London City Branding // Athens Choice

1. LONDON CITY BRANDING
ATHENS’CHOICE

2. In the next decade, London's population is
expected to grow rapidly. That equals new
needs. London's Mayor with the help of the
English Government has develop the Smart
London Board. That is a plan that as a goal has
the development of the traffic and
communication network as well as the
improvement of the life in every way In that
way London is going to be one of the future
Mega-Cities and the city itself it is going to
receive tons of new visitors and publicity.

3.  What is a “ smart city” ?
The term “smart city” means different
things to different people. Smart London
is about how the capital as a whole
functions as a result of the complex
interplay between its “systems”

4.  The Smart London Venn diagram below depicts the starting
approach that puts Londoners at the heart - driven by the
principles of transparency, collaboration and innovation. Adopting
new approaches, through bringing people, technology and data
together, will enable more integrated solutions to addressing
London challenges

5. 1. Games and the introduction of Wi-Fi on the London
Underground showcased the huge impact that
technology can have on our daily lives when executed
correctly
2. London has already made great progress so far, with
one of the „smartest‟ transport systems in
Europe(through Mayor's ''Smart London Board '' )
3. London is already a leader in the provision of open
data.(London Data store ) that can even help with the
traffic (transportation apps)

6. London in order to reach sustainability is
trying hard and is taking four steps
toward the sustainability city.
1. City Limits report (consumption of
materials/production of waste).
2. Walking, cycling and public
transportation.
3. ''Merton Rule'' (locally renewable energy)

7. London‟s events are a big part of the reputation of this
city. Every year there are many events that take place
in London. The most important of them are:
•Sonisphere Festival
•Glastonbury Festival
•Carnival de Cuba
•Wimbledon‟s Championship
•Hampton Court Flower Show