This document provides a case study of urban rejuvenation in Bilbao, Spain. It summarizes that Bilbao historically grew as a trading and industrial center but faced economic decline and pollution issues in the late 20th century. Two organizations, Bilbao Metropoli 30 and Bilbao Ría 2000, were created to redevelop abandoned industrial areas and attract new businesses. Major projects like the Guggenheim Museum and conference centers transformed Bilbao's economy and image. Redevelopment focused on business, culture, housing, and transportation to address job loss, pollution, and inequality from Bilbao's industrial past.