This document summarizes the key stakes of sustainable tourism and actions taken by French Chambers of Commerce and Industry (CCIs). It discusses that tourism is a growing sector that has strong economic impacts but also contributes to environmental issues. It provides examples of French and international tools to promote sustainable tourism, such as regulations, certification programs, and initiatives by groups like the World Tourism Organization. Finally, it outlines the main actions taken by French CCIs to support sustainable tourism businesses through advising, training, quality programs, and promoting sustainable practices.

1. Principal stakes of
sustainable Tourism and
main actions of French
CCIs on sustainable
development of Tourism
sector
29th May 2017
Louise de TORCY
Tourism advisor
l.detorcy@ccifrance.fr
SUSTAINABLE
DEVELOPMENT
COMMERCE
NEW
ECONOMIES
ECONOMIC
OBSERVATION
TOURISMTERRITORIES

2. Presentation
1. Stakes of sustainable Tourism
2. Examples of French and international tools
3. Main actions of french CCI

3. Principal Stakes of Sustainable Tourism
1. A growing consumption
WTO plan 1,5 billion tourists in 2020 which would
represent 20% of the population
Due to the demographic rise and the economic growth
The flows would be mainly concentrated in developed
countries
(WDI 2006 and OMT 2006a)
(OMT: Tourism 2020 Vision forecast)
1995 500 millions 2005 800 millions 2020 1,5 billion

4. Principal Stakes of Sustainable Tourism
4 4
2. A strong economic impact
International tourism represents 11 % of world GDP. It contributes to more than
200 millions of people wich represents 8% of total employment.
According to the WTO, tourism’s benefits cumulate 220.000 dollars per second in 2013, or a 7.000 billiondollars
annual turnover.
Tourism represents 10% world’s GDP, 7% of international trade and 30% of services’s exportations . 1 job in 11
is related to Tourism (direct and non direct jobs).
Classified at the 4th rank of exportations after fuel, chimical products and automobile sectors , tourism
represents the main part of exportations for many countries particular ly developing countries or islands.
In 2017, world tourism should grow from 3 to 4% acording to WTO.
In the main time, tourism is responsible for 5% of total GES mainly due to air transportation.
(WDI 2006 and OMT 2006a)

5. Principal Stakes of Sustainable Tourism
5
3. The development of new trends
ü Shorter holidays such as city break
ü Several holidays a year
ü Search for sunny destinations
ü Search for nature, wellness and security
ü Search for economic deal + last minute
ü Developpement of low cost transportation

6. Principal Stakes of Sustainable Tourism

7. Key figures of French Tourism
7
• First destination of tourisme : 80 million visitors a year
• 10% of the world biodiversity
• 95% of the biodiversity located in coral reef
• +/- 400 million nights spent in France in 2016 , in commercial sector only
which doesn’t include family or friend’s visit)
• 350 million showers et 5 million tons of waste a year
• 6% GES emissions due to transport
• 80% of visitors concentrated in 20% of the territory

8. Examples of French Tools
Regulation :
Ø 1985 : loi Montagne
⇒ wich impacts construction and building strategy for example
Ø 1986 : loi Littoral
⇒ Relative to spatial planning, protection and promotion of littoral space. It
prevents property speculation and guarantie free access to beaches to the
population
Ø Creation of natural areas
⇒ Protected areas, earthly or maritime aiming at both preservation and
restoration.
Different sectorial laws complete this legal device, relative to disabled people,
security at work, environment, etc.

9. Examples of French Tools
Sensitization et labellization
Different actors are in charge of professional’s sensitization, according to their
field of action :
v Governmental : Agence Atout France – Ministères – Agence pour
l’environnement, etc .
v Public sector : Offices de Tourisme – CRT – CCI
v Civil sector : associations
- For several years, different type pf labellization have been created for food
and accomodation activities but also Tour operators : Clef Verte, Ecolabel
européen, Greenglobe, Maitre restaurateur, Tourisme et Handicap, ATR, Ates,
etc.
-

10. Examples of French Tools
Involvment of private sector

11. Exemples of international tools
11
Different actors and different Tools :
World Tourism Organization
Pnue and 10 YFP Program
International Ecotourism Society

12. Exemples of international tools
12
Positive impacts of international groups

13. CCIs and the tourism sector (cafés, hotels,
restaurants, camping sites…)
13
• 200 tourism advisors
• 25 000 enterprises supported individually every year
• More than 40 000 enterprises supported collectively
• 450 diploma-awarding trainings with 20 000 students
• More than 200 agreements with local governments
• Different partnerships with major actors : DGE –
Direction générale des entreprises ; Ademe - agence
nationale de l’énergie; BPI; EDF ; Syndicats hôtelier;
etc.

14. CCIs and the tourism sector (cafés,
hotels, restaurants, camping sites…)
14
• CCI support individually and collectively the enterprises of
the tourism sector:
– Regulation and standards compliance assistance (allergens, licences,
accessibility for disabled people, fire prevention and safety, risk
prevention, ranking scheme of tourist accommodation, compulsory
training : food hygiene …)
– Human resources management (HR pre-check, recruitment,
management, training, apprenticeship…)
– Digital strategy (communication tools, auto-evaluation…)

15. CCIs and the tourism sector (cafés,
hotels, restaurants, camping sites…)
15
– Information on financial and technical support (CCI tool - les aides.fr)
- administrative support for funding application
– Sector specific quality schemes
- ecolabel Green Key ; pre-check for title of “Maître
Restaurateur” (“Master cook”), “Qualité Tourisme” , promotion of labels
…
– Exchange of best practice between enterprises ; contribute to the
creation of clusters to reinforce competitiveness
– Sectoral watch, information

16. 2017, international year of sustainable
tourism for development
16
In the framework of the international year of sustainable tourism sponsored by the
World Tourism Organisation, CCI France has launched the following actions:
– Organisation of a conference on sustainable tourism on 4th April 2017. This conference
gathered 80 major actors of tourism in France and several schemes in favour of
sustainable development have been presented
– Participation in the implementation of environmental footprint labelling of tourist
accommodations. This scheme allows hotel owners to evaluate the environmental
impact of a hotel night. Actions are recommended to help them reduce the
environmental impact of their hotel
– Organisation of web conferences on various topics of sustainable tourism (financing,
innovation, communication, etc.)
– Organisation of a Tour de France on sustainable tourism
– Development of a communication tool

17. CCIs and the tourism sector (cafés, hotels,
restaurants, camping sites…)
17
• Social aspects :
– Mavimplan : a tool to prevent professional risks
– Charte de confiance : a tool to enhance
recruitment
– Training
• Economic aspects :
– Quality : High hospitality, Qualité Tourism
– Digital

18. 18
• CBD Guidelines on Biodiversity and Tourism development à
• www.biodiv.org/programmes/socio-eco/tourism/guidelines.asp
• Conservation International à
• www.conservation.org
• The International Ecotourism Society (TIES) à
• www.ecotourism.org
• The Tour Operators' Initiative à
• www.toinitiative.org
• Tourism Concern à
• www.tourismconcern.org.uk
• Commission des Nations Unies pour le Développment Durable à www.un.org/esa/sustdev/sdissues/tourism/tourism.htm
• PNUE Programme Tourisme à
• www.uneptie.org/pc/tourism/home.htm
• OMT faits et chiffres à
• www.world-tourism.org/facts/tmt.htm
• WWF Mediterranean Programm
• www.panda.org/about_wwf/where_we_work/mediterranean/index.cfm

19. www.cci.fr/tourismedurable
19

20. The
Circular Economy
in the
Asia Pacific Region
www.keepasiabeautiful.org