A new startup Betterific asks users to imagine how the products they use could be better. This is the summary of a travel website campaign.

1. betterific
Sponsored campaign on
betterific.com to crowdsource
innovative ideas for a new
digital travel platform
Case Study
October 2013
Named one of the The Next Web’s top
“13 East Coast Startups to Watch in 2013”

2. THE GOAL
Tap into the Betterific
community to identify
innovative ideas for a new
digital travel platform.

3. THE METHOD
From Oct 8-9th 2013, in partnership
with Spark Experience, Betterific
solicited ideas for the next ‘big idea’
in digital travel for one of the largest
travel websites in the world. A $500
travel stipend was offered as an
incentive for the campaign.

4. THE DELIVERABLE
The following slides detail
results from the campaign.
The results include engagement
data, compelling themes and
key findings.

6. ENGAGEMENT DATA
Ideas submitted
204
Upvotes
625
Comments
123
Ideas viewed
8,742!
Participants with more
than three ideas
14%
Millenial participation
50%
Targeted email
open rate
39%
Targeted email
click-through rate
9%

7. THEMES
Recommendation Engine
Local Resources
‘Virtual’ Concierge
Beautiful Photography
Social Media Integration
Personalization
#TravelLikeaLocal
‘Inspire Me‘
Pre-trip Preparation
Spontaneity

8. THEMES
Recommendation Engine
Local Resources
‘Virtual’ Concierge
Beautiful Photography
Social Media Integration
Personalization
#TravelLikeaLocal
‘Inspire Me‘
Pre-trip Preparation
Spontaneity

9. KEY FINDINGS
1) Recommendation Engine
! The world is a big place. Betterific members want
inspiration and recommendations of where to go:

10. KEY FINDINGS
2) Travel Like a Local
! Betterific members don’t want to feel like tourists.
They want to eat and play like the locals do:

11. KEY FINDINGS
3) Personalization and Social Media Integration
! Betterific members want a travel site that knows who they
are, what they want, and centralized hub for all travel needs:

12. KEY FINDINGS
4) Spontaneity
! Betterific members want a travel site that gives them the
opportunity to travel spontaneously:

13. THOUGHT LEADERS
Social Influence of
Participants
Ideas shared to
social
43%
Mean Facebook
friends
636
Twitter followers
1563

14. KEY FINDINGS
Ultimately, Betterific members
want to be inspired. They want a
beautiful user experience, full of
recommendations of where to go
and what to do based on their
personal preferences. Additionally,
they want the travel booking
experience to extend beyond the
initial purchase. Betterific
members want the knowledge and
insights to act like a local.

15. betterific
Named one of the The Next Web’s top
“13 East Coast Startups to Watch in 2013”
founders@betterific.com
Fall 2013