This document summarizes key findings from a global mobile commerce research study conducted by Ipsos MORI on behalf of PayPal across 22 markets. Some of the main findings include:
- 33% of online shoppers on average buy online using a smartphone, ranging from 17% in Netherlands to 53% in Turkey. Mobile commerce is expected to grow significantly faster than overall ecommerce.
- 59% of smartphone shoppers on average are aged 18-34, highlighting the importance of catering to younger demographics.
- Top barriers to mobile shopping are preferring other devices, small screens, and security concerns. Assuring security could help increase mobile usage.
- Popular current smartphone activities are searching for product
Key competitor is Visa or MasterCard or…
DE=EC-card or invoicing (tied)
IT = PostePay
NL = iDeal
AT = Invoicing
CN = AliPay
PL= Online transfer
UA = Visa and Cash on delivery (tied)