A user experience design project where we design a itinerary feature for the Yelp app. Retrospective available here: https://medium.com/@AdrianMhLin/yelp-across-the-world-designing-an-itinerary-feature-for-yelp-1f11cb6fc4cb#.7rtm0cvev

1. Trips: Itinerary Feature
for
for

2. The Team
Matthew Kroll
UX Designer
Farhana Begum
UX Designer
Adrian Lin
UX Designer

3. Our goal is to support your business growth
and increase user engagement
through the creation of the itinerary feature

4. What We Will Cover
Business Research and Key Findings
User Goals
Features
Prototype Walkthrough
Next Steps

5. Business Research
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Itinerary Discovery Records Collaboration Check-in
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o
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x x
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x+ o available but not a featureavailable not available

6. Yelp is missing out on a
huge market opportunity

7. User Interviews
We Interviewed 11 People
Age
18-24 18%
25-30 55%
31-35 18%
36-45 10%
Travels for Leisure
Very Frequently 10%
Frequently 55%
Sometimes 37%
Gender
Male 36%
Female 64%
Travels for Work
Very Frequently 37%
Sometimes 45%
Rarely 18%
Creates Itineraries
yes
no
64%36%
They Use Their Mobile Devices
Reviews
Trip Planning
73%55%
Documenting
Experiences or Event
Discovering New
Activities
90%
45% need to collaborate
with travel partner(s) when
making travel plans
Who are they? How do they plan? What do they consider?
55% travel plan around events
45% prefer creating
itineraries around
locations or attractions
82% prefer flexible
intineraries

8. The Users
Susan
The Planner
AGE 38
OCCUPATION Marketing Manager
“I’ve got a great idea for a trip. I’ll plan if you come along!”
Susan is a Marketing Manager and social butterfly. She loves watching
movies and going out with friends. She is active on social media and wants
to feel connected. She frequently checks-in or posts photos of her
experiences to her networks.
Susan tries to travel as much as she can, and she particularly enjoys going
on trips with her friends. Since she generally finds herself taking on the role
of trip planner, she uses the internet to research information on activities and
locations she thinks the group will enjoy. She enjoys creating itineraries for
everyone but is not always sure of her fellow travelers’ interests and
expectations.
Travel Frequency
Creates Itineraries
Documents Trips
Tech Empathy
NEEDS
PAINS
Touristy Recommendations
Finding Trustful Information
Poor Mobile Experience
Ability to Update Plans
Collaborative Planning
Social Integration
Ways to Document Experiences
PRIMARY

9. The Users
Philip
Mr. Go with the Flow
AGE 30
OCCUPATION Freelance Graphic Designer
“We’ll figure it out when we get there. Relax, this is a vacation.”
Philip is a Freelance Graphic Designer and self-proclaimed foodie. To get
design inspiration, he enjoys riding his bike around the city and taking
photographs. He considers himself a “go with the flow” type of guy, and he
loves finding new things before they become popular.
Philip likes to visit areas within a reasonable driving distance, and he likes to
make a short list of the main things he wants to accomplish while in any
specific location. Outside of that, he is more interested in wandering until he
finds something or until he gets suggestions from the locals. Just like at home,
he enjoys taking photos while traveling. He also has been known to keep a
journal of his experiences.
Travel Frequency
Creates Itineraries
Documents Trips
Tech Empathy
NEEDS
PAINS
No Internet Data
Reviews from Non-Locals
Poor Design
SECONDARY
Maps
Location-Based Information
Minimal User-Input
Intuitive Layout

10. The Users
Tobi
Fun Finagler
AGE 23
OCCUPATION Architectural Intern
“Can I fit this in between meetings? I’ll check my schedule.”
Tobi is an Architectural Intern finishing up her Master's Degree. She spends a
lot of time studying and working but likes to visit museums and attend
cultural events when she has the time. She likes hanging out with her friends
but also doesn’t mind experiencing new things on her own.
Since she needs to meet with clients and do site visits regularly, Tobi travels
quite frequently for work. After setting up most of the schedule, the Office
Admin emails all the details to Tobi. Work itineraries are very rigid, and there
usually isn’t a lot of free time, but she tries to fit some activities in where she
can. If anything, makes sure to find a few good places to eat while on
business trips.
Travel Frequency
Creates Itineraries
Documents Trips
Tech Empathy
NEEDS
PAINS
Receiving Suggestions Too Far Away
Getting Stuck in Crowded Places
Too Many Suggestions
SECONDARY
Schedule Events by Time
Ability to Add or Sync Meetings
Reminders for Work Events
Notifications for Planning Changes

11. The Feature
Must Should Could Won’t
Allow travelers to
create itineraries
with designated
locations and
services
Allow travelers
to record their
actual
experiences
Allow travelers
to view
itineraries
offline
Allow for
organization
of travel plans
based on time,
categories,
preferences of
traveler(s)
Be mobile
friendly
Allow for
reading and
writing reviews
Allow for
collaboration
with travel
partners
Convert between
imperial and
metric
measurements as
necessary
Allows travelers
to store
information while
offline to later
update when
online
Connect to
Google Calendar
to allow travelers
to pull relevant
information as
necessary ex:
flight details
Allow
travelers
full access
to Yelp’s
database
offline

12. Prototyping and User Testing

13. Itinerary Feature Overview

14. Prototype
Walkthrough

15. Next Steps
Further testing and iteration
Explore options to add personal events to the itinerary
Explore the ‘could’ features for our feature prioritization
Consider Yelp’s information architecture

16. Thank You For Listening!