Amul supply chain

1. G R O U P - 0 8
21PGDMABPM-59 Gavvala Sankeerthi
21PGDMABPM-51 Nisamka Anil Kumar
21PGDMABPM-69 Thulasi Priyamvada
21PGDMABPM-80 Sneha Banerjee
21PGDMABPM-90 Sanket Wankhade

2. Company overview
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3. STRATEGICAL PILLARS OF AMUL
S e r v i c e
Q u a l i t y
V a l u e f o r
m o n e y
A v a i l a b i l i t
y

4. Amul Product’s
Diversification:
Dairy Products
•Cheese products
•Bread Spreads
•Milk Drinks & Desserts
Fresh Milk
Non-Dairy Products
•Instant Food
•Snacks
•Veg. Oils

5. THE THREE- TIER “AMUL MODEL”

6. Village Dairy
Cooperative Society
• Collection of milk
• Payment based on quality and
quantity
• Providing support services
• Selling liquid milk for local
consumers
• Supplying milk to DMU

7. District Cooperative
Milk Producers Union
• Procurement of milk from
VDS
• Arranging transportation
• Provide input services
• Conduct training on
cooperative development

8. • Marketing of milk & milk products
• Establish distribution network
• Creating & Maintaining a brand
• Provide technical inputs, management support & advisory
services
• Decide on the products to be manufactured at various milk
unions
• Conduct long- term milk production, procurement, processing &
Market planning
• Conflict resolution & keeping the entire structure intact
State Cooperative Milk Federation

9. AMUL’s supply chain

10. TQM
• Every Friday the network organizes departmental
meetings to discuss issues related to quality and policy
• Training for transformational leadership so that
individuals are able to coordinate in a better way
• Retail Census: GCMMF undertakes a census of all retail
outlets (over 500,000) to evaluate customer perceptions
and distribution efficacy of their network E-Initiative
SUPPLY CHAIN INITIATIVES

11. E-Initiatives
• AMCUS - Automatic Milk Collection Unit Systems
at village societies to enhance the transparency of
transactions between the farmer and the Co-
Operative Society.
• The Dairy Information and Services Kiosk (DISK) is
another initiative that is started with the help of
IIM (A) by GCMMFL
• Enterprise-wide Integrated Application Systems
(EIAS)

12. https://youtu.be/UJXgQRtvq2E

13. Biggest IT Integration In The History Of Dairy
Industry
A Step Towards Building Cashless & Organized Societies
• Common Digital Platform For Farmers and Milk Unions
• Cashless Payments through Direct Link with Bank
Transparency between Farmers and Milk Societies
Easy, Reliable and Efficient Data
Management
Increased and Quick Milk Collection in Less
BENEFITS OF AMUL AMCS

14. • On average around thousand farmers come to sell milk at their
local cooperative milk collection centre.
• Each Farmer has been given a plastic card for identification.
• At the milk collection counter, the farmer drops the card into a
box
• The milk is weighed and the fat content of the milk is measured by
an electronic fat testing machine.
• The value of the milk is printed out on a slip and handed over to
the farmer who collects the payment at the adjacent window.
Procurement Channel
(Upstream)

15. • Chilled trucks to transport processed products.
• Delivery to local shops by insulated rail tankers and
chilled trucks.
• Refrigerators and freezers with retailers and
departmental stores to retain freshness.
Cold storage network
Distribution Channel (Down
stream)

16. Amul
outlets
Scooping parlour
Vending carts Caf

17. REVERSE LOGISTICS
• MILK CHURN —--- from dairy to VCS
• POUCH MILK TRAY —---- from retailer to dairy
• BOTTLE —---- from retailer to dairy
• DAMAGED PRODUCTS —--- from customers to
retailer then to dairy

18. DIRECT RETAILING
• Amul has recently entered into direct retailing through
“ Amul Utterly Delicious “ parlours created in major
cities.
• Amul has plans to create a large chain of such outlets
to be managed by franchises throughout the country.
• Currently more than 6000 parlours across the
country.

19. How AMUL reacted to covid pandemic???

20. • End-to-End digitalization of the Supply chain
• Using third-party collaboration with online e-commerce
platforms like Dunzo, Zepto, Swiggy & Zomato
• Giving incentives to the ground-level stakeholders
• Having strong marketing strategies
Strategies followed by AMUL during Pandemic