It’s no secret local businesses need to use SEO and PPC strategies to meet more customers in the digital world, but did you know the two strategies actually boost each other?
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Shopping Ads, Buy Buttons, Social-Commerce & Remarketing: How to Develop an Integrated Cross-Platform Strategy - Given by Ann Stanley, @annstanley - Anicca Digital, Managing Director. #SMX #14C
Why your Content Marketing is Failing (and how to fix it) Gary DeAsi
View this SlideShare to learn 45+ costly mistakes for why content marketing fails, and actionable tips, resources and examples for how to correct them.
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This presentation delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
The 7 Step Content Marketing Process
1) Personas and Customers: Understanding target customer personas and how to attract and convert them with the right content topics
2) Content Planning and Strategy. Creating monthly and quarterly content plans aligned with each stage of the customer journey, and key business goals, metrics and objectives.
3) Content Production and Design. Digital content creation approaches optimized for search, engagement and conversion.
4) Content Publishing and Promotion. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms, and the utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results.
5) Content Performance and Metrics. Understanding what metrics to track to measure the impact of your content marketing
6) Re-purposing and refining. Smart ways to get more out of your content and increase it lifespan through designing content for re-purposing.
7) People and Process. Building a team with the right skills, knowledge and roles, and implementing an efficient, repeatable content process.
Learn proven strategies to get more prospects into your sales funnel. In this webinar, we'll show you multiple ways to grow your email list and your sales lead funnel.
Topics Covered:
• The 'Agora Model' – a proven 'Client Acquisition Process' to generate more leads
• The characteristics of a successful offer
• The 3 hottest trends in B2B marketing today
• 6 Steps to creating irresistible B2B offers
• How to increase conversion rates on your landing pages
Presenter: Bob Bly
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Shopping Ads, Buy Buttons, Social-Commerce & Remarketing: How to Develop an Integrated Cross-Platform Strategy - Given by Ann Stanley, @annstanley - Anicca Digital, Managing Director. #SMX #14C
Why your Content Marketing is Failing (and how to fix it) Gary DeAsi
View this SlideShare to learn 45+ costly mistakes for why content marketing fails, and actionable tips, resources and examples for how to correct them.
In a digital world where customers have all the power and everyone is a publisher, increasingly high competition and standards are pressuring marketing teams into a race to produce higher quality content, in greater volumes, and at a faster rate than ever before, often with the same amount of resources. But while content is the fuel for every digital marketing engine, not everyone gets the same mileage out of it. A 2016 report from Content Marketing Institute found that while 88% of B2B organizations are using content marketing, only 30% rated their content efforts as being effective for reaching their goals.
This presentation delivers an insightful overview of common costly mistakes that can be killing your content marketing results, and a deep dive on how to maximize content marketing ROI with actionable tips and steps to amplify the impact of every content initiative, including:
The 7 Step Content Marketing Process
1) Personas and Customers: Understanding target customer personas and how to attract and convert them with the right content topics
2) Content Planning and Strategy. Creating monthly and quarterly content plans aligned with each stage of the customer journey, and key business goals, metrics and objectives.
3) Content Production and Design. Digital content creation approaches optimized for search, engagement and conversion.
4) Content Publishing and Promotion. Integrated multi-channel content distribution tactics to reach both larger—and more qualified—target audiences across platforms, and the utilization of data, automation and marketing technology to test, measure and enhance targeting to optimize results.
5) Content Performance and Metrics. Understanding what metrics to track to measure the impact of your content marketing
6) Re-purposing and refining. Smart ways to get more out of your content and increase it lifespan through designing content for re-purposing.
7) People and Process. Building a team with the right skills, knowledge and roles, and implementing an efficient, repeatable content process.
Learn proven strategies to get more prospects into your sales funnel. In this webinar, we'll show you multiple ways to grow your email list and your sales lead funnel.
Topics Covered:
• The 'Agora Model' – a proven 'Client Acquisition Process' to generate more leads
• The characteristics of a successful offer
• The 3 hottest trends in B2B marketing today
• 6 Steps to creating irresistible B2B offers
• How to increase conversion rates on your landing pages
Presenter: Bob Bly
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.
Forget about sales and marketing – today it’s all about SMarketing. Forget about B2C or B2B – it’s all B2H (Business to Human). And forget about the ‘funnel’ it’s time to embrace the flywheel! Ask yourself, how relevant is your brand today? And what will your brand experience feel like in 2030?
It starts with knowing your market. The generation X, Y and Z are already here but are you ready for the Alpha’s? In 1900 human knowledge was doubling every century, by 1945 every 25 years and today, every 13 months. Are you keeping up?
In this masterclass Tony will take a dive into the future and unpack what’s trending now so business leaders and marketers can future proof their businesses for the ride ahead. From website personalisation to voice search, social engagement to big data … strap on your seatbelt for this session!
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Rene's presentation to CIM Cumbria on 24 September 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
The changing face of B2B buyer behaviourHN Marketing
B2B buyer behaviour is changing. The buying team is made up of digital millennials with short attention spans and a need to be entertained. We discuss 4 differences in buyer behaviour now that millennials are in the picture – and how B2B content marketing should adapt to keep your sales funnel full.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
From SMX East 2013 - YouTube Optimization Tips For the Second Most Popular Search Engine - How To Win Subscribers and Influence Visitors on YouTube by Purna Virji #SMX #31C
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
BrightonSEO Remarketing Strategies for Every Business by Amy BishopAmy Bishop
Learn how to define and map out audiences to match your audience journeys, analyze performance of your audiences, improve conversion rates for each audience and ultimately, drive the most value from your remarketing campaigns!
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.
Forget about sales and marketing – today it’s all about SMarketing. Forget about B2C or B2B – it’s all B2H (Business to Human). And forget about the ‘funnel’ it’s time to embrace the flywheel! Ask yourself, how relevant is your brand today? And what will your brand experience feel like in 2030?
It starts with knowing your market. The generation X, Y and Z are already here but are you ready for the Alpha’s? In 1900 human knowledge was doubling every century, by 1945 every 25 years and today, every 13 months. Are you keeping up?
In this masterclass Tony will take a dive into the future and unpack what’s trending now so business leaders and marketers can future proof their businesses for the ride ahead. From website personalisation to voice search, social engagement to big data … strap on your seatbelt for this session!
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach, Presented by Lee Odden, CEO of TopRank Online Marketing at OMWeek in Madrid, Spain.
Smarter Digital Marketing is the best advertising agency Glasgow that offers effective advertising strategies and SEO services which promote your business and brand.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Rene's presentation to CIM Cumbria on 24 September 2013 which took the group on a whirlwind tour of the key elements required in the modern marketing toolkit. Starting with setting a digital strategy and objectives, your business website, SEO, inbound content, social media, conversion and evaluation. The presentation is a summary of Rene's ebook Brilliant B2B Digital Marketing (co-authored with Dave Chaffey) available from Amazon and also through www.smartinsights.com to Expert Members.
With over 67% of internet users worldwide using a social network, the era of social selling is here. Organizations should be using this powerful, proven strategy to help establish relationships with buyers and boost credibility. Join Jill Rowley, social selling evangelist with over twenty years in management consulting and sales, to learn how best-in-class marketing and sales teams can work together on social selling techniques to identify target buyers, deepen authentic connections, and meet company revenue goals.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
The changing face of B2B buyer behaviourHN Marketing
B2B buyer behaviour is changing. The buying team is made up of digital millennials with short attention spans and a need to be entertained. We discuss 4 differences in buyer behaviour now that millennials are in the picture – and how B2B content marketing should adapt to keep your sales funnel full.
Spring 2018 Roofer's Digital Marketing Boot CampSurefire Local
Our inaugural Roofer's Digital Marketing Boot Camp brought together hundreds of roofing businesses for a free one-day online workshop with 4 sessions. You've helped us identify the most-talked-about digital marketing topics in 2018. Our in-house gurus have heard you, and dived into ideas, training and secrets on the following:
DIY Marketing: With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. And there are 5 key things you can do today to stay ahead of the game.
Google AdWords: Expand your reach exponentially by learning how to get started with Google AdWords and the many benefits it can have as you look to grow your business and reach homeowners in your local area.
Nextdoor: Learn about this new network your neighborhood community is using to refer and talk about roofers (like you). We'll walk you through the steps to claim and set up a free Local Page for your business.
Google My Business: Find out how and why the top contractors are using Google My Business - a free and easy-to-use tool - to manage and improve their online presence across Google Search and Maps
B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help.
When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns.
Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.
From SMX East 2013 - YouTube Optimization Tips For the Second Most Popular Search Engine - How To Win Subscribers and Influence Visitors on YouTube by Purna Virji #SMX #31C
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
How to Build Your Brand with Kroger Precision MarketingTinuiti
Kroger Precision Marketing (KPM) is a robust Retail Media advertising solution that gives advertisers the necessary tools and options to accurately target their desired audiences by harnessing Kroger’s wealth of first-party data.
With KPM, you can build your brand presence on one of the nation’s largest grocery retailers – if you know how to best leverage the multitude of opportunities available!
In this webinar, Tinuiti’s Retail Media experts team up with Kroger to dive into everything you need to know to successfully launch and run on Kroger, including best practices that are road-tested.
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Balihoo Report How Leading Manufacturing Brands are Using Local-Digital to P...Balihoo, Inc.
Manufacturing brands that rely on a network of distributors and dealers to sell their products can struggle with digital marketing. Often, they find themselves questioning their level of involvement in marketing to the end consumer, wrestling with the outcomes of co-op programs, and encountering conflict when examining the strategies and brand representation employed by their dealers.
What You'll Learn from this Research
Why consumer behavior remains locally bound, even for manufacturing brands
What digital mediums provide the best opportunity for shared success
How two leading companies used local-digital to boost lead generation for their dealer networks
No Conversion Left Behind: Why National Brands are Shifting Dollars to LocalBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
It almost seems counter-intuitive for a brand to grow from a small idea to a powerful enterprise only to focus in on smaller customer bases in their marketing. But hyper-targeted advertising is becoming more prevalent among big and small brands alike. Why? Consumers have come to expect a personalized marketing experience.
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Why National Brands are Shifting Dollars to Local MarketingBalihoo, Inc.
It’s expected that businesses are going to spend $15 billion per year on mobile, location-based advertising by 2018. While smaller businesses are expected to increase their local marketing budget by 8% from 2013 to 2018, it’s national brands that are making the biggest shift to local with an estimated 37% increase from 2013 to 2018.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
How to Succeed Across Channels with Omnichannel MarketingTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
In the past 6-8 years, the jewelry industry has seen the biggest fundamental shift in decades in how consumers shop. Brought on by the digital revolution and the proliferation of mobile devices, this shift has drastically changed the business landscape. Adaptation is key for ongoing business success and requires a strategic plan that helps navigate potential customers from an online world to an in-store experience. We’ll take a look at a variety of key digital mediums and outline ways to develop an online strategy and message for todays consumer.
The Future of Marketing: Leveraging Intent Beyond SearchDub_Roll
AdRoll’s President, CMO & Co-Founder, Adam Berke’s keynote presentation at the 5th Digital Media and Marketing Summit in Dublin on May 28th 2014. Adam explores how data and intent data is at the centre of the new digital advertising ecosystem.
Social:
#digitalsummit14 @Digital_Summit @adamberke @AdRoll
www.adroll.com
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Similar to Brand Building Besties: SEO & PPC Work Better Together (20)
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Holiday Facebook Ads, the Ultimate Gift to Your BusinessGODigitalMarketing
Join G/O Digital and Facebook in this webinar to learn the benefits of social ads as a holiday marketing tool and how to use them to craft the perfect last-minute social campaign.
In this webinar, you will learn:
- The habits of social shoppers
- How to reach holiday shoppers with a social ads strategy
- The most effective ways to take advantage of the season’s spending
- And much more!
In the digital environment, the student's search for higher education is unique. We will walk you through the learner's journey to finding higher education.
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
G/O Digital's medical industry expert explains how an omni-channel approach is necessary to intersect those in need of, and searching for, healthcare. The presentation dives into the consumer journey, developing impactful messaging and influencing factors on those pursuing healthcare solutions.
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
Trends for 2016: Digital Marketing Insights For Your FranchiseGODigitalMarketing
In this webinar you will learn:
• The number one challenge for franchisees in the past year and how to overcome it
• What franchisors are prioritizing with digital marketing in the coming year
• Where franchises are investing in digital, from SEO and PPC to mobile and social strategies
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test and optimize your paid approach on Facebook
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
The Race to the Top of Search Rankings – Moving Up With PPCGODigitalMarketing
Most SMB owners, like yourself, understand the importance of getting a 1stpage Google ranking. However, achieving those 1st page SEO rankings is very difficult. Paid Search, often referred to as PPC, or Pay-Per-Click, is one way to beat the Google algorithm that governs what is displayed – and how high – in Google search rankings. Understanding the basics of PPC to increase online visibility and generate leads is crucial for ever SMB owner.
Walk away from this slideshare with actionable intelligence, through a discussion on:
• 5 PPC Best Practices
• How to use Google Adwords to increase your rankings
• Understanding Google’s Quality Score and how to maximize it to increase online visibility
• BONUS! Discussion on how to leverage Maps to reach MORE people who are interested in YOUR business
2014 Holiday Shopping Webinar: Using Digital Marketing To Drive In-Store SalesGODigitalMarketing
Get ready for the 2014 holiday shopper with the three hottest digital marketing strategies needed to win this year’s compressed holiday season.
As retailers and brands aim to hit Q4 revenue forecasts despite a historically shorter timeframe to connect with shoppers or react to competitive price-matching or market conditions, marketers need to think differently about how to fortify their holiday strategy with proactive digital tactics to drive shopper in-store. To #WinHoliday this season, retail and brand marketers must ‘know thy customer’ backwards and forwards.
TO DOWNLOAD: http://bit.ly/1lEVz6n
See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into their marketing plans.
Why All the Infatuation with Native Advertising? 5 Truths Every Marketer Shou...GODigitalMarketing
What is native advertising and is it just a fancifully-dressed up, repackaged iteration of a magazine advertorial? Find out this and five truths about native ads in this presentation from G/O Digital CMO Jeff Fagel.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5. 5#WinLocal godigitalmarketing.com 5
Consistency Is Perhaps the Most
Important Factor
of consumers believe it’s important for
businesses’ online experiences to be
consistent with their in-store experience.
- G/O Digital, 2016
90 of consumers expect their customer
experience to be consistent across all
channels and devices used to interact with a
brand.
-NJIT, 2014
%
76%
7. 7#WinLocal godigitalmarketing.com 7
Optimize Your Website
User-friendly design always comes first
• Must be mobile-friendly
• Easily navigable pages
Site content should be a cornerstone
• Accurate, consistent information
• SEO-friendly descriptions and copy
8. 8#WinLocal godigitalmarketing.com 8
Win Locally With Consistent NAP Information
Listing contact information on external sites is just as
important as having it on your own.
• Claim maps listings (Google, Yahoo, Bing, Yellow Pages, etc)
• Make sure you’re claiming for each location you have
• Important listing information:
• Name
• Address
• Phone number
• Email
• Consistent business description
Ensure the information is the same across all sites.
It sounds like a no-brainer, but you’d be surprised how often
business descriptions differ.
9. 9#WinLocal godigitalmarketing.com 9
Mobile Adaptation Is Key
Mobile-Friendly
Desktop design that will render properly on mobile
devices
Mobile-Optimized
Native mobile-user experience with buttons, larger
fonts, etc.
Mobile-Responsive
A single site created to respond to the functionality of
the device it’s being viewed on
10. 10#WinLocal godigitalmarketing.com 10
The Importance of Brand-Aligned Content
of consumers say “authenticity of
content” is the most influential factor to
become a follower of a brand.
80%
63% of consumers say they have engaged with
disappointing brand content.
- Pardot, 2014
11. 11#WinLocal godigitalmarketing.com 11
Creating Topical Content
Meaningful content drives search results and improves web traffic.
• Write for business-aligned topics as opposed to keywords
What kind content should you create?
Blogs Infographics Videos
Remember:
All pages on your
site have the
potential to be the #1
result for any search
query.
12. 12#WinLocal godigitalmarketing.com 12
Place External Content Strategically
Share industry-relevant content
• On your own site
• On your social channels
Contribute on others’ platforms
• Press releases
• Mentions on local news sites
• Contributed articles or mentions on
relevant blogs/sites
13. 13#WinLocal godigitalmarketing.com 13
Actively Manage Your Online Reputation
• Set a monitoring system in place for responding to positive and negative
reviews
• Develop a program to encourage reviews from current patrons
• Share positive reviews on social media
• Can you share even more positive experiences from your customers?
• Get creative with customer spotlight social posts or blogs!
14. 14#WinLocal godigitalmarketing.com 14
Social Media Supports Building Your
Online Brand
Consumers might encounter your brand first through social media, which means it needs to
be on-brand and up-to-date just as much as your own site.
Develop your social persona
• Who is your brand online?
Have a presence on all relevant social platforms
• Where is your customer base most active?
Quality over quantity
• Optimize your time and efforts by only selecting the most
relevant channels
• If you try to be on every platform, you can’t keep up with the
quality and frequency needed for each one
• If your customers aren’t there, it’s not worth your time
15. 15#WinLocal godigitalmarketing.com 15
Social Media Best Practices for Local Businesses
• Follow and engage with industry
leaders and influencers
• Incorporate hashtags and current
events into your social strategy
• Ask questions, post photos and
engage with your audience
• Follow the 70/20/10 rule for what to
post
18. 18#WinLocal godigitalmarketing.com 18
Difference Between Organic & Paid Results
Organic Results
• Results are ordered on the page based on things like
relevance to the search term and popularity (page rank)
• Text pulled directly from webpage based on query
Paid Results
• Ads are ordered on the page based on a combination of CPC
and relevance (quality score)
• Control message based on campaign set up (AdGroup,
location, time of day, etc.)
19. 19#WinLocal godigitalmarketing.com 19
Search Engine Page Results
(SERP)
OrganicSponsoredLinks
1 to 4 ads on
Premium
positions
Up to 3 ads on
bottom of page
Ad Rank
Algorithm,
Free Results
No direct relation
between algorithms
20. 20#WinLocal godigitalmarketing.com 20
Search Engine Page Results
(SERP)
OrganicSponsoredLinks
1 to 3 ads on
Premium
positions
1 to 3 ads on
bottom of page
Ad Rank
Algorithm,
Free Results
No direct relation
between algorithms
21. 21#WinLocal godigitalmarketing.com 21
Organic & Paid in the Customer Journey
Search
“Planning
a trip to
Las Vegas”
Read
Magazine article about Las
Vegas shows and nightlife
Email
Friend who lives
in CA for advice
Visit
Various hotel
sites to look
at pictures
and prices
Display
Ads
Search
“Planning
a trip to
Las Vegas”
Remarketing
Visit
Hotel website and book
22. 22#WinLocal godigitalmarketing.com 22
Organic & Paid in the Customer Journey
Return on InvestmentLow High
LowHigh
Generic Keywords
Branded Keywords
“How to buy a car”
“Certified 2014
Honda Civic”
Lower ROI, but aimed
at creating awareness,
expanding customer
base, and increasing
sales volumes
Highest ROI, but low
volume. Aimed at current
customer base
Most
often
paid
Most
often
organic
Volume
23. 23#WinLocal godigitalmarketing.com 23
Organic + Paid =
1. Your customers expect to find you at the top of the page
2. Control your message when customer is ready to purchase
3. Direct potential customers when they want to convert
4. Own and control more real estate with paid and organic
5. Organic = research Paid = high commercial intent
6. Paid + Organic: Drive more traffic
24. 24#WinLocal godigitalmarketing.com 24
1) Your Customer Expects to Find You
Heatmap Source: conversionxl.com 2016
¾ of consumers expect leading brands to be at the top of the page
⅓ associate placement with a company’s prominence
29. 29#WinLocal godigitalmarketing.com 29
6) Paid and Organic Drive More Traffic
Advertisers that pause their search advertising campaigns sometimes
cite concerns about how much of the traffic to the sites is truly
incremental to clicks on natural search results.”
“Studies show search
ads drive
89% incremental
traffic on average
For local SMBs,
search ads drive
98% incremental traffic on
average
Source: Studies Show Search Ads Drive 89% Incremental Traffic, Research @ Google, July 21, 2013.
31. 31#WinLocal godigitalmarketing.com 31
The Mobile Revolution Is Already Here
1.5Bpeople with
smartphones globally
87%of millennials say their
phone “never leaves
their side”
50%people use mobile as
their primary device
5Bnext 5B will come
online via mobile
32. 32#WinLocal godigitalmarketing.com 32
Mobile will account for 72% of total US ad spend by
2019
emarketer.com/Article/US-Digital-Ad-Spending-Will-Approach-60-Billion-This-Year-with-Retailers-Leading-Way/1012497
Mobile search ads Mobile display ads Mobile app ads
35. 35#WinLocal godigitalmarketing.com 35
Mobile Changes the Way We Shop
Consumers spend more than
15 hours per week on
mobile research
93% of people who used
mobile to research go on to
make a purchase
74% of mobile consumers
searched on mobile using a
search engine
Google/Nielsen Mobile Path to Purchase custom study, November 2013
38. 38#WinLocal godigitalmarketing.com 38
How Does Mobile Fit into Your Strategy?
Lead
Generation
Calls to
Business
Mobile
Commerce
Cross
Device
App
Downloads
Store
Visits
Site
Traffic
User
Engagement
40. 40#WinLocal godigitalmarketing.com 40
Make Your Website Mobile Friendly
Since April 21, Google started using mobile
friendliness as a ranking signal. This change can
have a significant impact in our search results on
mobile devices.
A mobile-friendly site may actually get
you better SEO ranking on mobile.
42. 42#WinLocal godigitalmarketing.com 42
Great mobile websites help
drive sales and customer
loyalty
74%are more likely to return to a website
if it is mobile - friendly
are more likely to buy a product or
service, if the website is mobile -
friendly
67%
Source: Google Mobile Ads Blog
44. 44#WinLocal godigitalmarketing.com 44
Mobile-Friendly Sites
Getting started tips:
Homepage navigation
should be clear and mobile-
friendly
Streamline the user’s ability
to convert
Focus on usability
& form factor on
every page
Ensure Site Search is
present on every page
Keep form fields to the
absolute minimum
Constantly analyze and
optimize your mobile site
View all 25 Design Principles:
static.googleusercontent.com
46. 46#WinLocal godigitalmarketing.com 46
Mobile-Friendly Sites: Webpage Speed
abandon if a site
takes >3 sec to load
40%
expect a page
to load in <2 sec
47%
say fast load time
is important to
brand loyalty
52%
Source: Kissmetrics
47. 47#WinLocal godigitalmarketing.com 47
Mobile-Friendly Sites: Webpage Speed
Compared to a page that loads in 1 second
-22%
Pageviews
-22%
Conversions
+50%
bounce rate
View all 25 Design Principles:
static.googleusercontent.com
seconds
3
Source: http://conversionxl.com/