform. Capability of crossing over to other areas of entertainment (TV, Fashion) OPPORTUNITIES: Expanding the OVO Brand (OVO Sound, and OVO Clothing line) Expanding his music internationally through collaborations with other artists and global music festivals. Attracting even more of a fan base through TV ads like T- Mobile, and through other collaborations like with Rihanna. #StartedFromTheBottom
- 4. SWOT Analysis WEAKNESSES: Constantly competing with other top named artists like Chris Brown, Kanye West, Kendrick Lamar, Meek Mill. Music definition, straying too far off from traditional hip-hop. Categorizing his music by only sticking to one sound. Not having a SnapChat. #StartedFromTheBottom THREATS: Artist feuds with Meek Mill, Tory Lanez, Tyga. Decrease in music sales due to free streaming websites like Pandora and Spotify. Tidal, an online streaming website and its potential of being “the next big thing.” Losing credibility as an artist if he stops writing his own music.
- 5. 4 Social Zones – Social Community TWITTER: 29.1 mil. followers Posts when songs, videos, and clothing line drops will be released. Retweets when he’s mentioned in other tweets, like Apple Music, T- Mobile, OVO. Also likes to post funny tweets, referencing online memes to relate back to fans. #StartedFromTheBottom
- 6. 4 Social Zones – Social Community INSTAGRAM: 21.4 mil followers Posts are more exciting, usually involve stills from music videos and concerts. Heavily promotes his OVO fashion line. Just announced a “pop up” shop in NYC for “Views”. Posts are generally more relatable and personal. #StartedFromTheBottom
- 7. 4 Social Zones – Social Entertainment #StartedFromTheBottom BUZZFEED: 468.4 million global visits a month. “Can You Match These Petty Drake Lyrics to their songs?” Participants are given 13 songs by Drake and are asked to guess which song it is, then are given a grade. The results can be posted onto Facebook, which is yet another way to involve multiple social media sites all back to Drake.
- 8. 4 Social Zones – Social Commerce Apple Music • Drake signed a $19 million contract with Apple to be a guest DJ • Apple Music combines subscription-based music streaming with global radio-like programming and a social feature that connects artists to fans. • Apple music subscriptions- 3 month free trial period; $10 per month • 11 million subscribers October’sVeryOwn.com • Sells t-shitrts, sweaters, bottoms, jackets, headwear and accessories,
- 9. Target Market/Persona TARGET MARKET: Males & Females aged 16-30 years old PERSONA: MARCUS COLLEGESTUDENT 21 years old, avid Drake listener. Into urban street wear, relatively big social media following. Is the type to listen to Drake at parties/in the car. Potential to introduce Drake to more people. #StartedFromTheBottom
- 10. INFLUENCERS LOW OPINION/HIGH INFLUENCE: Taylor Swift – Music Competitor 69 mil. IG followers. Posts daily, posts have personal appeal. Not a vital player in Drake’s immediate market. Competitor because she also dominates her music field. Influences: album sales, social media following, digital media presence. #StartedFromTheBottom
- 11. INFLUENCERS #StartedFromTheBottom HIGH OPINION/HIGH INFLUENCE: DJ Khaled – Social media competitor
- 12. Social Media Marketing Capabilities $$$ for You... Promotion Sponsorship Endorsements Partnerships Music Radio episodes New releases
- 13. The success of hotline bling
- 14. What’s to Come? “Started...” will serve as the introductory video to the 2016 OVO Fest. A quick glimpse of Drake’s journey, from the bottom to the top, fans will indulge in Drake’s success, waiting for what’s to come.