How Generation Y Could Tip the Invisible Hand of the Luxury MarketplaceCarolineMiller01
In both the U.S and around the world, Generation Y is a growing, fast-moving force in luxury brand marketing. Mistakenly considered an age-based monolith, and often the subject of facile behavioral profiling, it is the most complex consumer group to have ever entered the luxury market. Tethered to hand-held technology and captured by ‘the cloud’, it is easily surveyed but difficult to segment using classical marketing constructs. Luxury brands that fail to reach and react to Generation Y do so at their own business peril. The premise of this work is that in its own unique ways, Generation Y is subject to the effects of three (3) trans-generational determinants of luxury consumerism: first, psychological susceptibility – the brain’s deep-seated buying impulses; second, shared values – learned behaviors tied to unavoidable life exposures; and third, financial capacity – rate-limiting income and wealth life cycles. These shared determinants are conserved across all generations, but are expressed to different degrees in the luxury buying activities of each generation. A detailed survey instrument inclusive of these 3 determinants will be developed and validated as a tool to behaviorally define the penetration of these determinants in Generation Y luxury marketing sub-segments.
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
How Generation Y Could Tip the Invisible Hand of the Luxury MarketplaceCarolineMiller01
In both the U.S and around the world, Generation Y is a growing, fast-moving force in luxury brand marketing. Mistakenly considered an age-based monolith, and often the subject of facile behavioral profiling, it is the most complex consumer group to have ever entered the luxury market. Tethered to hand-held technology and captured by ‘the cloud’, it is easily surveyed but difficult to segment using classical marketing constructs. Luxury brands that fail to reach and react to Generation Y do so at their own business peril. The premise of this work is that in its own unique ways, Generation Y is subject to the effects of three (3) trans-generational determinants of luxury consumerism: first, psychological susceptibility – the brain’s deep-seated buying impulses; second, shared values – learned behaviors tied to unavoidable life exposures; and third, financial capacity – rate-limiting income and wealth life cycles. These shared determinants are conserved across all generations, but are expressed to different degrees in the luxury buying activities of each generation. A detailed survey instrument inclusive of these 3 determinants will be developed and validated as a tool to behaviorally define the penetration of these determinants in Generation Y luxury marketing sub-segments.
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Insights Into the Changing U.S. Consumer MarketResearchShare
This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns.
The private sector can use its enormous influence and resources for transforming conflicts through socio-economic development. We need to move away from grant models creating dependency to social business models and liberate human beings. The presentation stretches your imagination for compassionate capitalism to forge business enterprises around complex social problems through revolutionary ideas, emerging trends, innovative financing and linkages to sustainable development goals.
Reflections on the history & relations between the First, Third & Emerging Middle Worlds, the global financial crisis as compared with similar situations in the developing world & proposed strategic solutions.
Sabi was founded in 2009 in
response to the discovery of a white
space in the market - namely, a
dearth of companies catering to the
Baby Boomer population, as it ages.
All products on the market required
for “aging” - such as walking canes,
pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration
for streamlined usage or aesthetics.
We decided it was time to change
that and offer Boomers stylish and
expertly designed alternatives -
products they would love to use. So,
that’s what we did.
In order to determine the most
needed products among this large
and growing aging population, we did
our research. We read everything we
could get our hands on - statistical
reports, academic papers, newspaper
articles - you name it. The more we
read, the more we realized that while
there was a lot of very deep and
targeted research out there about
the cohort, there was nothing that
presented a full and well-rounded
picture of the generation.
That was our objective in piecing
together and writing the first annual
BOOMer Report: to share our
learnings and paint a picture, not of
one single aspect of the generation,
but instead a snapshot in time of the
generation as a whole.
Our ultimate objective is to inspire
the emergence of other initiatives
like ours - both public and private -
that will consider the needs of the
population as it ages and design
products and services, accordingly.
Having undertaken this process, and
developed three product lines geared
to Boomers as they age, a singular
universal truth has emerged for our
small start-up: when you create
products to be better designed and
more beautiful than alternatives on
the market, no matter which market
you’re targeting, you’ll end up creating
products that everyone loves to use.
Who are Baby Boomers today? This is the question that this annual report tries to answer. By summarizing and highlighting the most compellingconclusions of academic research, polls,and media on the subject of Boomer
trends, Sabi’s annual BOOMer Report attempts to define key characteristics of the Boomer generation, as it
stands, today. Taken together, we hope these trends will paint as clear a picture as possible of the Baby Boomer generation in America in 2015.
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
Insights Into the Changing U.S. Consumer MarketResearchShare
This presentation from SIS International Research covers insights and stats on key United States demographics: Baby Boomers, Generation X, Generation Y and Hispanic culture. It also delivers changing U.S. shopping patterns and retail distribution patterns.
The private sector can use its enormous influence and resources for transforming conflicts through socio-economic development. We need to move away from grant models creating dependency to social business models and liberate human beings. The presentation stretches your imagination for compassionate capitalism to forge business enterprises around complex social problems through revolutionary ideas, emerging trends, innovative financing and linkages to sustainable development goals.
Reflections on the history & relations between the First, Third & Emerging Middle Worlds, the global financial crisis as compared with similar situations in the developing world & proposed strategic solutions.
Sabi was founded in 2009 in
response to the discovery of a white
space in the market - namely, a
dearth of companies catering to the
Baby Boomer population, as it ages.
All products on the market required
for “aging” - such as walking canes,
pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration
for streamlined usage or aesthetics.
We decided it was time to change
that and offer Boomers stylish and
expertly designed alternatives -
products they would love to use. So,
that’s what we did.
In order to determine the most
needed products among this large
and growing aging population, we did
our research. We read everything we
could get our hands on - statistical
reports, academic papers, newspaper
articles - you name it. The more we
read, the more we realized that while
there was a lot of very deep and
targeted research out there about
the cohort, there was nothing that
presented a full and well-rounded
picture of the generation.
That was our objective in piecing
together and writing the first annual
BOOMer Report: to share our
learnings and paint a picture, not of
one single aspect of the generation,
but instead a snapshot in time of the
generation as a whole.
Our ultimate objective is to inspire
the emergence of other initiatives
like ours - both public and private -
that will consider the needs of the
population as it ages and design
products and services, accordingly.
Having undertaken this process, and
developed three product lines geared
to Boomers as they age, a singular
universal truth has emerged for our
small start-up: when you create
products to be better designed and
more beautiful than alternatives on
the market, no matter which market
you’re targeting, you’ll end up creating
products that everyone loves to use.
Who are Baby Boomers today? This is the question that this annual report tries to answer. By summarizing and highlighting the most compellingconclusions of academic research, polls,and media on the subject of Boomer
trends, Sabi’s annual BOOMer Report attempts to define key characteristics of the Boomer generation, as it
stands, today. Taken together, we hope these trends will paint as clear a picture as possible of the Baby Boomer generation in America in 2015.
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
4. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World :
Malaysia :
5. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World : 6.49 billions (2005)
Malaysia : 25.35 millions (2005)
World’s Top 5:
?
?
?
?
?
6. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World : 6.49 billions (2005)
Malaysia : 25.35 millions (2005)
World’s Top 5:
1. ?
2. ?
3. ?
4. ?
5. Brazil
7. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World : 6.49 billions (2005)
Malaysia : 25.35 millions (2005)
World’s Top 5:
1. ?
2. ?
3. ?
4. Indonesia
5. Brazil
8. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World : 6.49 billions (2005)
Malaysia : 25.35 millions (2005)
World’s Top 5:
1. ?l
2. ?
3. USA
4. Indonesia
5. Brazil
9. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World : 6.49 billions (2005)
Malaysia : 25.35 millions (2005)
World’s Top 5:
1. ?
2. India – 1.1 bil
3. USA
4. Indonesia
5. Brazil
10. DEMOGRAPHIC ENVIRONMENT
The main demographic force
– Population….
because people make up markets
Refer: www.geohive.com
Population Size:
World : 6.49 billions (2005)
Malaysia : 25.35 millions (2005)
World’s Top 5:
1. China – 1.3 bil
2. India – 1.1 bil
3. USA
4. Indonesia
5. Brazil
14. DEMOGRAPHICS
GENDER:
MALAYSIA (2005)
Male : 52.8 %
Female : 47.2 %
Metrosexual
Straight urban men who enjoy such things as shopping
and using grooming products and services
16. BABY BOOMERS
- Born after the WW2 (1946) – 1964
- 42 - 60 yrs old (2006)
- Created sexual revolution
- 1/3 of the population
- The boomers have evolved from the
“youthquake generation” to “backache
genaration”
- Slowing up, settling down and raising
children.
- Reaching their peak earning and spending
years.
- Consumption Patterns:
- * ?
- * ?
- * ?
- * ?
- * ?
17. BABY BOOMERS
- Born after the WW2 (1946) – 1964
- 42 - 60 yrs old (2006)
- Created sexual revolution
- 1/3 of the population
- The boomers have evolved from the
“youthquake generation” to “backache
genaration”
- Slowing up, settling down and raising
children.
- Reaching their peak earning and spending
years.
- Consumption Patterns:
- * ?
- * ?
- * ?
- * ?
- * ?
18. BABY BOOMERS
- Born after the WW2 (1946) – 1964
- 42 - 60 yrs old (2006)
- Created sexual revolution
- 1/3 of the population
- The boomers have evolved from the
“youthquake generation” to “backache
genaration”
- Slowing up, settling down and raising
children.
- Reaching their peak earning and spending
years.
- Consumption Patterns:
- * lots of bungalow coming up
- * MPVs
- * travel
- * health foods & equipments
- * investments & financial products
19. GENERATION Xers
- 1965 – 1976
- 30 – 41 year (2006)
- They lie in the shadow of the boomers and
lack obvious distinguishing characteristics.
- Lived in the age of AIDS
20. GENERATION Xers
- 1965 – 1976
- 30 – 41 year (2006)
- They lie in the shadow of the boomers and
lack obvious distinguishing characteristics.
- Lived in the age of AIDS
- Having grown up during times of recession &
corporate downsizing, they have developed a
more cautious economic outlook – savvy
shoppers and value conscious, prefer a more
functional look.
- They care about environment – respond
favorably to socially responsible companies.
- Want better quality of life, more interested in
job satisfaction
- Consumption patterns:
* ?
* ?
* ?
21. GENERATION Xers
- 1965 – 1976
- 30 – 41 year (2006)
- They lie in the shadow of the boomers and
lack obvious distinguishing characteristics.
- Lived in the age of AIDS
- Having grown up during times of recession &
corporate downsizing, they have developed a
more cautious economic outlook – savvy
shoppers and value conscious, prefer a more
functional look.
- They care about environment – respond
favorably to socially responsible companies.
- Want better quality of life, more interested in
job satisfaction
- Consumption patterns:
* Condos
* Solid compact/small car – Kancil/Jazz
* Foreign movie (Baby Boomers: local movie)
22. BABY BOOMLET
- Born 1977 – 1994
- 12 – 29 years (2006)
- Big teenage market (almost equal to
boomers)
23. BABY BOOMLET
- Born 1977 – 1994
- 12 – 29 years (2006)
- Big teenage market (almost equal to
boomers)
- Still forming its buying preferences/
behaviors
- Lived in the era of IT
- Consumption patterns:
* ?
* ?
* ?
* ?
24. BABY BOOMLET
- Born 1977 – 1994
- 12 – 29 years (2006)
- Big teenage market (almost equal to
boomers)
- Still forming its buying preferences/
behaviors
- Lived in the era of IT
- Consumption patterns:
* lots of private colleges
* lots of small cars–etos, savvy, myvi
* kids/teenage specialty store
- Toy R Us , Maggi T
* Animation movies
26. ECONOMICS ENVIRONMENTS
Market require purchasing power.
The available purchasing power
depends on:
current income,
prices,
savings,
debt,
credit availability
Should increase credit availability
27. SOCIAL-CULTURAL ENVIRONMENT
Society shapes the beliefs, values and norms that
largely define tastes and preferences
People absorb, almost unconsciously, a worldview
that defines their relationships to themselves, to
others, to organizations, to society, to nature, and
to the universe.
The people living in a particular society hold many
core beliefs and values that tend to persist.
- Core values are passed on from parents to
children
and reinforced by major social institutions
Ex; achievement, marriage
Secondary beliefs/values are more open to change
Ex; believing in the institution of marriage is a core
belief; believing that people ought to get married
early is a secondary belief.
28. Natural Environment
Shortage of
raw materials
Increased
energy costs
Anti-pollution
pressures
3 MAIN TRENDS:
Oil, forests, coal, platinum etc.
Oil prices shot up to over $55
-Alternative forms of energy:
solar, nuclear, wind etc.
-Practical combination vehicle such
as Toyota Prius (Car of the Year 2004)
A large market has been created for
Pollution-control solutions
29. TECHNOLOGICAL ENVIRONMENT
One of the most dramatic forces
shaping people’s live
Every new technology is a force
for “creative destruction.
Ex,
???
30. TECHNOLOGICAL ENVIRONMENT
One of the most dramatic forces
shaping people’s live
Every new technology is a force
for “creative destruction.
Ex,
PCs hurt typewriters, CDs hurt
carthridge, LCDs hurt OHP
Technological innovation creates
new market opportunities
31. POLITICAL-LEGAL ENVIRONMENT
Composed of laws, government agencies,
and
pressure groups that influence and limit
various organizations and individuals.
Negative Implication: Limit marketing efforts
- ?
- ?
Positive Implication: Reduce competitions
- ?
32. POLITICAL-LEGAL ENVIRONMENT
Composed of laws, government agencies,
and
pressure groups that influence and limit
various organizations and individuals.
Negative Implication: Limit marketing efforts
- halal/haram logos
- no cigarettes adv
Positive Implication: Reduce competitions
- no direct comparison with competitor’s
brand