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Community Investment 
a brief introduction 
Jambi, April 6, 2014 
Geragai Camp
Key Lessons Learned 
• Start planning early, understand the 
context and get an accurate baseline: 
opportunities & challenges 
• Developing social innovations that lead 
to breakthroughs and new approaches 
on existing latent social problems 
• Demonstrating public accountability by 
regularly measuring performance and 
impact 
Social & 
Environmental 
Damage 
Prevention 
• Identify business objectives of CI & 
develop a strategy to achieve them. 
• Minimise ad hoc activities that detract 
from your strategy 
• Get community and government 
support 
• Co-funding reduces dependence 
• Align your CI development with the 
project timelines so that CI supports 
them 
Contribution to 
Local 
Development 
Commitment to 
Global Issue & 
Best Practices 
06/04/2014 Riza Primahendra 2
CI as empowerment process… 
Company’s active 
involvement 
Development For 
Community 
Development With 
Community 
Capacity Development 
of Local Stakeholder 
Development BY 
Community 
Main Actors Company Company with local 
Local government and 
government and local 
community 
local community 
Type of Relationship Socialization 
Consultation 
Collaboration 
Resource sharing 
Self-Mobilization 
Partnership 
Implementing Agency Company and external 
contractors 
Company, external and 
local contractors, local 
government 
Local community and 
local government 
Type of Activities Infrastructure 
Public and social services 
Capacity building 
Institutional 
development 
Value chain programs 
Supporting activities 
06/04/2014 Riza Primahendra 3
Social Impact Model 
Social Problem 
Identification 
It is developed 
through 
Social 
Mission 
A description 
Social 
Intervention 
Strategies 
Social 
Shared 
Vision 
A description 
of agreed basic 
4 
7 
consultation & 
participatory 
prioritizing 
of company’s 
outcomes, 
beneficiaries, 
and social 
businesses 
Performance 
Indicators 
Program 
Milestones 
Operating 
Model 
condition will 
be achieved 
through joint 
effort of local 
stakeholders 
5 
1 3 2 
Formulation 
Process 
6 
06/04/2014 Riza Primahendra 4
Put good processes in place 
• Make sure you have good processes for: 
– Choosing the right implementing partner 
through the right process 
– Sharing roles and responsibilities: companies, 
partner, government, community, … 
Setting out objectives (outcomes) and action 
– plans 
– Monitoring progress 
– Evaluating outcomes 
– Change and adaptation mechanism 
– Managing expenditure 
– Reporting and communicating 
06/04/2014 Riza Primahendra 5
Additional thoughts on CI…. 
• You can’t please everyone all the time… 
• …. and sometimes things won’t work as well as you 
hoped 
• You’ll have to say no often and understand the 
consequences 
• Front load your efforts so that they start to provide 
benefits when the project needs them 
• If you have short and long term needs, consider a 
multi-strand strategy – different activities for 
different timeframes 
• Ensure that short term activities don’t compromise 
your long term business or CI objectives 
• Partnerships can boost ownership, share burdens, 
diversify expertise, promote long term benefit (but 
assess the risks) 
• Evaluate partners’ expertise and ability: they will 
be managing your money – and your reputation 
06/04/2014 Riza Primahendra 6
Thank you

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Community investment

  • 1. Community Investment a brief introduction Jambi, April 6, 2014 Geragai Camp
  • 2. Key Lessons Learned • Start planning early, understand the context and get an accurate baseline: opportunities & challenges • Developing social innovations that lead to breakthroughs and new approaches on existing latent social problems • Demonstrating public accountability by regularly measuring performance and impact Social & Environmental Damage Prevention • Identify business objectives of CI & develop a strategy to achieve them. • Minimise ad hoc activities that detract from your strategy • Get community and government support • Co-funding reduces dependence • Align your CI development with the project timelines so that CI supports them Contribution to Local Development Commitment to Global Issue & Best Practices 06/04/2014 Riza Primahendra 2
  • 3. CI as empowerment process… Company’s active involvement Development For Community Development With Community Capacity Development of Local Stakeholder Development BY Community Main Actors Company Company with local Local government and government and local community local community Type of Relationship Socialization Consultation Collaboration Resource sharing Self-Mobilization Partnership Implementing Agency Company and external contractors Company, external and local contractors, local government Local community and local government Type of Activities Infrastructure Public and social services Capacity building Institutional development Value chain programs Supporting activities 06/04/2014 Riza Primahendra 3
  • 4. Social Impact Model Social Problem Identification It is developed through Social Mission A description Social Intervention Strategies Social Shared Vision A description of agreed basic 4 7 consultation & participatory prioritizing of company’s outcomes, beneficiaries, and social businesses Performance Indicators Program Milestones Operating Model condition will be achieved through joint effort of local stakeholders 5 1 3 2 Formulation Process 6 06/04/2014 Riza Primahendra 4
  • 5. Put good processes in place • Make sure you have good processes for: – Choosing the right implementing partner through the right process – Sharing roles and responsibilities: companies, partner, government, community, … Setting out objectives (outcomes) and action – plans – Monitoring progress – Evaluating outcomes – Change and adaptation mechanism – Managing expenditure – Reporting and communicating 06/04/2014 Riza Primahendra 5
  • 6. Additional thoughts on CI…. • You can’t please everyone all the time… • …. and sometimes things won’t work as well as you hoped • You’ll have to say no often and understand the consequences • Front load your efforts so that they start to provide benefits when the project needs them • If you have short and long term needs, consider a multi-strand strategy – different activities for different timeframes • Ensure that short term activities don’t compromise your long term business or CI objectives • Partnerships can boost ownership, share burdens, diversify expertise, promote long term benefit (but assess the risks) • Evaluate partners’ expertise and ability: they will be managing your money – and your reputation 06/04/2014 Riza Primahendra 6