Nimble, a new report by Razorfish, addresses the challenges facing the publishing industry including if and how to monetize content.
Based on interviews with media such as The New York Times and The Wall Street Journal, the report offers advice for how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, and deepen audience engagement.
The purpose of this WebreDesigns guide to eNewsletters is to stimulate thoughts, exchange ideas and engage in a lively dialogue on how to create extraordinary user experiences with eNewsletters.
Maurice Levy, Chairman and CEO of the Publicis Groupe, talked about the changes in the advertising industry, and how Publicis is evolving with it to help you be the CMO of the future at the Razorfish Client Summit in Boston on October 14th.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Razorfish, in partnership with Terra, conducted a research report on the digital behaviors of Classe C consumers in Latin America.
Joe Crump also presented this deck at the 2010 Razorfish Client Summit.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
The purpose of this WebreDesigns guide to eNewsletters is to stimulate thoughts, exchange ideas and engage in a lively dialogue on how to create extraordinary user experiences with eNewsletters.
Maurice Levy, Chairman and CEO of the Publicis Groupe, talked about the changes in the advertising industry, and how Publicis is evolving with it to help you be the CMO of the future at the Razorfish Client Summit in Boston on October 14th.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Razorfish, in partnership with Terra, conducted a research report on the digital behaviors of Classe C consumers in Latin America.
Joe Crump also presented this deck at the 2010 Razorfish Client Summit.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Pranav Mistry of MIT Media Lab challenged our assumptions of experience design at Razorfish Client Summit. Specifically, how SixthSense attempts to free information from its confines by seamlessly integrating it with reality.
Mathias Sinn, Managing Director, Neue Digitale/Razorfish helped us look at how McDonald’s has embraced social media in Germany to change popular perceptions of its brand at Razorfish Client Summit.
Josh Henderson and Greg Petrillo, Skillet Street Food discussed how they reinvented with a fresh and inventive use of social media and creative product selection.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Eric Jillard, Director, Digital Marketing, Mercedes-Benz USA talks about how you create luxury in the digital world and unveil new products in process at the Razorfish Client Summit
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Mike Boylson, CMO, JCPenney, discussed how they constantly push the envelope with digital technology to not only build the JCPenney brand but change the way we think about JCPenney at the Razorfish Client Summit.
Johan Jervoe spoke at the Razorfish Client Summit about how Intel constantly pushes the envelope with its use of digital technology to not only build its brand but change the way we think about Intel products. For instance, the newly launched Intel Core Experience creates an experience that helps consumers understand why a processor is central to the purchase of a better computing device.
Customer Relationship Management - Case Study [Mercedes Benz]Jas Singh Bhasin
Historically, Mercedes-Benz was sold in the UK through a franchised network of some 138 dealerships.
Each of these was autonomous, with the exception of three dealerships owned by the distributor Daimler Chrysler UK (DCUK).
DaimlerChrysler had relatively little control over relationships between dealers and customers. Dealers managed their own relationships including customer research, data base management, acquisition and retention processes.
This presentation describes the challenges faced by the company initially and how did they overcome those challenges.
One of the things we'll remember 2012 for will be the raft of social media buzzwords and phrases that came our way. Influencer marketing, neutral point of view, content curation, content marketing, brand journalism... these are just five of the many. Should we give much credence to such words? Do we even know what they mean? And what influence should they have on PR and how we do things?
A quick review of these and other topics will set the scene for a forward look into 2013 to shine a spotlight on what PRs should be paying attention to in the coming year - and how that attention can pay dividends in the leadership role PR ought to assume in the broad business landscape.
Pranav Mistry of MIT Media Lab challenged our assumptions of experience design at Razorfish Client Summit. Specifically, how SixthSense attempts to free information from its confines by seamlessly integrating it with reality.
Mathias Sinn, Managing Director, Neue Digitale/Razorfish helped us look at how McDonald’s has embraced social media in Germany to change popular perceptions of its brand at Razorfish Client Summit.
Josh Henderson and Greg Petrillo, Skillet Street Food discussed how they reinvented with a fresh and inventive use of social media and creative product selection.
Andrea Harrison discusses six ways to align yourself with the wants and needs of the social consumer at the Razorfish Client Summit. This workshop will help you make Social Influence Marketing an everyday reality at your company.
Eric Jillard, Director, Digital Marketing, Mercedes-Benz USA talks about how you create luxury in the digital world and unveil new products in process at the Razorfish Client Summit
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
Fluent: The Razorfish Social Influence Marketing ReportRazorfish
Fluent: The Razorfish Social Influence Marketing Report. This report touches on how Social Influence Marketing encompasses every part of marketing and every dimension of an organization. A survey with 1,000 consumers plus six months worth of conversational data serve as the backbone of the findings in this report. We also introduce the SIM score, a simple but groundbreaking index for the social web.
Mike Boylson, CMO, JCPenney, discussed how they constantly push the envelope with digital technology to not only build the JCPenney brand but change the way we think about JCPenney at the Razorfish Client Summit.
Johan Jervoe spoke at the Razorfish Client Summit about how Intel constantly pushes the envelope with its use of digital technology to not only build its brand but change the way we think about Intel products. For instance, the newly launched Intel Core Experience creates an experience that helps consumers understand why a processor is central to the purchase of a better computing device.
Customer Relationship Management - Case Study [Mercedes Benz]Jas Singh Bhasin
Historically, Mercedes-Benz was sold in the UK through a franchised network of some 138 dealerships.
Each of these was autonomous, with the exception of three dealerships owned by the distributor Daimler Chrysler UK (DCUK).
DaimlerChrysler had relatively little control over relationships between dealers and customers. Dealers managed their own relationships including customer research, data base management, acquisition and retention processes.
This presentation describes the challenges faced by the company initially and how did they overcome those challenges.
One of the things we'll remember 2012 for will be the raft of social media buzzwords and phrases that came our way. Influencer marketing, neutral point of view, content curation, content marketing, brand journalism... these are just five of the many. Should we give much credence to such words? Do we even know what they mean? And what influence should they have on PR and how we do things?
A quick review of these and other topics will set the scene for a forward look into 2013 to shine a spotlight on what PRs should be paying attention to in the coming year - and how that attention can pay dividends in the leadership role PR ought to assume in the broad business landscape.
Entrepreneurship 2: Executive Summary & Business PlanBernard Leong
Lecture 2 focus on the executive summary and business plan, providing some basic outline to how one can construct the elements of the business plan: introduction, technology/product/service, team, marketing, business strategy, operations, financials & exit strategy. This is a series based on a course "MPS 812: Entrepreneurship" I have been teaching in School of Physical & Mathematical Sciences, Nanyang Technological University.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
As publishers see continued erosion of ad revenue and readership, advertisers are shifting their dollars to digital, hiring writers and building their own audiences. In short, brands are becoming publishers, and investing resources in content marketing that were once earmarked for traditional media.
However, opportunities are arising for publishers to evolve, and to become key players in the modern marketing agency ecosystem. The can leverage their built in audiences, talent, and ability to scale content production to create new revenue streams, and highly evolved business models.
To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. In this session, Razorfish's Ray Velez will explain how to companies need to organize for innovation by applying the principles of agile development. He will share his experiences working with global brands to solve business problems at the collision point between media, technology and marketing.
Presenter: Raymond Velez, global CTO, Razorfish @rvelez
This was a workshop I gave at http://csforum.eu in 2011.
DESIGNING NARRATIVE CONTENT
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How can you be sure your content reaches the largest audience possible? By designing content for all contexts, that will reach your audience via any device, any phone, any laptop, anywhere.
This workshop will discuss how to create a content strategy for narrative content. We'll explore how to tailor your content, as well as your editorial workflows, for different devices and audiences. We'll use Treesaver, an open-source content layout framework to illustrate narrative content principles.
Publishing usually comes at the end of your content strategy, but by orchestrating your process for narrative content, you can ensure your stories, news, product descriptions, and more will be tailored for your audience wherever they are.
What you’ll learn
How to optimise workflow, production, and deployment for narrative content.
How to use the technology behind narrative content.
How to customise content for different contexts.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical
experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
Imperatives in Business, Design & Technology for everyone in the creative business in 2014 –
with book references and cases
By Sami Viitamäki, TBWA\
www.samiviitamaki.com
www.tbwa.fi
CIO & CMO Convergence: Microsoft for Cloud, Social and Mobile ESNsPerficient, Inc.
We take a look at today's enterprise social network and discuss related topics, including:
What defines an enterprise social network and where is the true value
Key CIO and CMO considerations for successful collaboration, and how the evolving ESN supports these goals
How SharePoint, the cloud and Yammer fit into the equation
Considerations like mobility and responsive design
How the evolution of Microsoft equates to more success with enterprise social networks and the cloud
Similar to Nimble, a Razorfish report on publishing in the digital age (20)
Russell Taylor, Global Brand Vice President, Axe. Russell will show you how Axe integrates digital assets like video with social experiences to make the Gen Y male love Axe.
Jason Leigh of Razorfish discussed a proven technique for accurately attributing business value to your marketing efforts at the Razorfish Client Summit October 12-14.
Josh Palau discussed how marketers can get more value of out of search - by integrating search into your broader marketing efforts, not just squeezing more efficiency out of organic and paid search - at the Razorfish Client Summit in Boston.
Ray Velez of Razorfish discussed how marketers marketers can more effectively manage the peaks and valleys of marketing campaigns by employing cloud technology at the Razorfish Client Summit in Boston. October 12-14, 2010.
Ray Velez of Razorfish discussed how marketers can get products and services to market faster through "agile methods" at the Razorfish Client Summit in Boston. October 12-14, 2010.
Paul Gelb of Razorfish discussed the key strategic approaches for brands to win on the mobile battleground at Razorfish Client Summit in Boston. October 12-14, 2010.
Consumers aren't just craving new experiences from brands, they're demanding them - with scale. Successful brands will be those that adapt and derive from customer insights, both positive and negative.
In the recently published Razorfish Outlook Report 2010, we analyzed how our clients evolved with the challenging economic environment, what media proved effective, what didn’t deliver, and how this information can be used to direct successful strategy moving forward.
2010 Razorfish Outlook Report Key FindingsRazorfish
With consumer adoption of digital media becoming ubiquitous and distribution models improving, our 2010 report takes a look at mobile and social media marketing trends as well as other key media trends that may not be getting as much attention, but will have an important impact in 2010.
Anything But Typical: Learning to Love JavaScript PrototypesRazorfish
Frightened and confused by the term "prototype"? Tired of praying that there's some plugin for a framework that will do exactly what you need to do? Unlock a whole new world of interactivity with object-oriented JavaScript programming.
Sleeping Giants: Digital Awakens TV and MediaRazorfish
Sleeping Giants: Digital Awakens TV and Media
Television has looked pretty much the same since its inception in the early 40s, give or take a few rabbit ears and a hundred pounds. But, the revolution has already begun. Recently Razorfish has been doing some significant research on the importance television plays in our lives, and what we think the fundamental shift that is taking place in TV and media, in general, will mean for advertising and marketers. As a digital agency, you might expect us to forecast the death of TV (and :30 spots), but you'd be wrong. We think TV's DNA will be alive and well, you just might not recognize it from how it looks today, and this digital impact will have major implications, not just for TV, but for media as a whole: technology, content development, distribution, advertising and brands.
Razorfish VP, Global Social Media Lead, Shiv Singh's Top Social Influence Marketing Trends for 2010. Important trends and strategies to consider for your brand.
FEED: The Razorfish Digital Brand Experience Report 2009 Key FindingsRazorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
FEED: The Razorfish Digital Brand Experience Report 2009Razorfish
How do consumers engage with brands in an increasingly digital world? That's the fundamental question we set out to answer with this year's FEED report.
Razorfish recently introduced Fluent: The Razorfish Social Influence Marketing (SIM) Report - a simple but groundbreaking index for the social web.
In this webinar presented by Shiv Singh, Razorfish's Global Social Media Lead, he explains this new SIM score, presents highlights from the report and the Razorfish SIM survey, and shows how to apply it to manage your social influence marketing and increase your brand influence.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/