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Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Branding
Leveraging Secondary Brand Association
Managing Brand Over Time, Brand Reinforcement & Brand Revitalization to help the growth of customers and Manage brand equity
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Today global branding is important for B2B and B2C products and services. This presentation gives a comprehensive insight into brand management with examples of power brands.
Branding
Leveraging Secondary Brand Association
Managing Brand Over Time, Brand Reinforcement & Brand Revitalization to help the growth of customers and Manage brand equity
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
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Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.
Brand positioning is a crucial part of the marketing plan, select our Brand Positioning PowerPoint Presentation Slides to find out how to position your brand. This is very important to identify your brand uniqueness and attributes what makes you different from your competitors. The Positioning strategy PPT helps you to make a distinct place in the minds of target customers. The goal of this strategy is to highlight your product’s most powerful attributes. The brand strategy PowerPoint complete deck contains templates such as positioning strategy, brand positioning framework, brand worksheet, statement and model, product communication and repositioning, etc. Additionally, this amazing market segmentation Presentation slide is also helpful for topics like market projections, brand positioning, product strategy, brand strategy, product marketing plan, segmentation and targeting, customer engagement, brand management and many more. An effective brand positioning strategy can maximize brand value. Download product positioning PowerPoint template to get an edge over competitors. Eliminate disparities with our Brand Positioning PowerPoint Presentation Slides. Be absolutely fair in your every deal.
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
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Trade marketing PowerPoint presentation slides deal with the various terms relating to increasing the demand at the wholesaler, retailer, or distributor level rather than at the consumer level. We have included vital subjects through these PPT slides catering you to your business need like agenda, trade marketing strategy, trade show, advertisements, developing a trade marketing strategy, market research, devise a plan, promotion timeline, trade marketing budget. Various chart sheets and bar graphs are included here for the comparison between various terms. A specially designed icons slide is included here for you to choose and personalize for a better experience. In the additional slides section, you can describe the team leaders responsible for conducting the project ahead and your prime target. Timeline vision slide and motivational quote slide is also included to boost up the spirit and morale of the employees. Download trade marketing PowerPoint presentation slides and leave a remarkable impression on your clients. Begin the day excitingly with our Trade Marketing Powerpoint Presentation Slides. You will feel all fresh for action.
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Strategic Brand Development Plan Powerpoint Presentation SlidesSlideTeam
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...SlideTeam
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An asset tracking system is a technique to monitor an organizations assets more efficiently to enhance customer service and improve equipment longevity. Grab our Integrating asset tracking system to enhance the operational effectiveness template. It is expertly crafted to keep track of purchases to strengthen security and IT safety. Our IT asset management deck provides the latest technology trends for keeping track of assets. It involves the current scenario of an organizations asset and inventory management systems. Additionally, our Inventory management system PPT offers essential methods of an asset tracking system such as RFID tags, barcode scanning, Bluetooth low energy, near-field communication, and more. It further showcases detailed working and key benefits of implementing these systems. Furthermore, our RFID integration module includes a workflow chart and the roles and responsibilities of the HR manager and team. It contains cost analysis and comparative software assessment for enhancing overall performance. Lastly, our Asset management template exhibits the KPI dashboards and impact analysis for measuring the effectiveness of implementing a tracking system. Get instant access.
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A leadership brand is a way to make others aware of your unique qualities as a leader and how you can make a positive impact. If youre interested, our Designing and Implementing Brand Leadership Strategy template is available for download. It provides an overview of brand leadership, including its benefits, essential factors, steps, and strategies for creating a strong leadership brand. Our Brand Identity deck includes tips for becoming a market leader, three leadership groups, and a leadership matrix. It also explores the relationship between value proposition and brand leadership. Moreover, our Brand Architecture PPT explains strategic brand leadership tasks such as organizational structure and process, brand architecture, and brand building function. Additionally, it includes dashboards for tracking brand awareness and performance. Finally, our Brand Building module discusses how brands can provide unique value to customers and consists of a case study on Coca Colas success as a market leader. The template is fully editable and customizable and can be used with Google Slides. Get access now.
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The primary objective of Amazons business strategy is to meet customer demands by providing an exceptional experience. Our professionally designed How Amazon Generates Revenues Across the Globe template presents an overview of Amazons marketing strategy, including partnerships, initiatives, marketing activities, and brand positioning. The deck focuses on gaining a competitive advantage by showcasing the progress Amazon has made over the years, such as their successful IPO investment, performance progress, and managing competition. The Amazon Business Strategy module shows the companys performance in managing SWOT analysis, BCG matrix, and VRIO analysis. The PPT also includes an assessment of Amazons marketing mix, advertising strategy, and business model to enhance revenue and market share. Additionally, the template presents the selling process across the platform, financial review, and future predictions. Finally, it showcases the critical executives associated with Amazons core team. Gain access to this powerful template now and unlock Amazons business strategy secrets.
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdSlideTeam
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Event marketing is a strategy used to create awareness of a companys products or services through direct customer engagement. Check out Our Guide for an Effective Event Marketing template. It has been carefully designed to help companies engage their target audience effectively. Our Social Media Advertising deck highlights the benefits, emerging trends, and statistics of event advertising while also addressing common challenges faced by marketers, such as audience engagement and converting pre registrants to attendees. Our Conference Marketing PPT covers virtual and physical events, including webinars, live streaming, tradeshows, and conferences. It also provides insights on social media platforms used for promotion and outlines critical steps in event marketing, including goal setting, management checklists, activity management, audience attraction, and performance evaluation. Lastly, our Audience Engagement module details the marketing team, impact, and advertising channel costs. Access our resources today and take your event marketing to the next level.
Managing Business Customers Technology Powerpoint Presentation SlidesSlideTeam
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Managed Services refers to outsourcing IT services to improve operational efficiency and reduce costs for an organization. The Managing Business Customers Technology PowerPoint presentation provides insights on pricing and growth strategies for these services, making it useful for IT and Chief Strategy managers looking to determine the right pricing model. The Capacity Services Management presentation includes an analysis of the global managed services market, competitive landscape, and pricing models such as Per User, Per Device, A La Carte, and Tiered Pricing. These models are compared based on scalability, cost, and technology, and the most suitable one is selected. The presentation also highlights the impact of implementing the pricing strategy and the key strategies for managed services growth, which can lead to increased sales, reduced operational costs, and increased market share. Gain access to this informative template now.
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The story of Apples brand emphasizes the importance of its identity in building its strength. View our professionally designed Unearthing Apples billion-dollar branding secret PowerPoint presentation. It showcases how Apple has established itself as an innovative market leader. Our market leader deck helps present Apples success as a market leader through its unique brand personality and clear vision. Apples primary goal is to develop ground-breaking solutions that positively impact peoples lives continually. Additionally, our Apple story PPT highlights Apples progress as a global leader with substantial brand value. Managing Apples brand performance involves various strategies such as advertising, product development, and marketing mix. Furthermore, it details the close relationship between Apple and its customers, including brand architecture, archetypes, and brand value assessment. Finally, our brand reputation module highlights the critical members associated with the brand and the role of Apples leaders in fostering an environment of consistent innovation. Get access to this powerful template now.
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...SlideTeam
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Due to reduced job satisfaction, low employee productivity, and high-stress levels, many companies are transitioning to flexible work arrangements. Grab our Developing Flexible Working Practices to Improve Employee Engagement template. It can assist companies in increasing employee engagement rates and promoting workplace diversity. Our Flexible working hours deck addresses the issues caused by a rigid work schedule and presents statistics, benefits, trends, and growth drivers associated with hybrid work. Additionally, it provides guidelines and policies for the flexibility of work. Our Telecommuting PPT further showcases employee engagement strategies and productivity software tools for remote teams to achieve flexible work objectives. It also covers common issues managers face when implementing flexible work hours and ways to overcome them. Finally, our Job flexibility module exhibits the critical performance indicators KPIs and dashboards to help companies evaluate the impact of flexible employment strategies on employees and business performance. Download our 100 percent customizable template, also compatible with Google Slides.
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...SlideTeam
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Grab Our meticulously crafted template titled Product, corporate and umbrella branding, a valuable resource for enhancing the overall value of your brand. It assists retailers in refining their product identity and differentiating them from competitors. Our Brand identity deck includes a brand portfolio and Kotlers five-level model for comparative product analysis. It also features tracking of customer service performance, budget analysis for product branding, and a product performance tracking dashboard. Additionally, our Corporate branding PPT emphasizes the significance of leveraging brand value, outlining its benefits and role. It provides insights into implementing corporate branding through critical elements, a deployment checklist, an activity tracking timeline, and significant steps for implementation. Furthermore, our Brand personality module includes a comprehensive overview of Umbrella branding, enhancing overall brand performance by improving brand equity. It also highlights the purpose, importance, advantages, and disadvantages associated with umbrella branding. Finally, the umbrella branding performance is managed through budget assessment for brand maintenance and an activity tracking dashboard for the umbrella brand. Access this powerful template now to augment your brand management strategies.
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...SlideTeam
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...SlideTeam
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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Our expertly crafted template on Methods to Implement Traditional Marketing provides a comprehensive overview of offline marketing strategies that are highly effective in reaching and engaging a wider audience. These traditional marketing methods are not only resilient but also leave a lasting impression on customers, providing numerous benefits such as audience growth, increased credibility, and brand exposure. The template highlights key features, statistics, and best practices for implementing these strategies, including newspaper and magazine advertising, company brochures, direct mail, outdoor broadcasting, referral marketing, radio ads, billboards, transit advertising, sticker marketing, and word of mouth marketing. Additionally, the presentation includes information on the critical team players involved in the marketing process and the costs associated with each advertising channel. By utilizing these tried and true techniques, businesses can increase sales, attract customers, and capture a broader audience. Dont miss out on this powerful tool access our template today.
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
Global Shift Towards Flexible Working Powerpoint Presentation SlidesSlideTeam
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With decreased job satisfaction, poor employee productivity, and a high stress level, many companies are shifting to flexible work arrangements. Remote working gives an employee the freedom to decide when they start working, where they work, and for how long. With our professionally designed Global Shift Towards Flexible Working PowerPoint presentation, corporates can successfully improve employee engagement rate and improve workplace diversity. Initially, the PPT begins with multiple issues faced by the company because of its inflexible working schedule. Secondly, the complete deck caters to a section through which professionals can highlight major statistics, advantages, trends, and growth drivers associated with hybrid working. Going forward, the firm can achieve flexible working objectives by developing guidelines, policies, employee engagement strategies, and productivity software tools for remote teams. In addition to this, the module covers a section on different issues faced by managers when implementing flexible working hours and the ways in which businesses can overcome them. At last, through key performance indicators KPIs metrics and dashboards, organizations can successfully evaluate the impact of flexible employment strategies on employees and the companys performance. Download our 100 percentage editable and customizable template, which is also compatible with Google Slides.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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Business Valuation Principles for EntrepreneursBen Wann
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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2. Agenda
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01
Agenda
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02
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Our
Agenda
2
3. What is A Brand?
Research And
Development
Innovation
Application
New Product
Development
Product
Line
Business
Expansion
Geography
Expansion
Corporate
Strategy
Internal
Culture
Hiring
Career Path
Human
Resources
Consumer
Segmentation
Pricing +
Placement
Communication
Marketing /
Sales
Brand
Brand =Vision
3
4. Difference Between A Brand And A Product
• Solves a consumer problem
• Rational connection
• Is consumed
• Built into routine
• Legally protected design
• Beats down a consumer enemy
• Emotional connection
• Is experienced
• Becomes life’s favorite ritual
• Managed & protected reputation
The
Product
The
Brand
Your Subtitle Here
4
5. What Is Brand Equity?
Brand
Equity
Availability Loyalty Association AwarenessPreference Image &
Personality
Familiarity
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5
8. Target Market (Determine Your Brand’s Target Audience)
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8
9. Understanding The Target Market
Geographic
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Behavioral
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Demographic
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Psychographic
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Market
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9
12. Demographic Segmentation
Demographic
Segmentation group 1
Demographic
Segmentation group 2
Demographic
Segmentation group 3
Demographic
Segmentation group 6
Demographic
Segmentation group 5
Demographic
Segmentation group 4
12
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13. Psychographic Segmentation
04
02
06
03
01
05
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13
14. Behavioral Segmentation
Segmentation 1 Segmentation 2 Segmentation 3
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14
15. Behavioral Segmentation
Target Market
Unware Ware
Not tried tried
Negative
opinion
Neutral
Favorable
opinion
Rejector
Not yet
repeated
Repeated
Loyal to
other brand
Switcher
Loyal to
brand
Light
user
Regular
Heavy
user
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15
16. Total available market
Target market
Penetrated market
Served Market
Target Market
Size & Growth
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16
17. Market Profitability
The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It.
Threat of
new
entrants
Bargaining
power of
buyers
Bargaining
power of
suppliers
Threat
of
substitutes
Degree
of
rivalry
Porter’s
5 Forces
17
18. Market Trends
10
20
30
40
20
30
40
50
0
10
20
30
40
50
Jan Feb Mar Apr
Product 01 Product 02
Our Analysis
+50%
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Sales In Texas
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Texas
Montana
18
19. Key Success Factors
Factor
01
Factor
02
Factor
03
Factor
04
Factor
05
The key success
factors are those that
are necessary for you to
achieve success as A
BRAND
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19
22. SWOT
Analysis
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22
23. 18
39
15
23
39 45
-18
-39
-15
-23
-39 -45
Gaining Market Share
Losing Market Share
CompanyGrowth(%)
Market Share (%)
Averagemarketgrowth
Competitor Positioning
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23
25. # 1 Brand Product
Decide what
product or
service you are
going to offer
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25
26. # 2 Brand Mission Statement
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Mission
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Vision
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Goal
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Strategies
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26
27. # 3 Brand Vision
Desired future
environment
How the world will be
a better place as a
consequence of the
brand.
Values
The accepted
characteristics.
Brand
purpose
The whole
objective of the
brand.
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27
28. How the brand
makes me feel
How the brand
makes me look
How I would
describe the product
What the product
does for me
Emotional Rational
Essence
# 4 Brand
Positioning
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28
29. Relationship
to the master
brand
How
unique are
we
Name
attributes
Who are we like?
Who are we different from?
How will we invest to tell the
story?
How descriptive is the
name?
How will the master brand
appear?
What kind of conversation are we
having with the customer?
What part of the story does the
name need to tell?
# 5 Brand NameThis slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
29
30. # 6 Brand Identity/ Logo
Symbol
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Emblem
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Word Marks
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Combination
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Letter Marks
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Brand
Identity
30
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31. # 7 Brand Promise
Core
Brand
Promise
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Social Promise
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Global Promise
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Emotional Promise
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Functional Promise
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31
32. # 8 Brand Character
Necessity Luxury
Expensive Economical
Formal Serious
Light Casual
Exotic Aggressive
Discreet Commonplace
Hi-tech Industrial Homemade
Heritage Ground Breaking
Modern Classic
Quiet Loud
Simple Complex
Subdued Bright
Black & White Colorful
Feminine Masculine
Raw Refined
Brand Character Describes Attributes of a Company That Customer Finds Attractive.
32
33. # 9 Brand Personality
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Dreamer
Joker
Seductress
Rebel
Hero
Maiden
Friend
Mother
King
Wise
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33
34. # 10 Brand Emotion
Family value
Poverty of
time
Revaluing
Power, dominance
and influence
Fun is its own
reward
Desire for control
Desire to
belong
Self
achievement
Excitement of
discovery
Wish-
fulfillment
Make me
smarter
Reinventing
oneself
Nurturing response
I’m better
than you
Sex , love and
romance
Desire to
get the best
There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist.
34
35. # 11 Brand Experience
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Campaigns
Store Displays
Store Windows
On-demand
Networked Brands
Dialogue
User Experience
Connection With User
Users, emotional
Needs
Human Behavior
Communities
Adaptation
Emotional
design
Retail
design
Brand
strategies
Digital
brandingCommuni
-cation
Branding
Experience
35
36. # 12 Brand Quality
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Positioning
Premium
price
Reason
to buy
PerceivedBrandQuality
Customer has not the time or ability to evaluate the
quality objectively. Perception of quality is the
determinant in the buying decision.
Establishing A specific image for A brand
(the,premium,excellent) in relation to competing
brands and their quality
When the perceived quality is high, price may be/
must be accordingly higher. Perceived quality
enhances profit growth(premium price=quality)
36
37. Price
Low
High
High
Quality Of Product
01 02
0304
Superior Quality Brand
Value For Money Economical
# 13 Brand
Pricing
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37
38. 01
Periodic Packaging Changes
A firm of may make periodic changes in product
packaging.
02
Family Packaging
It is a kind of packaging strategy in which packages of
the entire product line closely resemble one another.
03
Ecological Packaging
It is a kind of packaging strategy in which a formulas such a
packaging strategy as to protect the physical environment
04
Re-Use Packaging
It is a strategy in which the marketer offers product in such a
packaging which may be reuses for other purposes after the
product has been taken out of the package or exhausted.
05
Multiple Packaging
It is a strategy in which a number of heterogeneous
product are placed and supplied in a single package.
# 14 Brand
Packaging
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38
39. # 15 Brand Distribution
China
30%
India
20%
USA
40%
Australia
50%
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39
40. # 15 Brand Distribution
New York
60%
Indiana
25%Colorado
78%
California
34%
Georgia
15%
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Oklahoma
40%
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40
41. Association 1
Association 2
Association 3
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association Association
Association
Association
Association
Association
Association
Your BrandW E
N
S
# 16 Brand
AssociationThis slide is 100% editable. Adapt it to
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41
43. “That help simplify brand messages
that makes it easily understood and
remembered. The idea must be
unique, own-able and motivating. It
must gain a quick entry, be layered
easily and have longevity over the
life of the brand.”
Big Idea
What’s Your Big Idea?
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43
44. The Big Idea Model
Promise
How Well Does The
Brand Benefit
Connect To The
Consumer?
Strategy
What Focused
Choices does the
brand make to drive
growth and profits?
Story
How well does the
brand
communication their
differences and
move consumers
Freshness
How well does the
brand stay fresh
and on top of trends
with consumer?
Experience
How well does the
brand experience live
up to and consistently
deliver the promise?
Positioning Brand Plan Communication Innovation Culture & Operations
Consumer Brand
Brand
Personality
Product
& Services
Consumer
Views
Internal
Beacon
Your Subtitle Here
44
45. Creating Brand Strategy Roadmap
• Gray’s challenge, lose sibe
in 2 weeks moments
• Bonus packs
• T. V advertising
• In store sampling
programs
• Event sampling program
• Contract sales team
• Listing surge against
independents
• New sales incentive roll
out
• Taste testing
• New advertising
• Increased investment
Your Subtitle Here
Big Idea: Write your big idea here
Promise Strategy Story Freshness Experience
Drive usage
frequency
Attract new users
Driving new
distribution points
Defiance plan
Vision
Purpose
Values
Goal
45
47. Internal Communication Strategy
Big
Idea Back room team
Experience delivery
Customer service
Shipping
Problem solvers
Sales team
Top to top services
Brand communication
R & S
The
Consumer
The
Brand
Your Subtitle Here
47
48. External Communication Strategy
Social Media Experiential Purchase MediaPaid Media Search Home PageEarned Media
Big
Idea
Consumer Brand
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48
50. Media Plan Template-1 50
Your Subtitle Here
2017 January February March April May
Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27
Video
Television
Cable Television
Radio
Television Radio
Digital Radio
Out-of-home
Mailbox
Mail Displays
51. 51Media Plan Template ( Continue…)
News Print & Online
Newspaper
Quarter Page
SEM
Google
Paid Search (Text Ads)
Social Media
Facebook
Twitter
Digital Display
Local And Network
Google Display Network
52. 52
0
5
10
15
20
25
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Distinction Value Growth
Monitor Your
Brand
(Measurement)
STEP
05
55. Brand Mentions
90 80 70 60 50 40
85
82
69
62
44
33
81
73
61
51
41
31
75
69
58
47
38
29
74
72
65
55
45
30
0
50
100
150
200
250
300
350
400
450
Total Benefits for the
injured
Cost of the product Dealers and
services
Effectiveness of the
product
Heating issues
News
Comments
Blogs
Facebook
Twitter
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55
56. Sentiment Analysis
Benefits for the injured
Cost of the product
Effectiveness of the product
Heating issues
Dealers and services
Total Mentions
-9000%
-8000%
-6000%
-3000%
-3000%
3000%
6000%
6000%
8000%
9000%
-10000% -5000% 0% 5000% 10000%
Sentiment %
Your Subtitle Here
56
57. Summary Branding Process
Agree objectives, needs
and priorities,
Define Review existing brand research,
marketing collateral, brand
identity, values - culture,
Analyze
Internal brand consultation
with staff and management
Involve
Build strategic brand teamwork (architecture,
values, personality, vision)to drive communications,
behaviors and positioning
Create
Implement brand strategy across
organization; ensure alignment between
internal and external branding,
Implement and evaluate
01
02
03
04
05
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57
61. This slide is 100% editable. Adapt
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Creative
Design
01.
Customer
Care
02.
Expand
Company
03.
Our Mission
61
62. 01 We are Professional
02 We are Creative
03 We are Talented
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About
Us
62
63. Meet Our Team
Engineer
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audience's attention.
ANITA CAROL
Manager
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MERRY DOE
Marketing
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audience's attention.
JOHN SMITH
Editor
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JESS PARKER
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63
64. This slide is 100% editable. Adapt it to your
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Goal 03
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Goal 02
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Goal 01
Our
Goal
64
65. Comparison
80%
30%
60%
50%
90%
25%
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Sales in
2016
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Sales in
2017
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vs
65
66. Financial
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75%90%
70%
55%
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66
67. Dashboard
Medium
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Low
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High
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67
68. Location
75%
75 Million User
North America
55%
55 Million User
South America
40%
40 Million User
Asia
25%
25 Million User
Africa
Women
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Men
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68
69. 2012
Mar 23
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2011
Jan 12
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Timeline
Startup
Timeline
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69
70. 2015
Sep 10
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2014
Aug 26
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2013
Jun 19
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70
71. 2017
Nov 20
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2016
Oct 4
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Current
Progress
71
72. 01 02 03 04
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Important Notes
72
73. NEWS PAPER
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Product 01
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Product 02
Newspaper
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73
74. Puzzle
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04
01
02
03
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74
75. Target
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01 02 03 04
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75
76. Venn
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01 02 03
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76
77. Idea Generation
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77
78. MERRY DOE
Manager
ANITA CAROL
Engineer
JOHN SMITH
Marketing
JESS PARKER
Editor
Hierarchy Chart
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78