The document discusses various topics related to healthcare marketing including building sustainable healthcare business practices, health and wellness offerings, hospital rebranding, health insurance brands, online media awards, shifts in mediclaim views, e-health and m-health technologies, aspects of healthcare marketing such as referrals, social media, and more. It also discusses using technology like Microsoft HealthVault and Google Health to organize patient health information and share with doctors. The document provides information on new prescription drug formats and regulatory information from the FDA.

1. Health Co nn ect Healthcare Marketing Workshop Building Sustainable Practices that grow your healthcare business

2. Wellness Wheel Healthcare & Wellness - from Diet to Lifestyle Management

3. Brands are increasingly opting health & wellness as their core offerings

4. Gone in 60 secs Healthcare Marketing Quiz

5. This hospital will get rebranded as a Fortis Group hospital Shri Ganga Ram Hospital Wockhardt Hospitals Breach Candy Hospital Max Hospital

6. This hospital will get rebranded as a Fortis Group hospital Shri Ganga Ram Hospital Wockhardt Hospitals Breach Candy Hospital Max Hospital

7. This is a stand-alone health insurance brand Cholamandalam MS Apollo DKV ICICI Lombard Max New York

8. This is a stand-alone health insurance brand Cholamandalam MS Apollo DKV ICICI Lombard Max New York

9. The best online media brand at Medical Marketing & Media Awards 2008

10. The best online media brand at Medical Marketing & Media Awards 2008

11. Mediclaim v/s Health Insurance Opportunities & Challenges

12. 1 billion + population, only about 2 million of population is covered by Mediclaim scheme

13. Mediclaim Health Insurance Critical Illness Personal Accident AIDS/HIV Cover A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover

14. E-health & m-health decoded The new delivery channels of healthcare

15. Patient-oriented mHealth system

16. Prospect of m-health in India

17. Easy Healthcare information access 24x7

18. E health Access to personalized healthcare information online eHealth will mean better access to specialist care services, reduced waiting times and a reduction in the number of visits to care providers. Customized healthcare information for professionals and patients Doctors can access patients’ medical records more easily, get immediate access to test results from the laboratory, and deliver prescriptions directly to pharmacists.

19. A-Z of Healthcare marketing

20. Activation Brochures & BTL CRM Direct Response e-health Forums Gifts Hoardings Internet Just-in-time Knowledge Quotient Loyalty Programs Media Relations Newsletter Online Marketing Patient Retention Q&A Referrals Social Media Telemarketing Upselling Viral Marketing Website Xsell Yoga & Wellness Zapping

21. External Exhibitions Seminars/Conferences/ Meets Health Check up Camps Trade/Association Shows Health Day Celebrations (World Heart Day, World Aids Day, Women’s Day, World TB Day) Sponsored Events Internal Training workshops Fraternity Interactions Employee Meets Activation

22. Brochures – Corporate & Service Specific Pamphlets Leaflets Direct mailers Posters Dossiers Background Sheet Fact file Service Guidebook Health Manual Diet charts & food pyramids Welcome kit Patient Testimonials Patient Case Study Showcase Catalogues Brochures & BTL

23. Renewals//Extension Reminder Merchandise Loyalty cards Membership Benefits & Coupons Health Tools like BMI calculator Privilege Cards Birthday/Anniversary Cards Topical Messaging Health & Wellness Management Database Marketing CRM

24. Healthcare & Technology – A perfect match Building ICT Capabilities towards developing healthcare

25. Case Study: Microsoft & Google Health Microsoft HealthVault and Google Health provide free, secure accounts where patients can organize their health information and easily share it with their doctors and nurses.

26. HEALTHCARE: NEW FORMATS AND APPLICATIONS

27. New Prescription Drug Information Format Newly designed package insert will provide the most up-to-date information in an easy-to-read format FDA Regulatory Information www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm

28. Human beings visit Healthcare Services

29. They come for advice, relief from disease. They come for Hope.

30. The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.