SlideShare a Scribd company logo
Are You Ready?
Digital revolution is transforming Pharma Globally
Why Digitize ?
TECHNOLOGY IS RAPIDLY DISRUPTING
ALL WALKS OF LIFE
Digital future@ayukrt
As healthcare continues to digitize, Indian pharma
companies must transform themselves
in basic ways to stay competitive.
DIGITALIZATION shall help YOU:
• Connect with doctors & patients
• Educate patients for medication adherence
• Reach to rural & Tier 2 markets
Healthcare is undergoing disruption too
Patient non-adherence
results in an estimated
average per drug loss of
36% potential sales
and
brand equity to
Pharma company
The Bottom Line:
Patients are people and lead busy lives. Patients forget.
Patients Need Reminders, Education & Motivation.
Patients appreciate thoughtful, personalized
communications from pharma
companies.“76% of patients think
pharmaceutical companies have
responsibility to provide
information and services that
help them manage their own
health.”
(Accenture Life Sciences, Great Expectation, U.S. patient
research, 2013)
Making patients feel special is the most
important aspect of patient retention.
Introducing, Ayukrt.
India’s first and only multilingual
m-Health Care Digital Platform, integrating
Patients, Doctors & Pharma company
At one platform .
Digital future@ayukrt
 Improve Your Relationship with Doctors
Establish one to one communication with doctors
Share product educational video, text messages, e-journals
Today’s doctors going digital, they need effective patient management platform. Sponsor them
what they need
 Increase Patient Affinity
Build confidence and trust among your patients with communications they will appreciate
 Improve Patient Engagement
Keep patients engaged by routinely sending them useful wellness reminders of all types
 Induce Customer Loyalty
Create Loyal customer base and your goodwill ambassadors
 Improve Your Quality of Care
Keep in touch with patients more often without monopolizing doctor
 Enhance sale by giving easy access to specialty medicine
 Reach out to rural market
Give message, health tips to patient in their preferred language
 Track Sales Team Performance with Real Time Data and Reward Appropriately
The Pharma Benefits
Roll out Your Mobile App in just 30 days!
Is Strategy , Not Overheads !
“ An effective CRM platform can
result in healthier, happier
customer and more revenue ”
v
b
Thanks!
For more details, please contact
Chirayush Shah
chirayush@Ayukrt.com
+9167292555
Ayukrt Innovation PVT Ltd
A-4020, Oberoi Garden Estate, Chandivali, Andheri-East, Mumbai-400072
www.ayukrt.com Facebook LinkedIn Twitter Instagram

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Digital future@ayukrt

  • 1. Are You Ready? Digital revolution is transforming Pharma Globally
  • 2. Why Digitize ? TECHNOLOGY IS RAPIDLY DISRUPTING ALL WALKS OF LIFE
  • 4. As healthcare continues to digitize, Indian pharma companies must transform themselves in basic ways to stay competitive. DIGITALIZATION shall help YOU: • Connect with doctors & patients • Educate patients for medication adherence • Reach to rural & Tier 2 markets Healthcare is undergoing disruption too
  • 5. Patient non-adherence results in an estimated average per drug loss of 36% potential sales and brand equity to Pharma company
  • 6. The Bottom Line: Patients are people and lead busy lives. Patients forget. Patients Need Reminders, Education & Motivation. Patients appreciate thoughtful, personalized communications from pharma companies.“76% of patients think pharmaceutical companies have responsibility to provide information and services that help them manage their own health.” (Accenture Life Sciences, Great Expectation, U.S. patient research, 2013) Making patients feel special is the most important aspect of patient retention.
  • 7. Introducing, Ayukrt. India’s first and only multilingual m-Health Care Digital Platform, integrating Patients, Doctors & Pharma company At one platform .
  • 9.  Improve Your Relationship with Doctors Establish one to one communication with doctors Share product educational video, text messages, e-journals Today’s doctors going digital, they need effective patient management platform. Sponsor them what they need  Increase Patient Affinity Build confidence and trust among your patients with communications they will appreciate  Improve Patient Engagement Keep patients engaged by routinely sending them useful wellness reminders of all types  Induce Customer Loyalty Create Loyal customer base and your goodwill ambassadors  Improve Your Quality of Care Keep in touch with patients more often without monopolizing doctor  Enhance sale by giving easy access to specialty medicine  Reach out to rural market Give message, health tips to patient in their preferred language  Track Sales Team Performance with Real Time Data and Reward Appropriately The Pharma Benefits
  • 10. Roll out Your Mobile App in just 30 days!
  • 11. Is Strategy , Not Overheads ! “ An effective CRM platform can result in healthier, happier customer and more revenue ” v b
  • 12. Thanks! For more details, please contact Chirayush Shah chirayush@Ayukrt.com +9167292555 Ayukrt Innovation PVT Ltd A-4020, Oberoi Garden Estate, Chandivali, Andheri-East, Mumbai-400072 www.ayukrt.com Facebook LinkedIn Twitter Instagram