The document discusses the evolution of social music from 2004 to 2012, as the music industry shifted from physical CD sales to digital distribution and streaming. It notes how musicians now engage directly with fans through social media and sites like SoundCloud, and find inspiration and source material online. The document also includes suggestions for "hacks" to SoundCloud and quotes about how putting music online allows bands to find global fans, and how good music speaks for itself regardless of explanation.

1. Social Music 2011

2. 2004

3. 2004
...back when everyone still bought CDs

4. 2004

5. 2004

6. 2004

7. 2004

8. “Music itself is going to become like running water or
electricity.”
David Bowie (in the New York Times, June 2002)

11. 2011

12. 2011
...when *almost* nobody pays for music anymore

15. 8-Track

16. Digital
8-Track
Album

17. MySpace?

19. “Maybe it’s your space– it’s not my space. In fact, it doesn’t
seem to be anyone’s space anymore
At this point, any A&R guy faced with the prospect of
having to search through Myspace to source talent should
receive hazard pay. The time it takes to load, the number
of pop-up ads, and the generally ghastly design make it a
mind-numbing experience (and most A&R’s minds are
pretty numb already). Plus, it’s just not cool.”
Eric Beall, Vice-President of A&R at Shapiro Bernstein

21. 2010

22. 2010

23. 2010

24. 2011

25. 2011

26. 2011

27. 2011

28. 2011

29. 2011

30. The conversation has moved
from mass-marketing and
distribution, to fan-engagement
and personalisation.

36. Imogen Heap

37. Imogen Heap

38. Imogen Heap
It’s really her

39. Imogen Heap
It’s really her
She draws inspiration from social media

40. Imogen Heap
It’s really her
She draws inspiration from social media
She is creating with material sourced online - and paying!

41. Imogen Heap
It’s really her
She draws inspiration from social media
She is creating with material sourced online - and paying!
She uses social metrics to plan tours and marketing

46. SoundCloud hack suggestions

47. SoundCloud hack suggestions
“SoundCards”: Moocards+SoundCloud. Secret track
links, invite-codes, waveform-displays and comments on
the cards.

48. SoundCloud hack suggestions
Street musicians of the world : world map of all the
recorded street music on SoundCloud

49. SoundCloud hack suggestions
Last.fm + SoundCloud : Enter your last.fm username
and get suggestions on who to follow on SoundCloud

50. SoundCloud hack suggestions
Audiogram : an Instagram style app to
record sounds, applying audio filters and
share on SoundCloud

51. SoundCloud hack suggestions
Rap battle: hiphop a la http://takesquestions.com
but for rappers

52. 2012

53. 2012
...when musicians act like web entrepreneurs?

55. Direct to Fan

56. Direct to Fan

57. Direct to Fan

76. "If a band's got their shit on the Internet,
they've got fans in Japan."
Michael Chugg - legendary concert promoter

77. “If music sounds good no explanation is
necessary and if music sounds bad no
explanation will help.”
Rick Peckham - Assistant Chair of the Berklee College of Music Guitar
Department

78. Thank You
www.fernandogros.com