This workshop was presented at the LSA17 event in San Diego, February 27 - March 1, 2017.

1. Offering Facebook to your SMB Clients

2. Youssif
Abdulhamid
Product Growth Manager,
Partnerships

3. Facebook for SMB
3

4. BUSINESSES NEED
CUSTOMERS.
CUSTOMERS ARE ON
MOBILE.
SMALL BUSINESSES NEED A
MOBILE STRATEGY.
Businesses have a mobile
challenge.

5. Search is not a natural point
of entry on mobile
In apps, people
expect to
discover things
just for them

6. In this new mobile economy, Facebook is
the mobile solution for businesses.

7. 7
Reach your client’s audience at the center of discovery
Source: Based on Facebook data, June 2016.
people access Facebook
daily on mobile (US)
people access
Facebook
monthly on mobile
(US)
187M 145M

8. 8
Facebook is where customers already are.
Source: Based on Facebook data, June 2016.
people connected to a
small business on
Facebook
>1B

9. >65M
4M+active advertisers
It works:
active Facebook
Pages
Source: Facebook internal data based on inferred and reported data.

10. Offering Facebook to your
clients
10

11. Lead ads

12. 12
Unique call to action options for your business to connect with your customers
G E T D I R E C T I O N S
Drive store visits
C A L L N O W
Get a phone call
S E N D M E S S A G E
Connect over messenger
Local Awareness

13. T A R G E T I N G
Reach the right
people with the right
message at the right
time, for every client
C R E A T I V E
Deliver an attention-
grabbing message
that resonates with
every client’s
audience.
M E A S U R E M E N T &
O P T I M I Z A T I O N
Measure client
performance across
devices, test
changes, and
optimize.
Advertiser-level management
Scaling Challenges

14. • Facebook page authentication / creation
• Ad account access / creation
• Adding new products
• Facebook’s changing interfaces and solutions
14
Other considerations
Scaling Challenges

16. S O L U T I O N
16

17. 17
Thank you!
youssifa@fb.com

18. Hello, I’m
Lorenzo

19. PUBLISHER
PUBLISHER
SMB

20. PUBLISHER
PUBLISHER
SMBs

21. PUBLISHER
PUBLISHER
SMBs

22. EFFECTIVE
FACEBOOK
MARKETING
AT SCALE
IN 3 STEPS

23. 1.CREATE REAL
VALUE

24. REINVENTING
THE CIRCUS

25. WHAT IS THE
ADDED VALUE
THAT
MAKES THE
COMPETITION
IRRELEVANT ?

26. HOW WOULD YOU
PROMOTE YOUR
LOCAL BUSINESS?

27. TRADITIONAL
MASS MEDIA

28. LOCAL & LOW
FREQUENCY

29. NATIONAL

30. HYPERLOCAL
OPTIMIZED REACH
& FREQUENCY
+
FACEBOOK LOCAL
GEO-TARGETING

31. 2. SCALE WITH
TECHNOLOGY

32. TECHNOLOGY
PROVIDER

33. +1000 CAMPAIGNS A MONTH?

34. TECHNOLOGY

35. FROM
PAPERWORK

36. TO A FEW
TAPS

37. FROM
MANUAL
FOLLOWUPS

38. TO
ARTIFICIAL
INTELLIGENCE

39. LOCAL
BUSINESS PUBLISHER
& TECHNOLOGY
ENABLER

40. 3. NEVER STOP
INNOVATING

42. HOW TO KEEP UP?

43. In-depth knowledge of the
API
First-hand access
to latest
innovations & products
100% resource focus on
the platform and its
developments

44. WE PUSH THE LIMITS
...SOMETIMES TOO MUCH

45. 1. ADDED VALUE
2. TECHNOLOGY
3. INNOVATION
FACEBOOK MARKETING AT SCALE

46. Thank you