The document provides insights into various talent pools within LinkedIn's network of over 259 million members, detailing the importance of skillsets in defining professional identity and the demand for talent across multiple industries. It highlights the methodologies used to analyze member skills, recruitment activities, and job considerations from surveys of over 100,000 members, showcasing data for specific fields like branding, corporate finance, corporate law, and environmental science. The report also offers strategies for engaging with top talent through leveraging employee networks, targeted updates, and measuring talent brand strength.

1. EMEA
Talent Pool Reports
Where you can find top talent and more
Talent Solutions

2. Table of Contents
Overview & Methodology
A world of insights can be gathered from LinkedIn’s 259 million members - the world’s largest professional network.
Talent pools are defined by member skillsets, based on the skills and keywords listed in a member’s profile. Skillsets
group similar and related skills that are critical to a certain profession or industry. Within each skillset, LinkedIn
Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand
index means that the average professional in a region is interacting with recruiters more frequently than peers in other
regions. Job consideration data comes from the LinkedIn talent drivers survey of over 100,000 members.
Why Skill Sets Matter
Over 70% of LinkedIn members say that the skillsets they possess are an important part of their professional identity.
Skillsets – more than job titles and functions – tell the story of the value professionals bring and the breadth of their
experience. LinkedIn members have tens of thousands of skills on their profiles, covering a range of professional
expertise from Microsoft Office to Rocket Science. Analyzing skillsets helps to learn: what specific groups of
professionals look for in a job, what universities they attended, and what industries they work in, to effectively find and
attract top talent within those groups.
About LinkedIn Talent Solutions
LinkedIn is the world's largest professional network with more than 259 million members in over 200 countries and
territories. More than 20,000 companies — including 90 of the Fortune 100 — and thousands of recruiters, HR
professionals and hiring managers use LinkedIn Talent Solutions' products and services to find, engage and hire top
talent across the globe.
For more Talent Pool Reports: lnkd.in/TalentDemand
Brand Strategy & Management
Corporate Finance
Corporate Law
Ecology & Environmental Science
Java Development
Non-Profit, Fundraising, and Grant Making
Renewable and Sustainable Energy

3. Talent Pool Report
Brand Strategy & Management
EMEA
2013
By The Numbers
140,642 LinkedIn members
18,670 recent grads have
joined the workforce
58% of branding
professionals are manager
or above
1 in 8 changed jobs in the
past 12 months
Branding professionals in the
UK are 3x more likely to be
contacted by a recruiter than
those in Italy
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
France
United Arab Emirates
Belgium
Italy
2,000 3,000 7,000 10,000 15,000 20,000 30,000 40,000 50,0001,500
Ireland
Pakistan
Switzerland
United Kingdom
Denmark
Netherlands
South Africa
Germany
Sweden
4,000 5,000
Russian Federation
AdvertisingCorporate Identity
Creative Direction
Brand Management
Corporate Branding
Digital Marketing
Marketing Management
Brand Development
Marketing Communications
Graphic DesignMarketing Strategy
Marketing

4. Brand Strategy & Management
What do branding professionals
look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
Chartered Institute of
Marketing, UK
University of South Africa
University of the Arts
London, UK
Copenhagen Business
School, Denmark
Berghs School of
Communication, Sweden
Brunel University, UK
The Manchester
Metropolitan University, UK
The Open University
Leeds Metropolitan
University
Istituto Europeo di Design,
Italy
Future Trends
Social Media Marketing
Digital Marketing
E-Marketing Association Network
Creative Design Pros
Which industries employ branding professionals?
How can you connect with branding professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
33%
40%
43%
47%
47%
49%
51%
40%
36%
26%
38%
55%
42%
35%
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
ABILITY TO MAKE
AN IMPACT
A PLACE I WOULD BE
PROUD TO WORK
CHALLENGING
WORK
EXCELLENT COMPENSATION
& BENEFITS
CULTURE THAT FITS
MY PERSONALITY
EMEA Average
Branding
Professionals33%
30%STRONG CAREER
PATH
2.6%
3.5% 3.6%
4.9% 6.3%
15.3% 18.8%
45.0%
MANAGEMENT
CONSULTING
RETAIL
FOOD&
BEVERAGES
CONSUMER
GOODS
PRAND
COMMUNICATIONS
GRAPHIC
DESIGN
DESIGN
MARKETING&
ADVERTISING
50%
20%
10%
5%
2%
1%
0%

5. Talent Pool Report
Corporate Finance
EMEA
2013
By The Numbers
466,870 LinkedIn members
69,180 recent grads have
joined the workforce
57% of corporate finance
professionals are manager
or above
1 in 9 changed jobs in the
past 12 months
Corporate finance
professionals in the UK are 3x
more likely to be contacted
by a recruiter than those in
South Africa
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
Ireland United Arab Emirates
Belgium
South Africa
10,000 15,000 20,000 30,000 40,000 50,000 70,000 100,0007,000
Russian Federation
Pakistan
Saudi Arabia
United Kingdom
Italy
France
Netherlands
Germany
Switzerland
Spain
Financial Accounting
Managerial Finance
Corporate Finance
Internal Controls
Management
Accounting
Financial Reporting
Financial Analysis
Finance
Risk ManagementBusiness Strategy
Auditing

6. Corporate Finance
What do corporate finance
professionals look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
University of South Africa
Oxford Brookes University,
UK
London Business School, UK
Insead, France
University of Karachi,
Pakistan
University of Nairobi, Kenya
Copenhagen Business
School, Denmark
Harvard Business School, US
Nyenrode Business
University, Netherlands
Vrije University Amsterdam,
Netherlands
Finance Club
Finance Plus: Private Equity, Venture Capital and M&A News
Chief Financial Officer (CFO) Network - The #1 Group for CFOs
Big Four Accounting Consulting
Private Equity and Venture Capital Groups
Which industries employ corporate finance professionals?
How can you connect with corporate finance professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
32%
32%
36%
39%
41%
47%
54%
30%
40%
38%
36%
35%
52%
42%
STRONG CAREER PATH
GOOD RELATIONSHIP
WITH COLLEAGUES
A PLACE I WOULD BE
PROUD TO WORK
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
CULTURE THAT FITS
MY PERSONALITY
GOOD WORK/
LIFE BALANCE
EXCELLENT COMPENSATION
& BENEFITS
EMEA Average
Corporate Finance
Professionals29%
31%STRONG EMPLOYEE
DEVELOPMENT
3.6%
5.0% 5.1% 5.6%
9.8%
18.5%
24.3% 28.1%
LAW
PRACTICE
IT&SERVICES
INVESTMENT
BANKING
MANAGEMENT
CONSULTING
OIL&
ENERGY
BANKING
ACCOUNTING
FINANCIAL
SERVICES
50%
20%
10%
5%
2%
1%
0%

7. Talent Pool Report
Corporate Law
EMEA
2013
By The Numbers
63,760 LinkedIn members
11,690 recent grads have
joined this talent pool
45% of corporate law
professionals are manager
or above
1 in 9 changed jobs in the
past 12 months
Corporate law professionals
in the UK are 2x more likely
to be contacted by a recruiter
than those in France
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
Russian Federation
United Arab Emirates
Belgium South Africa
1,500 3,000 4,000 5,000 6,000 8,000 12,000 15,000800
Switzerland
United Kingdom
Denmark
Ireland
Netherlands
Germany
Italy
2,0001,000 10,000
France
Spain
LitigationInternational Law
Intellectual Property
Joint Ventures
Legal Research
Corporate Governance
Commercial Litigation
Corporate Law
Due Diligence
Dispute Resolution
Legal Advice
Mergers & Acquisitions

8. Corporate Law
What do corporate law
professionals look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
BPP Law School, UK
Law Society of Ireland
Université Panthéon
Sorbonne, France
Queen Mary University of
London, UK
College of Law, UK
King’s College London, UK
London School of
Economics & Political
Science, UK
University of Johannesburg,
South Africa
Kenya School of Law
University of the
Witwatersrand, South Africa
Corporate Lawyer Network
Law Jobs Network - #1 Legal Careers Group
E-Legal
InHouse Legal
Leadership for Lawyers
Which industries employ corporate law professionals?
How can you connect with corporate law professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
30%
39%
40%
42%
47%
48%
60%
36%
30%
35%
38%
40%
52%
42%
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
STRONG CAREER
PATH
CULTURE THAT FITS
MY PERSONALITY
A PLACE I WOULD BE
PROUD TO WORK
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
GOOD WORK/
LIFE BALANCE
EXCELLENT COMPENSATION
& BENEFITS
EMEA Average
Corporate Law
Professionals19%
31%STRONG EMPLOYEE
DEVELOPMENT
1.6% 1.6% 1.7%
2.7%
4.9%
6.6%
33.1%
47.8%
MANAGEMENT
CONSULTING
TELECOMMUNICATIONS
ACCOUNTING
BANKING
OIL&ENERGY
FINANCIAL
SERVICES
LEGAL
SERVICES
LAWPRACTICE
50%
20%
10%
5%
2%
1%
0%

9. Talent Pool Report
Ecology and Environmental Science
EMEA
2013
By The Numbers
126,220 LinkedIn members
26,010 recent grads have
joined the workforce
31% of environmental
professionals are manager
or above
1 in 11 changed jobs in the
past 12 months
Environmental professionals
in the UK are 2x more likely
to be contacted by a recruiter
than those in the Netherlands
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
France
United Arab Emirates
Norway
Italy
1,500 2,000 5,000 7,000 10,000 15,000 20,000 30,000 40,000
Ireland
Switzerland
United Kingdom
Denmark
Belgium
South AfricaGermany
Sweden
3,000 4,000
Netherlands
Spain
Climate ChangeEnvironmental Policy
Project Management
Sustainable Development
Environmental Impact Assessment
Environmental Science
Research
Environmental Awareness
Environmental Management Systems
Ecology
Sustainability
Water

10. Ecology and Environmental Science
What do environmental
professionals look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
Wageningen Universiteit,
Netherlands
Imperial College London,
UK
University of Exeter, UK
University of Leeds, UK
The University of Edinburgh,
UK
The Open University
University of Plymouth, UK
University of Southampton,
UK
University College London,
UK
University of Pretoria, South
Africa
Sustainability Professionals
Green
Green Jobs & Career Network
Environmental Consulting Professionals
WaterPros
Which industries employ environmental professionals?
How can you connect with environmental professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
32%
34%
38%
41%
41%
42%
52%
42%
31%
26%
35%
40%
38%
52%
EXCELLENT COMPENSATION
& BENEFITS
STRONG EMPLOYEE
DEVELOPMENT
ABILITY TO MAKE
AN IMPACT
CULTURE THAT FITS
MY PERSONALITY
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
A PLACE I WOULD BE
PROUD TO WORK
GOOD WORK/
LIFE BALANCE
EMEA Average
Environmental
Professionals31%
36%A COMPANY WITH A LONG-
TERM STRATEGIC VISION
3.8% 4.3% 4.4%
6.1%
9.0% 10.5%
14.8%
47.1%
OIL&
ENERGY
HIGHER
EDUCATION
NON-PROFIT
ORGANIZATION
CIVIL
ENGINEERING
GOVERNMENT
ADMINISTRATION
RENEWABLES&
ENVIRONMENT
RESEARCH
ENVIRONMENTAL
SERVICES
50%
20%
10%
5%
2%
1%
0%

11. Talent Pool Report
Java Development
EMEA
2013
By The Numbers
267,950 LinkedIn members
57,640 recent grads have
joined the workforce
13% of developers are
manager or above
1 in 6 changed jobs in the
past 12 months
Developers in the UK
are 3x more likely to be
contacted by a recruiter
than developers in Spain
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
Ireland
Netherlands
Belgium
Israel
5,000 6,000 7,000 8,000 10,000 15,00012,000 17,500 20,000 25,000 30,0004,000
Russian Federation
Sweden
Czech Republic
United Kingdom
Italy
Turkey
Germany
Poland
Spain
35,000
Ukraine
France
MySQL
Software Development
Web Services
Java Enterprise Edition
XML Linux
Eclipse
JavaHTML
UML
JavaScript
SQL

12. Java Development
What do java developers look for
in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
Universidad Politécnica de
Madrid, Spain
Universitat Politècnica de
Catalunya, Spain
The Open University
National University of
Computer and Emerging
Sciences, Pakistan
Universidad de Sevilla,
Spain
Universidad Nacional de
Educación a Distancia, Spain
National Technical University
of Ukraine
Politecnico di Milano, Italy
Sofia University, Bulgaria
Politecnico di Torino, Italy
Java Developers
Java EE Professionals
Google Android
Android Developer Group
.Net Developers
Which industries employ java developers?
How can you connect with java developers?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
32%
32%
34%
34%
49%
49%
56%
26%
30%
31%
38%
40%
42%
55%
FLEXIBLE WORK
ARRANGMENTS
STRONG CAREER
PATH
STRONG EMPLOYEE
DEVELOPMENT
A PLACE I WOULD BE
PROUD TO WORK
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
EXCELLENT COMPENSATION
& BENEFITS
CHALLENGING
WORK
EMEA
Java Developers29%
35%CULTURE THAT FITS
MY PERSONALITY
1.5% 1.6% 1.6%
2.9% 3.2%
4.9%
41.3% 42.9%
FINANCIAL
SERVICES
RESEARCH
BANKING
INTERNET
PROGRAM
DEVELOPMENT
TELECOMMUNICATIONS
COMPUTER
SOFTWARE
IT&SERVICES
50%
20%
10%
5%
2%
1%
0%

13. Talent Pool Report
Non-Profit, Fundraising, and Grant Making
EMEA
2013
By The Numbers
141,250 LinkedIn members
25,670 recent grads have
joined the workforce
42% of non-profit
professionals are manager
or above
1 in 10 changed jobs in the
past 12 months
Non-Profit Professionals in the
UK are 2x more likely to be
contacted by a recruiter than
those in the Netherlands
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
Netherlands
Belgium
Israel
1,000 2,000 5,000 10,000 20,000 50,000500
Russian Federation
South Africa
Germany
United Kingdom
Italy
Pakistan
Ireland
Switzerland
France
Kenya
Event Management
Public Relations
Volunteer Management
Strategic Planning
Research
Event Planning
Public Speaking
Fundraising
Social Media
Project Management
Nonprofits
Non-profits

14. Non-Profit, Fundraising, and Grant Making
What do non-profit professionals
look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
The Open University
University College London,
UK
London School of
Economics & Political
Science, UK
University of Nairobi, Kenya
University of Oxford, UK
The University of
Manchester, UK
The University of
Birmingham, UK
The University of Edinburgh,
UK
University of Cambridge, UK
University of Leeds, UK
Charity UK
Institute of Fundraising
Mojalink - Non Profit Network
UK Fundraising
International Development
Which industries employ non-profit professionals?
How can you connect with non-profit professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
30%
34%
40%
45%
47%
49%
50%
26%
25%
40%
55%
35%
26%
38%
FLEXIBLE WORK
ARRANGEMENTS
VALUES EMPLOYEE
CONTRIBUTIONS
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
CHALLENGING
WORK
CULTURE THAT FITS
MY PERSONALITY
ABILITY TO MAKE
AN IMPACT
A PLACE I WOULD BE
PROUD TO WORK
EMEA Average
Non-profit
Professionals28%
36%A COMPANY WITH A LONG-
TERM STRATEGIC VISION
4.2% 5.1% 5.3% 5.3%
8.2% 8.7%
11.0%
52.3%
RELIGIOUS
INSTITUTIONS
MARKETING&
ADVERTISING
PRAND
COMMUNICATIONS
FUNDRAISING
HIGHER
EDUCATION
EDUCATION
MANAGEMENT
CIVIC&SOCIAL
ORGANIZATION
NON-PROFIT
ORGANIZATION
50%
20%
10%
5%
2%
1%
0%

15. Talent Pool Report
Renewable and Sustainable Energy
EMEA
2013
By The Numbers
93,300 LinkedIn members
14,910 recent grads have
joined the workforce
46% of energy professionals
are manager or above
1 in 10 changed jobs in the
past 12 months
Energy professionals in the
UK are 2x more likely to be
contacted by a recruiter than
those in Spain
Overview & Methodology
A world of insights can be gathered from
LinkedIn’s 259 million members - the
world’s largest professional network.
Talent pools are defined by member
skillset, based on the skills and keywords
on a member profile. Skillsets group
similar and related skills that are critical
to a certain profession or industry.
Within each skillset LinkedIn Recruiter
activity and member characteristics are
used to determine supply and demand
for talent. A higher demand index
means that the average professional in a
region is interacting with recruiters more
frequently than peers in other regions.
Data about job consideration comes
from our semiannual talent drivers
survey of over 100,000 members.
Where should you look for talent?
What skills and keywords should you look for?
HIGH-DEMAND
HIDDENGEMS
SATURATED
# of LinkedIn Members
DemandIndex
LessDemandMoreDemand
France
United Arab Emirates
Ireland
1,000 1,500 4,000 5,000 7,000 10,000 15,000 20,000 30,000700
Norway
Greece
Switzerland
United Kingdom
DenmarkBelgium
Germany
South Africa
Spain
2,000 3,000
Netherlands
Italy
PhotovoltaicsSustainability
Wind
Engineering
Energy Management
Energy
Energy Efficiency
Renewable Energy
Project Management
Sustainable Energy
Solar Energy
Business Strategy

16. Renewable and Sustainable Energy
What do energy professionals
look for in a job?
What schools do recent graduates
come from?
Most popular LinkedIn groups
Imperial College London,
UK
Universidad Politécnica de
Madrid, Spain
Heriot-Watt University, UK
Politecnico di Milano, Italy
The Open University
Universitat Politècnica de
Catalunya, Spain
Loughborough University,
UK
Technische Universiteit Delft,
Netherlands
The University of Edinburgh,
UK
National Technical University
of Athens, Greece
Linked: Energy (Energy Industry Expertise)
Wind Energy Professionals
Solar Energy Professionals - PV & Thermal
Solar Energy Network
Energy & Utlities Network
Which industries employ energy professionals?
How can you connect with energy professionals?
1. Leverage your Employees’ Networks
The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an
employee’s profile page using Work With Us ads.
2. Engage in Conversation through Status Updates
Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority
talent pools. You can reach beyond your follower base using Sponsored Updates.
3. Tell a Relevant Talent Brand Story
Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares
most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most
relevant to them.
4. Measure and Track your Progress
Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up
against your competition.
Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in
the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
Additional Talent Pool Reports: lnkd.in/TalentDemand
Learn more about LinkedIn Talent Solutions: talent.linkedin.com
35%
36%
36%
39%
41%
45%
47%
30%
35%
40%
36%
38%
42%
52%
STRONG CAREER
PATH
CULTURE THAT FITS
MY PERSONALITY
A GOOD RELATIONSHIP
WITH YOUR COLLEAGUES
A COMPANY WITH A LONG-
TERM STRATEGIC VISION
A PLACE I WOULD BE
PROUD TO WORK
EXCELLENT COMPENSATION
& BENEFITS
GOOD WORK/
LIFE BALANCE
EMEA Average
Energy
Professionals31%
31%STRONG EMPLOYEE
DEVELOPMENT
3.8% 4.7% 4.8% 5.5%
7.3% 8.5%
13.2%
52.2%
RESEARCH
UTILITIES
CONSTRUCTION
ENVIRONMENTAL
SERVICES
ELECTRICAL&
ELECTRONICMFGR
MECHANICALOR
INDUSTRIAL
ENGINEERING
OIL&ENERGY
RENEWABLES&
ENVIRONMENT
50%
20%
10%
5%
2%
1%
0%