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1.
#GHC13
#bemorestrategic
Be More Strategic!
Stories & Tips From
Experienced
Technical Women
1:17 PM
Karen Catlin
Ann Mei Chang
Mary Fernandez
Meenakshi Kaul-Basu
Christine Rimer
2013
Oct 2, 2013
2013
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2.
Introductions
Karen
Catlin
Ann Mei
Chang
Meena
Kaul-Basu
Mary
Fernandez
Christine
Rimer
CEO
Athentica
Sr Advisor
US Dept of
State
Director
Oracle
CEO
MentorNet
Director
Intuit
@kecatlin
@annmei
@mentornettweet
2013
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3.
What is strategy?
strat·e·gy
stratəjē
Noun
A plan of action or policy
to achieve an overall goal.
Dictionary image courtesy of Arvind Balaraman/ FreeDigitalPhotos.net
2013
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4.
Being strategic means
#bemorestrategic
#GHC13
Defining Vision
Creating Strategy
• Being audacious
• Taking risks
• Aligning objectives
• Disrupting competition
Ensuring Success
Communicating,
over and over again
• Avoiding crises
• Using metrics
effectively
• Conveying objectives
• Expecting change
2013
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5.
Q&A
Karen
Catlin
Ann Mei
Chang
Meena
Kaul-Basu
Mary
Fernandez
Christine
Rimer
CEO
Athentica
Sr Advisor
US Dept of
State
Director
Oracle
CEO
MentorNet
Director
Intuit
@kecatlin
@annmei
@mentornettweet
2013
-
6.
Got Feedback?
Rate and Review the session using the
GHC Mobile App
To download visit www.gracehopper.org
2013
Slide 1 (3 minutes) - Karen to welcome the audience and talk about the goals for the panelShow of hands – how many of you been told you need to be more strategic? If so, welcome to the club! Regardless of your role, not being strategic can hurt your career. You may not be included in meetings, considered for projects, or invited on customer visits. Ultimately, you may not be promoted.Over the next hour, you will hear from women who have doubted their strategic ability at some point in their careers and what they’ve learned about being strategic.I created a special Twitter hashtag for the panel. Please use it if you’re tweeting!Let’s get started with introductions
Slide 2 (6 minutes) - Karen to introduce herself, and then ask each panelist to introduce themselves “Briefly tell us about your career and your current position.”(I originally had our photos alphabetically, but I changed them to be in the order that we’re talking)
Karen to talkStrategy is a plan for future successIt’s about making decisions on where to play and how to winIt’s about creating something that is worth more than the sum of its parts
Slide 4: 5 minutes each panelist, 20 minutes totalDefining Vision… think big & take risk.. state dept & google (Ann Mei)Creating Strategy….understand & disrupt the competition; Get alignment, be crystal clear on objectives/what you’re solving for (Meena)Ensuring Success.…avoid crises, map back to what we’re solving for, expect change & clear on measures (Mary)Communicating, over and over again… stakeholder buy-in, communication along the way, adjusting communication (Christine)
Slide 5(8 minutes) - Karen to thank panelists and say something like, “You’ve all made it look so easy. Surely you’ve encountered some strategic pitfalls and challenges during your career. Would anyone like to share a time that didn’t go so well?(remaining time – 10 mins) – Karen to open it up to the audience for Q&A. She will have some questions prepared, in case the audience takes a while to warm up or approach the mics.
This is the last slide and must be included in the slide deck
