The product manager is presented with an opportunity to increase repeat rates for customers of an online pharmacy. Some key metrics to evaluate include repeat rates of customers in terms of orders, monthly active repeat users, and repeat orders per repeat user. Features that could help improve repeat rates include enhancing the TrueCare membership program, introducing a dosage planner with reminders and easy reordering, a chatbot for customer assistance, personalized health tips, and improvements to the family health records feature. The dosage planner is identified as the highest priority feature to focus on initially due to its potential impact and the fact that it is not widely available from competitors. A release plan is outlined showing development, testing, and controlled rollout of the dosage planner feature over
This document provides an overview of a Healthy Corner Store Project toolkit created by Sustainable Long Island. The project aims to improve access to healthy foods in underserved communities by partnering with corner store owners. Key aspects of the toolkit include conducting assessments of neighborhood demographics and store inventories, interacting with customers and the community through surveys and outreach, strategically partnering with store owners by providing incentives and support, and monitoring the program's impact through sales tracking and evaluations. The toolkit also outlines successful features of similar programs in other cities that could be replicated, such as increasing healthy product selection and making those products more prominent. If implemented properly using the guidance in this toolkit, the project seeks to create healthier food environments and communities.
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitJordanDervish
The document discusses maximizing marketing opportunities at the point of care. It begins by outlining a typical consumer's healthcare journey, from initial online research to appointments with doctors and pharmacists. It then defines point of care as anywhere consumers receive healthcare interactions. The rest of the document provides evidence that marketing directly to consumers at points of care can be an effective strategy, including data showing recall of ads and actions taken after exposure. It also notes consumers are open to health information at points of care along their journey.
Aura Holistic is developing a line of liquid dietary supplement shots called Power Shots. The 2oz shots contain a blend of superfoods, herbs, vitamins and minerals to target specific health issues. They are designed for health-conscious and busy individuals as a natural alternative to pharmaceutical drugs. Power Shots will launch in May 2016 in New York, New Jersey and Connecticut, selling in health stores and grocery stores. The presentation outlines the product, target market, competition, packaging, distribution, marketing plan and financial projections.
This document provides an overview of changes to regulations around advertising of non-prescription medicines and complementary medicines in Australia. Key changes include: increased clarity and objectivity in the new Therapeutic Goods Advertising Code; new mandatory statements and health warnings; ending of mandatory pre-approvals by 2020 and replacing it with an advisory service; and heavier sanctions and penalties for non-compliance. Marketers have raised concerns around requirements for social media, testimonials, and implied claims. Tips are provided to help marketers avoid common breaches, such as thoroughly understanding products and indications and the new code requirements.
Bayer ANZ & WE Buchan's Presentation at Mumbrella's Health Marketing SummitJordanDervish
This document discusses trends in health marketing and consumer expectations. It provides the following key points:
1) Consumers are more engaged in their health care and empowered by access to online information. They expect brands to provide convenient, simple, and fast experiences that continue improving over time.
2) Australian consumers are demanding proof over promise from brands and have higher expectations that brands take a stand on important issues.
3) To be successful, health marketing must focus on purpose and functionality, think about the individual rather than just the patient, and avoid innovation fatigue by balancing new products and services with rich content and stakeholder partnerships that drive meaningful conversations.
This document provides an overview and recommendations for how a consumer goods company can improve its market share in China from 6% to 10% within 2 years. It outlines key factors to consider, including understanding market trends, identifying top product categories, analyzing competitors' strategies, and developing a winning strategy. The document then presents an issue tree to map out strategies for increasing market share through identifying new segments, improving distribution, boosting promotions, and addressing quality issues. References are also provided.
How to Analyse and Monitor the Health of Your Customer BaseCarmen Mardiros
This document discusses how to analyze and monitor the health of a customer base using cohort analysis. It makes three key points:
1. Always "equalize" customers by capping cohort comparisons at a set age to avoid false alarms from older cohorts having more lifetime value.
2. Use "milestones reached" metrics like percentage reaching a second order or discount rate to track cohort behavior better than average metrics.
3. Monitor the active customer base size and response rather than total customers to remove the effects of churned and new customers which can obscure the picture. The focus should be on the customer segments that are most important to the business.
This document provides an overview of a Healthy Corner Store Project toolkit created by Sustainable Long Island. The project aims to improve access to healthy foods in underserved communities by partnering with corner store owners. Key aspects of the toolkit include conducting assessments of neighborhood demographics and store inventories, interacting with customers and the community through surveys and outreach, strategically partnering with store owners by providing incentives and support, and monitoring the program's impact through sales tracking and evaluations. The toolkit also outlines successful features of similar programs in other cities that could be replicated, such as increasing healthy product selection and making those products more prominent. If implemented properly using the guidance in this toolkit, the project seeks to create healthier food environments and communities.
Dr Matthew Cullen's Presentation at Mumbrella's Health Marketing SummitJordanDervish
The document discusses maximizing marketing opportunities at the point of care. It begins by outlining a typical consumer's healthcare journey, from initial online research to appointments with doctors and pharmacists. It then defines point of care as anywhere consumers receive healthcare interactions. The rest of the document provides evidence that marketing directly to consumers at points of care can be an effective strategy, including data showing recall of ads and actions taken after exposure. It also notes consumers are open to health information at points of care along their journey.
Aura Holistic is developing a line of liquid dietary supplement shots called Power Shots. The 2oz shots contain a blend of superfoods, herbs, vitamins and minerals to target specific health issues. They are designed for health-conscious and busy individuals as a natural alternative to pharmaceutical drugs. Power Shots will launch in May 2016 in New York, New Jersey and Connecticut, selling in health stores and grocery stores. The presentation outlines the product, target market, competition, packaging, distribution, marketing plan and financial projections.
This document provides an overview of changes to regulations around advertising of non-prescription medicines and complementary medicines in Australia. Key changes include: increased clarity and objectivity in the new Therapeutic Goods Advertising Code; new mandatory statements and health warnings; ending of mandatory pre-approvals by 2020 and replacing it with an advisory service; and heavier sanctions and penalties for non-compliance. Marketers have raised concerns around requirements for social media, testimonials, and implied claims. Tips are provided to help marketers avoid common breaches, such as thoroughly understanding products and indications and the new code requirements.
Bayer ANZ & WE Buchan's Presentation at Mumbrella's Health Marketing SummitJordanDervish
This document discusses trends in health marketing and consumer expectations. It provides the following key points:
1) Consumers are more engaged in their health care and empowered by access to online information. They expect brands to provide convenient, simple, and fast experiences that continue improving over time.
2) Australian consumers are demanding proof over promise from brands and have higher expectations that brands take a stand on important issues.
3) To be successful, health marketing must focus on purpose and functionality, think about the individual rather than just the patient, and avoid innovation fatigue by balancing new products and services with rich content and stakeholder partnerships that drive meaningful conversations.
This document provides an overview and recommendations for how a consumer goods company can improve its market share in China from 6% to 10% within 2 years. It outlines key factors to consider, including understanding market trends, identifying top product categories, analyzing competitors' strategies, and developing a winning strategy. The document then presents an issue tree to map out strategies for increasing market share through identifying new segments, improving distribution, boosting promotions, and addressing quality issues. References are also provided.
How to Analyse and Monitor the Health of Your Customer BaseCarmen Mardiros
This document discusses how to analyze and monitor the health of a customer base using cohort analysis. It makes three key points:
1. Always "equalize" customers by capping cohort comparisons at a set age to avoid false alarms from older cohorts having more lifetime value.
2. Use "milestones reached" metrics like percentage reaching a second order or discount rate to track cohort behavior better than average metrics.
3. Monitor the active customer base size and response rather than total customers to remove the effects of churned and new customers which can obscure the picture. The focus should be on the customer segments that are most important to the business.
Target Pharmacy Services: Health & WellnessTAG Marketing
“Promoting Healthy Choices and Active Living”
Target’s Enterprise Application Team approached us with a proposal to improve engagement in their Pharmacy Rx Program. It was our mission to improve Target’s pharmacy in three specific areas: health education, pharmacy and prescription services, and program promotions. We desired to make Target’s pharmacy synonymous with health and wellness.
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Ferudun Kandemir's document discusses strategies for creating successful generic drug products in emerging markets. It addresses how generics are perceived, key points for a product strategy, and customer-oriented contextual segmentation. The document emphasizes understanding customer needs and perceptions to differentiate generic products and create value for customers in developing countries. It stresses examining country dynamics, potential markets, and challenges to tailor strategies that satisfy consumer needs. The overall message is that marketing success depends on providing genuine value to customers.
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
My team and I worked to provide a lucrative business plan for a network of 100 veterinarians by cutting costs, increasing marketing tactics, and implementing inventory software as well as a pet health insurance plan.
This document summarizes a case study about a healthy catering service company called GoCat facing challenges due to an economic recession. Research found that while customers value the convenience and quality of catering, many have stopped using the service due to high costs. The key insight is that customers would continue catering if it was made more affordable. The company implemented discounted pricing, installment plans, and campaigns emphasizing the importance of nutrition. This made catering a more economical option, reduced the churn rate below 3%, and increased new customers and satisfaction.
Health & Personal Care Brands' Successful Amazon StrategiesTinuiti
1. Amazon's health and personal care category is growing, with buy rates, purchase frequency, and spending per trip all increasing 14% year-over-year.
2. New Amazon health and personal care shoppers are more likely to be high income, prime members who purchase online weekly to save time and money.
3. While Amazon has increased its share of wallet for health and personal care, retailers like Walmart, Kroger, CVS and others are losing share.
group1-healthcareanalysisproject-230619115811-470ff613.pptxAnupama Kate
The document discusses using various tools like Excel, SQL, Tableau and Power BI to analyze healthcare data and provide insights. It summarizes presentations by team members on insights from each tool. The tools are used to enhance financial and operational performance by monitoring key metrics like revenue, patient days, discharges etc. across different periods, locations, insurance types and hospitals. The analysis found highest patient days in certain insurance categories and lowest in others. It focuses on using data to improve services, optimize costs and generate more value from available resources.
The document proposes a new app called HealthyFIND that provides on-demand healthy meals and nutritionist guidance. It aims to help people lead healthier lifestyles by offering nutritious food options. The app will target health-conscious professionals and students. It will compete with food delivery apps by focusing on healthy options and including personalized nutritionist recommendations. The document outlines the company's goals, strategies, tactics, and implementation plan to launch the new app.
Pantheon Health is evaluating whether to license, buy, or develop the late stage prostate cancer drug Abira. The recommended strategy is for Pantheon to buy Abira and pursue a line extension. Other decisions include pricing Abira at $5,000 with future price decreases, using intravenous delivery, implementing a premium marketing strategy, and operating a patient assistance fund. This strategy is expected to generate $1.18 billion in net income and a 24% internal rate of return over 10 years.
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsFeliciaRogers
Presented at Private Brand Movement 2010. A quality monitoring program that utilizes your retail customer base - product users - as QA agents. An effective way to monitor quality and publicize your corporate commitment to quality.
20200331 asia covid 19 - grocery retail survey - india v final-dsDaniellaSeiler
The document summarizes survey findings on changes in consumer grocery shopping behavior in India during the COVID-19 outbreak. It finds that spending on groceries, both at stores and online, has increased significantly compared to pre-COVID levels. Many consumers have switched to new stores and tried new brands, focusing on availability, value, and safety. However, most consumers plan to return to their regular stores and brands after the outbreak ends. Cleanliness and hygiene are now top priorities for consumers in choosing where to shop.
The document summarizes survey findings on changes in consumer grocery shopping behavior in India during the COVID-19 outbreak. It finds that spending on groceries, both at stores and online, has increased significantly compared to before the outbreak. Many consumers report switching stores or trying new brands and formats due to factors like availability, safety, and value. However, most consumers expect to return to their usual stores and brands after the outbreak stabilizes. Cleanliness and hygiene are now top priorities for consumers when choosing where to shop.
This document discusses the results and ROI of loyalty programs for restaurants based on real case studies. It provides examples of how loyalty programs can increase enrollments, ticket averages, customer frequency, and convert new customers into regulars. One case study found loyalty program enrollments were 3.38x higher than an email-only program. Loyalty customers also had higher ticket averages of $2.14 more than non-loyalty customers. Additional case studies found loyalty programs increased the likelihood of new customers returning multiple times and increased the number of transactions per customer. The document estimates the total monthly ROI of a loyalty program could be $6,632 or more after accounting for increased sales and reduced marketing costs.
This document outlines a business plan for an online pharmacy called SmartMedic. It introduces the three group members and describes the problems their service aims to address like traffic, time constraints, and access to authentic medicines. It then provides details on their vision, mission, products and services offered, target audiences, how it works, infrastructure, marketing and financial plans. The key aspects are providing prescription medicines, supplements and devices online with convenient home delivery, pharmacist review, and reminders to improve medication compliance.
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Can Product ReturnsMake You MoneyS P R I N G 2 0 1 0 .docxhacksoni
Can Product Returns
Make You Money?
S P R I N G 2 0 1 0 V O L . 5 1 N O . 3
R E P R I N T N U M B E R 5 1 3 1 6
J. Andrew Petersen and V. Kumar
SLOANREVIEW.MIT.EDU SPRING 2010 MIT SLOAN MANAGEMENT REVIEW 85
After a certain threshold, a customer’s rate of product
returns actually correlates to an increase in the amount
of his or her future purchases.
C U S T O M E R S E R V I C E
MANY COMPANIES SEE customers’ product returns as a major inconvenience and an eroder
of profits. After all, product returns cost manufacturers and retailers more than $100 billion per
year, or an average loss per company of about 3.8% in profit.1 The electronics industry alone spends
some $14 billion annually on product returns through reboxing, restocking and reselling. And be-
cause only about 5% of products are returned as a result of defects, it appears that product returns
will remain an inevitable part of the customer-company relationship even as manufacturing con-
tinues to improve product quality.
For some companies, the solution has been to create product-return disincentives, such as lim-
ited time frames for returns (say, within 30 days after purchase), product customization that allows
returns only when the product is defective, and
nonrefundable purchase costs (shipping costs
or restocking fees, for example). But are these
practices, which reduce the costs and frequen-
cies of product returns, ideal for the bottom
line? Despite the company’s handling costs and
its revenues lost from refunds, the customer’s
ability to return products may have a positive
effect on his or her future purchases and actu-
ally increase long-term profits.
Several recent studies have in fact begun illu-
minating the potential benefits of allowing
customers to return products with impunity. This
research finds that when a company has a lenient
product-return policy, which allows customers to
return almost any product at any time, they are
more willing to make other purchases.2 The
knowledge that they can return a product reduces
the risk customers might perceive in purchas-
ing it in the first place. The studies also find that a
Marketers and sellers hate product returns, but smart
companies aren’t passively accepting them as bitter pills
to be swallowed. They’re managing product-return
policies to maximize future profits.
BY J. ANDREW PETERSEN AND V. KUMAR
Can Product Returns
Make You Money? THE LEADING QUESTION
How can
marketers
manage
product-return
policies to
maximize
future profits?
FINDINGS
Marketers can
target and manage
customers by taking
information about
both their purchase
and return behaviors
into account.
Lenient product-
return policies yield
more profits than
strict product-return
policies.
Managing product
returns in an optimal
way increases profits
even during tougher
economic times.
www.sloanreview.mit.edu
86 MIT SLOAN MANAGEMENT REVIEW SPRING 2010.
India's first pharmacy network for chronic patients, Pillofy, provides doorstep delivery of medicines along with reminders to ensure patients comply with their medication schedules. Pillofy aims to manage chronic diseases end-to-end by bringing doctors, medicines, and lab tests under one network with discounts. The founders have experience in healthcare and technology and are seeking a seed round of funding to expand product development and customer acquisition.
Jim O'Dea, President and CEO of Rx EDGE, discusses how pharmacies can reach health-minded consumers through point-of-care advertising campaigns. Nearly 90% of Americans live within 5 miles of a pharmacy and 86% visit pharmacies weekly, showing pharmacies have significant consumer reach. Rx EDGE implemented campaigns promoting ADHD treatment in vitamin and analgesic aisles, generating over 12,000 new prescriptions. The programs increased total prescriptions by 5.7% for adults and children and 8.8% for children only, with strong returns on investment per script.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
More Related Content
Similar to How to improve repeat rates ( user retention, purchase frequency, repeat users )
Target Pharmacy Services: Health & WellnessTAG Marketing
“Promoting Healthy Choices and Active Living”
Target’s Enterprise Application Team approached us with a proposal to improve engagement in their Pharmacy Rx Program. It was our mission to improve Target’s pharmacy in three specific areas: health education, pharmacy and prescription services, and program promotions. We desired to make Target’s pharmacy synonymous with health and wellness.
"Differentiating the generics in emerging markets"Ferudun Kandemir
How are generic products perceived in emerging markets?
What are the key points in order to create a good product strategy?
What is customer oriented contextual segmentation?
How do you examine current dynamics to create preferable generics in emerging markets?
Ferudun Kandemir's document discusses strategies for creating successful generic drug products in emerging markets. It addresses how generics are perceived, key points for a product strategy, and customer-oriented contextual segmentation. The document emphasizes understanding customer needs and perceptions to differentiate generic products and create value for customers in developing countries. It stresses examining country dynamics, potential markets, and challenges to tailor strategies that satisfy consumer needs. The overall message is that marketing success depends on providing genuine value to customers.
A local business owner in Oxford Mississippi, Good Nutrition manager, Ms. Cynthia Bolden, asked for ideas to make her business prosper further in the Lafayette county community. Good Nutrition is an all natural supplement store and distributor of Nature's Sunshine products.
My team and I worked to provide a lucrative business plan for a network of 100 veterinarians by cutting costs, increasing marketing tactics, and implementing inventory software as well as a pet health insurance plan.
This document summarizes a case study about a healthy catering service company called GoCat facing challenges due to an economic recession. Research found that while customers value the convenience and quality of catering, many have stopped using the service due to high costs. The key insight is that customers would continue catering if it was made more affordable. The company implemented discounted pricing, installment plans, and campaigns emphasizing the importance of nutrition. This made catering a more economical option, reduced the churn rate below 3%, and increased new customers and satisfaction.
Health & Personal Care Brands' Successful Amazon StrategiesTinuiti
1. Amazon's health and personal care category is growing, with buy rates, purchase frequency, and spending per trip all increasing 14% year-over-year.
2. New Amazon health and personal care shoppers are more likely to be high income, prime members who purchase online weekly to save time and money.
3. While Amazon has increased its share of wallet for health and personal care, retailers like Walmart, Kroger, CVS and others are losing share.
group1-healthcareanalysisproject-230619115811-470ff613.pptxAnupama Kate
The document discusses using various tools like Excel, SQL, Tableau and Power BI to analyze healthcare data and provide insights. It summarizes presentations by team members on insights from each tool. The tools are used to enhance financial and operational performance by monitoring key metrics like revenue, patient days, discharges etc. across different periods, locations, insurance types and hospitals. The analysis found highest patient days in certain insurance categories and lowest in others. It focuses on using data to improve services, optimize costs and generate more value from available resources.
The document proposes a new app called HealthyFIND that provides on-demand healthy meals and nutritionist guidance. It aims to help people lead healthier lifestyles by offering nutritious food options. The app will target health-conscious professionals and students. It will compete with food delivery apps by focusing on healthy options and including personalized nutritionist recommendations. The document outlines the company's goals, strategies, tactics, and implementation plan to launch the new app.
Pantheon Health is evaluating whether to license, buy, or develop the late stage prostate cancer drug Abira. The recommended strategy is for Pantheon to buy Abira and pursue a line extension. Other decisions include pricing Abira at $5,000 with future price decreases, using intravenous delivery, implementing a premium marketing strategy, and operating a patient assistance fund. This strategy is expected to generate $1.18 billion in net income and a 24% internal rate of return over 10 years.
Quality Promise Program: Empowering Consumers As Your Quality-Control AgentsFeliciaRogers
Presented at Private Brand Movement 2010. A quality monitoring program that utilizes your retail customer base - product users - as QA agents. An effective way to monitor quality and publicize your corporate commitment to quality.
20200331 asia covid 19 - grocery retail survey - india v final-dsDaniellaSeiler
The document summarizes survey findings on changes in consumer grocery shopping behavior in India during the COVID-19 outbreak. It finds that spending on groceries, both at stores and online, has increased significantly compared to pre-COVID levels. Many consumers have switched to new stores and tried new brands, focusing on availability, value, and safety. However, most consumers plan to return to their regular stores and brands after the outbreak ends. Cleanliness and hygiene are now top priorities for consumers in choosing where to shop.
The document summarizes survey findings on changes in consumer grocery shopping behavior in India during the COVID-19 outbreak. It finds that spending on groceries, both at stores and online, has increased significantly compared to before the outbreak. Many consumers report switching stores or trying new brands and formats due to factors like availability, safety, and value. However, most consumers expect to return to their usual stores and brands after the outbreak stabilizes. Cleanliness and hygiene are now top priorities for consumers when choosing where to shop.
This document discusses the results and ROI of loyalty programs for restaurants based on real case studies. It provides examples of how loyalty programs can increase enrollments, ticket averages, customer frequency, and convert new customers into regulars. One case study found loyalty program enrollments were 3.38x higher than an email-only program. Loyalty customers also had higher ticket averages of $2.14 more than non-loyalty customers. Additional case studies found loyalty programs increased the likelihood of new customers returning multiple times and increased the number of transactions per customer. The document estimates the total monthly ROI of a loyalty program could be $6,632 or more after accounting for increased sales and reduced marketing costs.
This document outlines a business plan for an online pharmacy called SmartMedic. It introduces the three group members and describes the problems their service aims to address like traffic, time constraints, and access to authentic medicines. It then provides details on their vision, mission, products and services offered, target audiences, how it works, infrastructure, marketing and financial plans. The key aspects are providing prescription medicines, supplements and devices online with convenient home delivery, pharmacist review, and reminders to improve medication compliance.
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Can Product ReturnsMake You MoneyS P R I N G 2 0 1 0 .docxhacksoni
Can Product Returns
Make You Money?
S P R I N G 2 0 1 0 V O L . 5 1 N O . 3
R E P R I N T N U M B E R 5 1 3 1 6
J. Andrew Petersen and V. Kumar
SLOANREVIEW.MIT.EDU SPRING 2010 MIT SLOAN MANAGEMENT REVIEW 85
After a certain threshold, a customer’s rate of product
returns actually correlates to an increase in the amount
of his or her future purchases.
C U S T O M E R S E R V I C E
MANY COMPANIES SEE customers’ product returns as a major inconvenience and an eroder
of profits. After all, product returns cost manufacturers and retailers more than $100 billion per
year, or an average loss per company of about 3.8% in profit.1 The electronics industry alone spends
some $14 billion annually on product returns through reboxing, restocking and reselling. And be-
cause only about 5% of products are returned as a result of defects, it appears that product returns
will remain an inevitable part of the customer-company relationship even as manufacturing con-
tinues to improve product quality.
For some companies, the solution has been to create product-return disincentives, such as lim-
ited time frames for returns (say, within 30 days after purchase), product customization that allows
returns only when the product is defective, and
nonrefundable purchase costs (shipping costs
or restocking fees, for example). But are these
practices, which reduce the costs and frequen-
cies of product returns, ideal for the bottom
line? Despite the company’s handling costs and
its revenues lost from refunds, the customer’s
ability to return products may have a positive
effect on his or her future purchases and actu-
ally increase long-term profits.
Several recent studies have in fact begun illu-
minating the potential benefits of allowing
customers to return products with impunity. This
research finds that when a company has a lenient
product-return policy, which allows customers to
return almost any product at any time, they are
more willing to make other purchases.2 The
knowledge that they can return a product reduces
the risk customers might perceive in purchas-
ing it in the first place. The studies also find that a
Marketers and sellers hate product returns, but smart
companies aren’t passively accepting them as bitter pills
to be swallowed. They’re managing product-return
policies to maximize future profits.
BY J. ANDREW PETERSEN AND V. KUMAR
Can Product Returns
Make You Money? THE LEADING QUESTION
How can
marketers
manage
product-return
policies to
maximize
future profits?
FINDINGS
Marketers can
target and manage
customers by taking
information about
both their purchase
and return behaviors
into account.
Lenient product-
return policies yield
more profits than
strict product-return
policies.
Managing product
returns in an optimal
way increases profits
even during tougher
economic times.
www.sloanreview.mit.edu
86 MIT SLOAN MANAGEMENT REVIEW SPRING 2010.
India's first pharmacy network for chronic patients, Pillofy, provides doorstep delivery of medicines along with reminders to ensure patients comply with their medication schedules. Pillofy aims to manage chronic diseases end-to-end by bringing doctors, medicines, and lab tests under one network with discounts. The founders have experience in healthcare and technology and are seeking a seed round of funding to expand product development and customer acquisition.
Jim O'Dea, President and CEO of Rx EDGE, discusses how pharmacies can reach health-minded consumers through point-of-care advertising campaigns. Nearly 90% of Americans live within 5 miles of a pharmacy and 86% visit pharmacies weekly, showing pharmacies have significant consumer reach. Rx EDGE implemented campaigns promoting ADHD treatment in vitamin and analgesic aisles, generating over 12,000 new prescriptions. The programs increased total prescriptions by 5.7% for adults and children and 8.8% for children only, with strong returns on investment per script.
Similar to How to improve repeat rates ( user retention, purchase frequency, repeat users ) (20)
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Infrastructure Challenges in Scaling RAG with Custom AI modelsZilliz
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
2. “You are a product manager in an online pharmacy. Your
marketing manager comes to you and says that the repeat rates
for your company’s customers are quite low. He wants product to
drive improvements to increase repeat rates.
2
❑ How would you go about evaluating what you'd do to improve?
❑ What metrics might you look at?
❑ What is a feature or set of features you'd want to release and
how would you think about it relative to the rest of your roadmap?
❑ How would you execute on such a feature, from ideation to release?
Case
Study
4. 4
What do we do ?
We offer wide range of *
Products - “prescriptions drugs” , “OTC medicines”, ”fitness
supplements” , “healthcare devices” , “personal care” ,
“health condition products” , “Nutritional diet products” ,
“Safe baby products” ,
&
Services - “health records” , “family prescriptions” , “easy
prescription refills” , “home delivery” , “store pick-up” ,
“care clinic”, ”health advice”
*in our customers’ own words
5. Who do we serve?
Individuals seeking a healthy lifestyle for themselves and their family
Our regular customers (User Personas)
✔ Shaun Age 36 , is concerned about occasional health problems in his
family - cold of his elderly parents and his school going kids. He
sometimes orders OTC and prescription drugs
✔ Rachel Age 29 , loves an active lifestyle and has been on high protein
diet for which she orders nutritional products and supplements. She
also regularly orders medicines for her mother’s prolonged illness
✔ Vanessa Age 34 , restocks her medications regularly for her chronic
Asthma so that she could lead a normal life
✔ Anna Age 32 , buys high quality products for her baby and wants the
products to be delivered at doorstep
5
6. 6
Our delivery 2 day delivery
Our Product selection from trusted brands
Availability of our products
Our self-pick up model with in-store product
search
Our discounts of 15% on medicines
Why do they love CareEasy ?
*Top 5 reasons of repeat customers as per Customer Survey Aug, 2019
65
%
28%
54
%
45
%
25
%
“ I like the fast delivery ”
“….mostly find all needed
medications”
“ Product search is user friendly ”
“ Most branded items are available ”
“ Delivery & self-pickup”
“ ..good offers ”
“ I trust the products for my family ”
In their own words
7
7. 7
Not enough benefits for regular customers
Lack of features compared to competitors
Poor Customer Support & delays in resolution
Less Engaging health & wellness content
High prices as compared to competitors
*Top 5 reasons of repeat customers as per Customer Survey Aug, 2019
48
%
24%
44
%
30
%
18%
“ Prices are not discounted”
“ Regular medicines feel costly ”
“ Refund takes long time and
expired medicines are not
replaced”
“ Competitor provides regular
health tips”
“ No pill reminder”
“ prescriptions are not maintained
properly”
“do not know when to restock”
In own
words
KeyProblemArea
What do they not like about us?
8. How big is the issue ?
Our repeat rates of customers & orders
15-20% below the industry average
Declining for past 6 months
CumulativeMAUs
20 K
40 K
80 K
60 K
100 K
120 K
Monthly Active Users* by Cohort
Retention rates of our customers
Only 6 out of 10 customers
continue to purchase in 3 months
*Monthly active = at least 1 order in a month
*Repeat orders
/Repeat active users
0.30 in Q1’19
0.40 in
Q3’18
VS
*Active repeat user – User with > 1 orders and last order placed in =<6 months
9
10. 10
Current Active Repeat/Total Monthly Active User
Ratio
45%
60%
40
%
Monthly Active Repeat User Ratio
Repeat/total Order
Ratio
Current Repeat/Total orders Ratio
60%
75%25
%
Repeat Monthly Active
Users
Repeat Orders
December 2019
Current orders/active returning users in Q1’19*
0.3
Repeat Orders/returning
(active) users *
0 . 5
Goals
*Active repeat/returning user – returning user with more than 1 orders
and last order placed in =<6 months
Q4 2019
11. 11
Repeat rates of customers wrt orders
*
New
Custome
r
(signed up)
Engaged
Customer
(>=3 orders in
last 3 months)
Lapsed
Custome
r
(inactive in
last 6
months)
1st
order
2nd
order
3rd
order
1
orders
2
orders
3
orders
3 months 3 months
Retention rate %
( Active- atleast 1 order in next 6 months
)
50% 65%
90%
40%55%
80%
80-90 %
Retention
rate
*For indicative analysis only (Based on assumed data)
The retention rate (order activity in next 6 months) of our customers is much higher once customer places 3rd
order in 3 consecutive
months
12. Increase
Repeat
Rates
Membership program
TrueCare
Chatbot assist
Medilink
Anytime order help
Free online prescription
Reminder & Re-Order
On time pills and essentials
Vital
Personalized
content/tips
Family Health records
Wellness for future
CUSTOMER
EXPERIENCE
CUSTOMER
SERVICEVALUE ADD
PERSONALIZATION
INVESTMENT
PROMOTION
ENGAGEMENT CONVENIENCE
UTILITY
13. TrueCare Membership
✔Existing feature – New customizations
✔Package Subscriptions & points per order*
✔Higher Customer Savings & company costs
✔Available with most competitors
✔Already In progress (ETA - Nov 2019)
Products for improving repeat rates
13
Reminder + reorder
✔New feature – Dosage Planner, easy reorder
✔Impacts CX, repeat rates & Engagement
✔Available with key competitors & popular
Chatbot assist
✔New feature – automated service 24X7
✔Differentiates Customer Service
✔Not available with most competitors
Medilink
✔New feature – free online prescription
✔Impacts Pre-purchase CX & conversion
✔Only available with some competitors
Vital
✔New feature – personalized content/tips
✔Impacts Pre-purchase CX & conversion
✔Not available with most competitors
Family health records
✔Existing feature – improvements
✔Impacts Pre-purchase CX & conversion
✔Not available with most competitors
CUSTOMER
EXPERIENCE
CUSTOMER
SERVICE
VALUE
ADD
* May need further explanation :– Tiered membership with subscriptions Eg – baby care subscriptions, Nutrition/supplements packages & Extra points for 1st
, 2nd and 3rd
order as per
slide 10
14. TrueCare Membership
✔Existing feature – New customizations
✔Package Subscriptions & points per order*
✔Higher Customer Savings & company costs
✔Available with most competitors
14
Reminder + reorder
✔New feature – Dosage Planner, easy reorder
✔Impacts CX, repeat rates & Engagement
✔Available with key competitors & popular
Chatbot assist
✔Existing feature – automate service 24X7
✔Differentiates Customer Service
✔Not available with most competitors
Medilink
✔New feature – free online prescription
✔Impacts Pre-purchase CX & conversion
✔Only available with some competitors
Vital
✔New feature – personalized content/tips
✔Impacts Pre-purchase CX & conversion
✔Not available with most competitors
Family health records
✔Existing feature – improvements
✔Impacts Pre-purchase CX & conversion
✔Not available with most competitors
Theme A) Enhancing customer satisfaction / service (existing features)
Theme B) Introducing value added services / new features for increase in repeat rates
* May need further explanation :– Tiered membership with subscriptions Eg – baby care subscriptions, Nutrition/supplements packages & Extra points for 1st
, 2nd and 3rd
order as per
slide 10
15. Impact vs
Effort
PRIORITIZATION *
15
Impact
Effort
Quick
Wins
Big
Bets
Filler
s
Time
Sinks
TrueCare Membership
Dosage planner
(Reminder + easy reorder)
Chatbot assist
Vital/personalized tips
Medilink/online prescription
Family health records
(improvements)
1.
2.
3.
4.
X
Contingency plan
– to be evaluatedX
Deprioritized
High Risk/
Low
confidence
Low Risk/
High confidence *Based on assumptions - need further
16. PRIORITIZATION ( 1 > 2 > 3 > 4 )
16
ImpactValue
Effort
Quick
Wins
Big
Bets
Fillers Time
Sinks
TrueCare Membership
Dosage planner
(Reminder + easy reorder)
Chatbot assist
Vital/personalized tips
Medilink/online prescription
Family health records
(improvements)
1.
2.
3.
4.
X
Contingency plan
– to be evaluatedX
Deprioritized
High Risk/
Low
confidence
Low Risk/
High confidence
17. 17
Q 2 – Q3 MILESTONES
MILESTONE
Q2 2019
MILESTONE
MILESTON
E
MILESTONE
Q4 2019
AUGUST
W1
W
2
W
3
W
4
SEPTEMBER
W1
W
2
W
3
W
4
OCTOBER
W1
W
2
W
3
W
4
NOVEMBE
R
W1
W
2
W
3
W
4
Current 1. Dosage planner
(Reminder + reorder)
DECEMBER
2. TrueCare
Membership
3. Health records
4. Vital Repeat rate -
60%
*Repeat rate -
46%
* Repeat rates in terms of Monthly active repeat customers
%age
Key Timelines
Repeat rate - 57%
Repeat rate - 50%
W1
W
2
W
3
W
4
Q3 2019
Complete rollout
Impact validation
Minor iterations
Contingency plan
evaluation
Planned Product objectives/themes for Q’2
(Current) - Increasing Checkout conversion rate
(P0), Repeat rates
Product objectives/themes for Q’3 -
Increasing Repeat rates (P0), Improving Search CX
18. 18
As a patient who has to
take medicines
regularly, I should be
able to set my
medication plan, input
usage & get reminders
so that I never miss a
pill
As a caregiver / doctor
of patient, I should be
able to set, check &
review patient’s dosage
plan so I could give
feedback & ensure
his/her well being
As a caregiver (family
member, nurse), I should
get missed dose
notifications & restock
reminders with an easy
way to restock
medication
As a patient / caregiver
or doctor, I should be
able to check &
understand the side
effects, complications,
and interactions of
medications
Note – Estimations based on
Feature - Dosage Planner (Reminders + Reorder)
User Stories
• Available with key competitor
X
• Medium Effort (t-shirt size – M)
and Low Risk
As a patient, I should get
missed dose
notifications and restock
reminders with an easy
way to restock the
medication
Phase 1- MVP Phase 2 TBD
• Available with key competitor
X
• Drive repeat rates
• Low Effort (t-shirt size – XS)
and Low Risk
• Not available with key
competitors
• Drive engagement, repeat rates
from family members
• Drive App installs from family
members
• Low Effort (t-shirt size – XS) low
Risk
• Not available with key competitors
• Drive engagement
• Drive App installs
• Low Effort (t-shirt size – S) and
Medium Risk
• Not available with key competitors
• Drive engagement, repeat rates
from family members &
practitioners
• High Effort & Risk – to be evaluated
o Monthly Active Repeat/Total MAUs – increase by 5 %age pts
o Repeat/Total Orders Ratio (monthly) – Increase by 5 %age pts
o Repeat Orders/repeat (active) users – increase by .75 pts
Objective : To increase Repeat Rates of customers
Target Metrics*
*Please refer to Slide no 12 for Goals and
19. 19
(“Usage” for certain
• Entry point 2 – to “My Planner/Overview”
screen
• Entry point 1 – to “My Planner/Plan” screen
Tarun
• Entry point 3 - to “My Planner/Plan”
screen
Entry points to feature
Entry point 1 – Order
confirmation
Entry point 2 – Sidebar
menu
Entry point 3 – My
Orders
Wireframes
1/3
20. You can add profiles
of family members
here
Restock alert &
Reorder
Missed dose
marking
To Cart/
quick payment page
“My Planner/Overview”
Screen
“My Planner/Plan/
New or Modify Plan” Screen
“My
Planner/Reorder”
Screen
“My
Planner/Plan”
Screen
Main Feature Screens*Wireframes 2/3
* Note – Some Design elements/fonts are represented smaller (than ideal) to accommodate more details
19
22. 22
PRD
Review
Development + Integration testing Testing Controlle
d Rollout Launch
September 2019
W1 W2 W3 W4
October 2019
W1 W2
Aug 2019
W4
User story 1 User story 1 & 2
• Release to 50 K low ,
50 K mid & 50 K
high frequency
customers in 2 cities
• Channels – Android
• Bug fixes
• Incremental rollout to All
customers
• Channels –Android + IOS
• GTM - Press release + Blog +
Emails
• Stability monitoring. (ICU
mode)
• User research & Usage
analysis
• Demo &
Dogfooding
• Regression testing
• CS training
• Channels – Android
+ IOS
• 1 and half Sprints
• Development - 50 Man-days
• Integration testing – 5
Man-days
• UX finalization
• Close detailed
requirements with Engg.
• Alignment with Business
Release plan of Dosage
planner
Release
plan