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Sizing Up the Internet of Things
The CompTIA report from September 2015 outlines the growth and potential of the Internet of Things (IoT), projecting a compound annual growth rate of 23.1% from 2014 to 2020 with an anticipated 50.1 billion connected devices by 2020. It highlights the mixed perceptions among IT executives regarding IoT hype, with varying expectations on its market impact and profitability, suggesting uncertainty in how companies will monetize IoT opportunities. Key focus areas identified include smart cities, data analytics, and integrated solutions, reflecting both immediate challenges and long-term revenue potential in the IoT landscape.
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Sizing Up the Internet of Things
- 1. Sizing Up theInternet of Things September 2015 Copyright (c) 2015 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org CompTIA’s Sizing Up the Internet of Things research brief is available free of charge with a simple registration at http://www.comptia.org/resources/sizing-up-the-internet-of-things
- 2. 0 10 20 30 40 50 1992 1996 20002004 2008 2012 2016 2020 BillionsofThingsConnectedtotheInternetProjecting the ‘Things’ Behind the Internet of Things 50.1billion 34.8billion 22.9billion 14.4billion 8.7billion 0.5billion 0.1billion IoT primarily comprised of computers, mobile phones and tablet ‘things’ Industrial and emerging ‘things’ increasingly captures a larger share of IoT market Sources: Group SJR | Cisco | CompTIA From 2014-2020, IoT grows at an annual compound rate of 23.1% CAGR
- 3. 21% 44% 30% 5% 19% 41% 28% 12% 53% 47% Over-hyped Hyped at anappropriate level IT Industry Executives Split on Internet of Things Hype IoT Hype Rating Hype Rating Segmentation Outlook uncertain Source: CompTIA’s Sizing Up the Internet of Things study | Base: n=381 U.S. IT companies Outlook promising Hyped at an appropriate level Over-hyped 2015 2014 2015 2014
- 4. The Evolving Internetof Things Ecosystem Regulators / Government Devices / Objects Sensors / Chips Networks Platforms IT Services / Management Carriers / Network Providers Security Data Analytics Integration / Solutions Standards & Protocols Consortiums / Industry Groups Cloud Service Providers Software / Apps SERVICES SOFTWARE / CONNECTIVITY RULES HARDWARE Source: CompTIA
- 5. IT Executive Perceptionsof where the Internet of Things will Most Likely Have an Impact or Provide Value Internet of Things Elements Create IntelligenceCollect Context 42% 53% 46% 46% 35% Control & Monitor Creating new revenue/business opportunities from connected systems (e.g. smart cities, connected vehicles) Controlling/monito ring newly connected pieces of equipment Collecting new streams of data Adding intelligence to previously “dumb” objects or systems Gathering contextual information about customers Note: these results are another reflection of the uncertainty in the market. It is likely IT industry executives expect IoT to impact all of these on some level over the long-term, but in the short-term, it is more difficult to say for sure. Source: CompTIA’s Sizing Up the Internet of Things study | Base: n=381 U.S. IT companies
- 6. 25% 21% 8% 12% 20% 22% 34% 61% 22% 19% 21% 22% 22% 22% 35% 52% None of theabove Attended a conf. / presentation / webinar Investigated the offerings of IoT providers Received information from a vendor or distributor of IoT products Had internal strategic discussions Had discussions with customers Read research or market intelligence reports Followed IoT news stories 2015 2014 Actions Taken by IT Industry Executives to Understand IoT Opportunities +10 increase +13 increase Source: CompTIA’s Sizing Up the Internet of Things study | Base: n=381 U.S. IT companies
- 7. Perceptions of WhoWill Make Money in the IoT Market 17% 21% 25% 25% 30% 31% 31% 35% 44% Platform and ecosystem providers Network equipment / software companies Sensor and chip companies Telecom carriers, cable companies and other owners of the pipes Integrators IT solution providers / MSPs Data analytics / Big data companies App developers Device companies Source: CompTIA’s Sizing Up the Internet of Things study | Base: n=381 U.S. IT companies
- 8. Self-Reported Expectations forMaking Money in IoT 40% Uncertain 18% Unlikely 8% 15% 18% Have already made money directly from IoT products or services Expect to make money in the next 12 months Expect to make money in the next 1-2 years NET 33% of tech firms expect to make money from IoT within 2 years Source: CompTIA’s Sizing Up the Internet of Things study | Base: n=381 U.S. IT companies
- 9. Channel-Oriented Revenue Expectationsin IoT Market 14% 21% 26% 26% 30% 31% 31% 31% 32% 33% 34% IoT focus areas (i.e. Smart Cities) Custom app development Repair / Troubleshooting / Break-Fix Data analytics / Business intelligence Cybersecurity / data loss prevention / privacy Managed IoT services Complete solutions involving HW + SW + services Consulting / Advisory services Selling / Reselling IoT products Infrastructure related (i.e. networks, cloud) Deployment / integration Opinions based on those expecting to make money from IoT within 2 years Source: CompTIA’s Sizing Up the Internet of Things study | Base: n=381 U.S. IT companies