Music videos have a long history dating back to early promotional films that were sometimes set to music. Early forms included Soundies, short musical films from the 1940s that played in visual jukeboxes. The first TV short music clips were the Snader Telescriptions from 1950-1954. Music videos began being produced for music programs in the 1960s and 1970s to promote artists like the Beatles. MTV launched in 1981 and became the dominant channel for music videos, reaching over 320 million homes worldwide. Michael Jackson's "Thriller" video in 1983 set new standards for production and was one of the most iconic and successful music videos ever made.

1. HISTORY OF MUSIC VIDEOS

2. What is A Music video?
• A music video is a short film or video that
accompanies a complete piece of music,
most commonly a song .
• Modern music videos were primarily made
and used as a marketing device intended
to promote the sale of music recordings.
Source: Wikipedia

3. • Music video has a history dating back to the
earliest days of sound film
• Early promotional shorts were sometimes set
to music and many early Disney films were
based around songs from upcoming films.

4. SOUNDIES
• Another early form of music video were one-song
films called Soundies made in the 1940s for the
Panoram visual jukebox . Thousands of Soundies
were made, mostly of jazz musicians.
• These were short films of musical selections, usually
just a band on a movie-set bandstand, made for
playing.
• These jukeboxes were in restaurants and bars and
people played to watch the clip while the music
played.

5. FIRST TV SHORT MUSIC CLIPS
The very first short musical films in the USA made
specifically for television were the Snader
Telescriptions More than 1000 short musical
presentations were filmed for use as television filler
between 1950 and 1954.
Musicals in Film
• Music centered films, with performance
clips in them became popular in the
1950s e.g Elvis Presley movies.

6. VIDEOS FOR MUSIC
PROGRAMES
• Videos began to be produced for music
programmes such as Top of The Pops in Britain
and Hullabaloo in the USA.
• Promotional clips for groups began to be
produced , especially the Beatles in the 1960s
and then other groups in the 1970s.

7. • In the UK, The Kinks made one of the first narrative-based
promo clips for their single Dead End Street (1966) which
involved a miniature comic movie. Other key artists during this
time were The Rolling Stones and David Bowie, who both had
clips rejected by the BBC for distasteful content, starting with
footage based on the drug prosecutions of Mick Jagger and
Keith Richards (The Rolling Stones) in “We Love You” and the
homosexual themes in Bowie’s “John, I’m Only Dancing”.

8. MTV
• In 1981 , the U.S. video channel, MTV, was
launched, beginning an era of 24-hour-a-day
music on television
• The first video ever played was The Buggles
“Music Killed the Radio Star”. MTV continues to
be dominant and now reaches more than 320
million TV sets in 90 countries over 5 continents
• Downloading of videos off the internet is now
common and this is seen as a threat to the
dominance of MTV.

9. MICHAEL JACKSON
• Thriller,1983 one of the most iconic and
successful music videos of all time.
• The video set new standards for production,
costing nearly $800,000.
• Jackson’s other music videos including ‘Billie
Jean’ and ‘Beat It’ saw the breakthrough for
African American artists’ music videos on MTV.