The document discusses how mobile technology and the internet of things are transforming tourism through m-tourism. M-tourism allows the ubiquitous generation and use of data, allowing interaction between digital and physical spaces. This accelerates information sharing and modifies how tourism information is offered. Smart cities aim to utilize big data in real-time to improve urban management, but the data must be analyzed and policies developed. The document questions whether tourists and destinations are ready to take advantage of opportunities presented by smart tourism in smart cities, such as having adequate equipment and awareness of social and cultural contexts.

1. M-TOURISM AND DESTINATIONS. THE
SMART CITY SMART-TOURIST
Cluj 02/10/2015

2. E-TOURISM
“eTourism revolutionizes all business processes, the entire value chain as well as the
strategic relationships of tourism organizations with all their stakeholders.”
Dr Dimitrios Buhalis
Business processes Value chain Strategic relationships Tourism organizations
Destination
Infrastructure
Production
Marketing
Processes
Public
Private
Mix
Data mining

3. E-TOURISM

4. E-TOURISM
 Plenty of options
 Diversification
 Optimisation
Mobile and network
M-TOURISM

5. M-TOURISM
Early development
Internet of Things
Ubiquitous Data
Break stability | Mobility
mTourism breaks the static state of art of eTourism by allowing to use and to
generate data in a ubiquitous way, allowing an interaction between virtuality and
reality, between digital content and analogic places, accelerating exchanges and
modifying the way to offer information
High amount of Data
Multiple sources
Real time info | interaction

6. SMART CITY
“Smart Cities are premised on digital systems able to provide large amounts of real-
time data to urban governments and agencies.
However, such ‘big data’ only becomes useful to urban managers when it can be
analyzed and interpreted, and an appropriate policy response developed.”
Sir Richard Trainor PhD

7. SMART CITY -> SMART TOURIST?
http://www.welcometosiracusa.it/

8. SMART CITY -> SMART TOURIST?

9. SMART TOURIST? ARE WE?
 Ready?
 Enough equiped?
 Widely equiped?
 Social and cultural aware?
 Fearless?