This document discusses location intelligence and its benefits for businesses. Location intelligence involves analyzing business data in relation to location to gain insights. It can help answer questions like where assets, sales and target markets are located. The document provides case studies of how companies have used location intelligence to improve distribution, marketing and recruitment. It also outlines the steps to implement location intelligence, including enhancing data with location and demographics, visualizing on maps, and integrating it into business intelligence systems. Attendees are encouraged to download an evaluation copy to get started with location intelligence.
New Challenges, New Data: The Power of Location Data in UtilitiesCARTO
In this webinar, our experts discuss how leading energy companies are turning to innovative new location data streams and new location platforms. Watch it now at: https://go.carto.com/power-location-data-utilities-recorded
Using Spatial Analysis to Drive Post-Pandemic Site Selection in RetailCARTO
In this webinar, we explore how geospatial data & analysis can help retailers better understand market dynamics and consolidate opportunities. You can watch the recorded webinar at: https://go.carto.com/webinars/retail-site-selection
Atlas CEO Ben Wright's presentation about Marketing Specific Sites at the International Economic Development Council's 2011 Marketing and Attraction Conference. Topics include commercial real estate, Geographic Information Systems (GIS).
How retail analytics help monitor big box stores performanceCARTO
In this webinar, we show how Retail Analytics is helping stores identify best business practices through geospatial to strengthen performance.
Watch the recorded webinar at https://go.carto.com/webinars/retail-analytics-recorded
New Challenges, New Data: The Power of Location Data in UtilitiesCARTO
In this webinar, our experts discuss how leading energy companies are turning to innovative new location data streams and new location platforms. Watch it now at: https://go.carto.com/power-location-data-utilities-recorded
Using Spatial Analysis to Drive Post-Pandemic Site Selection in RetailCARTO
In this webinar, we explore how geospatial data & analysis can help retailers better understand market dynamics and consolidate opportunities. You can watch the recorded webinar at: https://go.carto.com/webinars/retail-site-selection
Atlas CEO Ben Wright's presentation about Marketing Specific Sites at the International Economic Development Council's 2011 Marketing and Attraction Conference. Topics include commercial real estate, Geographic Information Systems (GIS).
How retail analytics help monitor big box stores performanceCARTO
In this webinar, we show how Retail Analytics is helping stores identify best business practices through geospatial to strengthen performance.
Watch the recorded webinar at https://go.carto.com/webinars/retail-analytics-recorded
Location Intelligence for All: Enabling Individuals to Use Spatial Analysis [...CARTO
In this webinar, we show how CARTO empowers individuals and organizations to solve spatial problems with the best data and analysis, making Location Intelligence available for everyone - from Developers in small startups, to Data Scientists in large enterprise. Watch it now at: https://go.carto.com/location-intelligence-enabling-individuals-use-spatial-analysis-recorded
Understanding Retail Catchment Areas with Human Mobility DataCARTO
In this webinar in partnership with Databricks, you learn how to build more accurate catchment area analysis using human mobility location data. You can watch the recorded webinar at: https://go.carto.com/webinars/databricks-spatial-data-science
Market analysis through Consumer Behavior Pattern InsightsCARTO
In this webinar in partnership with Safegraph, you learn how to use spatial analysis and leading POI data to drive superior market analysis workflows.
Watch the recorded webinar at: https://go.carto.com/webinars/safegraph-market-analysis-recorded
7 Reasons Why CPG Marketers Are Turning To Location AnalyticsCARTO
In this webinar, you will discover 7 reasons why CPG Marketers & Analysts are evolving their analytics by turning to location to drive category growth.
Community Systems - How Site Selectors Use Geographic Information SystemsBen Wright
Community Systems CEO Ben Wright and Cushman & Wakefield's Keith Gendreau present How Site Selectors Use Geographic Information Systems to over 160 economic development professionals. Topics include: What percentage of many EDO’s projects come from relationships with Site Selectors? What information do EDO’s typically get asked for from Site Selectors?
What is going on in the world of Site Selection? What is changing? What is the specific process of site selection?
What information do site selectors really need from you, and what will they get on their own? When will they involve you in the process? What can you do to improve your website and GIS content to serve site selectors better?
How to Use Geospatial Data to Identify CPG Demnd HotspotsCARTO
The combination of new location data streams and spatial data science techniques opens up a new array of opportunities for CPG data and marketing professionals seeking where to prioritize in terms of ramping up distribution and identifying POS (points of sale).
Applying Spatial Analysis to Real Estate Decision-MakingCARTO
In this webinar you learn the role of spatial data and analysis in Real Estate decision-making, as well as seeing some use cases and how to put it into practice with CARTOframes. You can watch the recorded webinar at: https://go.carto.com/en/webinars/cartoframes-real-estate-recorded
What Spatial Analytics Tells Us About the Future of the UK High StreetCARTO
In this panel webinar, we'll explore different types of spatial analysis and data and how they can be used across the industry with real-life examples. You can watch the recorded webinar at: https://go.carto.com/webinars/spatial-analytics-uk-retail
Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selec...CARTO
In this webinar, we focus on how to enhance POI datasets with Sentiment, Popularity, and Potentiality KPIs to improve Site Selection and Site Performance use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/data-appeal-site-selection
Stepping up your Spatial Analysis with Mastercard Retail Location insights 3.0CARTO
In this webinar in partnership with Mastercard, you learn how the Mastercard Retail Location insights solution can help you get more granular insights. You can watch the recorded webinar at: https://go.carto.com/webinars/mastercard-spatial-analysis-recorded
Using Location Data to Adapt to the New normalCARTO
Retail and Real Estate professionals around the world are turning to human migration and location data to evolve their strategy and adapt to the new normal. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-human-migration-location-data
How to Use Spatial Data Science in your Site Planning Process? [CARTOframes] CARTO
In this webinar, we show how CARTO can be used in site planning applications to analyze multivariate geolocated data and derive data-driven insights when opening, relocating or consolidating location sites.
Watch it now at: https://go.carto.com/how-spatial-data-science-site-planning-webinar-recorded
Location analytics: A New Dimension for your ApplicationsEsri India
Presentation by Agendra Kumar, President, Esri India at India Geospatial Forum 2014, Hyderabad (5-7th Feb) on Location Analytics - A New Dimension for your Applications
Social Distancing: The Return to Retail in 2020CARTO
In this webinar, you learn how human mobility data has been used to show how social distancing behavior varies by state during the COVID-19 crisis. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-retail
Unlock Data driven Insights in Databricks Using Location IntelligencePrecisely
Today’s data-driven organizations are turning to Databricks for a cloud-based, open, unified platform for data and AI. Yet many companies struggle to unlock the value of the data they have in Databricks. To capitalize on the promise of capturing a competitive edge through increased efficiency and insight, data scientists are turning to location to make sense of massive volumes of business data.
Location provides a consistent and common thread to connect data across an organization. Using location, companies can organize and manage data in a way that moves them to contextualized knowledge, automation, and better decision-making at all levels.
During this on-demand webinar, you'll learn how Precisely clients are leveraging our advanced location intelligence and enrichment solutions to:
- Simplify the complexity of location data and transform it into valuable insights
- Enrich data with thousands of attributes for better, more accurate analytics, AI, and ML models
- Leverage the power of Databricks to integrate geospatial data into business processes for real-time answers
- Create more meaningful and timely customer interactions by streamlining customer-facing and operational tasks
The Ultimate Guide to Location Data: New Datasets & MethodsCARTO
In this webinar, you learn how to get the best insights from existing third party and open data, as well as the need for new derived datasets. You can watch the recorded webinar at: https://go.carto.com/webinars/ultimate-guide-location-data
Location Intelligence for All: Enabling Individuals to Use Spatial Analysis [...CARTO
In this webinar, we show how CARTO empowers individuals and organizations to solve spatial problems with the best data and analysis, making Location Intelligence available for everyone - from Developers in small startups, to Data Scientists in large enterprise. Watch it now at: https://go.carto.com/location-intelligence-enabling-individuals-use-spatial-analysis-recorded
Understanding Retail Catchment Areas with Human Mobility DataCARTO
In this webinar in partnership with Databricks, you learn how to build more accurate catchment area analysis using human mobility location data. You can watch the recorded webinar at: https://go.carto.com/webinars/databricks-spatial-data-science
Market analysis through Consumer Behavior Pattern InsightsCARTO
In this webinar in partnership with Safegraph, you learn how to use spatial analysis and leading POI data to drive superior market analysis workflows.
Watch the recorded webinar at: https://go.carto.com/webinars/safegraph-market-analysis-recorded
7 Reasons Why CPG Marketers Are Turning To Location AnalyticsCARTO
In this webinar, you will discover 7 reasons why CPG Marketers & Analysts are evolving their analytics by turning to location to drive category growth.
Community Systems - How Site Selectors Use Geographic Information SystemsBen Wright
Community Systems CEO Ben Wright and Cushman & Wakefield's Keith Gendreau present How Site Selectors Use Geographic Information Systems to over 160 economic development professionals. Topics include: What percentage of many EDO’s projects come from relationships with Site Selectors? What information do EDO’s typically get asked for from Site Selectors?
What is going on in the world of Site Selection? What is changing? What is the specific process of site selection?
What information do site selectors really need from you, and what will they get on their own? When will they involve you in the process? What can you do to improve your website and GIS content to serve site selectors better?
How to Use Geospatial Data to Identify CPG Demnd HotspotsCARTO
The combination of new location data streams and spatial data science techniques opens up a new array of opportunities for CPG data and marketing professionals seeking where to prioritize in terms of ramping up distribution and identifying POS (points of sale).
Applying Spatial Analysis to Real Estate Decision-MakingCARTO
In this webinar you learn the role of spatial data and analysis in Real Estate decision-making, as well as seeing some use cases and how to put it into practice with CARTOframes. You can watch the recorded webinar at: https://go.carto.com/en/webinars/cartoframes-real-estate-recorded
What Spatial Analytics Tells Us About the Future of the UK High StreetCARTO
In this panel webinar, we'll explore different types of spatial analysis and data and how they can be used across the industry with real-life examples. You can watch the recorded webinar at: https://go.carto.com/webinars/spatial-analytics-uk-retail
Sentiment, Popularity & Potentiality: 3 Unique KPIs to add to your Site Selec...CARTO
In this webinar, we focus on how to enhance POI datasets with Sentiment, Popularity, and Potentiality KPIs to improve Site Selection and Site Performance use cases. You can watch the recorded webinar at: https://go.carto.com/webinars/data-appeal-site-selection
Stepping up your Spatial Analysis with Mastercard Retail Location insights 3.0CARTO
In this webinar in partnership with Mastercard, you learn how the Mastercard Retail Location insights solution can help you get more granular insights. You can watch the recorded webinar at: https://go.carto.com/webinars/mastercard-spatial-analysis-recorded
Using Location Data to Adapt to the New normalCARTO
Retail and Real Estate professionals around the world are turning to human migration and location data to evolve their strategy and adapt to the new normal. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-human-migration-location-data
How to Use Spatial Data Science in your Site Planning Process? [CARTOframes] CARTO
In this webinar, we show how CARTO can be used in site planning applications to analyze multivariate geolocated data and derive data-driven insights when opening, relocating or consolidating location sites.
Watch it now at: https://go.carto.com/how-spatial-data-science-site-planning-webinar-recorded
Location analytics: A New Dimension for your ApplicationsEsri India
Presentation by Agendra Kumar, President, Esri India at India Geospatial Forum 2014, Hyderabad (5-7th Feb) on Location Analytics - A New Dimension for your Applications
Social Distancing: The Return to Retail in 2020CARTO
In this webinar, you learn how human mobility data has been used to show how social distancing behavior varies by state during the COVID-19 crisis. You can watch the recorded webinar at: https://go.carto.com/webinars/unacast-retail
Unlock Data driven Insights in Databricks Using Location IntelligencePrecisely
Today’s data-driven organizations are turning to Databricks for a cloud-based, open, unified platform for data and AI. Yet many companies struggle to unlock the value of the data they have in Databricks. To capitalize on the promise of capturing a competitive edge through increased efficiency and insight, data scientists are turning to location to make sense of massive volumes of business data.
Location provides a consistent and common thread to connect data across an organization. Using location, companies can organize and manage data in a way that moves them to contextualized knowledge, automation, and better decision-making at all levels.
During this on-demand webinar, you'll learn how Precisely clients are leveraging our advanced location intelligence and enrichment solutions to:
- Simplify the complexity of location data and transform it into valuable insights
- Enrich data with thousands of attributes for better, more accurate analytics, AI, and ML models
- Leverage the power of Databricks to integrate geospatial data into business processes for real-time answers
- Create more meaningful and timely customer interactions by streamlining customer-facing and operational tasks
The Ultimate Guide to Location Data: New Datasets & MethodsCARTO
In this webinar, you learn how to get the best insights from existing third party and open data, as well as the need for new derived datasets. You can watch the recorded webinar at: https://go.carto.com/webinars/ultimate-guide-location-data
Lepton provides a location Intelligence platform , MarketPulse, that organize enterprise business information geographically and make it universally accessible and useful in a unified manner to entire Sales & Marketing ecosystem. It facilitate Connect with right people at the right time at the right place, Optimise people and assets, Make better decisions.
Derive meaningful insights from interactive geospatial visualizations to gain strategic advantage. Get actionable insights using location data of consumer demographics, competition, warehouses and more. Make better forecasts and predictions with real-time view of evolving geospatial conditions.
Location Intelligence - The where factorThomas Lejars
Taking the location context into account when analyzing business data allows for revealing spatial relationships, trends, dependencies, and patterns that would have been undetectable in a traditional enterprise applications or BI. Location is a central factor in business. Almost all business data have a location; a customer’s address, a store’s location, the competitor stores, a sales territory, a delivery route or an administrative boundary etc. Location awareness has a high importance for performance management.
Outreach Enterprise is a leading IT Solution offering world class Salesforce automation & Retail Analytics Solutions to streamline your operations.
Mapping for Advanced Business Analytics - ArcGIS Business AnalystEsri Ireland
The Esri Ireland 'Do One Thing Well' webinar series is back with episode #7 - Mapping for Advanced Business Analytics.
Whether you are new to ArcGIS Business Analyst or looking to expand your expertise, these slides will take you through the benefits and value of using Business Analytic Web & Desktop (Pro) tools & functionality.
You can view the accompanying tutorial on our YouTube channel here: https://bit.ly/2VAJQzR
Seojocktoberfest - Attribution - Russell McAthyYard
Russell specialises in analytics, search marketing (SEO and PPC), digital strategy and digital management. As Managing Director at Deliver Insight, a data led digital marketing agency, Russell has experience working closely with clients at all levels both in Europe and worldwide.
DemonstratorGauge Field Marketing MeasurementCustomerGauge
DemonstratorGauge helps you show in-store Marketing ROI by capturing critical details of your in-store demonstrations and merchandising activities every week. Let your field marketeers log sales and conversion data directly into the system and you can monitor and compare results on a European or global level.
Read the paper titled Improving Patient Care and the Bottom Line .docxangelicar11
Read the paper titled “Improving Patient Care and the Bottom Line with Location Analytics” Page 8-12 only (Not all the whole document)
And address the following in 500 words (in two pages regular/Standard Margin):
Section 1 - Overview / summary of the reading - this may include:
· What are the key points?
· What was learned?
· What are the most important issues?
· Why is it important (or not)?
Section 2 - Your reaction and wider implications - this may include:
· What do you agree/disagree with and why?
· What critiques do you have?
· What additional things do you want to learn?
· What questions does this reading raise?
· What related examples have you found or observed in the real-world?
· Links to other relevant materials (websites, videos, etc.)
Enrich your Data with
Location Analytics
Sponsored By: §.sas
PAGE 2
Table of Contents:
Page 3 The Future of Location Analytics:
Q&A with Tapan Patel and Murali Nori of SAS
Page 8 Improving Patient Care and the Bottom Line with Location
Analytics
Page 13 Location Analytics Use Case: Connected Vehicles
Page 16 Enhancing Your BI Systems with Location Analytics:
The SAS® Vision
Page 18 Location and Insight in the Age of the Internet of Things
Page 21 The Value of In-House Alliances in Adopting Location Analytics
Page 24 How Spatial Analysis Leads to Insight
Page 28 Prescriptive Analytics Project Delivering Big Dividends at UPS
Page 31 Pokémon GO and Monetizing the Massive Value of
Geolocation Data
PAGE 3
Sponsored by
The Future of Location
Analytics: Q&A with Tapan
Patel and Murali Nori of SAS
Nicole D’Angelo
1. Organizations are already collecting vast amounts of data
from a myriad of sources. Why should they add location data to
the analytical mix?
The most common uses of analytics and reporting are based on
business data. Location information doesn’t get much attention.
But all business has to happen somewhere. The Internet of Things
has created connected cars, connected people, and analytics at
the edge, and this technology is making business rethink some use
cases. Location will be an important aspect for these kinds of things.
Driverless cars, Uber, drones—all are evolving, and real technologies
and business models are being built around them. These all rely on
location as an important facet, thus making location an important
aspect of business analysis and business data that organizations
need to pay more attention to.
2. What business issues have you seen being solved by using
location analytics?
Some are covered above. Add to that, business scenarios
where location is a primary factor, such as property insurance
companies trying to determine the price of insurance based
on location, healthcare organizations trying to understand the
types of services needed based on the demographic data of a
city or location, or new transportation companies, like Uber and Lyft, analyzing and
understanding the use of their servic.
The 10 MUSTS of Economic Development DataGIS Planning
As an economic development organization, you are committed to sharing critical data about your community so site selectors and businesses can make investment decisions. But what kind of data do you need, and how can you ensure it's presented in useful ways for your investment prospects? This recording of a recent webinar will outline the 10 "musts" for presenting your data effectively. Take advantage of these practical tips and examples to ensure your location has the best shot at making those important shortlists.
7. Whereis our sales force deployed?The where can be just as important as the what and who % of companies using above technologies 80% of data has the location component, but businesses are unable to exploit it Business Week Research
8. Why do Location Analysis? Location information in decision-making:
12. Service outlets, real-time deployment of service engineersCombine multiple location-inherent data with geographic information for better detection of patterns and trends, and turn these into actionable insights
13. Why do Location Analysis? “Gartner recognises GIS as a major maturing technology with a value and benefits profile similar to that of BI, and expects interactive visualisation to become the common front end to analytical applications over the next couple of. By linking location to corporate information, organisations can use location intelligence to make better decisions, enhance planning capabilities, and achieve real business benefits” “The evolution of information technology has matured rapidly to support the use of "location intelligence" for making effective business decisions. When combined with embedded automated decision applications, location intelligence can lead to the execution of precise customer decision strategies and a new level of enterprise performance.” Ventana Research 2009 Gartner Summit 2008 “Companies are already sitting on a gold mine of location information that can be exploited right now. Location content can be leveraged to deliver key business value; whether it's lowering costs, managing risk or developing new revenue streams. And the reality is, location data is already sitting latent inside most organizations. All they need is the right expertise to unlock its potential and get better results.” “Location intelligence (LI) is poised to make its play in the enterprise. LI is finally making make inroads in corporate decision-making circles” Ovum Oct 2008 “Many are now looking to capitalise on location data in their BI to better leverage the where in operational and strategic decision making. LI can make BI sizzle.” DMTI May 2009 Ovum May 2009
15. Summary - Why do Location Analysis Expectation it will be provided in reporting tools Google Maps/Google Earth commonplace No Coding – Easy to do – tools like Excel End Business user focus Merge internal data with external data sources Readily available Location Services – Weather Bureau
16. Location Based Analysis – Weather event impact Google Maps background Web Service feed of cyclone Web Service feed of business data locations from Excel Map Intelligence Server brings together
23. US Army Track progress of recruit induction Army competes for talent Only a small percentage are eligible Only a small percentage proceed beyond basic training Require tools to provide better intelligence in the market place Interactive maps improved efficiency by 75% Provides new insights into marketing campaigns Recruitment officers now have on demand access to maps in the field – with merged internal business data and external data over Google Maps
25. South Australian Lotteries Use MI Excel to do sales analysis of different lottery games Analysing sales outlet by postcode and locality, Integration Population and Income data from the census Merge with Sales Data and then put on map Used to identify areas of high market pentration Just as importantly areas of potential market demand not covered
26.
27. Radio Rentals Use Map Intelligence with Cognos BI Environment Cognos used to analyse sales by postcode location and sales outlets performance. Previously presented in charts and tables comparing areas Now provided with additional interactive map to look at coverage issues High and low market penetration. Getting more value out of the same data and same reports
28.
29. Tupperware Marketing campaign drove location based analysis Use Census data to identify target markets not currently covered by Tupperware agents Also used to rationalise management of Agents by Distributors Identify locations that might warrant placement of a new distributor location
31. Steps to Location Intelligence What sources of info must LI tap Start with the basics What location Info can enhance knowledge of products & services, and improve your encounters with your customers Utilize multiple data sets, eg sales by territory, number of salesmen within the territory, the number of distribution trucks, etc. Take advantage of already existing data in your data warehouse / BI Ventana Research
32. Steps to Location Intelligence Enhance business data with demographics dimension, GIS and maps External demographics info is also insightful Eg in retail, you should look at the population demographics of the site targeted, the network of roads / buses / trains from your customers leading to your outlet, etc In retail estate, you should look at the proximity of surrounding facilities, is there convenient transport, supermarkets, banks, schools Integrate spatial information with business information A single, synchronized view of your data, provides 360-degree view of information Single View of Your Data
38. Measure Visualization by Color-coding Color-coded regions from the world, to country To cities, associations calculated spatially in real-time To individual sales / service locations Show linear features color-coded by eg accident rate or other measures Floor plan, desk or building locations color-coded by an attribute Show measures within a kilometer radius
40. Show me area of control for each distribution outlet. Every point within each polygon is closest to the controlling point. Show me the distance on the ground between points or along a route. Plot the route a courier van took or draw a line from the store to its best customers. Route / Site Planning
41. Augment business data with demographic data, eg Sales vs. population. Use “as the crow flies” circles. Demographic Analysis Show charts on regions
42. Export to Google Earth to show Points of Interests and 3D view Show Google Streets Layer WMS Layers Integrations Export as a WMS Layer for import into another application
43. Integeo Map Intelligence Independent of business domain Seamless, synchronized integration between BI, GIS Merge business data with external geographic factors Advanced visualizations Interactive, dynamic web applications No programming skills needed by developers Vendor-neutral
44. How to get Started Quick, Easy and Cost-Effective Start at base level with Map Intelligence for Excel Then expand to include Location in BI capability Put in place Map Intelligence Server Incorporate key boundary data – States, County, Zipcodes If you need more detail use a web service such as Google Maps or Open Street Maps Only Geocode core data, use at more aggregated level initially Use OGC Map Services where suitable such as Weather feed
45. Q & A Download your evaluation copy now! www.integeo-sea.com wendyv@integeo-sea.com www.integeo.com rodr@integeo.com
Editor's Notes
Insurance - an insurer offering flood-loss coverage could improve the otherwise manual and labor-intensive process of physically comparing a potential customer’s address to existing flood zone maps to determine the eligibility and premiums of such a policy. This manual decision-making process is labor-intensive, involves a significant time cost (averaging two to four days), and is prone to error, both through the location of customer properties and through the use of infrequently updated maps.
For example, info of your sales & service outlets in relation to your existing customesrs is a great place to enhance your business processes
For example, info of your sales & service outlets in relation to your existing customesrs is a great place to enhance your business processes
For example, info of your sales & service outlets in relation to your existing customesrs is a great place to enhance your business processes