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Smart Tourism Ecosystems and Smart Tourism Destinations
This document discusses smart tourism ecosystems and smart tourism destinations. It defines a smart destination as one that makes intensive use of technological infrastructure from a smart city to enhance the tourism experience for visitors and empower organizations to make data-driven decisions. Some challenges discussed include connectivity, security, and understanding the convergence of the physical and digital worlds. CICtourGUNE is presented as providing value through activities like information modeling, big data analysis, and defining requirements. Examples of its platforms and tools are also summarized. Overall conclusions discuss the need for interdisciplinary work, experimental living labs, and more industry/research collaboration to build smarter destinations.
Smart Tourism Ecosystems and Smart Tourism Destinations
- 1. Smart Tourism Ecosystems and SmartTourism Destinations Dr Carlos Lamsfus Director, Human Mobility and Technology CICtourGUNE Cooperative Research Center in Tourism Turismoko Ikerketa Zentro Kooperatiboa Centro de Investigación Cooperativa en Turismo Donostiako Parke Teknologikoa Mikeletegi Pasealekua, 71 · 3. Solairua E- 20009 Donostia/ San Sebastian · Spain Tel.: +34 943 010885 · Fax: +34 943 010846 tourgune.org
- 2. Index 1.- Context ofSmart Tourism: Tech infrastructure – Social trends 2.- What is smart destination 3.- Challenges 4.- CICtourGUNE added value – Examples 5.- Conclusions
- 3. Index 1.- Context ofSmart Tourism: Tech infrastructure – Social trends 2.- What is smart destination 3.- Challenges 4.- CICtourGUNE added value – Examples 5.- Conclusions
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- 7. Smart Cities PERSONAL CONTEXTBASED INFORMATION AND SERVICES m-Commerce m-Marketing Augmented Spaces 7
- 8. Index 1.- Context ofSmart Tourism: Tech infrastructure – Social trends 2.- What is smart destination 3.- Challenges 4.- CICtourGUNE’s added value 5.- Examples 6.- Conclusions
- 9. Smart Destination • Considering • • The increasing availabilityof tech-infrastructure (IoT) • The complexity of the tourism experience • 9 The importance of Intelligent Systems in Tourism The opportunities of the tech-mediated world
- 10. Smart Destination A Tourism Destinationis said to be Smart when it makes intensive use of the technological infrastructure provided by the Smart City in order to: (i) enhance the tourism experience of visitors by making them aware of both local and tourism services and products available to them at the destination and (ii) by empowering destination management organizations, local institutions and tourism companies to make their decisions and take actions based upon the data produced in within the destination, gathered, managed and processed by means of the technology 10 infrastructure
- 11. Index 1.- Context ofSmart Tourism: Tech infrastructure – Social trends 2.- What is smart destination 3.- Challenges 4.- CICtourGUNE added value – Examples 5.- Conclusions
- 12. • Information modelling • Big Data • Linked– Open Data • Real time Big Data Analysis – Ultra-personalisation • Information analysis for decision making • Definition and analysis of requirements • Service integration • 12 Information and data gathering • Challenges Engagement
- 13. Challenges • Connectivity • Security • Remember that mobilityis a social phenomenon • Address societal challenges with base on technology • Understanding what the Internet of Things can do for us • Understanding the convergence of the physical and digital world • Building a new tech-based social relationship framework • Empowerment of tourists
- 14. Index 1.- Context ofSmart Tourism: Tech infrastructure – Social trends 2.- What is smart destination 3.- Challenges 4.- CICtourGUNE added value – Examples 5.- Conclusions
- 15. myfences Plataforma web • • Gestión defences y datos de contexto para notificaciones push. • También dispone de API REST para su gestión: crear/eliminar fence, etc. área de fence nombre de fence contexto datos para enviar 15
- 16. qrrrify Plataforma web • • Permite incluirelementos como textos, imágenes, vídeos, audios, mapas, botones de contacto y enlaces entre las páginas creadas. • Una vez creada la página se generará el código QR correspondiente. Elementos 16 Panel de edición
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- 18. ¿Cómo funciona? Módulo móvil SDK 18 ServidorGIS Módulo web de analítica
- 19. apptrack • Visualización de datos • • 19 Mapasde calor Mapas de clústeres
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- 21. Examples • AENOR – SmartDestination Standardisation Committee • • Groups: Technology, innovation, Sustainability, Members: Universities, Companies, Research institutes, and official bodies: AENOR, SEGITTUR
- 22. Index 1.- Context ofSmart Tourism: Tech infrastructure – Social trends 2.- What is smart destination 3.- Challenges 4.- CICtourGUNE added value – Examples 5.- Conclusions
- 23. Conclusions and Implications • We build thetechnology that allows us to observe - microscope • Define how people move, why, who with, etc. • New measuring techniques variables • Know you client: ultra-personalisation • Go mobile to know you client • Mobile technology enables for the first time: • • Evaluate various variables at the same time and compute them • • Personalised services on the go Better knowing and understanding the human mobility phenomenon Definition and establishment of living labs
- 24. Conclusions and Implications • Inter and multidisciplinarywork • We are not going to accomplish anything if we do not work closer with one another • why are plenty of apps not working? • Why are plenty of marketing strategies not working? • More experimental work • IT is important, but tourism is a social science • Difficult to build living labs, but important to build smarter destinations • More contact to industry and research
- 25. Smart Tourism Ecosystems and SmartTourism Destinations Dr Carlos Lamsfus Director, Human Mobility and Technology CICtourGUNE Cooperative Research Center in Tourism Turismoko Ikerketa Zentro Kooperatiboa Centro de Investigación Cooperativa en Turismo Donostiako Parke Teknologikoa Mikeletegi Pasealekua, 71 · 3. Solairua E- 20009 Donostia/ San Sebastian · Spain Tel.: +34 943 010885 · Fax: +34 943 010846 tourgune.org