Tell Me a Story: Why Data Analysts Must be Storytellers, Too We live and breathe data. That said, however compelling the data is to us, others don't always connect without a story. Erica McGillivray, Senior Community Manager at Moz, will show you how to become a weaver of tales, displaying your data with the power of emotion, and boost your data-driven discoveries and business-related recommendations. For DAA Austin Symposium 2015.