Mother Dairy was established in 1974 and is a subsidiary of the National Dairy Development Board. It produces and sells over 25 lakh liters of milk per day in Delhi through 14,000 retail outlets. The document discusses Mother Dairy's product portfolio and cold chain logistics for milk procurement, processing, and distribution through refrigerated vehicles and automated vending machines to retailers across Delhi and other regions.

1. COLD CHAIN ANALYSIS
SUBMITTED BY-
AMIT MATHKARI (15020242002)
DEVIDAS SHINDE (15020242012)
SNEHAL INGLE (15020242044)
SANTOSHKUMAR K.(15020242040)

2. INTRODUCTION
Set up in 1974 in Delhi under the operation flood programme
Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD
Mother dairy manufactures, markets & sells milk and milk products under the
mother dairy brand.
It is one of the largest milk (liquid/unprocessed) plants in Asia selling more than
25 lakh liters of milk per day,
Marketing operations through around 14000 retail outlets and over 875 exclusive
outlets of mother dairy.
Market share of 66% of the branded milk sales in Delhi. Other important markets
include Mumbai, Saurashtra and Hyderabad.
Revenue:- 4000 cr.
Employee:- 3000

3. OPERATIONAL REGIONS
 DELHI-NCR
UTTAR PRADESH
HARYANA
MUMBAI
ANDHRA PRADESH

4. SCENARIO OF DAIRY INDUSTRY
Indian market consumption : 127.9 million ltrs
Mother dairy production capacity : 4.6 million ltrs
Market share in total: 3.59%
Unorganized market capacity: 48.36%
Total population: 1.24 billion
Growth rate of population is 17%/ year
Growth rate of dairy industry at 4%/year
Conclusion : mother dairy have huge scope for expansion.

5. COLD CHAIN PRODUCTS
Milk
Dairy products
Ice-creams
Fresh fruits and vegetables
Frozen (peas ,corn, mix veg,aloo ticki)
Fruits and vegetables
Processed food
Juice and fruit beverages

7. Plain Dahi Classic Dahi Probiotic Dahi
Mishti Doi Lassi Salted Lassi
Plain Chach Tadka Chach Nutrifit
Chocolate Kesar Eliachi Coffee
Vanilla Fresh Paneer Butter
White Butter 500g Cheese Slice Cheese Cubes
Cheese Spread Buffalo Ghee Cow Ghee
Kathiawadi Ghee Yoghurt Milk Cake

8. PRODUCT DEVELOPMENT PROCESS
New product development process includes:
• Concept development
• Lab trials
• Shelf life studies
• Consumer research
Packaging material development is also carried out at innovation centre.

9. MILK PRODUCTION SYSTEM
Pasteurization
kills all pathogenic bacteria present in the milk. Thus making it safe for consumption
Homogenization
improves palatability of milk
Standardisation
maintain uniformity by raising or lowering fat and SNF (solid not fat) percentage to desired levels
Clarification
milk is spin at very high speed, removing all dust particles

10. CURRENT SCENARIO OF COLD SUPPLY
CHAIN
The Indian cold chain market is worth $3 billion.
The market is expected to grow to $12.4 billion by the end of 2015.
Cumulative capacity of India is nearly 25 million tonnes, resulting in loss of about 40% of the
agri-produce post-harvest.
Uttar Pradesh has the maximum 1,579 numbers of cold chains followed by west Bengal at the
second place with 531 cold storages, Maharashtra 460 and Punjab 420.
The current market demand is 10 times more than what we have today.

11. COLD SUPPLY CHAIN LOGISTIC PROCESS
Pre-cooling facilities
Cold storages
Refrigerated carriers
Packaging
Warehousing
Information management systems (traceability and tracking etc.)

13. INBOUND LOGISTICS
Milk Procurement: -
 Mother Dairy sources its requirement of liquid milk from dairy co-operatives and
producer institutions. Milk is received from farmer cooperatives through insulated
tankers at 2°C temperature in order to retain its freshness.

14. MILK DISTRIBUTION
Refrigerator vehicle in the morning and in the evening bring milk from the regional
collection centers.
After collection the same tankers are utilized for the delivery of the processed milk to the
distributors.
The demand is also calculated using the Calendar‟ Scheme, in this depending on the pre-
calculated seasonal demands the outlets place their orders accordingly.
In order to satisfy immediate demand, 20 to 25 tankers are provided with a buffer stock of
500 liters each day so that they can be mobilized to cater the demand in an area.
To coordinate its operations all the tankers are equipped with HAM radios.

15. DISTRIBUTION CHANNELS
Token Distribution:
Also, termed as “ Lohe ki bhains ” (Metal Buffalo), is an automated
milk vending machine.
COW:
Container on Wheels or COW is a manual milk distribution program in
which cycle-rickshaws are employed for milk distribution.
Retailers:
The packaged milk is distributed via the retailer network throughout the
city.