Mera Medicare discusses customer retention strategies including their mobile app, loyalty point system, and retention approaches for new parents, elderly customers, and those who migrate. The app allows customers to track orders, monitor medicine usage and delivery, and make online payments. The loyalty system provides discounts and health-related benefits to regular customers. Retention of new parents focuses on their medicine and care needs before and after pregnancy. The elderly strategy has Mera Medicare update children on their parents' health. Migration customers are notified of local services and merchants maintain their medicine orders.

1. www.meramedicare.com

2. Customer Retention Strategy
Customer Retention Strategies discussed :
1. Mera Medicare App
2. Customer Loyalty Point System
3. Retention Strategy for New Parents
4. Retention Strategy for Elderly customer
5. Retention Strategy for Migration Cases

3. MERA MERICARE APP
The Mera Medicare App is essential for customer retention as the
customer shift from E- Commerce to M-Commerce.
The salient features of the Mera Medicare App :
 Categorization
 Notifications – The app keeps track of the general medicines
purchased by the customer, the last order and hence displays
Notifications when the medicines are projected to have finished
 Online Tracking – Customers can track the medicines
 Monitor System – Constant updates of medicines delivery to the
user. The user can also tag his well wisher – parent/child to monitor
 Monitor System for the merchants – New purchases or new
requests for the medicines will come as notifications and hence they
can capture the customer by maintaining the medicines used
 Online Payment Option

4. CUSTOMER LOYALTY POINT SYSTEM
Customer Loyalty system is one of the best way to retain customers
by providing them with extra discounts and benefits.
The following loyalty ideas can be employed:
 Special Discounts –
• for loyal users of 3 months and with a minimum purchases
 Special Benefits –
• for regular customers like diabetic patients, cardiac patients –
provide brochures regarding their ailment
• Ensure immediate delivery for Emergency cases
• Pamphlets with every delivery giving health tips
• Pamphlets with every delivery about the nearest gyms

5. RETENTION STRATEGY FOR NEW PARENTS
New Parents would like a complete package
Starting from the medicines required during the pregnancy
Required vitamins along with reminders in the app for the pregnant
mothers
Post Delivery – best wishes greetings and gifts
Gift Purchase options for friends to give to their new parents
friends
Complete baby care package like medicines, diapers, lotions etc
for the baby along with regular monitor and notifications on the app
s

6. RETENTION STRATEGY FOR ELDERLY
CUSTOMERS
With growing trends in migration, many kids live away from their
parents
Mera Medicare can be used by these children to order medicines
for their parents
Mera Medicare can send regular updates about their parents
health including medicines, health reports
Mera Medicare can tie up with Clinics to provide health report
updates to the well wishers of the elderlyained customer

7. RETENTION STRATEGY FOR MIGRATION
CASES
Many customers are lost when they migrate from one part of the
city to another.
These customers can be captured using the app – geographic
location
As soon as the customer is relocated, a notification showing that
services are available in that area is popped up
All the medicine orders will automatically be sent out to all the
merchants of the neighbouring areas
These merchants can then maintain all the medicines required by
the customer ensuring a satisfied and retained customer

8. Overall a Smart Choice
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