The document discusses empowering audiences with semantic publishing and the future of social media. It describes how content needs to be nimble by traveling freely across different platforms and retaining its context and meaning. It emphasizes finding audiences where they are on social networks by embedding structured data and metadata into content.
A presentation I gave at MIMA Summit 2009. I also posted a list of Content Strategy resources on my blog. Some articles and sites that provide detailed information and tips on several of the content best practices that I mentioned in the presentation. http://bit.ly/15wtNI
A short version of a talk I've given before. This one was for the Semantic Tech & Business Conference in London in September 2011. It focuses on what makes content nimble, and how to combine standards, tools & processes to accomplish it.
This is a talk I gave at Confab 2011 about some metadata standards that will help make your content nimble. This is a follow up to the Nimble report (http://nimble.razorfish.com).
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
Nimble, a Razorfish report on publishing in the digital ageRazorfish
Nimble, a new report by Razorfish, addresses the challenges facing the publishing industry including if and how to monetize content.
Based on interviews with media such as The New York Times and The Wall Street Journal, the report offers advice for how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, and deepen audience engagement.
10 Things I Learned in 10 Years as a Content StrategistRachel Lovinger
In the decade since I officially became a Content Strategist, I’ve learned many important principles of working with content. Some of them have influenced the kind of work I do, and some of them have helped me better understand how the field is developing and what directions it needs to grow in for this practice to become more effective with digital content.
In this presentation I’ll summarise my top ten learnings and describe how these principles have been critical to the work I’ve done these past 10 years. I’ll also discuss how people can dig deeper into the principles that they find most useful and relevant to their work.
A presentation I gave at MIMA Summit 2009. I also posted a list of Content Strategy resources on my blog. Some articles and sites that provide detailed information and tips on several of the content best practices that I mentioned in the presentation. http://bit.ly/15wtNI
A short version of a talk I've given before. This one was for the Semantic Tech & Business Conference in London in September 2011. It focuses on what makes content nimble, and how to combine standards, tools & processes to accomplish it.
This is a talk I gave at Confab 2011 about some metadata standards that will help make your content nimble. This is a follow up to the Nimble report (http://nimble.razorfish.com).
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
Nimble, a Razorfish report on publishing in the digital ageRazorfish
Nimble, a new report by Razorfish, addresses the challenges facing the publishing industry including if and how to monetize content.
Based on interviews with media such as The New York Times and The Wall Street Journal, the report offers advice for how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, and deepen audience engagement.
10 Things I Learned in 10 Years as a Content StrategistRachel Lovinger
In the decade since I officially became a Content Strategist, I’ve learned many important principles of working with content. Some of them have influenced the kind of work I do, and some of them have helped me better understand how the field is developing and what directions it needs to grow in for this practice to become more effective with digital content.
In this presentation I’ll summarise my top ten learnings and describe how these principles have been critical to the work I’ve done these past 10 years. I’ll also discuss how people can dig deeper into the principles that they find most useful and relevant to their work.
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
It Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk M...Duo Consulting
When it comes to building mobile products it takes a tight collaboration between content and design. Mobile users are task driven, want localized information, and have multiple elements around them competing for their attention. Design can't meet the users needs by merely creating a lovely interface, and content strategy can't tailor content independent of the device constraints.
Together, Content Strategists and Designers can optimize the user experience for mobile to ensure the products are useful and usable. Through case studies, we will share our method for co-owning the product creation and putting siloed design to bed.
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
In 2012, Jason Scott, Rachel Lovinger & a small crew filmed a documentary about the 20th year of DEFCON. Over the course of the next year Jason edited it together, and we premiered it at DEFCON 21. We also did this talk about the making of. You can watch a video of the talk here: https://www.youtube.com/watch?v=d4VsmniMfpQ
Everyone's talking about responsive design, and how you need structured content in order to make it happen. But what does "structured content" really mean, and how do you make it happen?
A presentation given on 25 October 2012, at Content Strategy Forum 2012 in Cape Town, South Africa.
This is a talk I gave at Paraflows, a digital arts conference in Vienna. It's about why I do what I do, and how the cultural history of Generation X plays into it.
I suggest reading the speaker notes while viewing, or it probably won't make a whole lot of sense. Unfortunately, the speaker notes (after the first slide) are offset by about 8 slides.
Better Cross-Channel Experiences With Metadata - Information Architecture Sum...aungstad
Metadata provides a foundation for the cross-channel experiences we consume in the dawn of the 21st century by enabling consistency, context and interoperability.
While Metadata is key to many of the User Experience methods we use – from triggering Content Strategy workflows to enabling faceted search through groups, sorts and filters, it remains a mystery to many of us. This session is a crash course on Metadata in the 21st century for UX Designers.
We'll look at recent developments in the field, and build an understanding of how Metadata enables the exchange of information between parties, channels, systems and platforms through semantic, syntax and lexical specifications.
Attendees will understand how Metadata fits into UX methods and tools they already know – using an ontology to support a mental model for example. This session is a must for all UX Designers looking to build meaningful cross-channel experiences in an increasingly interlinked world.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
Sine Qua Non: Core Values and Content StrategyJonathon Colman
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
In this presentation, you'll learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Enterprise Social Networking with Alfresco 4rivetlogic
Alfresco's latest release, version 4, is a major upgrade to the leading open platform for social content management. This presentation highlights Alfresco's newest capabilities for enterprise social networking. Learn the major benefits of implementing social content management, along with the pitfalls to avoid and the success factors to employ.
A Digital Asset Management (DAM) solution and strategy can be key enablers for your enterprise to produce and deliver content in today's multi-channel world. As an open platform for content management, Alfresco can be used to build your DAM infrastructure: from search, preview, and assembly to digital rights management, renditioning, and publishing.
The editors at Ziff Davis Enterprise invite you to join Geoffrey Bock, Senior Analyst for The Gilbane Group; Jason Hibbets, Project Manager in Brand Communications + Design for Red Hat; and Bryan House, Senior Director of Marketing for Acquia, in a conversation about how social publishing is disrupting the Web Content Management (WCM) and social software markets.
More specifically, speakers at this eSeminar will tell you what platforms are required for IT and marketing to engage communities of contributors with managed content to deepen customer relationships and drive innovation on the Web while reducing their development and maintenance costs.
You will learn:
* What trends are driving the need for an enterprise open source framework for social publishing
* Which features are mission-critical for the enterprise when creating a platform for building a brand with community engagement
* How social publishing as a competitive advantage transforms business operations
* Why Red Hat used Drupal and Acquia services to launch the new community site opensource.com
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
It Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk M...Duo Consulting
When it comes to building mobile products it takes a tight collaboration between content and design. Mobile users are task driven, want localized information, and have multiple elements around them competing for their attention. Design can't meet the users needs by merely creating a lovely interface, and content strategy can't tailor content independent of the device constraints.
Together, Content Strategists and Designers can optimize the user experience for mobile to ensure the products are useful and usable. Through case studies, we will share our method for co-owning the product creation and putting siloed design to bed.
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
In 2012, Jason Scott, Rachel Lovinger & a small crew filmed a documentary about the 20th year of DEFCON. Over the course of the next year Jason edited it together, and we premiered it at DEFCON 21. We also did this talk about the making of. You can watch a video of the talk here: https://www.youtube.com/watch?v=d4VsmniMfpQ
Everyone's talking about responsive design, and how you need structured content in order to make it happen. But what does "structured content" really mean, and how do you make it happen?
A presentation given on 25 October 2012, at Content Strategy Forum 2012 in Cape Town, South Africa.
This is a talk I gave at Paraflows, a digital arts conference in Vienna. It's about why I do what I do, and how the cultural history of Generation X plays into it.
I suggest reading the speaker notes while viewing, or it probably won't make a whole lot of sense. Unfortunately, the speaker notes (after the first slide) are offset by about 8 slides.
Better Cross-Channel Experiences With Metadata - Information Architecture Sum...aungstad
Metadata provides a foundation for the cross-channel experiences we consume in the dawn of the 21st century by enabling consistency, context and interoperability.
While Metadata is key to many of the User Experience methods we use – from triggering Content Strategy workflows to enabling faceted search through groups, sorts and filters, it remains a mystery to many of us. This session is a crash course on Metadata in the 21st century for UX Designers.
We'll look at recent developments in the field, and build an understanding of how Metadata enables the exchange of information between parties, channels, systems and platforms through semantic, syntax and lexical specifications.
Attendees will understand how Metadata fits into UX methods and tools they already know – using an ontology to support a mental model for example. This session is a must for all UX Designers looking to build meaningful cross-channel experiences in an increasingly interlinked world.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
Sine Qua Non: Core Values and Content StrategyJonathon Colman
Core values aren't created; they’re found. They're not selected; they’re discovered. And they’re not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not—and never will be—core values. Rather, they’re simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we’ll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
In this presentation, you'll learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
Based on the works of Jim Collins, Jerry Porras, Patrick Lencioni, and several others. Featuring examples from NatureBridge, Etsy, Moz, Pack, and Facebook. Originally presented at the Content Strategy Forum #csforum13 in Helsinki, Finland on September 12, 2013.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Enterprise Social Networking with Alfresco 4rivetlogic
Alfresco's latest release, version 4, is a major upgrade to the leading open platform for social content management. This presentation highlights Alfresco's newest capabilities for enterprise social networking. Learn the major benefits of implementing social content management, along with the pitfalls to avoid and the success factors to employ.
A Digital Asset Management (DAM) solution and strategy can be key enablers for your enterprise to produce and deliver content in today's multi-channel world. As an open platform for content management, Alfresco can be used to build your DAM infrastructure: from search, preview, and assembly to digital rights management, renditioning, and publishing.
The editors at Ziff Davis Enterprise invite you to join Geoffrey Bock, Senior Analyst for The Gilbane Group; Jason Hibbets, Project Manager in Brand Communications + Design for Red Hat; and Bryan House, Senior Director of Marketing for Acquia, in a conversation about how social publishing is disrupting the Web Content Management (WCM) and social software markets.
More specifically, speakers at this eSeminar will tell you what platforms are required for IT and marketing to engage communities of contributors with managed content to deepen customer relationships and drive innovation on the Web while reducing their development and maintenance costs.
You will learn:
* What trends are driving the need for an enterprise open source framework for social publishing
* Which features are mission-critical for the enterprise when creating a platform for building a brand with community engagement
* How social publishing as a competitive advantage transforms business operations
* Why Red Hat used Drupal and Acquia services to launch the new community site opensource.com
From OPAC to SOPAC (Part II): Taking the Social Library from Theory to Succes...Inmagic
Corrina Mason, MISt, Information Specialist for the Human Resources Professionals Association (HRPA), gave this presentation at CIL 2011, covering HRPA's use of Inmagic Presto to create a Social Knowledge Network to and Phil Green, CTO of Inmagic.
Proximity BBDO Sweden presents: Digital Day 2011, Feb 10.
REZA GHAEM-MAGHAMI
The human behaviours have changed. What does it mean for brands? How do we create content for the social media era?
The presentation can be seen:
http://www.youtube.com/watch?v=JPwQYj3XTEo
Get to know Proximity BBDO Sweden here:
http://www.facebook.com/ProximityBBDOSweden
http://www.proximity.se
Slides from my Metadata Workshop at Content Strategy Applied 2012. The session included several hands on exercises, which is where a lot of the interesting conversation took place.
Effective Content Marketing in the Web 2.0 Era
Content is King. We have head this many times and more.
Here is why we think so.
According to a recent study, the most used content marketing avenues are articles (79 percent), social media, excluding blogs (74 percent), and blogs (65 percent).
But the content marketing channels that carry the most confidence for effectiveness are in-person events (78 percent), webinars/webcasts (70 percent) and case studies (70 percent).
Leveraging principles and best practices from social media – sharing, prioritizing, discussing – enterprises can make knowledge sharing more efficient and effective.
We all create content.
But most of it is simply awful.
No one wants to call someone's (content) baby ugly...
This is not just about marketing. This is relevant for all business professionals who write emails, create PowerPoint slides and leave voice mails (And that's all of us).
Inspired by Hubspot's Inbound Marketing training, Joe Pulizzi's CMI presentations and my own views, this training seeks to create a world where no babies are ugly - where all our content is interesting...
Similar to Empowering Your Audience Ambassadors with Semantic Publishing (20)
Early in 2012, to commemorate the 20th year of the conference, Jason Scott was asked if he would be interested in filming a documentary about DEFCON, whose policies and attendees have traditionally rejected media scrutiny and access. He was interested. Working with his producer, Rachel Lovinger, and a crew of six, Jason filmed for most of 2012, including five 20-hour days in Las Vegas last year, and then spent another 9 months editing 278 hours of footage into what has become DEFCON: The Documentary. The finished film premiered at DEFCON XXI.
Jason and Rachel also gave this talk, which provided a look behind the scenes: discussing the planning and production process for this immense project, the ups and downs, and the learned lessons. [During the talk we showed clips and outtakes - those are not in this presentation].
A presentation I gave at the Content Strategy Forum 2010, in Paris.
For those who couldn't make it to Paris, I gave this presentation again in Chicago in June, at Web Content 2010.
This is the (slightly) updated Chicago version.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar