Location intelligence has evolved from static government data to real-time data that adds value for both government and business. Geospatial services generate $400 billion annually. Key tipping points included aerial photography, computers, the web, GPS, and mobile devices, which led to widespread datafication. Location is now omnipresent in social media and increasingly important for business strategies and decisions. An experimental then structured approach to location data and analytics can help organizations discover patterns, gain insights, and support better decisions across business functions and ecosystems.

1. Location Intelligence
A Spatial Journey, @JwvanEck
Frontiers in BIM, Erasmus U
RSM, 21 February 2018

3. “interpersonal channels are more important
than mass-media channels for later adaptors
than for earlier adopters”. Pag. 50. Chapter
2. A History of Diffusion Research.

4. “As an industry,
geospatial services
generate US$400 billion
in revenue per year.”
Prepared by AlphaBeta for Google

5. Where location adds value
From government
to business
How to take advantage

6. Tipping points

7. Tipping points– in hindsight
Aerial photography
Computers
Web
GPS
Mobile devices
All leading to the datafication of our world

8. Along that journey – from ..
.. “government only” to significant other (“business”)
.. pins on a map to spatial dashboards
.. business to business, to include business to consumers
.. static data to real-time and ever moving maps
.. working solo, to working in enterprises and ecosystems
.. data scarcity to data abundance

9. “Maps are
mandatory for
government”
It is hard if not impossible to build and maintain
infrastructures, health systems, cities,
property,.. without the help of GIS

13. A Living Atlas

16. Storify the map

17. Where location adds value
From government
to business
How to take advantage

18. “Location has
become
omnipresent”
So many social media tools use
location. Whether we realise it, or not

23. “Maps are
becoming less
optional for
business”
My suspicion: strategic advantages in firms are
less likely to get shared to competing firms
From where assets are
To where they may be build
To why they are there
To where they are now

24. Commercial (Real estate, Retail, Banking/Finance, Marketing, Sales)

27. Where location adds value
From government
to business
How to take advantage

28. Geospatial
outookreport
2017

29. “Monitor relevant
trends, explore
your data options,
strategise..!”
Come explore with us, it has been
a great spatial journey so far!

30. Visualise your data
Enable spatial analytics
On dynamic data
In order to drive decisions
First experimental
Than a structured approach

31. Location Strategy
Location
Strategy
Assess
& Plan
Initial
Operating
Capability
Operate
&
Expand
Measure
& Revisit
Strategy
Launch your location platform

32. Decision
Support
Gain situational
awareness, and enable
information-driven
decision making
Analytics
Discover, quantify, and
predict trends and
patterns to improve
outcomes
Data
Management
Collect, organize, and
maintain accurate
locations and details
about assets and
resources
Field Mobility
Manage and enable a
mobile workforce to
collect and access
information in the field
Constituent
Engagement
Communicate and
collaborate with citizens
and external communities
of interest
Sharing &
Collaboration
Empower everyone
to easily discover, use,
make, and share
geographic information
Mapping &
Visualization
Understand locations and
relationships with maps
and visual
representations
Monitoring
Track, manage, and
monitor assets and
resources in real-time
Design &
Planning
Evaluate alternative
solutions and create
optimal designs
Business functions to support

33. Where location adds value
In many business processes,
in ecosystems, in between firms
From government
to business
How to take advantage
Different patterns of diffusion
Following consumers expectations
With an experimental, followed by a
structured approach

35. Further reading
• The language of spatial analysis, Esri, 2013, (pdf)
• Jumpstart your spatial analytics, Esri, (pdf)
• Future Trends in Geospatial Information Management: the five to ten
year vision, UN-GGIM, 2015 (pdf)
• The economic impact of geospatial services, AlphaBeta for Google, 2016
(link)
• Global Geospatial Industry Outlook, GeoSpatial Media, 2017 (pdf)