The document discusses the 'Love Indonesia' program by Habitat for Humanity, focusing on corporate social responsibility (CSR) strategies and challenges. It emphasizes the need for long-term, community-centric initiatives that align with local cultures and values, highlighting the importance of direct engagement and understanding of social dynamics. Key areas of focus include sustainability, education, health, and disaster response, with a call for more effective and tailored CSR efforts.

1. LOVE INDONESIA PROGRAM (Commitment or Promise ?) HABITAT FOR HUMANITY CEO POWER BREAKFAST Pearl Room, JW Mariott Hotel 21 September 2006 By : Franciscus Welirang Wakil Presdir PT. Indofood Sukses Makmur Tbk,- divisi bogasari flour mills 1 FW/SD/IX/2006

2. COMMITMENT SHORT / MEDIUM TERM ALLOCATED TIME, FUND& PERSON CONTINOUS INTERACTIONS TREAT AS ENTREPREUNEUR (NOT AS OBJECT) MNC’s HEADQUARTER TIME LIMIT Expatriate : 1 – 3 Years Local CEO’S : 5 Years ? BUSINESS SUSTAINABILITY SHAREHOLDER VALUE SOCIAL ACCEPTANCE CSR LIMITED LOCAL INFORMATION / SOURCES SECTOR EDUCATION HEALTH FOOD & NUTRIENT DISASTER SME (LOCAL ECONOMIC DEV.) CSR PROGRAM MARGIN COST PRODUCT / SERVICES PROFIT SALES CUSTOMERS COMPETITORS GROWTH ACTIVITY COMDEV SOCIAL PHILANTROPY INST.BUILDING CAPACITY BLDG PR ALTHOUGH COUNTRY DIRECTOR CHANGED THE CSR PROGRAM NEED TO COUNTINUE ECONOMIC VALUE SOCIAL VALUE “ CEO’S CHALLENGES ” FW/SD/IX/2006 2 COUNTRY CEO

3. FW/SD/IX/2006 “ ROOM FOR CSR IMPROVEMENT” DUE TO CEO’S TIME LIMIT & LIMITED INFORMATION / SOURCES FW/SD/IX/2006 3 1. PURPOSE 2. STRATEGY 3. STRUCTURE 4. INITIATIVE 5. DRIVERS 6. SUSTANIBILITY 7. FOCUS PHILANTROPY & SECURITY AD HOC & REACTIVE SEPARATE FROM BUSINESS PASSIVE CHAIRMAN’S INITIATIVE ON – OFF DISASTER, POLITIC RELATED EVENTS : : : : : : : STRATEGIC COMMUNITY INVESTMENT STRATEGIC & PROACTIVE LINKED TO BUSINESS ACTIVITIES RESPONSIVE TO TARGET AREA PART OF BUSINESS STRATEGY CONTINOUSLY/MID TERM 5 AREAS IN PANCA BAKTI EXISTING NEXT

4. CAMPARISON OF COMMUNITY DEVELOPMENT APPROACH FW/SD/IX/2006 4 SELF RELIANCE DEPENDENT & SELF RELIANCE DEPENDENT SIDE EFFECT SOCIETY’S NEED SOCIETY’S NEED & CORP. AID / GOAL CORP. ORIENTED / INLINE PROGRAM AGENT OF DEVELOPMENT AGENT OF DEVELOPMENT DONOR STATUS CORPORATE MID & LONG TERM (SUSTAINABLE) MID TERM (CONTINOUS) SHORT TERM / AD -HOC TIME FRAME PROCESS DEVELOPMENT RESULT ORIENTED & PROCESS DEV. RESULT ORIENTED GOAL SUBJECT SUBJECT / OBJECT OBJECT STATUS OF SOCIETY SOCIETY CORPORATE & SOCIETY CORPORATE INITIATOR DEVELOPMENT OF COMMUNITY DEVELOPMENT WITH COMMUNITY DEVELOPMENT FOR COMMUNITY

5. FOOT NOTE FOR CSR WILLING TO HELP IS GOOD. BUT MAKING EFFECTIVE ACTIVITIES NEED MORE EFFORTS GIVING MONEY IS EASIER BUT, GIVING THE APPROPRIATE ONE AND ACCEPTED BY THE SOCIETY IS ANOTHER STORY ONE HAS TO UNDERSTAND THE LOCAL CULTURE, LOCAL WISDOM AND ITS CHARACTER. EVEN THE INDONESIAN (WHO RECEIVED OVERSEAS EDUCATION) STILL HAS DIFFICULTY TO BE “ INGROUP” WITH THE TARGETED SOCIETY IT IS AN “ART” TO BE “IN ” IN THAT COMMUNITY 5. IT NEED CONTINOUS DIRECT INTERACTION EVEN LIVE – IN, WITH THEM TO BE ACCEPTED 6. THEREFORE, CSR/CD IS NOT SHORT TERM, BUT LONG TERM THE PROGRAM SHOULD NOT BE GENERALIZED, EACH PLACE/COMMUNITY HAS THEIR OWN UNIQUES 5 FW/SD/IX/2006

6. 6 FW/SD/IX/2006 THANK YOU