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Ipsos MORI Poll: The Olympic Effect: August 2012

Britons say the Olympic Games has had a positive effect on their views of the BBC, the Royal Family and the people of London, according to a new Ipsos MORI post-Olympics poll. Four in five people (81%) said the London Games has had a positive effect on their opinion of the broadcaster, seven in ten (70%) of the Royal Family and for around three quarters (74%) their opinion of Londoners.

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Ipsos MORI Poll: The Olympic Effect: August 2012

  1. 1. POLITICAL MONITORThe Olympic effectAugust 2012 Contacts: Bobby.Duffy@ipsos.com Gideon.Skinner@ipsos.com Tomasz.Mludzinski@ipsos.com 020 7347 3000
  2. 2. The Olympic effect 2For each of the following please tell me to what extent, if at all, the Olympics has had a positive or negativeimpact on your opinion of them? % negative % positive Net positive The BBC 7 81 +74 The people of London 5 74 +69 The Royal Family 5 70 +65 Boris Johnson 12 61 +49 Londons public transport system 8 57 +49 David Cameron 16 43 +27 The NHS 6 39 +33Base: 1,007 British adults 18+, 11th – 13th August 2012 Source: Ipsos MORI Political Monitor
  3. 3. The Olympic effect 3To what extent , if any, do you think hosting the Olympic Games will have a positive or negative impact on… % negative % positive Londons economy in the short term 13 69 Londons economy in the long term 15 55 The UK economy in the short term 14 58 The UK economy in the long term 16 47Base: 1,007 British adults 18+, 11th – 13th August 2012 Source: Ipsos MORI Political Monitor
  4. 4. The Olympic effect 4Overall it has been said that the Olympics have been by and large a success. Which two or three, if any, ofthe following do you think deserves the most credit for the Olympic games being a success? The athletes 66% The Games makers/volunteers 58% Sebastian Coe and the London Organising Committee (LOCOG) 55% The Army 24% The public transport system 13% Boris Johnson and his office 12% The sponsors 10% Previous Labour Government 6% Ken Livingstone, the former Mayor of London 3% The current Government 3% David Cameron 2% Other 3% Don’t know 2%Base: 1,007 British adults 18+, 11th – 13th August 2012 Source: Ipsos MORI Political Monitor

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