SlideShare a Scribd company logo
Lonely at the Tail-End
   of the Long Tail

  Can Social Media

   Spice Up my
eLearning Initiative?
Presentation made at

   ‘Learning with Social Media
Educating the Facebook Generation’
            Conference

        New Delhi, 10 December 2010
The Long Tail
l
Amazon,
Netflix b
            If you are an aggregator or
            a platform, life on the Long
                             good!
            Tail is usually good!
But if you are an author,
        independent educator or a
Oops!   small publisher…
DON’T WORRY.
        SUPPLY CREATES
        ITS OWN DEMAND
Oops!
DON’T WORRY.
SUPPLY CREATES
ITS OWN DEMAND




                 I built
                 but they
                 never came




                    ZERO
My experience of dealing with loneliness
     at the tail-end of the long tail

                            Started a
                            company to
                            provide
                       m    eLearning
                            products for
                            imparting skills
                            required for
                            flourishing in
                            the 21st century
First Product:
    an iPhone App
l   on Critical
    Thinking
    Skills
Then an eBook:
        eBook:

Fire Up the Learner Within
             Self-
- The Art of Self-Directed Learning
Created a website :www.TimelessLifeskills.co.uk
                                              z
Tried fostering ‘Learning Conversations’ on the website
                                                          z
Started a Blog
                 z
Migrated the
    ‘Learning
n   Conversations’
    to Facebook
Experimented with Twitter and other forms that
would appeal to the Facebook generation          z
Created Visual Tweets and put them on platforms
like Scribd and SlideShare                        z
s
s
On Scribd alone 8 months statistics were…
Moral of the Story!
                                    self-
If you are an independent educator, self-publishing
author or a small publisher…

- Use Social Media as an ‘AMPLIFIER’ to promote your
                         ‘AMPLIFIER
                          AMPLIFIER’
  e-learning initiative

- Use Social Media as a ‘GLUE’ to foster learning
                        ‘GLUE
                         GLUE’
  conversations and help your learners deepen their
  understanding
What Next?
                            m-
Plan to try social media in m-learning
       - like Bubbly, which is Twitter with a VOICE!
                                                       z
Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative

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Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative

  • 1. Lonely at the Tail-End of the Long Tail Can Social Media Spice Up my eLearning Initiative?
  • 2. Presentation made at ‘Learning with Social Media Educating the Facebook Generation’ Conference New Delhi, 10 December 2010
  • 4. Amazon, Netflix b If you are an aggregator or a platform, life on the Long good! Tail is usually good!
  • 5. But if you are an author, independent educator or a Oops! small publisher…
  • 6. DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND Oops!
  • 7. DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND I built but they never came ZERO
  • 8. My experience of dealing with loneliness at the tail-end of the long tail Started a company to provide m eLearning products for imparting skills required for flourishing in the 21st century
  • 9. First Product: an iPhone App l on Critical Thinking Skills
  • 10. Then an eBook: eBook: Fire Up the Learner Within Self- - The Art of Self-Directed Learning
  • 11. Created a website :www.TimelessLifeskills.co.uk z
  • 12. Tried fostering ‘Learning Conversations’ on the website z
  • 14. Migrated the ‘Learning n Conversations’ to Facebook
  • 15. Experimented with Twitter and other forms that would appeal to the Facebook generation z
  • 16.
  • 17.
  • 18. Created Visual Tweets and put them on platforms like Scribd and SlideShare z
  • 19.
  • 20.
  • 21. s
  • 22. s
  • 23. On Scribd alone 8 months statistics were…
  • 24. Moral of the Story! self- If you are an independent educator, self-publishing author or a small publisher… - Use Social Media as an ‘AMPLIFIER’ to promote your ‘AMPLIFIER AMPLIFIER’ e-learning initiative - Use Social Media as a ‘GLUE’ to foster learning ‘GLUE GLUE’ conversations and help your learners deepen their understanding
  • 25. What Next? m- Plan to try social media in m-learning - like Bubbly, which is Twitter with a VOICE! z