PharmaFriend is a proposed mobile app that provides online medical consultations and delivers medications. It aims to connect hospitals, remote villages, students and busy professionals by giving them convenient access to expert healthcare advice on their smartphones. The app will partner with hospitals for consultations and pharmaceutical distributors for medicine delivery. It plans to promote through schools, colleges, and advertisements to reach 1000 downloads in the first week and 500,000 downloads in the first month. The app offers both free and paid services like consultations, medicine delivery, and ambulance services.

1. PharmaFriend
Your best friend, always

3. An online medical consultation and drug delivery app

4. Executive Summary

6. • People fail to make time for health checkups.
• Most facilities are otherwise at the fingertips
of those who use smartphones (80% of the
population).
• Immediate access to expert medical advice
could save a lot of lives
• Convenient for places far from hospitals

7. Our Objectives
• To provide expert medical consultation and
pharmaceutical services at the user’s
fingertips.
• To connect hospitals to remote villages and
to busy working professionals, and students
who have hectic schedules
• To provide expert medical advice to senior
citizens and people with disabilities

8. Proposed Course of Action
• Create tie ups with hospitals and
pharmaceutical distributors
• Promote the app at schools and colleges
• Promote the app via advertisements once the
revenue starts coming in from downloads on
the play store

9. Situational Analysis

10. Name: PharmaFriend
Tagline: Your best friend, always
Core Values:
• Quality over quantity
• Consumer centric attitude
• Quick Service assured
Company Overview

11. Strategic Assets
• Advertisements
• In app purchases

12. Target Customers
Based on Location:
• Hospitals
• Educational Institutions
• Remote Villages
Based on lifestyle:
• Students
• Aged
• Working professionals
• People with disabilities

13. Goal
• To reach 1000 downloads in the first week,
and to reach at least 500,000 downloads in
the first month across all platforms

14. Strategy

15. Customer needs
• Professional healthcare
• Regular check ups
• Instant access
• Quick services

16. Collaborators
• Hospitals (For medical consultation)
• Educational Institutions (Customer Base)
• Offices (Customer Base)
• Pharmaceutical Distributors (For medicines)

17. Top Competitor
• NetMeds
• Points of Difference(POD’s):
- Medical consultation in PharmaFriend by reputed
doctors
- Operating on the ‘Freemium’ model

18. Tactics

19. Services Offered
• Free
– Medicine retail serices
– Free Delivery on a bill of 300
– Prescribing for certain treatments at remote
places
• Premium
– Video calling doctors (For city residents)
– Ambulance services

20. Brand
Name: PharmaFriend
Tagline: Your best friend, always
Description: An app for online medical
consultation, drug delivery and urgent medical
needs.

21. Price
Paid features:
• 5$ for a one to one interaction over video call
• 10$ for ambulance

22. Incentives
• Cashback offers
• 1$ discount off first purchase
• Occasional offers on services and purchases
• Free delivery for the next 2 orders on
successfully referring to 2 people
• Free services in rural areas and remote
villages

23. Distribution
• Creating a buzz by promoting the app
during festive gatherings and health
camps.
• Using the revenue generated from the
play store to further advertise on T.V.,
billboards and distribute it in rural
areas

24. Implementation
1. Customers register with app
2. Information is verified via OTP
3. SMS’s are used to inform customers about offers
and reminders for check ups
4. Suggestions and feedback are collected via the
app
5. The closest available doctor is chosen for
consultation
6. The consultation on video call is done over
google hangouts/skype