SlideShare a Scribd company logo
www.meramedicare.com
PALAK GUPTA
SPJIMR
Ideal Customer Acquisition Strategies for Mera Medicare
ADVERTISEMENTS
Newspaper ads, sms, e-
mails, leaflet distribution,
hoardings about the
website and services
offered
INCENTIVES ON
PURCHASE
Make schemes to give
incentives like free
delivery for purchase
up to à certain value.
MEDICINES AT
HEALTH CAMPS
Organize free health
camps with team of
doctors in major
localities for free check
ups and sell medicines
at discounts under the
counter of
meramedicare.
REWARD LOYALTY
Start the scheme like
bonus points on
purchases which keeps
on accumulating which
can be encased in future
purchases or for lab tests
in different pathological
labs
PROVIDE BEST QUALITY
SERVICE
Set service standards like
free delivery on delay.
This would require tie ups
with chemists in different
areas for prompt delivery.
TIE UP WITH
HOSPITALS
Also make the list of
hospitals and clinics (Kind
of directory)which are the
potential buyers for
medicines and make
special discounts for bulk
purchases.
Overall a Smart Choice
THANK YOU
Innovative
Passionate
Team
TransparentEfficient

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Mera medicare business development_palak

  • 2. Ideal Customer Acquisition Strategies for Mera Medicare ADVERTISEMENTS Newspaper ads, sms, e- mails, leaflet distribution, hoardings about the website and services offered INCENTIVES ON PURCHASE Make schemes to give incentives like free delivery for purchase up to à certain value. MEDICINES AT HEALTH CAMPS Organize free health camps with team of doctors in major localities for free check ups and sell medicines at discounts under the counter of meramedicare. REWARD LOYALTY Start the scheme like bonus points on purchases which keeps on accumulating which can be encased in future purchases or for lab tests in different pathological labs PROVIDE BEST QUALITY SERVICE Set service standards like free delivery on delay. This would require tie ups with chemists in different areas for prompt delivery. TIE UP WITH HOSPITALS Also make the list of hospitals and clinics (Kind of directory)which are the potential buyers for medicines and make special discounts for bulk purchases.
  • 3. Overall a Smart Choice THANK YOU Innovative Passionate Team TransparentEfficient