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Data Informed Practices
- 2. Business matching with real-time data analytics
- 3. Question
- 4. how do you make friends with somebody?
- 6. Meet them Find what they like Listen to them Help them out
- 7. Reaching and keeping customers isn’t much different
- 8. Who they are Listen to themTheir interest Help them get
- 10. Transactions
- 17. I’m searching for… I’m interested in… I’m coming from… I’m looking at…
- 19. What now?
- 20. Customer Data Top down analysis Charts
- 21. Customer Data Top down analysis Charts ??????????????????? ???
- 22. Pre, during and post event Customer Data Bottom up analysis Trends
- 23. Customer Data Bottom up analysis Trends Pre, during and post event
- 26. Customer Data Bottom up analysis Trends Pre, during and post event Delivering value back
- 27. Build value through data informed practices
- 28. Let data work for you
- 31. Content
- 33. Customer Data Bottom up analysis Trends Pre, during and post event
- 35. Understand individuals at scale
- 42. Hi A, I understand that you wanted to meet B and C previously but may have missed them. They are both attending conference X which happens to be in your interest too. Will you be interested to attend the conference X?” ‘RIGHT TOUCHING’ – Dave Chaffey
- 44. 76% of marketers do not make use of segmented or behavioural data in their marketing. ‘The State of Always-On Marketing’ – alwayson.razorfish.com
- 45. Deliver personal conversations at scale
- 51. • 4500+ pre-registrants and exhibitors • 2 Engagement Manager • 4500+预注册者和参展商 • 2个项目经理
- 53. A true “mobile first”strategy doesn’t end with creating a great app or mobile site. Marketers still need a solution that acquires their target customers, engages them, gets them to take action, and shows measurable results – VentureBeat
- 54. Understand Deliver Activate Rewards Investment
- 55. Satisfaction + Contentment Reward
- 56. Stored value + Reputation Investment in future reward
- 57. • 2 week implementation of Match© • 70% user adoption • 10X more meetings than the previous year
- 58. Before Banorte became one of the largest banks in Mexico, its employees knew each of their clients pesonally. But as the bank grew, it became more difficult to understand its customers as individuals. Using data analytics allows Banorte to gain insights into the banking behaviors of specific customers. The bank redesigned its system so that now its employees can tap into information that lets them know which products best suit the individual needs of each customer, creating an experience that feels personal again. How Big Data Helps Banks Personalize Customer Service – Forbes
- 59. “User experience is everything. It always has been, but it’s still undervalued and under- invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.” – Evan Williams, Twitter CEO
- 60. Thank you!
Editor's Notes
- Hi everyone my name is Errol, he is Kuan Yan and we’re from Jublia. And in Jublia we specialise in…
- Business matching at events with real-time data analytics. So let me start this presentation with a very simple…
- … question…
- …how do you make friends with somebody?
- It’s pretty simple right?
- you got to meet them, find out what they like, listen to what they have to say, help them out with things they want and so on. Honestly…
- … reaching and keeping customers isn’t all that much different.
- You got to know who they are, what they are interested in, listen to what they say and help them get what they want! These are the fundamental …
- …ingredients of what makes a successful show. And they contribute to the basic unit of what makes a successful event.
- Transactions
- Transaction is an instance of buying or selling something, an action of conducting business or an exchange or interaction between people.
- Transactions are what we call the return on investments and ultimately, this leads to the derived VALUE of event attendance. This is because…
- …every event is a marketplace of transactions and it’s no secret that the value of any event is directly proportional to the number of transactions made. We’re focusing on this concept because you and I both know that…
- …the money follows the transactions!
- And if you can deliver value-added relevant ‘transactions’ at your event, naturally the money, be it ticket sales, sponsorship or booth sales will follow.
- Here’s a simple diagram of how transactions flow at an event. Our focus here is on the orange lines that represent this flow. 20% - 25% of corporate marketing budgets are typically reserved for events. Why is this so? Because nothing can replace the value of face to face transaction that is gotten from meeting at an event. We know that exhibitors come to exhibit their services and products, and that sponsors sponsor events to build brand awareness as well as their reputation. They both want to meet and interact with…
- … your attendees. Not just any attendees, but the right ones. The thing is for us in the events industry there can be …
- … thousands of our customers visiting our events over a mere couple of days! And this contributes to data that can be…
- …unwieldy in large quantities. In other words, the more data you collect, the harder it can become to interpret your data and put it into practice.
- More often than not this is what happens to a visitor’s data. A customer registers for our show and we collect some data. Who they are, which company they are from, the position, their product interest, the types of products they carry and so on. We then do a top down analysis and translate what we’ve learnt into charts and graphs which we use to benefit ourselves. In terms of marketing or business intelligence.
- But what is the real value that is delivered back to the attendees at your events? How does this data help you facilitate quality transactions which is essentially what they want. We think that it’s more interesting to look at the attendee and to derive insights from a …
- …bottom up approach. So that you glean trends based on the attendee’s data from pre, during and post event.
- Now if this small dot represents a data set of a single attendee, imagine how many data sets you would have for your whole event.
- We find that this is the potential of data analytics of each attendee or customer at your event.
- The potential to funnel the data into ready to use transactions for both you and your customers.
- And the way to do it is to create small loops centered around individual where you learn about your customers and at the same time deliver back the value of transactions to them.
- Soon enough, you’ll start building value for your customers through data informed practices. And ultimately you’ll start…
- … letting data work for you. And right now, I’ll hand you over to my buddy kuanyan who will be taking you further on this subject.
- Now if this small dot represents a data set of a single attendee, imagine how many data sets you would have for your whole event.
- We find that this is the potential of data analytics of each attendee or customer at your event.
- For example when a VIP delegate goes to your event specifically to meet a particular type of person, imagine if you could recommend relevant other delegates way before the event and take a step further by helping connect them at your event itself.
- … wow a customer!
- Our company’s name is called Jublia and we’re specialize in quality and relevant business matching. Our current verticals comprises..