For Brad Keywell and Eric Lefkofsky's Building Internet Startups class at the University of Chicago, each student was asked to build a 5-10 page presentation for a new startup idea. Out of the 100 students in the class, seven were selected to be presented in front of the class. Mine was one of the seven chosen.

1. Cartogram Discover your hood. Car ● to● gram: n., a map which has a stylized theme Building Internet Startups 34201 Eric Lefkofsky and Brad Keywell Casey Winters caseywinters@gmail.com 1

2. The problem… Most of your time is spent within one mile of home, but… No resource is dedicated to helping understand the area right around you The scenario… “Hey, I’m going to be in your neck of the woods. Let’s meet up some place.” “Cool. Where do you want to go?” “You pick a place.” *searches through 40 Yelp listings, gives up* “Uh, just swing by and we’ll figure something out.” 2

3. The big idea… a hyperlocal guide to what is around where you live, work or play, powered by your local neighbors Detect location: Bucktown Search for something specific : “wine bar” Receive suggestions based on what locals like: Webster’s Wine Bar The Bristol Find a new fave: Tiffany marked Webster’s as “cozy, great wine, inexpensive” 3

4. There’s value for local businesses to access potential customers that live near them What local establishments want are customers that will come back again and again The most likely people to do that are those who live very close to the establishment That local audience is transient, turning over every two years Local businesses are willing to pay for access to people who could become regular customers API data also could be sold to travel and real estate sites 4

6. More relevant rankings from neighbors, not tourists or wannabe critics

8. Leader boards create competition for expert status

10. Maps are fun to interact with and easy to share

11. Auto-generated thematic maps using all user data like “best margaritas in Wicker Park” great for search engines and link bait

12. Personalized content created automatically without a ton of effort by the userSite usage more social: 5

14. Much easier to develop community among users

15. Will be the main resource for planned exploration

16. Encourages on the go and impromptu exploration

17. Helps discover places between work and home

18. On the spot ratings are more relevant6

20. Easily shared through social and mobile channels

21. Distorted with different themes for personal expression

22. Neighborhood leader boards create competition and gaming elements

23. Expert opinions count more in rankings

24. Experts receive moderator-like privileges7

25. Launching new neighborhoods one at a time builds an incredible product at launch Detect location of users 1. “We haven’t mapped this area yet. Let us drop you a line when we launch here. While you’re here, also let us know what we should check out.” 2. Email Address Hood Name Favorite Restaurant Favorite Hangout (Collect email addresses for launch email list) (Verify location and categorize emails) (Build info about neighborhood passively so we launch with great data about neighborhood) Send to friends? (Get friends involved to share your picks and get adoption faster) Once we collect certain number of emails in a new neighborhood, pull in data from various local API’s to develop initial search results and content. 3. Email all users that signed up in that neighborhood as well as everyone in adjacent neighborhoods to launch neighborhood. 4. Then email weekly with neighborhood updates to keep people engaged. 5. 8

27. Previous stints at Apartments.com and Homefinder.com

28. Big fan of Dr. Pepper9