The document discusses potential partnership strategies for Mera Medicare, an online pharmacy. It suggests partnering with local merchants to increase revenues and provide ratings to create competition. It also recommends partnering with individual clinics so doctors directly order medications through Mera Medicare and are featured on the site. Partnerships with hospitals are proposed so medications can be delivered nationwide. Partnering with mom and baby companies and wellness centers is also outlined to cross-promote and acquire more customers.

1. www.meramedicare.com

2. PARTNERSHIPS WITH MERCHANTS
 Divide the location geographically
Target one merchant in a locality
Contact them through phones or digital media as going
there in person will involve additional cost
This will create a competitive environment in any
geographical location which will intrigue the other medical
shops to reach out to you as they will come to know about
the increased revenues of the targeted shop
 Give ratings to medical stores (like Zomato does to food
outlets) based on customer feedback. This will also create a
competitive environment

3. PARTNERSHIPS WITH SINGULAR
CLINICS
 Contact singular doctors and create partnerships with them
 The idea is that a doctor, instead of giving a prescription,
will place an order on Mera Medicare directly because of this
partnership.
In turn, the doctor will be featured on Mera Medicare’s
website
You can also give some incentives to doctors like online
coupons as well
This will also involve partnership with e commerce
companies.

4. PARTNERSHIPS WITH HOSPITALS
 Contact various hospitals like Fortis, Yatharth or Appollo
 All the medicines prescribed by the doctor will be ordered
by Mera Medicare, but delivered by the respective
pharmacies like Appollo pharmacy
 Another scenario could be: Lets say I was based in Noida
and undergoing a treatment. Now I move to Raipur or any
other city where I cannot find the medicine which was
prescribed to me by a doctor in a specific hospital. Since Mera
Medicare has partnerships with both the doctor/hospital and
local drug stores (assuming that Mera Medicare has presence
in that city), I will not be faced with any problem. This way the
hospital will also be able to use the able to retain its patients
and build long term relationships with them

5. PARTNERSHIPS WITH MOM&ME
Give a gifting option on the website
For Example: Friend’s of a pregnant lady who is
already registered on Mera Medicare can gift that lady
(who is also registered) a MOM&ME goody
 MOM&ME will get publicity and we will get more
customers

6. LONG TERM PARTNERSHIPS
 Gyms
 Wellness centres
 Yoga Centres
 SPAs
 We will give them customers and they will offer good
discounts to our customers

7. Overall a Smart Choice
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