M mdealing withcompetition
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The document discusses various strategies for identifying and analyzing competitors. It addresses how market leaders can expand total market share while defending their position. It also examines how market challengers can attack leaders and how followers or niche players can compete effectively. Various diagrams and tables are presented covering competitive industry structure, strategic groups, competitor strengths and weaknesses, market share types, and offensive and defensive strategies.
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M mdealing withcompetition
- 1. Dealing with Competition Marketing Management, 13 th ed 11
- 4. Figure 1.1 Five Forces Determining Segment Structural Attractiveness Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 6. Figure 11.2 Strategic Groups Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 7. Figure 11.4 A Competitor’s Expansion Plans Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 8. Table 11.1 Customer Ratings of Competitors on Key Success Factors Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 9. Strengths and Weaknesses Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Share of market Share of mind Share of heart
- 10. Table 11.2 Market Share, Mind Share, and Heart Share Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 11. Figure 11.5 Hypothetical Market Structure Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- 10% Market Nichers 20% Market Follower 30% Market Challenger 40% Market Leader
- 12. Figure 11.6 Six Types of Defense Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 13. Figure 11.7 Optimal Market Share Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11-
- 14. Other Competitive Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Market Challengers Market Nichers Market Followers
- 16. General Attack Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Frontal Attack Encirclement Attack Bypass Attack Flank Attack Guerrilla Warfare
- 18. Market Follower Strategies Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall 11- Counterfeiter Cloner Imitator Adapter