CVS aims to better market to college students by utilizing social media and text messaging to provide prescription notifications, health information and coupons. The proposal includes sending text alerts for prescription readiness, coupon codes by text, a health blog with topics relevant to students, and on-campus health events to promote CVS while educating about safe sex, nutrition and other wellness topics important to young adults. Evaluation would track engagement on these new initiatives through social media and in-store sales at nearby college locations.