The document discusses the importance of leveraging real-time data analytics to enhance customer relationships and marketing strategies. It emphasizes understanding customer interests and behaviors to facilitate personalized interactions and drive transactions, citing examples from various industries, including banking. The text underlines the need for organizations to adopt data-informed practices to improve user experience and customer satisfaction.

2. Business matching with real-time data analytics

3. Question

4. how do you make friends with somebody?

5. Pretty simple

6. Meet them Find what they like Listen to them Help them out

7. Reaching and keeping customers isn’t much different

8. Who they are Listen to themTheir interest Help them get

10. Transactions

12. Transactions ROI
VALUE
of event
attendance

14. follows the transactions

15. Relevant Transactions
Ticket
sales
Sponsors
Booth
Sales

16. Venue Provider
Organiser
SponsorsAttendees
Exhibitors

17. I’m searching for…
I’m interested in…
I’m coming from…
I’m looking at…

19. What now?

20. Customer Data Top down analysis Charts

21. Customer Data Top down analysis Charts
???????????????????
???

22. Pre, during and post event
Customer Data Bottom up analysis Trends

23. Customer Data Bottom up analysis Trends
Pre, during and post event

26. Customer Data Bottom up analysis Trends
Pre, during and post event
Delivering value back

27. Build value through data informed practices

28. Let data work for you

29. Understand Deliver Activate

30. Collected Found+
Product
interest
Profile
Product
categories
Exhibitors
Product
Gallery
EDMs
Websites
App
Interactions
Onsite
sessions
attendance
P2p
networking
info

31. Content

33. Customer Data Bottom up analysis Trends
Pre, during and post event

35. Understand individuals at scale

40. Start personalized conversations

41. ...Marketing
Executive…
…from
Shanghai..
A Managerial
level…

42. Hi A, I understand that you wanted to meet B and C
previously but may have missed them. They are both
attending conference X which happens to be in your
interest too. Will you be interested to attend the conference
X?”
‘RIGHT TOUCHING’
– Dave Chaffey

44. 76% of marketers do not make use of segmented or
behavioural data in their marketing.
‘The State of Always-On Marketing’
– alwayson.razorfish.com

45. Deliver personal conversations at scale

46. Data Broadcast
Drive
Transactions
=

51. • 4500+ pre-registrants and exhibitors
• 2 Engagement Manager
• 4500+预注册者和参展商
• 2个项目经理

52. Activate transactions

53. A true “mobile first”strategy doesn’t end with creating a great
app or mobile site. Marketers still need a solution that
acquires their target customers, engages them, gets them to
take action, and shows measurable results
– VentureBeat

54. Understand Deliver Activate Rewards Investment

55. Satisfaction + Contentment Reward

56. Stored value + Reputation
Investment in
future reward

57. • 2 week implementation of Match©
• 70% user adoption
• 10X more meetings than the previous year

58. Before Banorte became one of the largest banks in Mexico,
its employees knew each of their clients pesonally. But as the
bank grew, it became more difficult to understand its
customers as individuals. Using data analytics allows Banorte
to gain insights into the banking behaviors of specific
customers. The bank redesigned its system so that now its
employees can tap into information that lets them know which
products best suit the individual needs of each customer,
creating an experience that feels personal again.
How Big Data Helps Banks
Personalize Customer Service
– Forbes

59. “User experience is everything.
It always has been, but it’s still undervalued and under-
invested in.
If you don’t know user-centered design, study it. Hire people
who know it. Obsess over it. Live and breathe it.
Get your whole company on board.”
– Evan Williams, Twitter CEO

60. Thank you!