My analysis of Q's double page spread, describing the codes and conventions and why they have been used

1. The mastheadisusedagain here whichdefinitely
showsthat ‘Q’are the brand.They have
purposelyrammedthe masthead intoourheads
so we associate whatwe are readingwiththis
magazine.They change the fontto redbut
highlightitina white box which createsa
contrast of lightand darkmakingthe masthead
standout evenmore.
The main image showsall of the membersof Arcade Fire (Rock
band) directlylookingatthe camera. The mise en scene showsthey
are all dressedinveryloudclothingalmostlike theyare goingto
perform.Thiscouldbackup my pointonthe frontcoverand
connote that the targetaudience is aimedatpeople withinterests
inthe musicgenre rock.Anotherconventionusedwouldbe the
directaddress.The fact that theyare all lookingat the cameragives
the readera sense of personal involvement.
The grab quote
inthe bottom
rightsays ‘ We
wanted
somethingthat
capturesthe
spiritof what
the band is
about
artistically’.This
quote givesthe
readerextra
information
that isactually
fromthe artist
and notwritten
by the article
writerwhich
combines with
the image to
make themfeel
like Arcade Fire
Are
communicating
withyou.
The 4 images
showArcade
Fire performing
live ontour.
From the mise
enscene of
brightlighting,
extravagant
clothes,
musical props
and the open
settingit
connotesa
party andfun
atmosphere.
Alsoall 4
imagesare
framedinfilm
tape.Thislinks
to the sub
headingwhere
Arcade fire
createsa
feature film.
The drop cap here showsthat itis
the start of the article and
paragraph.This isdue to the bigger
size.The ‘P’iswrittenin white with
a red box aroundit. Withoutthe
contrast of the whiterandred, it
wouldnotdraw that much
attention. Howeverbecause itisthe
colourof the masthead, theyare
linkedwitheachothersoif one is
viewed, the otherone isaswell
The headingisa pun and says ‘Reels
on fire’writtenincapitals coloured
inwhite ona darkbackground.This
makesitautomatically standout
due to the contrast inlight and dark
colours. It isalmostthe same as the
subheadingwitha small
introductionbutthisisthe one that
attracts the audience tothisarticle
the most.
The sub headingisalsoan introductoryline summarisingthe
article.Howeveritisina red fontandnot as visible asthe
mainheading,whichmeansitislikelytobe read.Alsothe
words ‘Arcade Fire’ ishighlighted inyellow whichisthe only
yellow colouronthe page.Therefore itattractsthe eye due
to itsoddnessonthiscertainage because yellowisnotused
anywhere else