Mera medicare ppt
•Download as PPTX, PDF•
0 likes•107 views
The document outlines a strategy for customer retention at an online healthcare company. It recommends maintaining separate databases on existing and new customers to analyze purchasing behaviors and feedback. For existing customers, it suggests offering sales discounts on repeat purchases, consulting services from health advisors, and special coupons for referrals. New customers would receive sales discounts through bundled products and their first 10 purchases, as well as referral coupons. Online content like health videos and live chats with consultants are also proposed.
Report
Share
Report
Share
Recommended
Customer Perspectives - Bancassurance Ghana 2015
This document summarizes a presentation on bancassurance in Ghana. The presentation covered:
- Definitions of bancassurance and why it is significant for customers and banks. It allows customers to access insurance through their bank and banks to offer additional services.
- Customer perspectives on bancassurance based on a survey. Customers value the relationship with bank staff and convenience of managing financial matters in one place.
- How banks and insurers can better leverage their synergies through improving customer experience, sales and distribution channels, stakeholder engagement, and integrating systems.
- Vulnerabilities like ensuring products meet customer needs, training bank staff to sell insurance, overcoming cultural differences between banks and insurers,
Marketing plan for Rewardzapp
Rewardzapp is a mobile application idea proposed as a final project during internship under Prof. Sameer Mathur, IIM Lucknow. This presentation is a marketing plan for Rewardzapp.
Rx EDGE Pharmacy Campaigns- Case Study
Jim O'Dea, President and CEO of Rx EDGE, discusses how pharmacies can reach health-minded consumers through point-of-care advertising campaigns. Nearly 90% of Americans live within 5 miles of a pharmacy and 86% visit pharmacies weekly, showing pharmacies have significant consumer reach. Rx EDGE implemented campaigns promoting ADHD treatment in vitamin and analgesic aisles, generating over 12,000 new prescriptions. The programs increased total prescriptions by 5.7% for adults and children and 8.8% for children only, with strong returns on investment per script.
Holly Jolly Holiday Retention Strategies
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
Healthcare
The document discusses how analytics can be applied in various areas of health care services and health insurance. It identifies potential areas where analytics can help improve patient care, quality of care, service delivery, and operations. It also discusses how analytics can help health care organizations and insurers better understand customers through analysis of demographics, geography, behavior, and social data. This can help with customer segmentation, risk analysis, product personalization, cross-selling, and reducing the risk of policy cancellation. The outcomes of applying analytics include lower customer acquisition costs, improved customer retention, and reduced operational costs.
Visual messaging
The document discusses the role of a Visual Messaging Facilitator (VMF) who works with retailers to understand shopper behavior and develop in-store marketing strategies. A VMF's goals are to increase sales and brand awareness by connecting with shoppers along their purchasing journey. Effective strategies use shopper insights like most visits lasting 13 minutes and 80% of time spent looking for items. Actionable insights inform programs that resonate with shoppers and address their motivations, barriers, and reasons for purchase. Examples show how brands activate insights through tailored campaigns.
Chfa 2012 How To Attract Loyal Supplement Buyer
The document discusses how to attract loyal supplement buyers through customer service, unique products and merchandising, marketing, and providing guidance and education. It emphasizes the importance of knowing your target audience and their level of awareness in order to help them take the next step. Additional tips include remembering customer names and preferences, partnering with suppliers for events, and utilizing a website and social media to ensure potential customers can find the store online. The document concludes with attendees sharing their best ideas for gaining loyal customers.
Retail
This document discusses how retailers can leverage digital technologies in various areas. These include using social media for customer engagement and promotions, personalized loyalty programs and offers, and online customer service. Digital tools can also help with marketing, localization of offerings, understanding customers through past behaviors and social media, and applying insights to merchandising, pricing, demand forecasting, and inventory management. The outcomes mentioned are more targeted advertising, enhancing brand loyalty, growing online sales, and improving customer retention through predictive analytics. It concludes by providing contact information for the consulting firm.
Recommended
Customer Perspectives - Bancassurance Ghana 2015
This document summarizes a presentation on bancassurance in Ghana. The presentation covered:
- Definitions of bancassurance and why it is significant for customers and banks. It allows customers to access insurance through their bank and banks to offer additional services.
- Customer perspectives on bancassurance based on a survey. Customers value the relationship with bank staff and convenience of managing financial matters in one place.
- How banks and insurers can better leverage their synergies through improving customer experience, sales and distribution channels, stakeholder engagement, and integrating systems.
- Vulnerabilities like ensuring products meet customer needs, training bank staff to sell insurance, overcoming cultural differences between banks and insurers,
Marketing plan for Rewardzapp
Rewardzapp is a mobile application idea proposed as a final project during internship under Prof. Sameer Mathur, IIM Lucknow. This presentation is a marketing plan for Rewardzapp.
Rx EDGE Pharmacy Campaigns- Case Study
Jim O'Dea, President and CEO of Rx EDGE, discusses how pharmacies can reach health-minded consumers through point-of-care advertising campaigns. Nearly 90% of Americans live within 5 miles of a pharmacy and 86% visit pharmacies weekly, showing pharmacies have significant consumer reach. Rx EDGE implemented campaigns promoting ADHD treatment in vitamin and analgesic aisles, generating over 12,000 new prescriptions. The programs increased total prescriptions by 5.7% for adults and children and 8.8% for children only, with strong returns on investment per script.
Holly Jolly Holiday Retention Strategies
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
Healthcare
The document discusses how analytics can be applied in various areas of health care services and health insurance. It identifies potential areas where analytics can help improve patient care, quality of care, service delivery, and operations. It also discusses how analytics can help health care organizations and insurers better understand customers through analysis of demographics, geography, behavior, and social data. This can help with customer segmentation, risk analysis, product personalization, cross-selling, and reducing the risk of policy cancellation. The outcomes of applying analytics include lower customer acquisition costs, improved customer retention, and reduced operational costs.
Visual messaging
The document discusses the role of a Visual Messaging Facilitator (VMF) who works with retailers to understand shopper behavior and develop in-store marketing strategies. A VMF's goals are to increase sales and brand awareness by connecting with shoppers along their purchasing journey. Effective strategies use shopper insights like most visits lasting 13 minutes and 80% of time spent looking for items. Actionable insights inform programs that resonate with shoppers and address their motivations, barriers, and reasons for purchase. Examples show how brands activate insights through tailored campaigns.
Chfa 2012 How To Attract Loyal Supplement Buyer
The document discusses how to attract loyal supplement buyers through customer service, unique products and merchandising, marketing, and providing guidance and education. It emphasizes the importance of knowing your target audience and their level of awareness in order to help them take the next step. Additional tips include remembering customer names and preferences, partnering with suppliers for events, and utilizing a website and social media to ensure potential customers can find the store online. The document concludes with attendees sharing their best ideas for gaining loyal customers.
Retail
This document discusses how retailers can leverage digital technologies in various areas. These include using social media for customer engagement and promotions, personalized loyalty programs and offers, and online customer service. Digital tools can also help with marketing, localization of offerings, understanding customers through past behaviors and social media, and applying insights to merchandising, pricing, demand forecasting, and inventory management. The outcomes mentioned are more targeted advertising, enhancing brand loyalty, growing online sales, and improving customer retention through predictive analytics. It concludes by providing contact information for the consulting firm.
Ecommerce
Applying analytics in e-commerce can help businesses in several key areas:
Managerial decisions, pricing, personalization, customer service, supply chain management, and inventory analysis. Understanding customers through analytics can help segment customers, understand what drives purchases, and derive location-based marketing strategies. Analyzing browsing data, social media posts, and more can provide insights for retargeting. Well-defined customer segmentation allows for personalized offers, promotions, and marketing that increase conversions. Overall, analytics can enhance knowledge of customers, identify profitable segments, increase loyalty and wallet share, and boost promotional response rates.
Financial services
This document discusses how financial services companies can leverage social, mobile, analytics, and cloud (SMAC) technologies. It outlines potential areas such as using mobile platforms for marketing and sales, analytics for credit modeling, and cloud technologies to digitize operations. Specific applications mentioned include fraud detection through spending analysis, providing a 360-degree view of customers, personalizing services through micro-segmentation, and applying digital technologies like automation and analytics to improve the loan origination and underwriting process. The document concludes that these approaches can help increase sales, reduce losses from fraud, enhance operations and reduce costs, and improve customer responses through personalized promotions.
The Shopper TV Network
Traditional advertising is no longer as effective since consumers spend more time outside the home and are more discerning with their purchases due to the economy. Successful digital in-store media can get customers' attention and enhance their shopping experience by educating consumers and sales personnel, reaching customers when they are making purchasing decisions, and delivering targeted messages at the right time and place to increase sales and customer satisfaction. Outsourcing digital signage to experts allows retailers to focus on marketing while benefiting from video displays that drive more impulse buys and positive customer experiences.
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Marketing analytics & brand measurement' as part of the Digital Deep Dive workshop.
Marketing plan
This document provides a marketing plan for a proposed Android app called "Smart Buy" that allows users to shop across multiple e-commerce sellers and websites from a single platform. The app aims to address issues like high shipping costs and dissatisfaction with product prices that cause customers to abandon online shopping. It will offer a free version with basic features and a premium version for a monthly fee that provides additional benefits like early access to deals and free delivery. The plan outlines Smart Buy's target audience, competitors, strategic assets, goals, tactics, pricing, branding, incentives, communications and implementation strategy to launch the app.
Keeping Customers Happy While Making Major Website Improvements
An iterative, Agile approach to improving an existing federal government web site can be effective if it includes internal stakeholders and aggressively engages media and uses visual explanations to educate external customers about upcoming changes.
Final project
Quicksell is an online marketplace that aims to generate $7 billion in annual sales and have 4 billion users by 2020. It allows users to buy and sell used goods online and provides features like online chat between buyers and sellers, seasonal discounts, fast delivery, and efficient packaging. The company seeks to satisfy customers and provide opportunities for employees such as many job openings, bonuses based on good customer reviews. Quicksell will promote itself through internet/social media, posters, slogans, and TV advertisements.
[External Case Study]: Petit Bateau, Retail, Online-to-offline measurement
Innovative study to help Petit Bateau, the French clothing brand, better understand the online-to-offline behaviour of its customers. With insights from Google Analytics, Petit Bateau was able to understand how mobile and online shopping drive conversions – and how to allocate its digital marketing budget better.
Proposal pemasaran
This document discusses a marketing plan for selling shoes with modern style. The group's vision is to profitably sell shoes that are innovatively designed and high quality. A SWOT analysis identifies strengths like accessible raw materials and the ability to adapt styles to trends, as well as weaknesses such as consumer preference for foreign products. Opportunities include online sales, opening retail locations, and providing discounts. The plan is to distribute through resellers and shops while promoting through social media, friend referrals, and strategic product placement. Initial capital of 50 million Rupiah will be used to purchase 400 pairs of shoes, with an expected dirty profit of 54 million Rupiah after selling them.
Mobile apps presentation
This document discusses a mobile loyalty application that can engage customers through push notifications. It provides examples of different types of push notifications like promotional, targeted, and location-based notifications. It explains how push notifications have advantages over emails and flyers by having a higher open rate and allowing rich content. The pricing for push notification services is also outlined, ranging from 50,000 to 5,000,000 Indonesian Rupiah. An example case study is given about how The Body Shop was able to boost end-of-season sales by sending a targeted push notification to remind customers.
Assignment1 vivek mathai_iitkgp
You have received a gift card to access a presentation on Best Buy. Best Buy is a large consumer electronics retailer founded by Richard Schulze with over 1150 stores in the US, Canada, China, and Mexico. The presentation discusses Best Buy's keys to success including its strong brand image and association with consumer electronics, large store presence, and pleasant shopping experience. It also notes risks such as increased competition from online retailers and need to strengthen its online presence to engage new customers. The presentation provides strategies for Best Buy such as expanding product categories, improving staff training, growing its Geek Squad services, and testing an in-home consulting service.
Walmart Grocery App Review
The document provides a review of Walmart's grocery pickup app. It summarizes the reviewer's experience using the app to order groceries and pick them up. The review found that the app saves time by avoiding impulse purchases in the store. However, it also identified some areas for improvement, such as order flexibility and transparency. Overall, the reviewer was pleased with the convenience of the grocery pickup service but noted some consistency and reliability issues that Walmart could address to improve the customer experience.
Marketing Research
Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.
Marketing Research (shared using http://VisualBee.com).
Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.
Marketing Research
(shared using VisualBee)
Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.
Customer Insights Your Key to Business Excellence.pptx
Guess what? You can talk to your customers and make your business even cooler. We'll
show you how to do it – gather feedback, understand what they want, and make your stuff
amazing. Customer Insights are like having cheat codes for business success!
Consumer Decision Making Process
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
Meramedicare
This document discusses strategies for increasing customer retention in pharmaceutical businesses. It emphasizes that retaining existing customers is more cost effective than acquiring new ones. Some key strategies mentioned include maintaining professionalism, fast site performance, making customers feel special through follow up and problem resolution, providing excellent delivery services, tracking customer behavior, creating customer databases, checking analytics, offering varied payment options, and providing incentives like rewards and vouchers for loyal customers. The overall goal is to develop customer loyalty and satisfaction.
Retail Retention Marketing Trends with IBM Marketing Cloud
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Frequent Shopper Programs
Frequent shopper programs are used to build customer databases by tracking transactions and encourage repeat purchases and brand loyalty. Rewards should be tiered based on spending levels to motivate increased purchases. Effective programs offer a variety of discounts and rewards that appeal to different customer preferences. Customers must understand how rewards are earned and redeemed so they are encouraged to spend more to achieve higher reward levels.
consumer behaviour.pptx
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Analytics in retail management
Retail analytics provides actionable insights into supply chains, inventories, customer demands and other aspects crucial for retailers. It analyzes consumer buying patterns to help retailers understand customers better and make decisions based on searched or carted products. This allows retailers to craft targeted marketing strategies for different customer groups, optimize prices through personalized promotions, optimize store inventory and services, and improve customer satisfaction.
More Related Content
What's hot
Ecommerce
Applying analytics in e-commerce can help businesses in several key areas:
Managerial decisions, pricing, personalization, customer service, supply chain management, and inventory analysis. Understanding customers through analytics can help segment customers, understand what drives purchases, and derive location-based marketing strategies. Analyzing browsing data, social media posts, and more can provide insights for retargeting. Well-defined customer segmentation allows for personalized offers, promotions, and marketing that increase conversions. Overall, analytics can enhance knowledge of customers, identify profitable segments, increase loyalty and wallet share, and boost promotional response rates.
Financial services
This document discusses how financial services companies can leverage social, mobile, analytics, and cloud (SMAC) technologies. It outlines potential areas such as using mobile platforms for marketing and sales, analytics for credit modeling, and cloud technologies to digitize operations. Specific applications mentioned include fraud detection through spending analysis, providing a 360-degree view of customers, personalizing services through micro-segmentation, and applying digital technologies like automation and analytics to improve the loan origination and underwriting process. The document concludes that these approaches can help increase sales, reduce losses from fraud, enhance operations and reduce costs, and improve customer responses through personalized promotions.
The Shopper TV Network
Traditional advertising is no longer as effective since consumers spend more time outside the home and are more discerning with their purchases due to the economy. Successful digital in-store media can get customers' attention and enhance their shopping experience by educating consumers and sales personnel, reaching customers when they are making purchasing decisions, and delivering targeted messages at the right time and place to increase sales and customer satisfaction. Outsourcing digital signage to experts allows retailers to focus on marketing while benefiting from video displays that drive more impulse buys and positive customer experiences.
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Marketing analytics & brand measurement' as part of the Digital Deep Dive workshop.
Marketing plan
This document provides a marketing plan for a proposed Android app called "Smart Buy" that allows users to shop across multiple e-commerce sellers and websites from a single platform. The app aims to address issues like high shipping costs and dissatisfaction with product prices that cause customers to abandon online shopping. It will offer a free version with basic features and a premium version for a monthly fee that provides additional benefits like early access to deals and free delivery. The plan outlines Smart Buy's target audience, competitors, strategic assets, goals, tactics, pricing, branding, incentives, communications and implementation strategy to launch the app.
Keeping Customers Happy While Making Major Website Improvements
An iterative, Agile approach to improving an existing federal government web site can be effective if it includes internal stakeholders and aggressively engages media and uses visual explanations to educate external customers about upcoming changes.
Final project
Quicksell is an online marketplace that aims to generate $7 billion in annual sales and have 4 billion users by 2020. It allows users to buy and sell used goods online and provides features like online chat between buyers and sellers, seasonal discounts, fast delivery, and efficient packaging. The company seeks to satisfy customers and provide opportunities for employees such as many job openings, bonuses based on good customer reviews. Quicksell will promote itself through internet/social media, posters, slogans, and TV advertisements.
[External Case Study]: Petit Bateau, Retail, Online-to-offline measurement
Innovative study to help Petit Bateau, the French clothing brand, better understand the online-to-offline behaviour of its customers. With insights from Google Analytics, Petit Bateau was able to understand how mobile and online shopping drive conversions – and how to allocate its digital marketing budget better.
Proposal pemasaran
This document discusses a marketing plan for selling shoes with modern style. The group's vision is to profitably sell shoes that are innovatively designed and high quality. A SWOT analysis identifies strengths like accessible raw materials and the ability to adapt styles to trends, as well as weaknesses such as consumer preference for foreign products. Opportunities include online sales, opening retail locations, and providing discounts. The plan is to distribute through resellers and shops while promoting through social media, friend referrals, and strategic product placement. Initial capital of 50 million Rupiah will be used to purchase 400 pairs of shoes, with an expected dirty profit of 54 million Rupiah after selling them.
Mobile apps presentation
This document discusses a mobile loyalty application that can engage customers through push notifications. It provides examples of different types of push notifications like promotional, targeted, and location-based notifications. It explains how push notifications have advantages over emails and flyers by having a higher open rate and allowing rich content. The pricing for push notification services is also outlined, ranging from 50,000 to 5,000,000 Indonesian Rupiah. An example case study is given about how The Body Shop was able to boost end-of-season sales by sending a targeted push notification to remind customers.
Assignment1 vivek mathai_iitkgp
You have received a gift card to access a presentation on Best Buy. Best Buy is a large consumer electronics retailer founded by Richard Schulze with over 1150 stores in the US, Canada, China, and Mexico. The presentation discusses Best Buy's keys to success including its strong brand image and association with consumer electronics, large store presence, and pleasant shopping experience. It also notes risks such as increased competition from online retailers and need to strengthen its online presence to engage new customers. The presentation provides strategies for Best Buy such as expanding product categories, improving staff training, growing its Geek Squad services, and testing an in-home consulting service.
Walmart Grocery App Review
The document provides a review of Walmart's grocery pickup app. It summarizes the reviewer's experience using the app to order groceries and pick them up. The review found that the app saves time by avoiding impulse purchases in the store. However, it also identified some areas for improvement, such as order flexibility and transparency. Overall, the reviewer was pleased with the convenience of the grocery pickup service but noted some consistency and reliability issues that Walmart could address to improve the customer experience.
What's hot (12)
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Keeping Customers Happy While Making Major Website Improvements
Keeping Customers Happy While Making Major Website Improvements
[External Case Study]: Petit Bateau, Retail, Online-to-offline measurement
[External Case Study]: Petit Bateau, Retail, Online-to-offline measurement
Similar to Mera medicare ppt
Marketing Research
Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.
Marketing Research (shared using http://VisualBee.com).
Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.
Marketing Research
(shared using VisualBee)
Consumer behavior involves the psychological processes consumers go through when recognizing needs, finding solutions, making purchase decisions, interpreting information, planning, and following through on plans. There are three steps to studying consumer behavior: preferences, budget constraints, and how preferences and constraints determine choices. Understanding consumer behavior helps businesses design optimal products and services, determine where and how to promote and price offerings, and change consumer behaviors to achieve organizational goals.
Customer Insights Your Key to Business Excellence.pptx
Guess what? You can talk to your customers and make your business even cooler. We'll
show you how to do it – gather feedback, understand what they want, and make your stuff
amazing. Customer Insights are like having cheat codes for business success!
Consumer Decision Making Process
Consumer Behavior is the study of, how individual customers and groups select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
Meramedicare
This document discusses strategies for increasing customer retention in pharmaceutical businesses. It emphasizes that retaining existing customers is more cost effective than acquiring new ones. Some key strategies mentioned include maintaining professionalism, fast site performance, making customers feel special through follow up and problem resolution, providing excellent delivery services, tracking customer behavior, creating customer databases, checking analytics, offering varied payment options, and providing incentives like rewards and vouchers for loyal customers. The overall goal is to develop customer loyalty and satisfaction.
Retail Retention Marketing Trends with IBM Marketing Cloud
We surveyed more than 250 retailers for the annual retention marketing survey we've shared the results in this Webinar! Steve Dumas, Retail Segment Solutions Director for IBM Marketing Cloud, and Gautham Pandiyan, Director of Strategic Alliances for Windsor Circle, walk through the results, key trends from the survey, and recommendations for taking your marketing to the next level.
Frequent Shopper Programs
Frequent shopper programs are used to build customer databases by tracking transactions and encourage repeat purchases and brand loyalty. Rewards should be tiered based on spending levels to motivate increased purchases. Effective programs offer a variety of discounts and rewards that appeal to different customer preferences. Customers must understand how rewards are earned and redeemed so they are encouraged to spend more to achieve higher reward levels.
consumer behaviour.pptx
How do you define Consumer Behaviour?
Consumer behavior is the actions and the decision processeus of people who purchase goods and services for personal consumption” – according to Engel, Blackwell, and Mansard, Consumer buying behavior refers to the study of customers and how they behave while deciding to buy a product that satisfies their needs.
Consumer behaviour types are determined by what kind of product a consumer needs, the level of involvement, and the differences that exist between brands
Internet marketing is the process of promoting a business or brand and its products or services over the internet using tools email marketing, search marketing, social media marketing, display advertising and mobile advertising that help drive traffic, leads, and sales
Analytics in retail management
Retail analytics provides actionable insights into supply chains, inventories, customer demands and other aspects crucial for retailers. It analyzes consumer buying patterns to help retailers understand customers better and make decisions based on searched or carted products. This allows retailers to craft targeted marketing strategies for different customer groups, optimize prices through personalized promotions, optimize store inventory and services, and improve customer satisfaction.
Building Customer Relationships with UGC & Lifecycle Marketing
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
The Minneapolis Healthy Corner Store Program
The document summarizes the Minneapolis Healthy Corner Store Program, which aims to improve access to healthy foods in corner stores. It discusses how corner stores play an important role in food access but often lack healthy options. The program works with stores to increase healthy foods through procuring affordable produce, improving displays, marketing, and training owners. It outlines the process of selecting 10 stores, assessing needs through interviews and surveys, finding a produce supplier, and providing a sales training to help stores increase healthy food sales and affordability in the community.
RewardPort- Pharmaceutical Industry
RewardPort provides marketing solutions to over 200, top
corporates from various industries, (i.e. Automobile, Retail, BFSI, FMCG, Pharma, Media, etc.)
Consumer behaviour
This document discusses consumer behavior, which is defined as how individuals select, purchase, use, and dispose of products and services to satisfy their needs. Understanding consumer behavior is important for developing effective marketing strategies around pricing, product design, segmentation, targeting, positioning, and promotion. The document outlines some key factors that influence consumer decisions, including product attributes, price, brand, store image, preferences, culture, and social class. It also describes different types of consumer behavior such as habitual, variety-seeking, and high involvement.
Increase Your Ecommerce Sales with Magento Specialist - Sigma Infotech
Remember that there are several Magento developers and experts who specialise in Magento web design and development. But you will need a Magento specialist to strategically plan and deploy promotions.
Business development answer
Mr. Andrew must investigate strategic options and evaluate his organization's strategic position, products, customers, and competitors. He should identify new market segments and business opportunities. To revive inactive clients, he will conduct a SWOT analysis, contact clients regularly with promotional programs, and address their needs to build trust. His retention strategies include improving customer service, showing appreciation, being transparent, and initiating loyalty programs.
BHS-03
This document discusses guidelines for developing strong customer service. It outlines techniques like knowing your products, using positive language, identifying customers, delegating when needed, listening to customers, admitting mistakes, and maintaining professionalism. The document also discusses getting customer feedback through methods like asking customers questions, being a customer yourself, focus groups, surveys, usage statistics, and front-line staff. Finally, it provides sample questions to ask customers about their experience with a product or service.
Chapter 4 customer buying behavior (original)
Customer buying behavior involves a consumer's attitudes, preferences, intentions, and decisions when purchasing products or services. The NPD Group collects data on customer buying behavior to help retailers and vendors make better decisions. The buying process begins with need recognition, either for utilitarian needs like tasks or hedonic needs like pleasure. Customers then search for information internally or externally and evaluate alternatives based on attributes and importance before making a purchase decision and posting an evaluation. Retailers aim to influence consideration sets and build loyalty through satisfaction.
Patient Retention Solutions | BraveLabs.pdf
Focusing on patient retention through loyalty programs, additional services, referral bonuses, positive patient experiences, and differentiation from competitors can help healthcare practices experience long-term growth by keeping existing patients engaged over time. Improving retention requires creating brand loyalty, offering valuable extra benefits and services, incentivizing referrals, making patients feel appreciated, and prioritizing customer experience to gain a competitive advantage.
Selling to me by Nosto
Nosto provides personalization tools to help retailers improve customer experience and increase sales. It uses machine learning to build individual user profiles based on browsing history and demographic data to deliver personalized product recommendations on websites. Some key personalization strategies discussed are continuing shopping recommendations on the homepage, highlighting bestsellers and related products on category pages, and retargeting abandoned carts and past customers. The document also provides tips on optimizing Facebook and Instagram advertising through layered retargeting strategies and using visual content like videos and collection ads.
Similar to Mera medicare ppt (20)
Marketing Research (shared using http://VisualBee.com).
Marketing Research (shared using http://VisualBee.com).
Customer Insights Your Key to Business Excellence.pptx
Customer Insights Your Key to Business Excellence.pptx
Retail Retention Marketing Trends with IBM Marketing Cloud
Retail Retention Marketing Trends with IBM Marketing Cloud
Building Customer Relationships with UGC & Lifecycle Marketing
Building Customer Relationships with UGC & Lifecycle Marketing
Increase Your Ecommerce Sales with Magento Specialist - Sigma Infotech
Increase Your Ecommerce Sales with Magento Specialist - Sigma Infotech
Recently uploaded
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotes
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Top-Vitamin-Supplement-Brands-in-India List
Swisschem Dermacare provides the Top 10 Vitamin Supplement Brands in India. To know more about us give us call at our official number
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Do you have abnormal smell after periods? It may be vaginitis. Do not worry, herbal medicine Fuyan Pill can help you get a cure.
The Best Ayurvedic Antacid Tablets in India
Treat the symptoms of indigestion, heartburn and stomach reflux with the 10 Best Ayurvedic Antacid Tablets in India.
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
The Electrocardiogram - Physiologic Principles
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
Explore the benefits of combining Ayurveda with conventional Parkinson's treatments. Learn how a holistic approach can manage symptoms, enhance well-being, and balance body energies. Discover the steps to safely integrate Ayurvedic practices into your Parkinson’s care plan, including expert guidance on diet, herbal remedies, and lifestyle modifications.
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptxHolistified Wellness
We’re talking about Vedic Meditation, a form of meditation that has been around for at least 5,000 years. Back then, the people who lived in the Indus Valley, now known as India and Pakistan, practised meditation as a fundamental part of daily life. This knowledge that has given us yoga and Ayurveda, was known as Veda, hence the name Vedic. And though there are some written records, the practice has been passed down verbally from generation to generation.Journal Article Review on Rasamanikya
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
Role of Mukta Pishti in the Management of Hyperthyroidism
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
REGULATION FOR COMBINATION PRODUCTS AND MEDICAL DEVICES.pptx
It includes regulation of combination products and medical devices. FDA and industry liaisons.
Ketone bodies and metabolism-biochemistry
This slide consists of all the topics of ketone . This can be used for exam purpose for writing about Diabetic keto acidosis etc . Thank you
Recently uploaded (20)
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotes
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotes
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Post-Menstrual Smell- When to Suspect Vaginitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Does Over-Masturbation Contribute to Chronic Prostatitis.pptx
Muscles of Mastication by Dr. Rabia Inam Gandapore.pptx
Muscles of Mastication by Dr. Rabia Inam Gandapore.pptx
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
Integrating Ayurveda into Parkinson’s Management: A Holistic Approach
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
8 Surprising Reasons To Meditate 40 Minutes A Day That Can Change Your Life.pptx
Role of Mukta Pishti in the Management of Hyperthyroidism
Role of Mukta Pishti in the Management of Hyperthyroidism
REGULATION FOR COMBINATION PRODUCTS AND MEDICAL DEVICES.pptx
REGULATION FOR COMBINATION PRODUCTS AND MEDICAL DEVICES.pptx
Mera medicare ppt
- 2. Strategy for Customer Retention Database • Maintain a database of the customers and analyse their buying behaviour in terms of pattern of purchase and the products with maximum repeat purchase and projected buying behaviour as well. • Maintain separate database for the existing customers and the new customers along with their feedbacks. Existing customers • Sales discount on repeat purchase. Weightage of discount increases with every purchase. • Get health advisors on board as consultants for common health issues. • Special coupons for referrals. New customers • Sales discount through bundling of products. • Special discounts on first 10 purchases. • Special coupons for referrals. Online content • Mera Swasthya-Small videos and news related to health. • Live chat with consultants. • Contest-Customer of the month based on purchase. Display • Display of the Body care products on the site and their special offers as well.
- 3. Overall a Smart Choice THANK YOU Innovative Passionate Team TransparentEfficient