Ipsos MORI’s research on the mobile consumer for the Logic Group – including attitudes towards “big data”, and an overview of how people use their smartphones, now and in the future.
Ben Page gave this presentation on Happiness at the Forum for European Philosophy ‘Consilience’ panel discussion at the London School of Economics (LSE) on Wednesday 16 January 2014.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Ben Page, Chief Executive, Ipsos MORI, gave this presentation to the Carers UK State of Caring 2013 conference on "Our changing world, around family care & work".
A presentation on public perceptions of the charity sector given by Bobby Duffy, Managing Director, Ipsos MORI Social research Institute at NPC’s State of the Sector seminar on 5th March 2014. See the full poll at http://www.ipsos-mori.com/researchpublications/researcharchive/3352/State-of-the-Charities-Sector-poll-for-New-Philanthropy-Capital.aspx or visit the NPC website: http://www.thinknpc.org/publications/mind-the-gap/
The Department for Business, Innovation and Skills commissioned Ipsos MORI to conduct a survey into UK attitudes to ethical standards in retail and their impact on the public’s buying decisions.
Ben Page gave this presentation at the Department for Education National College for Training & School Leadership annual conference "Seizing Success 2013". More information: http://www.education.gov.uk/nationalcollege/index/events/conference2013/conference2013-ben-page-making-sense-of-britain.htm
Ben Page gave this presentation on Happiness at the Forum for European Philosophy ‘Consilience’ panel discussion at the London School of Economics (LSE) on Wednesday 16 January 2014.
Bobby Duffy, MD Ipsos MORI Social Research Institute
and Senior Visiting Fellow King’s College London. presented these slides on the 1st anniversary of the Step Up To Serve #iwill campaign. In November 2013, HRH The Prince of Wales and the UK's three party leaders launched Step Up To Serve and the #iwill campaign. The campaign’s collective goal is to double the number of 10-20 year olds taking part in meaningful social action (such as volunteering, fundraising or campaigning) by 2020. Over 80 organisations from across sectors are already working towards this goal.
Ben Page, Chief Executive, Ipsos MORI, gave this presentation to the Carers UK State of Caring 2013 conference on "Our changing world, around family care & work".
A presentation on public perceptions of the charity sector given by Bobby Duffy, Managing Director, Ipsos MORI Social research Institute at NPC’s State of the Sector seminar on 5th March 2014. See the full poll at http://www.ipsos-mori.com/researchpublications/researcharchive/3352/State-of-the-Charities-Sector-poll-for-New-Philanthropy-Capital.aspx or visit the NPC website: http://www.thinknpc.org/publications/mind-the-gap/
The Department for Business, Innovation and Skills commissioned Ipsos MORI to conduct a survey into UK attitudes to ethical standards in retail and their impact on the public’s buying decisions.
Ben Page gave this presentation at the Department for Education National College for Training & School Leadership annual conference "Seizing Success 2013". More information: http://www.education.gov.uk/nationalcollege/index/events/conference2013/conference2013-ben-page-making-sense-of-britain.htm
Generation Y are the least optimistic about their chances of leading a better life than their parents, a new study by Ipsos MORI published today finds. Just one third (33%) of those from Generation Y (born between 1980 and 2000) agree that their generation will have had a better life than their parent’s generation, compared to two thirds of those from the Baby Boomer generation (those born between 1946 and 1965), finds the study conducted for the Guardian.
This presentation was made at Ipsos MORI and Cirrus's research launch event on 5th March 2015. Our joint project, Leadership Connections: How HR deals with C-suite Leadership, highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Simon Hayward (Cirrus) introduced the concept of connected leadership, Ben Page (Ipsos MORI) presented the ‘state of the nation’, JB Aloy (Ipsos Loyalty) highlighted the key findings from our research and N Brown’s CEO and HR Director shared insights into connected leadership in action and how they are transforming and creating an agile organisation.
Read more: https://www.ipsos-mori.com/researchspecialisms/ipsosloyalty/employeeresearch/Connected-Leadership.aspx
Ben Page, Chief Executive of Ipsos MORI, presented at the Internet Advertising Bureau's Yahoo! Upfronts event in London on Tuesday, 14 October, 2014. http://www.iabuk.net/events/library/yahoo-upfronts-event
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
As the 2015 General Election approaches, attention is turning to the different ways in which the challenges facing the UK energy system might be addressed and how the next Government might achieve a secure, affordable and sustainable energy supply. The Environment Research team at Ipsos MORI has undertaken research into these challenges for a range of clients from Academics to Government and the Energy Industry. Antonia Dickman, joint head of Ipsos MORI’s Environment research team, shared some of her insights from this research as part of the Parliamentary Group for Energy Studies speaker meeting series.
General Election 2015: Will the next generation have a better future?Ipsos UK
A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain.
51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
Sexual orientation and attitudes to LGBTQ+ in BritainIpsos UK
New Ipsos MORI research shows that Britons think LGBTQ+ communities face discrimination in Britain today, but opinion is split regarding the progression of LGBTQ+ rights.
New research by Ipsos MORI for housing and homelessness charity Shelter finds 74% of people in younger Generations X and Y of the view that it is harder for them to get a home to settle down in – either as a homeowner or a renter – than it was for their parents’ generation. This compares to only 44% of people born in the Baby Boomer or Pre-War years.
All generations expect the housing situation to get worse for future ones, but Generation Y are especially worried about their own prospects; 40% agree that ‘I worry I may never be able to secure a suitable long-term home’.
Beyond the Bubble: Ipsos MORI at the Conservative Party Conference 2013Ipsos UK
Ipsos MORI held a fringe event at the Conservative Party conference, which aimed to move beyond the Westminster village to consider how the average person sees the political parties and the state of Britain today. The fringe event focused on the Conservative Party's standing in the public mind and whether it can increase its share of the vote at the next election beyond its 2010 result of 37%. Panellists: Laura Sandys MP, David Skelton (Renewal), Joe Murphy (London Evening Standard), Gideon Skinner (Ipsos MORI), Ben Page (chair, Ipsos MORI)
Ipsos MORI Poll: The Olympic Effect: August 2012Ipsos UK
Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos MORI post-Olympics poll. Four in five people (81%) said the London Games has had a positive effect on their opinion of the broadcaster, seven in ten (70%) of the Royal Family and for around three quarters (74%) their opinion of Londoners.
What do the opinion polls tell us and what does it mean for politics? Ipsos UK
Presented at our fringe event at the Labour Party conference 2013. Panel: Dr Stella Creasy MP, Bobby Duffy, Managing Director, Social Research Institute, Ipsos MORI, Joe Murphy, Political Editor of the Evening Standard, Johanna Baxter, Member of the Labour National Executive Committee, Hetan Shah, Executive Director, Royal Statistical Society (Chair)
Public Health: An individual’s or the government’s responsibility?Ipsos UK
The range of approaches to encourage the public to improve their own health is developing all the time, from taxation to more innovative uses of behavioural science. This presentation at an Ipsos MORI / King's College London event examined where the public see the line between individual and state responsibility, and what implications this has for public health practitioners. For more information on Ipsos MORI's research into public health, visit: http://www.ipsos-mori.com/researchspecialisms/socialresearch/specareas/nhspublichealth/publichealth.aspx
Ipsos MORI: Scottish Public Opinion Monitor: December 2013Ipsos UK
Support for independence bounces back: As we enter the final nine months of campaigning before next year’s referendum, our latest poll for STV News will provide a boost for those arguing in favour of Scotland becoming an independent country. Among those certain to vote in next year’s referendum, 34% would vote ‘Yes’ if the referendum were held now (up by three percentage points from September 2013) while 57% would vote ‘No’ (down two points) and 10% are undecided.
Chartered Institute of Housing Survey 2017Ipsos UK
Three-quarters of Britons think that there is a national housing crisis according to new research by Ipsos MORI for the Chartered Institute of Housing’s annual conference.
Undertaken before the Grenfell tragedy, the survey found 82% agree that “everyone should have a right to be able to live in a decent quality home whether or not they own it”. Only 5% disagree.
Ipsos Global @dvisor Wave 44: Corporate Social ResponsibilityIpsos UK
Four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important.
Public Health England: Public awareness and opinion survey 2016Ipsos UK
Public Health England (PHE) commissioned Ipsos MORI to carry out quantitative research into the general public’s awareness of and concern about different health issues, and their awareness, knowledge, and opinions towards PHE. This report outlines the findings of the third wave of the research, following on from previous waves in 2015, 2014, and a baseline wave in 2013/2014.
The research found that half of the general public have heard of PHE, showing a steady increase between 2014 and 2016. Similarly, the public are more confident in PHE’s advice, and more likely to trust their advice on healthy living and health threats.
Understanding public sector communications in a post-truth worldIpsos UK
How have political events and technology changed the way we communicate and receive messages? On 14 March 2018, a panel of experts gathered in London to debate the future of public sector communications in a post-truth world.
Generation Y are the least optimistic about their chances of leading a better life than their parents, a new study by Ipsos MORI published today finds. Just one third (33%) of those from Generation Y (born between 1980 and 2000) agree that their generation will have had a better life than their parent’s generation, compared to two thirds of those from the Baby Boomer generation (those born between 1946 and 1965), finds the study conducted for the Guardian.
This presentation was made at Ipsos MORI and Cirrus's research launch event on 5th March 2015. Our joint project, Leadership Connections: How HR deals with C-suite Leadership, highlights the challenges C-suite leaders face post-recession to build a long-term, sustainable future for their businesses and the role HR departments play in helping them achieve this. Simon Hayward (Cirrus) introduced the concept of connected leadership, Ben Page (Ipsos MORI) presented the ‘state of the nation’, JB Aloy (Ipsos Loyalty) highlighted the key findings from our research and N Brown’s CEO and HR Director shared insights into connected leadership in action and how they are transforming and creating an agile organisation.
Read more: https://www.ipsos-mori.com/researchspecialisms/ipsosloyalty/employeeresearch/Connected-Leadership.aspx
Ben Page, Chief Executive of Ipsos MORI, presented at the Internet Advertising Bureau's Yahoo! Upfronts event in London on Tuesday, 14 October, 2014. http://www.iabuk.net/events/library/yahoo-upfronts-event
Energy Policy after the UK General Election: Priorities for consumersIpsos UK
As the 2015 General Election approaches, attention is turning to the different ways in which the challenges facing the UK energy system might be addressed and how the next Government might achieve a secure, affordable and sustainable energy supply. The Environment Research team at Ipsos MORI has undertaken research into these challenges for a range of clients from Academics to Government and the Energy Industry. Antonia Dickman, joint head of Ipsos MORI’s Environment research team, shared some of her insights from this research as part of the Parliamentary Group for Energy Studies speaker meeting series.
General Election 2015: Will the next generation have a better future?Ipsos UK
A new Ipsos MORI survey shows widespread and growing pessimism for the future of young people in Britain.
51% say they expect that young people will have a lower quality of life than they themselves have had, and only 16% of people think it will be better.
The Perils of Perception in 2015: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of immigration levels, access to the Internet, the proportion of a country's wealth owned by the wealthiest 1%, obesity levels, religious affiliation, women in politics and in general employment, average wage levels and rural populations with the actual figures across thirty-three countries. How does your country fare?
How would you have fared with our questions? Take the quiz: https://www.ipsos-mori.com//perilsofperception
Sexual orientation and attitudes to LGBTQ+ in BritainIpsos UK
New Ipsos MORI research shows that Britons think LGBTQ+ communities face discrimination in Britain today, but opinion is split regarding the progression of LGBTQ+ rights.
New research by Ipsos MORI for housing and homelessness charity Shelter finds 74% of people in younger Generations X and Y of the view that it is harder for them to get a home to settle down in – either as a homeowner or a renter – than it was for their parents’ generation. This compares to only 44% of people born in the Baby Boomer or Pre-War years.
All generations expect the housing situation to get worse for future ones, but Generation Y are especially worried about their own prospects; 40% agree that ‘I worry I may never be able to secure a suitable long-term home’.
Beyond the Bubble: Ipsos MORI at the Conservative Party Conference 2013Ipsos UK
Ipsos MORI held a fringe event at the Conservative Party conference, which aimed to move beyond the Westminster village to consider how the average person sees the political parties and the state of Britain today. The fringe event focused on the Conservative Party's standing in the public mind and whether it can increase its share of the vote at the next election beyond its 2010 result of 37%. Panellists: Laura Sandys MP, David Skelton (Renewal), Joe Murphy (London Evening Standard), Gideon Skinner (Ipsos MORI), Ben Page (chair, Ipsos MORI)
Ipsos MORI Poll: The Olympic Effect: August 2012Ipsos UK
Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos MORI post-Olympics poll. Four in five people (81%) said the London Games has had a positive effect on their opinion of the broadcaster, seven in ten (70%) of the Royal Family and for around three quarters (74%) their opinion of Londoners.
What do the opinion polls tell us and what does it mean for politics? Ipsos UK
Presented at our fringe event at the Labour Party conference 2013. Panel: Dr Stella Creasy MP, Bobby Duffy, Managing Director, Social Research Institute, Ipsos MORI, Joe Murphy, Political Editor of the Evening Standard, Johanna Baxter, Member of the Labour National Executive Committee, Hetan Shah, Executive Director, Royal Statistical Society (Chair)
Public Health: An individual’s or the government’s responsibility?Ipsos UK
The range of approaches to encourage the public to improve their own health is developing all the time, from taxation to more innovative uses of behavioural science. This presentation at an Ipsos MORI / King's College London event examined where the public see the line between individual and state responsibility, and what implications this has for public health practitioners. For more information on Ipsos MORI's research into public health, visit: http://www.ipsos-mori.com/researchspecialisms/socialresearch/specareas/nhspublichealth/publichealth.aspx
Ipsos MORI: Scottish Public Opinion Monitor: December 2013Ipsos UK
Support for independence bounces back: As we enter the final nine months of campaigning before next year’s referendum, our latest poll for STV News will provide a boost for those arguing in favour of Scotland becoming an independent country. Among those certain to vote in next year’s referendum, 34% would vote ‘Yes’ if the referendum were held now (up by three percentage points from September 2013) while 57% would vote ‘No’ (down two points) and 10% are undecided.
Chartered Institute of Housing Survey 2017Ipsos UK
Three-quarters of Britons think that there is a national housing crisis according to new research by Ipsos MORI for the Chartered Institute of Housing’s annual conference.
Undertaken before the Grenfell tragedy, the survey found 82% agree that “everyone should have a right to be able to live in a decent quality home whether or not they own it”. Only 5% disagree.
Ipsos Global @dvisor Wave 44: Corporate Social ResponsibilityIpsos UK
Four in ten (37%) employees in 24 countries indicate it is ‘very important’ for their own employers to be ‘responsible to society and the environment’ This importance rises to 80% when it is combined with those employees who believe it is somewhat important (37% very/43% somewhat) their employer is responsible. Three in ten (29%) report ‘a high degree of social responsibility’ is very important when forming a purchase decision while about half (45%) view it as fairly important for a total of 74% who say it is important.
Public Health England: Public awareness and opinion survey 2016Ipsos UK
Public Health England (PHE) commissioned Ipsos MORI to carry out quantitative research into the general public’s awareness of and concern about different health issues, and their awareness, knowledge, and opinions towards PHE. This report outlines the findings of the third wave of the research, following on from previous waves in 2015, 2014, and a baseline wave in 2013/2014.
The research found that half of the general public have heard of PHE, showing a steady increase between 2014 and 2016. Similarly, the public are more confident in PHE’s advice, and more likely to trust their advice on healthy living and health threats.
Understanding public sector communications in a post-truth worldIpsos UK
How have political events and technology changed the way we communicate and receive messages? On 14 March 2018, a panel of experts gathered in London to debate the future of public sector communications in a post-truth world.
This month has seen Ipsos MORI’s Economic Optimism Index reach record levels (LINK), with 53% of Britons now expecting to see an improvement in the economy over the next 12 months.
This turnaround in economic confidence is underlined by the latest findings from the Ipsos Economic Pulse – a monthly tracker of the global mood, running in 25 countries.
In April 2013, just 13% of the British public said the economy was in “good shape”. Now that figure stands at 37%.
Our survey of MPs’ attitudes for Sense about Science has found unexpected support for using randomised controlled trials to test social policy. It also found tensions over fairness, and a preference for personal stories when talking to the public.
Ipsos MORI Political Monitor - August 2014Ipsos UK
The Ipsos MORI Political Monitor for August shows that support for the Conservatives and Labour is tied at 33% if there were a General Election tomorrow, the first time since October 2013. All the parties’ vote shares have changed little from last month, with the Liberal Democrats down one point to 7% and UKIP up one to 13%.
The Perils of Perception in 2016: Ipsos MORIIpsos UK
Ipsos MORI have compared perceptions of the likes of portion of Muslim population, perceptions of happiness, homosexuality, sex before marriage, abortion, wealth, health spending, current and future population and whether Donald Trump would become US President with the actual figures across forty countries.
How do people in your country fare? How would you have fared with our questions? Take the quiz for your contry: https://perils.ipsos.com
Mobile personas 2014 holiday survey results (oct 14) finalGary Yentin
For those who missed the live webinar for @MobilePersonas, please find enclosed the slides that were covered in the presentation. It's not to late to include any custom questions for the final report, so please contact if interested. Enjoy!
Join guest speakers Gregory Hickman, Mobile Marketing Manager at Cabela’s and Julie Ask, Analyst at Forrester Research, Inc. as they discuss the opportunity for retailers and brands to better engage the perpetually connected consumer, delivering the right message to the right person at the right time and place, driving store traffic and enhancing the in-store experience. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
>>Connected Commerce Survey 2015
[digitaslbi.com 23.04.15]
What consumers want in 2015: multi-screen experiences, personalisation and social shopping. DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales
Download the main global survey findings :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-Deck-FINAL.pdf
press release :
http://www.digitaslbi.com/Global/ConnectedCommerce2015-PressRelease-Final.pdf
The non-payment side of the mobile wallet is a true game changer for marketers. This new marketing frontier empowers marketers to run mobile wallet programs that take advantage of time, location and interaction. These powerful new mobile wallet tools like Apple's Passbook and Google Wallet Objects allow marketers to drive in-store traffic and increase average order value.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of the mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this presentation, you will learn about:
- Benefits of the non-payment side of the mobile wallet
- The mobile wallet disconnect
- High consumer demand
- Preferred distribution and frequency of mobile wallet content
- Five tips to execute successful mobile wallet programs
Qui dit nouveaux terminaux et nouvelles applications dit nouveaux comportements d’achat. Les usages des consommateurs sont en perpétuelle évolution. Pour s’y adapter et préparer des campagnes pertinentes, les professionnels du marketing doivent donc les observer avec attention. Voici quelques points à connaître sur les tendances actuelles, d’après une étude mondiale réalisée en mars par l’IFOP pour DigitasLBi.
Dani Burlacu shares Google's latest market information and product updates, ensuring you have the inside knowledge to make the most of the AdWords tools that Google provides.
Presentation by Martin Wootton to the MRS in July 2013. Martin explores the rapidly changing developments in consumer buying behaviour in a multi channel digital world
A True Look at the Omnichannel Consumer - Hannah Bewley, IAB UKPerformanceIN
IAB RealView is a unique piece of research that combines a survey of 1,400 UK smartphone owners with 600 hours of footage showing how people really use their connected devices and data from a mobile app that allowed people to track purchases and product research.
The results give great insights and tangible recommendations for brands into how connected devices have impacted the purchase journey and how people swap between online and offline shopping when making purchasing decisions.
The research shows exactly which marketing messages have influenced people and how their behaviour changes when shopping for low value or high value items.
The Beat is an Ipsos always on community of engaged consumers, representative of the UK population, for rapid understanding of consumer views. In this edition, we explore people’s views on the Brexit vote 5 years on, and how they feel about the vote they made.
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber skills gaps and shortages in the UK at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s report, Understanding the UK Cyber Security Labour Market 2021 study, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Jayesh Navin Shah, from Ipsos MORI Public Affairs, presented our findings on cyber resilience among UK businesses and charities at the SC Digital Congress 2021. The findings are taken from Ipsos MORI’s Cyber Security Breaches Survey 2021, carried out on behalf of the UK Department for Digital, Culture, Media and Sport.
https://www.sccongressuk.com/digital-congress/
Ipsos Global Advisor: The Perils of Perception: Environment and Climate ChangeIpsos UK
People around the world say they understand what actions they need to take to combat climate change, but do they really? The latest Perils of Perception study by Ipsos looks at how the general public in 30 markets around the world perceive environmental action. We ask them what they might do in their own lives to tackle climate change, and compare the answers to the (sometimes confusing) scientific truth.
Ipsos Community: Quotes following the events around the vigil for Sarah EverardIpsos UK
The horrific murder of Sarah Everard has raised the need to debate the safety of women in public spaces. We've seen the alarming images from the vigil turned protest on Clapham Common. We were keen to hear how these events were perceived by the public, so we turned to our 'always on' Ipsos community to hear their views.
The 2020 Global Infrastructure Index - undertaken in partnership by GIIA and Ipsos MORI and the largest global survey of its kind looking at public attitudes towards infrastructure and investment – shows that the British public believe investment in infrastructure should form a key part of the UK Government’s plan to secure economic recovery from the Covid-19 pandemic.
Since the outbreak of the COVID-19 pandemic, women of all ages across Britain are more pessimistic and worried than their male counterparts. This new webinar explores why.
Looking at data around the balance of responsibility and mental load at work and at home for women compared to men, the additional stresses that the pandemic has put on women of all ages, and the specific damages it has made to women's work-life balances and future ability to progress in a career, our expert speakers will examine how the disease - despite being more prevalent in men - might be more damaging to women.
Ipsos has analysed data from more than 2,000 women of working age across Britain to examine what is happening, explore the causes and explain what can be done to better support those women being hit hardest by the pandemic.
Speakers include:
Jane Merrick, Policy Editor, the I newspaper
Kully Kaur-Ballagan, Research Director, Public Affairs
Jordana Moser, Business research specialist, Ipsos MORI
Kelly Beaver, Managing Director, Ipsos MORI Social Research Institute (Chair)
With just a few weeks to go before the 2020 presidential election in the US, Ipsos MORI hosted this webinar to explore the complexities and current uncertainties regarding the process and outcome of the election.
As part of the webinar, Clifford Young, our President of Public Affairs in the US, shared findings from our latest political polling.
Full webinar: https://youtu.be/d012B5iwSzQ
COVID-19: Conspiracies and Confusions and the link with Social MediaIpsos UK
There is a toxic mix between underlying beliefs, misleading information and how people act around the COVID-19 coronavirus pandemic according to a new survey by Ipsos MORI and The Policy Institute and King's College London.
Solving the Cyber Security Skills Gap with DCMSIpsos UK
Taking findings from Ipsos MORI’s latest cyber security labour market study for DCMS, published in March 2020, we explore three areas in this webinar:
1. The demand for cyber skills in the UK
2. The training and qualifications landscape
3. Recruitment and diversity
Boris Johnson’s favourability rating increases sharply, with the Conservative Party’s image also showing some improvement
By a small margin, the public now think the country is heading in the right direction
One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin
Economic optimism has fallen to its lowest level since the 2008 financial crisis, according to Ipsos MORI’s new Political Monitor. The new poll, conducted between 13-16 March, so before some of this week’s emergency measures were announced, shows seven in ten (69%) now say they think the economy will get worse in the next 12 months – this is up from 42% in February. Just 15% think that the economy will improve, leaving an Economic Optimism Index score of -54. The last time pessimism was this low was in November 2008 (at its worst during the 2008 crisis 75% thought the economy would get worse). Despite this pessimism, around half (49%) believe the Government is handling the coronavirus outbreak well (35% say badly).
International Women's Day 2020: What is acceptable behaviour in the workplace?Ipsos UK
A new survey of more than 20,000 people in 27 countries from Ipsos MORI and King's College London for International Women's Day 2020 finds significant differences in what women and men see as acceptable workplace behaviour.
Coronavirus Opinion and Reaction - Ipsos MORIIpsos UK
A new global poll by Ipsos MORI shows the extent to which the UK public may change their behaviours because of the threat of the virus, including 14% saying they would avoid contact with people of Chinese origin or appearance.
The threat of the Covid-19 could have a significant impact on the UK public’s behaviour, according to an Ipsos survey conducted online from February 7 to 9, 2020 among 8,001 adults aged 16 (18) -74 in Australia, Canada, France, Germany, Japan, Russia, the United Kingdom, and the United States.
Two-thirds of people in the UK say they would consider avoiding travelling to infected countries or areas (65%), while three in ten would avoid large gatherings of people or travelling by air for holidays (both 29%). A quarter say they would avoid shaking hands with others (26%), and one in five say they would avoid travelling by public transport (22%).
This study did not have any external sponsors or partners. It was initiated and run by Ipsos with the intention to share our understanding about the world we live in and how citizens around the globe think and feel about their world.
The Perils of Perception 2020: Causes of DeathIpsos UK
Ipsos’ latest Perils of Perception study highlights public misperceptions across 32 countries about the proportion of people who die from diseases, violence, transport injuries and other causes. While patterns differ in different countries, overall on average people tend to underestimate how many deaths are caused by cancers and cardiovascular disease, and overestimate how many are caused by transport injuries, substance misuse and violence.
Public Perception of Environmental Impact: Ipsos Omnibus PollIpsos UK
As concern about the environment continues to rise, 81% of Britons believe that the Government should take partial or full responsibility for reducing the harm we do to the environment. Within this, 1 in 5 believe the Government should take main responsibility while 61% believe it should be split between the Government, Businesses and the public, an Ipsos MORI Omnibus Survey has found.
Ipsos MORI Social Media Britain November 2019Ipsos UK
The key findings of the November 2019 edition of our new Social Media Britain report - powered by Synthesio - include:
Overall Brexit continued to lead the conversation in November – however there was a 59% increase in NHS related mentions vs. October. This was driven in part by Corbyn revealing documents that he says indicate a Conservative government would sell off the NHS as part of a US trade deal.
The general election, which is the focus of our deep dive this month, as well as the London Bridge terror attack - both contributed to sizeable shifts in social conversation.
Following the ITV Leaders Debate, there was a sharp increase in conversation around the general election. The release of the Labour and Conservative manifestos seeing further spikes in volume towards the end of November.
When comparing Johnson and Corbyn activity on Twitter in November there were some notable differences in the focus of their posts. Whilst Brexit was mentioned across 42% of Johnson’s tweets – it was only mentioned within 6% of Corbyn’s. Corbyn focused mainly on the NHS, which was mentioned in just over a third of his tweets.
Ipsos MORI 2019 General Election Campign Tracker - HousingIpsos UK
New research from Ipsos MORI finds the major housing parties included in Conservative, Labour and Liberal Democrat manifestos are popular, but the public also have strong doubts that anyone will improve housing if elected.
Ipsos MORI Political Monitor - 6 December 2019Ipsos UK
Conservatives hold 12-point lead over Labour heading into final week of the election campaign
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Looking to the future: The mobile consumer
1. Looking to the future: the mobile
consumer
Wednesday
6th
November 2013
Presented by:
Honey Kirtley
Head of Loyalty & Insight
Simon Atkinson
Assistant Chief Executive
1
3. The Ipsos MORI/Logic Group research
Ipsos MORI conducted an online survey running
from 8-12 March 2013 among the general public,
aged 16-75
1,010 interviews with consumers across GB
Data weighted to be representative of the British
offline population as a whole
Survey data is supplemented by Ipsos MORI data
from a number of sources – eg the regular
@IpsosMediaCT “Technology Tracker”
3
4. 3 questions for our consumer research
1. What are consumers using technology for
today?
2. How do they feel about using technology?
Excited? Concerned?
3. And what do they anticipate they will be
doing in the next six months?
4
5. How do I
use the
internet?
The Consumer’s
Journey (so far)
5
7. Internet usage trends: Was only in
the 60s five years ago…
Internet usage anywhere
Broadband at home
*Connect using mobile phone
Connect via Dongle
* The wording used for measuring ‘internet connection by mobile phone’ has been
updated which means earlier data is not strictly comparable and is therefore not shown
Base: circa 2,000 interviews per wave until Quarter 1 in 2010, circa 1000 GB adults aged 15+ per wave thereafter
Source: Ipsos MORI
7
8. What we do online...
In which of these ways have you used the Internet in the last three months?
% accessing the internet for each task
Base: 1,024 GB adults aged 15+: Quarter 1 2013
8
10. Growth in Smartphones: towards 75%
in Q3 2015?
% OWN BLACKBERRY VS. IPHONE VS. ANDROID
Customer profile
Any Smartphone
(net)
iPhone
Males 15-34
25%
Males 35+
25%
Female 15-34
23%
Females 35+
27%
Android
Males 15-34
23%
Males 35+
33%
Female 15-34
19%
Females 35+
25%
BlackBerry
Males 15-34
Males 35+
23%
Females 35+
Source: Ipsos MORI
30%
Female 15-34
Base: circa 1,000 GB adults aged 15+ per wave
20%
27%
10
11. Very high levels of penetration among
under 45s
% OWN A SMARTPHONE BY GENDER AND SOCIAL GRADE ACROSS 2012- 2013
All
15-24
25-34
35-44
45-54
55-64
65+
Males
57
79
78
71
62
36
15
Males AB
61
79
92
86
73
47
23
Males C1
63
82
84
76
70
34
14
Males C2
53
79
71
58
60
34
9
Males DE
47
76
67
56
43
20
7
Females
48
77
71
70
45
27
11
Females AB
55
87
84
80
52
44
23
Females C1
54
84
80
77
47
26
6
Females C2
42
75
62
60
41
18
7
Females DE
39
67
61
56
38
11
7
0-49%
Base: circa 4,000 GB adults aged 15+: Q4 2012/ Q1/Q2/Q3 2013
50-69%
70-100%
Source: Ipsos MORI
11
12. The Omnipresent Smartphone…
Places people tend to use their smartphones
Home
On-the-go (e.g., while
commuting, walking)
In a store
Work
Café/coffee shop
Public transport
Restaurant
At a social
gathering/function/event
Airport
Doctor's office
School
Somewhere else
Source: Our Mobile Planet, Ipsos MediaCT Q1 2013
Base: UK private smartphone users who use the internet in general, 2013, n= 1000
Q16. Where do you tend to use your smartphone? Please select at which locations you ever use it - even if only seldom
12
16. Just what do
I think about
mobile
technology?
The Consumer is
asking different
questions….
16
17. Consumers worry about companies having too much
personal info, as opposed to Governments
“The internet gives... too much information about me”
Agree
Base: 973 adults aged 15+, 26 April – 14 May 2013
Neither agree or disagree
Disagree
Don’t know
19. Consumers are fairly cautious about
trusting big business
Q1. To what extent do you agree or disagree with the following statements?
30%
Who are the ‘trusters’?
Socio-economic group DE
(38%)
Aged 16-24 (34%) or 25-34
(36%)
42%
Base: 1,010 GB adults aged 16-75: 8-12 March 2013
Children in household (36%)
19
30. The 1980s were then. This is now: the rising
importance of honesty and integrity
What do you think are the two or three most important things to know about a company in order to judge its reputation?
[Spontaneous]
Base: c. 1000 British Public each year , asked face-to-face
33. Take up is relatively low... and focused on
“research” rather than “action….”
Q2a. Which, if any, of the following have you done in the last six months?
I have used my mobile phone to check product details/
product reviews in store
I have deliberately logged into a store’s Wi-Fi network to
access the internet
All adults
I have used my mobile phone to price match products in
store
I have used my mobile phone to check in to my favourite
stores and restaurants and receive offers for things I like
I have received loyalty scheme offers via my mobile phone
I have used my mobile phone to pay for things
I have received loyalty scheme offers via my mobile phone
while in a particular store, and I have used the offers
immediately
I have used my mobile phone in place of a loyalty card to
collect points in store
Loyalty schemes and
All adults
payments are relatively
low down the list
Don’t know
None of the above
Base: 1,010 GB adults aged 16-75: 8-12 March 2013; 8-12 March 2013
33
34. ...but trust still seems to matter when it
comes to looking at behaviours
Q2a. Which, if any, of the following have you done in the last six months?
I have deliberately logged into a store’s Wi-Fi network to access
the internet
I have used my mobile phone to check product details/ product
reviews in store
I have used my mobile phone to check in to my favourite stores
and restaurants and receive offers for things I like
I have used my mobile phone to price match products in store
I have received loyalty scheme offers via my mobile phone
I have used my mobile phone to pay for things
I have received loyalty scheme offers via my mobile phone
while in a particular store, and I have used the offers
immediately
Those who trust
major retailers
to keep their
information safe
are significantly
more likely to do
each of these
I have used my mobile phone in place of a loyalty card to
collect points in store
Don’t know
None of the above
Base: 299 GB adults aged 16-75 who trust major retailers to keep their personal information safe; 422 GB adults aged 16-75 who do not trust major retailers: 8-12
March 2013
34
36. We see a 50% uplift or more for each
activity...
Q2a. Which, if any, of the following have you done in the last six months?
Q2b. And which, if any, do you expect to do
over the next six months?
I have used my mobile phone to check product details/ product
reviews in store
I have deliberately logged into a store’s Wi-Fi network to access
the internet
All adults
I have used my mobile phone to price match products in store
I have used my mobile phone to check in to my favourite stores
and restaurants and receive offers for things I like
I have received loyalty scheme offers via my mobile phone
I have used my mobile phone to pay for things
I have received loyalty scheme offers via my mobile phone while
in a particular store, and I have used the offers immediately
All adults
I have used my mobile phone in place of a loyalty card to collect
points in store
Don’t know
None of the above
Base: 1,010 GB adults aged 16-75: 8-12 March 2013; 1, 008 GB adults aged 16-75 who have not done each item : 8-12 March 2013
36
37. 6 months later: The picture in Autumn 2013?
Q2a. Which, if any, of the following have you done in the last six months?
Q2b. And which, if any, do you expect to do over the next six months?
I have used/will use my mobile phone to check product details/
product reviews in store
I have used/I will use my mobile phone to price match products
in store
I have deliberately/will deliberately logged into a store’s Wi-Fi
network to access the internet
I have used/will use my mobile phone to check in to my
favourite stores and restaurants and receive offers for things I
like
I have received/will receive loyalty scheme offers via my mobile
phone
I have used/will use my mobile phone in place of a loyalty card
to collect points in store
I have used/I will use my mobile phone to pay for things
All adults
Past behaviour +
future intention
All adults
I have received/will receive loyalty scheme offers via my mobile
phone while in a particular store, and I have used the offers
immediately
Don’t know
None of the above
Base: 1,010 GB adults aged 16-75: 8-12 March 2013;
37
38. With the ‘trusters’ still out in front?
Q2a. Which, if any, of the following have you done in the last six months?
Q2b. And which, if any, do you expect to do over the next six months?
I will use my mobile phone to check product details/ product reviews
in store
I will deliberately log into a store’s Wi-Fi network to access the
internet
I will use my mobile phone to check in to my favourite stores and
restaurants and receive offers for things I like
I will use my mobile phone to price match products in store
I will receive loyalty scheme offers via my mobile phone
Past behaviour +
future intention
I will receive loyalty scheme offers via my mobile phone while in a
particular store, and I will use the offers immediately
I will use my mobile phone in place of a loyalty card to collect points
in store
I will use my mobile phone to pay for things
Don’t know
None of the above
Base: 299 GB adults aged 16-75 who trust major retailers to keep their personal information safe; 422 GB adults aged 16-75 who do not trust major retailers: 8-12
March 2013
38
39. Key take-aways
Mobile technology is everywhere, although not (yet) for
everyone (old, lower socio-economic groups)
Consumers are instinctively sceptical about “all this information”
But just how sceptical? If your customers trust you, you have
opportunities…
Getting the pace right: an evolving approach that
suits the needs of these early adopting ‘trusters’ and
can be adapted to suit a wider audience
=> the right conditions for a successful launch and life-span of
your mobile offer…
39
40. Looking to the future of the
mobile consumer
Wednesday
6th
November 2013
Presented by:
Honey Kirtley
Head of Loyalty & Insight
Simon Atkinson
Assistant Chief Executive
40