Mera Medicare should advertise through various channels like newspapers, SMS, emails, and leaflets to promote their website and services. They should offer incentives for purchases over a certain value like free delivery to attract customers. Additionally, they should organize health camps in major localities with doctors to provide free checkups and sell medicines at a discount. A loyalty program with accumulating bonus points for purchases that can be used on future orders or lab tests will encourage repeat customers. Quality service also needs to be provided through on-time delivery by partnering with local chemists. Partnerships with hospitals and clinics can result in bulk medicine purchases with special discounts.