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1
PERILS OF PERCEPTION 2015
A 33 COUNTRY STUDY
2
These are the latest findings from the
Ipsos Perils of Perception survey. The
results highlight how wrong people
across 33 countries are about some
key issues and features of the
population in their country.
Perceptions are not reality…
3© Ipsos Public Affairs PERILS OF PERCEPTION |
WHAT PROPORTION OF
TOTAL HOUSEHOLD WEALTH
DO YOU THINK THE
WEALTHIEST 1% OWN?
4© Ipsos Public Affairs PERILS OF PERCEPTION |
+36
+33
+33
+32
+32
+30
+29
+29
+23
+22
+20
+20
+17
+16
+15
+14
+13
+11
+9
+6
+4
+2
0
-1
-7
-8
-13
-15
-17
Great Britain
France
Australia
Belgium
New Zealand
Canada
Germany
Spain
Italy
Japan
Norway
United States
China
Netherlands
South Korea
Sweden
Ireland
Chile
Colombia
South Africa
Poland
Argentina
Mexico
Turkey
Israel
Brazil
India
Peru
Russia
People generally
overestimate the total
household wealth
that the wealthiest
1% in their country
own. This is
particularly true for
developed countries.
59 23
56 23
54 21
50 18
50 18
55 25
59 30
56 27
46 23
41 19
45 25
57 37
56 39
40 24
49 34
46 32
40 27
54 43
43 34
49 43
38 34
46 44
36 36
53 54
32 39
40 48
40 53
32 47
53 70
Q. What proportion of the
total household wealth do
you think the wealthiest
1% own?
% point difference too low | too high Avg. guess Actual
5© Ipsos Public Affairs PERILS OF PERCEPTION |
WHAT PROPORTION OF
TOTAL HOUSEHOLD WEALTH
DO YOU THINK THE
WEALTHIEST 1%
SHOULD OWN?
6© Ipsos Public Affairs PERILS OF PERCEPTION |
+9
+6
+4
+3
+3
+1
-2
-3
-4
-6
-7
-7
-8
-10
-10
-10
-12
-13
-13
-15
-16
-17
-18
-19
-21
-23
-25
-33
-47
New Zealand
Japan
France
Australia
Italy
Canada
Belgium
Great Britain
Ireland
Mexico
China
Colombia
Netherlands
Norway
Spain
United States
Germany
South Africa
Sweden
Brazil
South Korea
Poland
Peru
Argentina
Chile
India
Israel
Turkey
Russia
People tend to think
the wealthiest 1%
should own a lower
proportion of their
country’s total
household wealth
than they
currently do.
27 18
25 19
27 23
24 21
26 23
26 25
16 18
20 23
23 27
30 36
32 39
27 34
16 24
15 25
17 27
27 37
18 30
30 43
19 32
33 48
18 34
17 34
29 47
25 44
22 43
30 53
14 39
21 54
23 70
Q. What proportion of the
total household wealth do
you think the wealthiest
1% should own?
% point difference too low | too high Should Actual
7© Ipsos Public Affairs PERILS OF PERCEPTION |
OUT OF EVERY 100 PEOPLE
AGED 20 YEARS OR OVER
HOW MANY DO YOU THINK
ARE EITHER OVERWEIGHT
OR OBESE?
8© Ipsos Public Affairs PERILS OF PERCEPTION |
+21
+9
+6
0
-8
-9
-9
-11
-11
-11
-12
-13
-13
-14
-14
-15
-16
-16
-17
-17
-17
-17
-18
-19
-19
-20
-20
-20
-24
-26
-33
-33
-43
India
Japan
China
South Korea
South Africa
Netherlands
Brazil
Serbia
Australia
Hungary
Argentina
Canada
Chile
Italy
Ireland
Peru
Mexico
United States
Belgium
France
Germany
Poland
Great Britain
Sweden
New Zealand
Colombia
Spain
Norway
Montenegro
Russia
Israel
Turkey
Saudi Arabia
The public generally
underestimate the
proportion of
overweight or
obese people in
their country.
41 20
32 23
34 28
32 32
47 55
40 49
47 56
42 53
51 62
49 60
40 52
43 56
53 66
36 50
44 58
41 56
53 69
50 66
36 53
32 49
40 57
40 57
44 62
33 52
47 66
35 55
38 58
33 53
35 59
31 57
24 57
32 65
28 71
Q. Out of every 100 people
aged 20 years or over],
how many do you think are
either overweight or
obese?
% point difference too low | too high Avg. guess Actual
9© Ipsos Public Affairs PERILS OF PERCEPTION |
OUT OF EVERY 100 PEOPLE
ABOUT HOW MANY DO YOU THINK
DO NOT AFFILIATE THEMSELVES WITH
ANY RELIGION?
10© Ipsos Public Affairs PERILS OF PERCEPTION |
+33
+30
+29
+28
+28
+28
+27
+25
+25
+24
+23
+23
+22
+21
+21
+21
+20
+20
+20
+19
+18
+17
+17
+14
+13
+13
+12
+11
+8
+8
+5
-4
-4
India
Mexico
Russia
Norway
Serbia
Ireland
Brazil
Peru
Spain
United States
Argentina
Italy
Montenegro
Colombia
South Africa
Australia
Hungary
Poland
Great Britain
Chile
France
Canada
Sweden
Turkey
Germany
Israel
New Zealand
Saudi Arabia
Belgium
Netherlands
China
Japan
South Korea
Across the world,
people tend to over-
estimate the level of
non-religious people
in their country.
33 0.1
35 5
45 16
38 10
31 3
34 6
35 8
28 3
44 19
40 16
35 12
35 12
25 3
28 7
36 15
45 24
39 19
26 6
45 25
35 16
46 28
41 24
44 27
15 1
38 25
16 3
49 37
12 1
37 29
50 42
57 52
53 57
42 46
Q. Out of every 100
people, about how many
do you think do not
affiliate themselves with
any religion – that is,
atheists, agnostics and
those who say they do not
identify with any religion?
% point difference too low | too high Avg. guess Actual
11© Ipsos Public Affairs PERILS OF PERCEPTION |
THE POPULATION DO YOU THINK
ARE IMMIGRANTS (I.E. NOT
WHAT PERCENTAGE OF
BORN IN THIS COUNTRY?)
12© Ipsos Public Affairs PERILS OF PERCEPTION |
+25
+25
+24
+21
+21
+21
+19
+19
+18
+17
+17
+17
+16
+14
+14
+14
+13
+12
+12
+11
+10
+10
+9
+8
+8
+8
+8
+7
+7
+2
-3
-7
Argentina
Brazil
South Africa
Mexico
Peru
India
Russia
United States
Canada
Chile
Colombia
Italy
Serbia
France
Germany
Belgium
Netherlands
Great Britain
New Zealand
China
Australia
Hungary
Sweden
South Korea
Spain
Japan
Montenegro
Poland
Ireland
Norway
Israel
Saudi Arabia
People generally
overestimate the level
of immigration in
their country. This is
particularly true in
Latin America.
30 5
25 0.3
29 5
22 1
21 0.3
21 0.4
27 8
33 14
39 21
19 2
17 0.3
26 9
22 6
26 12
26 12
24 10
25 12
25 13
37 25
11 0.1
38 28
15 5
25 16
11 3
22 14
10 2
16 8
9 2
23 16
16 14
24 27
24 31
Q. What percentage of the
population do you think
are immigrants (i.e. not
born in this country)?
% point difference too low | too high Avg. guess Actual
13© Ipsos Public Affairs PERILS OF PERCEPTION |
OUT OF EVERY 100
YOUNG ADULTS AGED 25-34
ABOUT HOW MANY DO YOU THINK
LIVE WITH THEIR PARENTS?
14© Ipsos Public Affairs PERILS OF PERCEPTION |
+29
+25
+25
+22
+20
+20
+17
+15
+14
+12
+10
+7
+2
+1
Great Britain
Spain
France
United States
Ireland
Sweden
Belgium
Norway
Serbia
Italy
Germany
Netherlands
Poland
Hungary
All countries surveyed
over-estimate the
proportion of 25-34
year-olds living with
their parents in their
country.
43 14
65 40
36 11
34 12
39 19
24 4
34 17
19 4
68 54
61 49
27 17
18 11
46 44
49 48
Q. Out of every 100 young
adults aged 25-34, about
how many do you think
live with their parents?
% point difference | too high Avg. guess Actual
15© Ipsos Public Affairs PERILS OF PERCEPTION |
HOW OLD DO YOU THINK
THE AVERAGE PERSON IN YOUR
COUNTRY IS?
16© Ipsos Public Affairs PERILS OF PERCEPTION |
+25
+24
+22
+22
+19
+18
+17
+16
+16
+16
+16
+15
+14
+14
+14
+14
+14
+13
+12
+12
+11
+11
+11
+11
+10
+9
+9
+9
+9
+8
+7
+6
+4
Brazil
Turkey
India
Hungary
China
Japan
Norway
Mexico
Montenegro
South Africa
Sweden
Poland
Italy
Ireland
Peru
Belgium
Serbia
Argentina
South Korea
Colombia
Israel
Chile
Netherlands
Great Britain
Australia
United States
Saudi Arabia
Spain
Russia
Canada
New Zealand
France
Germany
In every country
across the study,
people over-
estimate the
average age within
their country.
56 31
54 30
49 27
63 41
56 37
65 47
56 39
44 28
56 40
43 27
57 41
55 40
59 45
50 36
41 27
55 41
56 42
44 31
53 41
41 29
41 30
45 34
53 42
51 40
48 38
47 38
36 27
51 42
48 39
50 42
45 38
47 41
51 47
% point difference too high Avg. guess Actual
Q. How old do you think
the average person in your
country is?
17© Ipsos Public Affairs PERILS OF PERCEPTION |
OUT OF EVERY 100 PEOPLE
ABOUT HOW MANY DO YOU THINK
ARE AGED 14 OR YOUNGER?
18© Ipsos Public Affairs PERILS OF PERCEPTION |
+15
+15
+14
+14
+13
+13
+13
+13
+13
+12
+11
+11
+11
+11
+11
+10
+10
+10
+9
+9
+8
+8
+6
+6
+5
+5
+4
+4
+4
+4
+3
-5
Brazil
Mexico
Peru
South Africa
Hungary
Argentina
New Zealand
Colombia
Russia
Italy
Poland
Ireland
Chile
Germany
India
Canada
Great Britain
United States
Australia
Serbia
France
Spain
Montenegro
China
Netherlands
Turkey
Sweden
South Korea
Japan
Norway
Saudi Arabia
Israel
In almost every
country in the study
people over-
estimate the
proportion of people
aged 14 or under in
their country.
39 24
43 28
41 27
42 28
28 15
38 25
33 20
38 25
29 16
26 14
26 15
33 22
32 21
24 13
39 28
26 16
27 17
29 19
27 18
24 15
27 19
23 15
25 19
23 17
22 17
31 26
21 17
18 14
17 13
22 18
30 27
23 28
Q. Out of every 100
people, about how many
do you think are aged 14
or under?
% point difference too low | too high Avg. guess Actual
19© Ipsos Public Affairs PERILS OF PERCEPTION |
WHAT PERCENTAGE OF
POLITICIANS ARE WOMEN?
20© Ipsos Public Affairs PERILS OF PERCEPTION |
+17
+17
+11
+8
+6
+2
+2
+2
+2
+2
+1
-2
-2
-2
-3
-3
-3
-3
-5
-6
-6
-6
-7
-8
-9
-9
-10
-10
-12
-12
-14
-16
Russia
Colombia
India
Brazil
Chile
Hungary
Japan
Peru
France
United States
Ireland
Norway
Poland
South Korea
China
Turkey
Canada
Montenegro
Italy
Israel
Sweden
Great Britain
New Zealand
South Africa
Netherlands
Germany
Australia
Argentina
Belgium
Spain
Serbia
Mexico
There is a real mix of
accuracy on the
proportion of female
politicians: a number
of countries are
very accurate, but
others over- and
underestimate
significantly.
31 14
37 20
23 12
18 10
22 16
12 10
12 10
24 22
28 26
21 19
17 16
38 40
22 24
14 16
21 24
15 18
22 25
14 17
26 31
19 25
38 44
23 29
24 31
34 42
28 37
27 36
17 27
26 36
27 39
29 41
20 34
26 42
Q. What percentage of
politicians do you think are
women?
% point difference too low | too high Avg. guess Actual
21© Ipsos Public Affairs PERILS OF PERCEPTION |
WOMEN, ABOUT HOW MANY
DO YOU THINK ARE
OUT OF EVERY 100 WORKING-AGE
IN EMPLOYMENT?
22© Ipsos Public Affairs PERILS OF PERCEPTION |
+16
+12
+11
+10
+5
+4
+3
+3
+2
+1
0
0
0
-2
-2
-3
-4
-4
-4
-5
-6
-6
-7
-8
-8
-9
-9
-11
-12
-13
-13
-29
India
South Africa
Mexico
Chile
France
Turkey
Hungary
Argentina
Russia
China
Belgium
United States
Norway
Serbia
Colombia
Poland
Brazil
Italy
Sweden
Canada
Ireland
Peru
Montenegro
Japan
Great Britain
Spain
Netherlands
Australia
New Zealand
Germany
South Korea
Israel
Globally, people are
generally pretty
accurate when
estimating the
proportion of working
age women in
employment in their
country.
41 25
49 37
56 45
55 45
66 61
34 30
59 56
53 50
67 65
63 62
58 58
63 63
73 73
37 39
53 55
52 55
52 56
44 48
69 73
64 69
50 56
54 60
41 48
56 64
60 68
43 52
59 68
55 66
57 69
57 70
42 55
39 68
Q. Out of every 100
working age women, about
how many do you think are
in employment?
% point difference too low | too high Avg. guess Actual
23© Ipsos Public Affairs PERILS OF PERCEPTION |
IN YOUR COUNTRY
LIVE IN A RURAL AREA?
WHAT PERCENTAGE OF PEOPLE
24© Ipsos Public Affairs PERILS OF PERCEPTION |
+49
+36
+29
+28
+25
+24
+23
+22
+22
+21
+19
+19
+17
+16
+16
+16
+15
+15
+15
+14
+13
+13
+12
+12
+11
+9
+6
+5
+4
-2
-6
-10
-13
Japan
Belgium
Turkey
Mexico
Peru
Argentina
Chile
France
Netherlands
New Zealand
Brazil
Sweden
South Africa
Norway
United States
Canada
Australia
Colombia
Hungary
Israel
Germany
Italy
South Korea
Great Britain
Spain
Saudi Arabia
China
Ireland
Russia
Poland
Montenegro
Serbia
India
People generally
overestimate the
proportion of people
who live in rural areas
in their country.
56 7
38 2
37 8
49 21
47 22
32 8
34 11
43 21
32 10
35 14
34 15
33 14
53 36
36 20
35 19
34 18
26 11
39 24
44 29
23 9
38 25
44 31
30 18
30 18
32 21
26 17
52 46
42 37
30 26
37 39
30 36
35 45
55 68
Q. What percentage of
people in your country live
in a rural area?
% point difference too low | too high Avg. guess Actual
25© Ipsos Public Affairs PERILS OF PERCEPTION |
OUT OF EVERY 100 PEOPLE
ABOUT HOW MANY DO YOU THINK
HAVE ACCESS TO THE INTERNET AT HOME
EITHER THROUGH A COMPUTER OR
MOBILE DEVICE?
26© Ipsos Public Affairs PERILS OF PERCEPTION |
+41
+28
+26
+21
+21
+20
+19
+18
+16
+15
+13
+11
+10
+9
+3
+2
+1
-3
-4
-4
-5
-6
-6
-7
-8
-9
-9
-10
-11
-12
-12
-12
-16
India
Peru
China
Turkey
South Africa
Mexico
Brazil
Colombia
Serbia
Italy
Argentina
Chile
Montenegro
Poland
Russia
Spain
Saudi Arabia
Germany
Sweden
Hungary
Ireland
France
Norway
Belgium
Australia
Great Britain
South Korea
Netherlands
United States
New Zealand
Canada
Japan
Israel
People in developing
countries tend to
overestimate the
proportion of people
who have internet
access while in more
developed countries
the opposite is true.
60 19
69 41
72 46
68 47
55 34
64 44
72 53
70 52
72 56
75 60
73 60
77 66
74 64
76 67
73 70
76 74
60 59
84 87
85 89
70 74
77 82
80 86
90 96
78 85
82 90
81 90
83 92
86 96
76 87
80 92
81 93
74 86
60 76
% point difference too low | too high Avg. guess Actual
Q. Out of every 100
people, about how many
do you think have access
to the internet at home
either through a computer
or mobile device?
27© Ipsos Public Affairs PERILS OF PERCEPTION |
Looking across all questions,
we have calculated a
measure of how accurate the
population of each country
is.
This gives us our
“Index of Ignorance”
28© Ipsos Public Affairs PERILS OF PERCEPTION |
18th
Germany
23rd
Sweden
1 Mexico
2 India
3 Brazil
4 Peru
5 New Zealand
6 Colombia
7 Belgium
8 South Africa
9 Argentina
10 Italy
11 Russia
12 Chile
13 Great Britain
14 Israel
15 Australia
16 Japan
17 Canada
18 Germany
19 Netherlands
20 Spain
21 Norway
22 France
23 Sweden
24 United States
25 China
26 Poland
27 Ireland
28 South Korea
INDEX OF IGNORANCE(least accurate at top)
Rank Country
1st
Mexico
15th
Australia
13th
GB
9th
Argentina
5th
New Zealand
24th
USA
7th
Belgium
22nd
France
3rd
Brazil
8th
South Africa
21st
Norway
17th
Canada
27th
Ireland
10th
Italy
2nd
India
16th
Japan
6th
Colombia
20th
Spain
14th
Israel
25th
China
11th
Russia
28th
South Korea
12th
Chile
4th
Peru
19th
Netherlands
26th
Poland
PERILS OF PERCEPTION 2015
29© Ipsos Public Affairs PERILS OF PERCEPTION |
• These are the findings of the Ipsos Perils of Perception Survey. 25,556 interviews were
conducted between October 1st – October 16th 2015.
• The survey was conducted in 33 countries around the world. The following countries
used the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile,
China, Colombia, France, Germany, Hungary, India, Israel, Italy, Japan, Mexico,
Netherlands, New Zealand, Norway, Peru, Poland, Russia, Saudi Arabia, South Africa,
South Korea, Spain, Sweden, Great Britain, Turkey and the United States of America. In
Ireland a telephone (CATI) methodology was used. In Serbia and Montenegro a
face-to-face (CAPI) methodology was used.
• Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China,
France, Germany, Ireland, Italy, Japan, Serbia, Spain, Great Britain Montenegro, the
Netherlands, Sweden, Norway and the United States of America. Approximately 500+
individuals were surveyed in the remaining countries.
• Where results do not sum to 100, this may be due to computer rounding, multiple
responses or the exclusion of don't knows or not stated responses.
• Data are weighted to match the profile of the population.
• For a full list of sources of actual data, please see here
30
For more information, please contact:
Bobby Duffy
Bobby.Duffy@ipsos.com
@BobbyIpsosMORI
James Stannard
James.Stannard@ipsos.com
PERILS OF PERCEPTION 2015

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The Perils of Perception in 2015: Ipsos MORI

  • 1. 1 PERILS OF PERCEPTION 2015 A 33 COUNTRY STUDY
  • 2. 2 These are the latest findings from the Ipsos Perils of Perception survey. The results highlight how wrong people across 33 countries are about some key issues and features of the population in their country. Perceptions are not reality…
  • 3. 3© Ipsos Public Affairs PERILS OF PERCEPTION | WHAT PROPORTION OF TOTAL HOUSEHOLD WEALTH DO YOU THINK THE WEALTHIEST 1% OWN?
  • 4. 4© Ipsos Public Affairs PERILS OF PERCEPTION | +36 +33 +33 +32 +32 +30 +29 +29 +23 +22 +20 +20 +17 +16 +15 +14 +13 +11 +9 +6 +4 +2 0 -1 -7 -8 -13 -15 -17 Great Britain France Australia Belgium New Zealand Canada Germany Spain Italy Japan Norway United States China Netherlands South Korea Sweden Ireland Chile Colombia South Africa Poland Argentina Mexico Turkey Israel Brazil India Peru Russia People generally overestimate the total household wealth that the wealthiest 1% in their country own. This is particularly true for developed countries. 59 23 56 23 54 21 50 18 50 18 55 25 59 30 56 27 46 23 41 19 45 25 57 37 56 39 40 24 49 34 46 32 40 27 54 43 43 34 49 43 38 34 46 44 36 36 53 54 32 39 40 48 40 53 32 47 53 70 Q. What proportion of the total household wealth do you think the wealthiest 1% own? % point difference too low | too high Avg. guess Actual
  • 5. 5© Ipsos Public Affairs PERILS OF PERCEPTION | WHAT PROPORTION OF TOTAL HOUSEHOLD WEALTH DO YOU THINK THE WEALTHIEST 1% SHOULD OWN?
  • 6. 6© Ipsos Public Affairs PERILS OF PERCEPTION | +9 +6 +4 +3 +3 +1 -2 -3 -4 -6 -7 -7 -8 -10 -10 -10 -12 -13 -13 -15 -16 -17 -18 -19 -21 -23 -25 -33 -47 New Zealand Japan France Australia Italy Canada Belgium Great Britain Ireland Mexico China Colombia Netherlands Norway Spain United States Germany South Africa Sweden Brazil South Korea Poland Peru Argentina Chile India Israel Turkey Russia People tend to think the wealthiest 1% should own a lower proportion of their country’s total household wealth than they currently do. 27 18 25 19 27 23 24 21 26 23 26 25 16 18 20 23 23 27 30 36 32 39 27 34 16 24 15 25 17 27 27 37 18 30 30 43 19 32 33 48 18 34 17 34 29 47 25 44 22 43 30 53 14 39 21 54 23 70 Q. What proportion of the total household wealth do you think the wealthiest 1% should own? % point difference too low | too high Should Actual
  • 7. 7© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE AGED 20 YEARS OR OVER HOW MANY DO YOU THINK ARE EITHER OVERWEIGHT OR OBESE?
  • 8. 8© Ipsos Public Affairs PERILS OF PERCEPTION | +21 +9 +6 0 -8 -9 -9 -11 -11 -11 -12 -13 -13 -14 -14 -15 -16 -16 -17 -17 -17 -17 -18 -19 -19 -20 -20 -20 -24 -26 -33 -33 -43 India Japan China South Korea South Africa Netherlands Brazil Serbia Australia Hungary Argentina Canada Chile Italy Ireland Peru Mexico United States Belgium France Germany Poland Great Britain Sweden New Zealand Colombia Spain Norway Montenegro Russia Israel Turkey Saudi Arabia The public generally underestimate the proportion of overweight or obese people in their country. 41 20 32 23 34 28 32 32 47 55 40 49 47 56 42 53 51 62 49 60 40 52 43 56 53 66 36 50 44 58 41 56 53 69 50 66 36 53 32 49 40 57 40 57 44 62 33 52 47 66 35 55 38 58 33 53 35 59 31 57 24 57 32 65 28 71 Q. Out of every 100 people aged 20 years or over], how many do you think are either overweight or obese? % point difference too low | too high Avg. guess Actual
  • 9. 9© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE ABOUT HOW MANY DO YOU THINK DO NOT AFFILIATE THEMSELVES WITH ANY RELIGION?
  • 10. 10© Ipsos Public Affairs PERILS OF PERCEPTION | +33 +30 +29 +28 +28 +28 +27 +25 +25 +24 +23 +23 +22 +21 +21 +21 +20 +20 +20 +19 +18 +17 +17 +14 +13 +13 +12 +11 +8 +8 +5 -4 -4 India Mexico Russia Norway Serbia Ireland Brazil Peru Spain United States Argentina Italy Montenegro Colombia South Africa Australia Hungary Poland Great Britain Chile France Canada Sweden Turkey Germany Israel New Zealand Saudi Arabia Belgium Netherlands China Japan South Korea Across the world, people tend to over- estimate the level of non-religious people in their country. 33 0.1 35 5 45 16 38 10 31 3 34 6 35 8 28 3 44 19 40 16 35 12 35 12 25 3 28 7 36 15 45 24 39 19 26 6 45 25 35 16 46 28 41 24 44 27 15 1 38 25 16 3 49 37 12 1 37 29 50 42 57 52 53 57 42 46 Q. Out of every 100 people, about how many do you think do not affiliate themselves with any religion – that is, atheists, agnostics and those who say they do not identify with any religion? % point difference too low | too high Avg. guess Actual
  • 11. 11© Ipsos Public Affairs PERILS OF PERCEPTION | THE POPULATION DO YOU THINK ARE IMMIGRANTS (I.E. NOT WHAT PERCENTAGE OF BORN IN THIS COUNTRY?)
  • 12. 12© Ipsos Public Affairs PERILS OF PERCEPTION | +25 +25 +24 +21 +21 +21 +19 +19 +18 +17 +17 +17 +16 +14 +14 +14 +13 +12 +12 +11 +10 +10 +9 +8 +8 +8 +8 +7 +7 +2 -3 -7 Argentina Brazil South Africa Mexico Peru India Russia United States Canada Chile Colombia Italy Serbia France Germany Belgium Netherlands Great Britain New Zealand China Australia Hungary Sweden South Korea Spain Japan Montenegro Poland Ireland Norway Israel Saudi Arabia People generally overestimate the level of immigration in their country. This is particularly true in Latin America. 30 5 25 0.3 29 5 22 1 21 0.3 21 0.4 27 8 33 14 39 21 19 2 17 0.3 26 9 22 6 26 12 26 12 24 10 25 12 25 13 37 25 11 0.1 38 28 15 5 25 16 11 3 22 14 10 2 16 8 9 2 23 16 16 14 24 27 24 31 Q. What percentage of the population do you think are immigrants (i.e. not born in this country)? % point difference too low | too high Avg. guess Actual
  • 13. 13© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 YOUNG ADULTS AGED 25-34 ABOUT HOW MANY DO YOU THINK LIVE WITH THEIR PARENTS?
  • 14. 14© Ipsos Public Affairs PERILS OF PERCEPTION | +29 +25 +25 +22 +20 +20 +17 +15 +14 +12 +10 +7 +2 +1 Great Britain Spain France United States Ireland Sweden Belgium Norway Serbia Italy Germany Netherlands Poland Hungary All countries surveyed over-estimate the proportion of 25-34 year-olds living with their parents in their country. 43 14 65 40 36 11 34 12 39 19 24 4 34 17 19 4 68 54 61 49 27 17 18 11 46 44 49 48 Q. Out of every 100 young adults aged 25-34, about how many do you think live with their parents? % point difference | too high Avg. guess Actual
  • 15. 15© Ipsos Public Affairs PERILS OF PERCEPTION | HOW OLD DO YOU THINK THE AVERAGE PERSON IN YOUR COUNTRY IS?
  • 16. 16© Ipsos Public Affairs PERILS OF PERCEPTION | +25 +24 +22 +22 +19 +18 +17 +16 +16 +16 +16 +15 +14 +14 +14 +14 +14 +13 +12 +12 +11 +11 +11 +11 +10 +9 +9 +9 +9 +8 +7 +6 +4 Brazil Turkey India Hungary China Japan Norway Mexico Montenegro South Africa Sweden Poland Italy Ireland Peru Belgium Serbia Argentina South Korea Colombia Israel Chile Netherlands Great Britain Australia United States Saudi Arabia Spain Russia Canada New Zealand France Germany In every country across the study, people over- estimate the average age within their country. 56 31 54 30 49 27 63 41 56 37 65 47 56 39 44 28 56 40 43 27 57 41 55 40 59 45 50 36 41 27 55 41 56 42 44 31 53 41 41 29 41 30 45 34 53 42 51 40 48 38 47 38 36 27 51 42 48 39 50 42 45 38 47 41 51 47 % point difference too high Avg. guess Actual Q. How old do you think the average person in your country is?
  • 17. 17© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE ABOUT HOW MANY DO YOU THINK ARE AGED 14 OR YOUNGER?
  • 18. 18© Ipsos Public Affairs PERILS OF PERCEPTION | +15 +15 +14 +14 +13 +13 +13 +13 +13 +12 +11 +11 +11 +11 +11 +10 +10 +10 +9 +9 +8 +8 +6 +6 +5 +5 +4 +4 +4 +4 +3 -5 Brazil Mexico Peru South Africa Hungary Argentina New Zealand Colombia Russia Italy Poland Ireland Chile Germany India Canada Great Britain United States Australia Serbia France Spain Montenegro China Netherlands Turkey Sweden South Korea Japan Norway Saudi Arabia Israel In almost every country in the study people over- estimate the proportion of people aged 14 or under in their country. 39 24 43 28 41 27 42 28 28 15 38 25 33 20 38 25 29 16 26 14 26 15 33 22 32 21 24 13 39 28 26 16 27 17 29 19 27 18 24 15 27 19 23 15 25 19 23 17 22 17 31 26 21 17 18 14 17 13 22 18 30 27 23 28 Q. Out of every 100 people, about how many do you think are aged 14 or under? % point difference too low | too high Avg. guess Actual
  • 19. 19© Ipsos Public Affairs PERILS OF PERCEPTION | WHAT PERCENTAGE OF POLITICIANS ARE WOMEN?
  • 20. 20© Ipsos Public Affairs PERILS OF PERCEPTION | +17 +17 +11 +8 +6 +2 +2 +2 +2 +2 +1 -2 -2 -2 -3 -3 -3 -3 -5 -6 -6 -6 -7 -8 -9 -9 -10 -10 -12 -12 -14 -16 Russia Colombia India Brazil Chile Hungary Japan Peru France United States Ireland Norway Poland South Korea China Turkey Canada Montenegro Italy Israel Sweden Great Britain New Zealand South Africa Netherlands Germany Australia Argentina Belgium Spain Serbia Mexico There is a real mix of accuracy on the proportion of female politicians: a number of countries are very accurate, but others over- and underestimate significantly. 31 14 37 20 23 12 18 10 22 16 12 10 12 10 24 22 28 26 21 19 17 16 38 40 22 24 14 16 21 24 15 18 22 25 14 17 26 31 19 25 38 44 23 29 24 31 34 42 28 37 27 36 17 27 26 36 27 39 29 41 20 34 26 42 Q. What percentage of politicians do you think are women? % point difference too low | too high Avg. guess Actual
  • 21. 21© Ipsos Public Affairs PERILS OF PERCEPTION | WOMEN, ABOUT HOW MANY DO YOU THINK ARE OUT OF EVERY 100 WORKING-AGE IN EMPLOYMENT?
  • 22. 22© Ipsos Public Affairs PERILS OF PERCEPTION | +16 +12 +11 +10 +5 +4 +3 +3 +2 +1 0 0 0 -2 -2 -3 -4 -4 -4 -5 -6 -6 -7 -8 -8 -9 -9 -11 -12 -13 -13 -29 India South Africa Mexico Chile France Turkey Hungary Argentina Russia China Belgium United States Norway Serbia Colombia Poland Brazil Italy Sweden Canada Ireland Peru Montenegro Japan Great Britain Spain Netherlands Australia New Zealand Germany South Korea Israel Globally, people are generally pretty accurate when estimating the proportion of working age women in employment in their country. 41 25 49 37 56 45 55 45 66 61 34 30 59 56 53 50 67 65 63 62 58 58 63 63 73 73 37 39 53 55 52 55 52 56 44 48 69 73 64 69 50 56 54 60 41 48 56 64 60 68 43 52 59 68 55 66 57 69 57 70 42 55 39 68 Q. Out of every 100 working age women, about how many do you think are in employment? % point difference too low | too high Avg. guess Actual
  • 23. 23© Ipsos Public Affairs PERILS OF PERCEPTION | IN YOUR COUNTRY LIVE IN A RURAL AREA? WHAT PERCENTAGE OF PEOPLE
  • 24. 24© Ipsos Public Affairs PERILS OF PERCEPTION | +49 +36 +29 +28 +25 +24 +23 +22 +22 +21 +19 +19 +17 +16 +16 +16 +15 +15 +15 +14 +13 +13 +12 +12 +11 +9 +6 +5 +4 -2 -6 -10 -13 Japan Belgium Turkey Mexico Peru Argentina Chile France Netherlands New Zealand Brazil Sweden South Africa Norway United States Canada Australia Colombia Hungary Israel Germany Italy South Korea Great Britain Spain Saudi Arabia China Ireland Russia Poland Montenegro Serbia India People generally overestimate the proportion of people who live in rural areas in their country. 56 7 38 2 37 8 49 21 47 22 32 8 34 11 43 21 32 10 35 14 34 15 33 14 53 36 36 20 35 19 34 18 26 11 39 24 44 29 23 9 38 25 44 31 30 18 30 18 32 21 26 17 52 46 42 37 30 26 37 39 30 36 35 45 55 68 Q. What percentage of people in your country live in a rural area? % point difference too low | too high Avg. guess Actual
  • 25. 25© Ipsos Public Affairs PERILS OF PERCEPTION | OUT OF EVERY 100 PEOPLE ABOUT HOW MANY DO YOU THINK HAVE ACCESS TO THE INTERNET AT HOME EITHER THROUGH A COMPUTER OR MOBILE DEVICE?
  • 26. 26© Ipsos Public Affairs PERILS OF PERCEPTION | +41 +28 +26 +21 +21 +20 +19 +18 +16 +15 +13 +11 +10 +9 +3 +2 +1 -3 -4 -4 -5 -6 -6 -7 -8 -9 -9 -10 -11 -12 -12 -12 -16 India Peru China Turkey South Africa Mexico Brazil Colombia Serbia Italy Argentina Chile Montenegro Poland Russia Spain Saudi Arabia Germany Sweden Hungary Ireland France Norway Belgium Australia Great Britain South Korea Netherlands United States New Zealand Canada Japan Israel People in developing countries tend to overestimate the proportion of people who have internet access while in more developed countries the opposite is true. 60 19 69 41 72 46 68 47 55 34 64 44 72 53 70 52 72 56 75 60 73 60 77 66 74 64 76 67 73 70 76 74 60 59 84 87 85 89 70 74 77 82 80 86 90 96 78 85 82 90 81 90 83 92 86 96 76 87 80 92 81 93 74 86 60 76 % point difference too low | too high Avg. guess Actual Q. Out of every 100 people, about how many do you think have access to the internet at home either through a computer or mobile device?
  • 27. 27© Ipsos Public Affairs PERILS OF PERCEPTION | Looking across all questions, we have calculated a measure of how accurate the population of each country is. This gives us our “Index of Ignorance”
  • 28. 28© Ipsos Public Affairs PERILS OF PERCEPTION | 18th Germany 23rd Sweden 1 Mexico 2 India 3 Brazil 4 Peru 5 New Zealand 6 Colombia 7 Belgium 8 South Africa 9 Argentina 10 Italy 11 Russia 12 Chile 13 Great Britain 14 Israel 15 Australia 16 Japan 17 Canada 18 Germany 19 Netherlands 20 Spain 21 Norway 22 France 23 Sweden 24 United States 25 China 26 Poland 27 Ireland 28 South Korea INDEX OF IGNORANCE(least accurate at top) Rank Country 1st Mexico 15th Australia 13th GB 9th Argentina 5th New Zealand 24th USA 7th Belgium 22nd France 3rd Brazil 8th South Africa 21st Norway 17th Canada 27th Ireland 10th Italy 2nd India 16th Japan 6th Colombia 20th Spain 14th Israel 25th China 11th Russia 28th South Korea 12th Chile 4th Peru 19th Netherlands 26th Poland PERILS OF PERCEPTION 2015
  • 29. 29© Ipsos Public Affairs PERILS OF PERCEPTION | • These are the findings of the Ipsos Perils of Perception Survey. 25,556 interviews were conducted between October 1st – October 16th 2015. • The survey was conducted in 33 countries around the world. The following countries used the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Hungary, India, Israel, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Great Britain, Turkey and the United States of America. In Ireland a telephone (CATI) methodology was used. In Serbia and Montenegro a face-to-face (CAPI) methodology was used. • Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Serbia, Spain, Great Britain Montenegro, the Netherlands, Sweden, Norway and the United States of America. Approximately 500+ individuals were surveyed in the remaining countries. • Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses. • Data are weighted to match the profile of the population. • For a full list of sources of actual data, please see here
  • 30. 30 For more information, please contact: Bobby Duffy Bobby.Duffy@ipsos.com @BobbyIpsosMORI James Stannard James.Stannard@ipsos.com PERILS OF PERCEPTION 2015