Lucy Dodds - What the Hell is a Content Strategy, Anyway? - BrightonSEO Autumn 2021

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What’s the content strategy?’ – a question that doesn’t need to fill you with dread! In this talk, Lucy will cover what a successful on-page content strategy looks like for e-commerce and lead generation sites. The talk includes actionable advice on where to start, what to do, how to fill content gaps, ways to measure your success, plus tips to help your clients understand.

Marketing

@lucyalicedodds
What The Hell Is A
Content Strategy,
Anyway?

So, what’s
the strategy?
@lucyalicedodds

Take A Holistic
Approach
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1,300
searches
per month
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Clients won’t
implement my
recommendations

@lucyalicedodds
1. Set up a meeting
2. Present simple slides
3. Work in batches
4. Offer to help

@lucyalicedodds
+250% organic traffic
+58% sessions
+31% conversions
6 months

@lucyalicedodds
+967% organic traffic
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1 year

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