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The best idea does not always win
4.11.2016
2@_ShaunRussell
3@_ShaunRussell 3
4@_ShaunRussell
The best idea does
not always win.
5@_ShaunRussell
1 No-one comes up with the killer idea.
The best idea does
not always win.
6@_ShaunRussell
1 No-one comes up with the killer idea.
2 The idea goes unheard.
The best idea does
not always win.
7@_ShaunRussell
1 No-one comes up with the killer idea.
2 The idea goes unheard.
3 Nobody demonstrates the value.
The best idea does
not always win.
Ideas in transit at Lyst
8@_ShaunRussell
9@_ShaunRussell
#1: The Product Pivot
10@_ShaunRussell
11@_ShaunRussell
12@_ShaunRussell
13@_ShaunRussell
#2: Scaling Content Curation
We have millions of products
=
14@_ShaunRussell
15@_ShaunRussell
We have millions of products
=
We have infinitely many
contexts to show content in
16@_ShaunRussell
1 2 3
Content And
Targeting Service
Lyst asks for
content, given a
context
Editor creates
content and
related tags
17
Create once, publish everywhere
Performance driven
Potential to monetise
LystOS CATS Lyst
A new ecosystem for content
@_ShaunRussell
18@_ShaunRussell
1 No-one comes up with the killer idea.
2 The idea goes unheard.
3 Nobody demonstrates the value.
The best idea does
not always win.
19@_ShaunRussell
1 No-one comes up with the killer idea.
2 The idea goes unheard.
3 Nobody demonstrates the value.
The best idea does
not always win.
We need a culture of creativity.
20@_ShaunRussell
Nobody cares.
21@_ShaunRussell
Nobody cares.
Tell the story of your product.
22@_ShaunRussell
Competition kills creativity.
@_ShaunRussell 23
Competition kills creativity.
Help others tells their stories.
24@_ShaunRussell
We are too scared to fail.
25@_ShaunRussell
We are too scared to fail.
Make feedback inevitable.
26@_ShaunRussell
Tell the story of your product.
Help others tell their stories.
Make feedback inevitable.
@_shaunrussell
@makinglyst
The best idea does
not always win.

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Best idea wins: behind product at Lyst