Flo Rida's music video for "Wild Ones" depicts an excessive lifestyle of wealth, women, and parties. Through fast-paced shots that make the artist's luxury holiday seem real, the video aims to make viewers envy Flo Rida's success and idolize his living out of adolescent male fantasies. It emphasizes Flo Rida's importance by keeping him centered and uses attractive women and product placements to engage the target male audience.

1. Guy Pollard

2. Theory and plot
In 2012 Flo Rida released the pop song ‘Wild Ones’ and
enticed his audience with this excessive music video. Any fan
of his music videos will be able to tell you that they basically
consist of his amazing lifestyle. In these music videos he is
the epitome of what a male can do with all his wealth and
success. The Hip Hop, dance genre music is fast pace and
exhilarating and the music video reflects that. The artist is
living out the dream of every teenage boy, with an unlimited
amount of money, girls and popularity. At every point in this
music video the artists is always in the middle of the shot to
show his importance to the audience. In this particular
instalment of Flo Rida’s life he is documenting his holiday to
Dubai where it is captured in a fast paced montage. This
music video is almost a cliché when you compare it to some
of the music video theories. In Michael Shore’s theory he
mentions the adolescent male fantasies which Flo Rida is
living out. The artists is surrounded by attractive woman all
with a huge sex appeal, the music video even has moments
of soft core pornography and it is all to make the audience
jealous of the artist as they idolise him. Clearly they are
targeting a male audience here with the use of the male gaze
to bring in lustful men. But it is not just the sex appeal that
sells the music video. It is the wealth and power, the artists is
showing the audience that he can do whatever he wants to do
and his audience will follow him as they want to be him. There
is no narrative as the artists jumps from party to party.

3. Camera
and Editing
Throughout this music video we have mixed of fast paced and
high quality shots as well as having some amateur camera
action. This amateur camera action is what brings the music
video to life as it makes the music video believable which is a
vital part to this holiday. If the audience can believe this is
holiday is real, they will be able to believe their idol is as
powerful in real life as he is in the music video. In this music
video they have a huge amount of product placement and
advertisement. With these famous brands in the music video it
will make it more familiar and more relatable for the audience
which ultimately makes it easier to watch. As well as making
money for both the artist and the product, product placement
increase the value to the music video as the artist is being
associate with these luxury brands. These brands are made
obvious with still close ups of the logo. The brands are
empathised with sex appeal as you can see with a bottle
resting against the bum cheeks of a woman. the flow of the
music video is a fast paced montage which is full of action and
the party vibe. There are lots of landscape shots in this video
to make sure that the audience do not forget where they are.
these impressive shots give the music video an exclusive feel.
The audience now feel like they are being given special
access into this special world.

4. Artist
representations
Flo Rida naturally has a big presence with his big build, but it
is emphasised with this music video. Although there is another
singing artist in the song, Flo Rida is still the main star as he
takes up almost all the screen time. Flo Rida is able to work
hard by lip syncing his lyrics and play hard by partying on his
holiday. Andrew Goodwin provides us with a good music video
theory the describes Flo Rida. He explains that it is important
to ignore common narrative and focus more on advertising the
artist with the performance. With no narrative to concentrate
on, it makes it easier to focus on the music video. This gives
the music video a critical edge, its repeatability so people will
not get bored of the song. Flo Rida is acting as both the
narrator and the performer and with the use of lip sync it gives
the music video authenticity. In every aspect Flo Rida is the
centre of attention when he is a large group. The water
fountains even blow up at peaks with the music around the
artist to make him look like a king. The whole music video is
portraying the artists as powerful and as wealthy as possible.
this increases the popularity of the artice and people will want
to be like him. He is seen to be living life to the full by going to
parties, drinking and driving and racing some of the worlds
most exotic cars in the world.

5. Mise-en-scene
and genre
conventionsThis music video is all about showing people the things they
will never be ever to do with wealth and power. For example
we can see a woman riding a horse playing polo. This is a
sport which traditionally only the richest and most powerful
aristocrats would play. Furthermore the shot is positioned at a
low angle looking up at the rider with the sun shining behind
her to make her look powerful like an angel. This shot shows
that she is above everyone including her audience who will
literally be looking up to her. In the video they perform a
number of adrenaline rushing activities such as sky diving, off-
roading and racing exotic super cars. these are activities
which most people will not be able to perform, so the audience
will look at the artists as a rich and powerful man who can do
anything he wants. The living life to the full attitude fits the
genre of the song well as we see fast paced action shots of
partying and playing. The genre hip hop and dance
stereotypically has the party scene going which is a constant
factor within this music video.